Beach Towels Market Key Players and Forecast by 2028

The beach towels market size is projected to grow from US$ 535.06 million in 2022 to US$ 707.15 million by 2028; it is expected to grow at a CAGR of 4.8% from 2022 to 2028.

Beach towels are of finer quality and often larger than regular towels as they are largely used to recline on the sand at the beach. These towels are typically used for sunbathing, relaxing on the sand, and drying off after swimming. Beach towels come in a variety of tones and hues. The growing inflow of tourists at beaches is one of the frequent yet important factors boosting the beach towel market growth.

Impact of COVID-19 Pandemic on Beach Towels Market

In 2020, various industries had to slow down their operations due to disruptions in value and supply chains caused by the shutdown of national and international boundaries. The COVID-19 pandemic adversely affected economies and industries due to lockdowns, travel bans, and business shutdowns. Disruptions in the supply chains of key raw materials and irregularities in manufacturing processes due to restrictions imposed by government authorities had a direct impact on the consumer goods industry, which hampered packaging materials’ production and demand. Despite a decline in demand for certain types of packaging, the need for packaging suitable for e-commerce shipments surged in 2020 and 2021. This can be attributed to a rise in online purchases of consumer goods and significant measures taken by governments of various countries.

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Beach Towels Market: Strategic Insights

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Market Insights

Flourishment of E-Commerce Fueling Market Growth

The increasing penetration of Internet and smartphones, easy access to emerging technologies, rising purchasing power, and convenience of shopping from anywhere anytime provided by online retail platforms are among key factors bolstering e-commerce. Moreover, people increasingly prefer online retail platforms for purchasing household products and apparel. For instance, Sand Cloud (an online beach towel company) made US$6 million in sales in 2019, an increase of US$3.6 million from 2016. Heavy discounts, wide availability of different brands on one platform, and home delivery options are other notable factors driving the demand for online shopping. With the rising penetration of e-commerce across different geographies, manufacturers are expanding their online presence by selling through well-known platforms, such as Amazon.com, Lidl, and Walmart. These factors are likely to contribute to the beach towel market growth by eliminating the dependency on offline retail stores.

Type Insights

Based on type, the beach towels market is segmented into anti-microbial and regular. The anti-microbial segment projected to register a higher CAGR during the forecast period. As consumers are becoming more conscious about clothes and fabrics they use, their wise decision-making is driving the antimicrobial segment growth. Apart from rising health consciousness, increasing purchasing power and growing healthcare expenditure are providing lucrative growth opportunities. Antimicrobial fibers in beach towel offer protection against bacteria, mold, mildew, and many harmful microbes. Further, the rising number of beach visitors subsequently propel the demand for quick dry, lightweight antimicrobial beach towels.

Material Type Insights

Based on material type, the beach towels market is segmented into cotton, polyester, microfiber, and others. The cotton segment held the largest share of the market in 2021. Towels made with 100% cotton are popular among consumers as they are known for versatile and soft fabric types. The Egyptian and Turkish cotton are more popular than the regular types of cotton. Egyptian cotton, made from different types of cotton plants, has extra-long fibers and provides high absorbency and superior luxuriant feel. Turkish cotton fiber is also a premium, extra soft, absorbent, lightweight, and luxurious. These properties of Egyptian and Turkish cotton are propelling the demand for cotton beach towels.

Distribution Channel Insights

Based on the distribution channel, the beach towels market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The supermarkets & hypermarkets segment held the largest share of the market in 2021. These stores offer attractive discounts, multiple payment options, and a pleasant customer experience as well as focus on maximizing product sales to enhance profits. Due to heavy customer base, manufacturers of beach towels usually prefer to sell through supermarkets and hypermarkets. An increasing urbanization, rising working-class population, and competitive pricing are boosting the popularity of supermarkets & hypermarkets in developed and developing regions.

The key players operating in the beach towels market include Dock & Bay Ltd, Snappy Towels Inc, Tofino Towel Co, Canningvale Australia Pty Ltd, Pendleton Woolen Mills Inc, Oasis Towels, Sandex Corp, Hatton Textiles International Ltd, Qihai Textile Co Ltd, Melody Blue LLC. These players focus on providing high-quality products to fulfill customer demands. They also focus on strategies such as investments in research and development activities and new product launches.

Beach Towels Market Regional Insights

The regional trends and factors influencing the Beach Towels Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Beach Towels Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Beach Towels Market Report Scope

Beach Towels Market Players Density: Understanding Its Impact on Business Dynamics

The Beach Towels Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Report Spotlights

• Progressive industry trends in the beach towels market to help players develop effective long-term strategies
• Business growth strategies adopted by companies to secure growth in developed and developing markets
• Quantitative analysis of the beach towels market from 2020 to 2028
• Estimation of global demand for beach towels
• Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers of beach towels
• Recent developments to understand the competitive market scenario
• Market trend and outlook, along with factors driving and restraining the beach towels market growth
• Assistance in the decision-making process by highlighting market strategies that underpin commercial interest
• The size of the beach towels market at various nodes
• Detailed overview and segmentation of the market, as well as the beach towels industry dynamics
• Size of the beach towels market in various regions with promising growth opportunities

Company Profiles

• Dock & Bay Ltd
• Snappy Towels Inc
• Tofino Towel Co
• Canningvale Australia Pty Ltd
• Pendleton Woolen Mills Inc
• Oasis Towels
• Sandex Corp
• Hatton Textiles International Ltd
• Qihai Textile Co Ltd
• Melody Blue LLC