Beach Towels Market Size | Industry Demand & Growth by 2028

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Beach Towels Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Type (Anti-Microbial and Regular), Material Type (Cotton, Microfiber, Polyester, and Others), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)

Publication Month: Nov 2022 | Report Code: TIPRE00027473 | No. of Pages: 150 | Category: Consumer Goods | Status: Published

The beach towels market size is projected to grow from US$ 535.06 million in 2022 to US$ 707.15 million by 2028; it is expected to grow at a CAGR of 4.8% from 2022 to 2028.

Beach towels are of finer quality and often larger than regular towels as they are largely used to recline on the sand at the beach. These towels are typically used for sunbathing, relaxing on the sand, and drying off after swimming. Beach towels come in a variety of tones and hues. The growing inflow of tourists at beaches is one of the frequent yet important factors boosting the beach towel market growth.

Impact of COVID-19 Pandemic on Beach Towels Market

In 2020, various industries had to slow down their operations due to disruptions in value and supply chains caused by the shutdown of national and international boundaries. The COVID-19 pandemic adversely affected economies and industries due to lockdowns, travel bans, and business shutdowns. Disruptions in the supply chains of key raw materials and irregularities in manufacturing processes due to restrictions imposed by government authorities had a direct impact on the consumer goods industry, which hampered packaging materials’ production and demand. Despite a decline in demand for certain types of packaging, the need for packaging suitable for e-commerce shipments surged in 2020 and 2021. This can be attributed to a rise in online purchases of consumer goods and significant measures taken by governments of various countries.

Strategic Insights

Report Coverage - Beach Towels Market
Report CoverageDetails
Market Size Value inUS$ 535.06 Million in 2022
Market Size Value byUS$ 707.15 Million by 2028
Growth rateCAGR of 4.8% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
No. of Pages150
No. of Tables86
No. of Charts & Figures81
Historical data availableYes
Segments coveredType, Material Type, and Distribution Channel
Regional scopeNorth America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country scopeUS, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Report coverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
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Market Insights

Flourishment of E-Commerce Fueling Market Growth

The increasing penetration of Internet and smartphones, easy access to emerging technologies, rising purchasing power, and convenience of shopping from anywhere anytime provided by online retail platforms are among key factors bolstering e-commerce. Moreover, people increasingly prefer online retail platforms for purchasing household products and apparel. For instance, Sand Cloud (an online beach towel company) made US$6 million in sales in 2019, an increase of US$3.6 million from 2016. Heavy discounts, wide availability of different brands on one platform, and home delivery options are other notable factors driving the demand for online shopping. With the rising penetration of e-commerce across different geographies, manufacturers are expanding their online presence by selling through well-known platforms, such as, Lidl, and Walmart. These factors are likely to contribute to the beach towel market growth by eliminating the dependency on offline retail stores.

Type Insights

Based on type, the beach towels market is segmented into anti-microbial and regular. The anti-microbial segment projected to register a higher CAGR during the forecast period. As consumers are becoming more conscious about clothes and fabrics they use, their wise decision-making is driving the antimicrobial segment growth. Apart from rising health consciousness, increasing purchasing power and growing healthcare expenditure are providing lucrative growth opportunities. Antimicrobial fibers in beach towel offer protection against bacteria, mold, mildew, and many harmful microbes. Further, the rising number of beach visitors subsequently propel the demand for quick dry, lightweight antimicrobial beach towels.

Material Type Insights

Based on material type, the beach towels market is segmented into cotton, polyester, microfiber, and others. The cotton segment held the largest share of the market in 2021. Towels made with 100% cotton are popular among consumers as they are known for versatile and soft fabric types. The Egyptian and Turkish cotton are more popular than the regular types of cotton. Egyptian cotton, made from different types of cotton plants, has extra-long fibers and provides high absorbency and superior luxuriant feel. Turkish cotton fiber is also a premium, extra soft, absorbent, lightweight, and luxurious. These properties of Egyptian and Turkish cotton are propelling the demand for cotton beach towels.

Beach Towels Market, by Material Type– 2021 and 2028

Beach Towels Market, by Material Type– 2021 and 2028

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Distribution Channel Insights

Based on the distribution channel, the beach towels market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The supermarkets & hypermarkets segment held the largest share of the market in 2021. These stores offer attractive discounts, multiple payment options, and a pleasant customer experience as well as focus on maximizing product sales to enhance profits. Due to heavy customer base, manufacturers of beach towels usually prefer to sell through supermarkets and hypermarkets. An increasing urbanization, rising working-class population, and competitive pricing are boosting the popularity of supermarkets & hypermarkets in developed and developing regions.

The key players operating in the beach towels market include Dock & Bay Ltd, Snappy Towels Inc, Tofino Towel Co, Canningvale Australia Pty Ltd, Pendleton Woolen Mills Inc, Oasis Towels, Sandex Corp, Hatton Textiles International Ltd, Qihai Textile Co Ltd, Melody Blue LLC. These players focus on providing high-quality products to fulfill customer demands. They also focus on strategies such as investments in research and development activities and new product launches.

Report Spotlights

  • Progressive industry trends in the beach towels market to help players develop effective long-term strategies
  • Business growth strategies adopted by companies to secure growth in developed and developing markets
  • Quantitative analysis of the beach towels market from 2020 to 2028
  • Estimation of global demand for beach towels
  • Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers of beach towels
  • Recent developments to understand the competitive market scenario
  • Market trend and outlook, along with factors driving and restraining the beach towels market growth
  • Assistance in the decision-making process by highlighting market strategies that underpin commercial interest
  • The size of the beach towels market at various nodes
  • Detailed overview and segmentation of the market, as well as the beach towels industry dynamics
  • Size of the beach towels market in various regions with promising growth opportunities

Company Profiles

  • Dock & Bay Ltd
  • Snappy Towels Inc
  • Tofino Towel Co
  • Canningvale Australia Pty Ltd
  • Pendleton Woolen Mills Inc
  • Oasis Towels
  • Sandex Corp
  • Hatton Textiles International Ltd
  • Qihai Textile Co Ltd
  • Melody Blue LLC

Frequently Asked Questions

The major players operating in the global beach towels market are Dock & Bay Ltd.; Snappy Towels Inc.; Tofino Towel Co.; Canningvale Australia Pty Ltd.; Pendleton Woolen Mills, Inc.; Oasis Towels; Sandex Corp.; Hatton Textiles International Ltd.; Qihai Textile Co., Ltd.; and Melody Blue LLC.
Flourishment of e-commerce channels is anticipated to offer lucrative growth opportunities for the beach towels market. The organized retail sector underwent a massive transformation. The emergence of e-commerce considerably changed the way people shop and spend their money. The increasing penetration of internet and smartphones, easy access to emerging technologies, rising purchasing power, and convenience of shopping from anywhere anytime provided by online retail platforms are among key factors bolstering e-commerce. Moreover, attractive discounts, wide availability of different brands under one roof, and home delivery options are other notable factors driving the demand for online shopping.
Based on type, regular segments accounted for the largest revenue share in 2021. Regular beach towels such as cotton, terrycot, microfiber, are easily available fabrics and the price of regular towels are more reasonable as compared to the anti-microbial type of beach towels. The beach towels made from cotton and terrycot soak more moisture than synthetic fiber, as they have perfect absorbent properties and are easy to dry.
Asia Pacific accounted for the largest share of the global beach towels market in 2021. Asian countries such as Indonesia, Maldives, Vietnam, and Malaysia witnessed a boom in the tourism industry, which fueled the demand for beach towels across the region. People’s urge to explore new destinations and rising trend of spending vacations at oceans fueled the demand for beach towels across the region.
Based on the material type, microfiber segment is projected to register the highest CAGR over the forecast period. Beach towels made from microfibers are more durable than natural fibers. Moreover, beach towels made from microfibers can be easily folded and accommodated in a tiny pouch, thus providing storage and transport comfort. These factors are likely to surge the demand for microfiber beach towels.
Growing recreational activities at beaches and increasing demand for antimicrobial beach towels is driving the beach towels market. Over the last decade, people’s lifestyle across the world has evolved dramatically. Due to hectic work schedules, people are increasingly focusing on reviving their mental health by visiting recreational destinations, including beaches. Apart from scenic beauty and fresh air, beaches are largely visited for experiencing various recreational activities, thereby adding to the popularity of beach vacations.

The List of Companies - Beach Towels Market

  1. Dock & Bay Ltd.
  2. Snappy Towels Inc.
  3. Tofino Towel Co.
  4. Canningvale Australia Pty Ltd.
  5. Pendleton Woolen Mills, Inc.
  6. Oasis Towels
  7. Sandex Corp.
  8. Hatton Textiles International Ltd.
  9. Qihai Textile Co., Ltd.
  10. Melody Blue LLC.
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the global beach towels market, thereby allowing players to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
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