Mercado de vehículos todoterreno eléctricos: mapeo competitivo y perspectivas estratégicas para 2031

  • Report Code : TIPRE00029510
  • Category : Automotive and Transportation
  • Status : Published
  • No. of Pages : 233
Buy Now

Se prevé que el mercado de vehículos todoterreno eléctricos alcance los 2.234,0 millones de dólares en 2028 desde los 724,1 millones de dólares de 2021; se espera que crezca a una tasa compuesta anual del 18,9% de 2022 a 2028.

Un vehículo todoterreno eléctrico es un vehículo de aventuras diseñado para fines todoterreno. Todoterreno se refiere a conducir un vehículo sobre caminos de grava sin pavimentar, arena, lechos de ríos, nieve, barro, rocas u otros terrenos naturales. Las diferentes actividades todoterreno se basan en sus propósitos, como utilitarios, militares, recreativos, de ocio y deportivos. Los vehículos todoterreno tienen varias características específicas que los hacen adecuados para este propósito. Estas características incluyen neumáticos enormes con ranuras abiertas y profundas, una suspensión flexible o incluso orugas. Estos vehículos están construidos para que no se caigan al enfrentar terrenos desafiantes. Esto contrasta con los vehículos de carretera diseñados para circular por carreteras suaves y en buen estado, al tiempo que brindan un confort óptimo al conductor humano. Estos coches pueden circular dentro y fuera de grava o superficies pavimentadas. Los vehículos eléctricos todoterreno tienen un gran espacio libre y normalmente se utilizan en superficies sin carreteras asfaltadas o con superficies irregulares o con baches. Se prefiere la electricidad para los vehículos todoterreno debido a la facilidad de ajustar el par enviado a los motores eléctricos. En el caso del motor de combustión interna, se requiere cortar el suministro de combustible y esperar la respuesta correspondiente una fracción de segundo después. Por el contrario, la electricidad enviada al motor eléctrico se puede ajustar casi instantáneamente en los vehículos todoterreno eléctricos. Además, tener el par máximo accesible desde cero revoluciones permite proporcionar cargas de gruñido rápidamente. El torque, o la potencia de tracción que ayuda a avanzar penosamente por la arena o subir cuestas, es crucial para el uso todoterreno. Además, los motores eléctricos pueden generar un par máximo desde cero revoluciones, mientras que los motores de gasolina o diésel necesitan generar revoluciones para el mismo propósito. Estas ventajas están promoviendo fuertemente el crecimiento del mercado de vehículos todoterreno eléctricos.

Perspectivas estratégicas: mercado de vehículos todoterreno eléctricos

Impacto de la pandemia de COVID-19 en el mercado de vehículos todoterreno eléctricos Crecimiento

La pandemia de COVID-19 afectó gravemente al crecimiento del mercado mundial de vehículos todoterreno eléctricos. Las restricciones anteriores en algunas de las naciones desarrolladas del mundo provocaron tensiones en los demás países, lo que llevó a las autoridades gubernamentales a emprender acciones para detener la propagación del virus. Como resultado, provocó un bloqueo o una reducción de la carga de trabajo de la capacidad en todos los países del mundo. Durante el primer trimestre de 2020, como repercusión de los confinamientos relacionados con la COVID-19, las ventas mundiales de vehículos eléctricos en los principales mercados, incluidos Estados Unidos y Europa, disminuyeron significativamente. Las interrupciones de la cadena de suministro ascendente y descendente, la disminución de la demanda de los consumidores y las estrictas directrices gubernamentales llevaron a la reducción y suspensión de la producción en los principales fabricantes de baterías y OEM de automóviles. Pocas plantas de producción que funcionaban en medio de los bloqueos sufrieron escasez de materias primas y escasez de mano de obra. Los mercados de producción industrial downstream se vieron obligados a reducir su capacidad para revisar e implementar nuevos procedimientos para limitar los riesgos. La baja producción industrial afectó considerablemente la demanda del mercado de vehículos todoterreno eléctricos.

regiones lucrativas para el mercado de vehículos todoterreno eléctricos


Perspectivas del mercado - Mercado de vehículos eléctricos todoterreno

En los últimos años, los turistas y entusiastas de los deportes de todo el mundo han mostrado una creciente inclinación hacia las rutas de vehículos todoterreno, como los vehículos utilitarios todoterreno (UTV) y los vehículos todo terreno ( vehículos todo terreno) junto con actividades conexas con fines deportivos y recreativos. Algunos organizadores de actividades de ocio y consejos de turismo construyen pistas y equipamientos deportivos para estos vehículos para fascinar y entretener a los visitantes. Una variedad de terrenos públicos y parques estatales en los EE. UU. ofrecen kilómetros de caminos para paseos en vehículos todo terreno y senderos para hacer turismo. Algunos parques incluso facilitan la obtención de permisos en línea. Por ejemplo, el Servicio Forestal del Estado de Florida tiene una amplia gama de terrenos, senderos de montaña de gran altitud y dunas de arena que se adaptan a cualquier nivel de experiencia o preferencia. Por lo tanto, se espera que la creciente tendencia a saciar a los amantes de las emociones fuertes y los viajes de aventura cree amplias oportunidades para los actores del mercado de los todoterrenos eléctricos.

Información basada en vehículos

Basada en el vehículo tipos, el mercado mundial de vehículos eléctricos todoterreno se segmenta en vehículos todo terreno (ATV), vehículos de servicios especiales/vehículos todoterreno utilitarios (SSV/UTV) y motocicletas todoterreno. La mayor aplicación de los UTV en el sector de defensa, debido a su capacidad para patrullar rápidamente en operaciones de guerra, promueve fuertemente el crecimiento del segmento. Estos vehículos también se han vuelto populares entre los agricultores y cazadores de Estados Unidos. Además, los conductores de mayor edad optan por los UTV, que cubren más distancia sin inclinarse hacia adelante. De manera similar, varios actores líderes están lanzando nuevos vehículos utilitarios en Canadá. Mahindra, un fabricante de automóviles indio, lanzó el UTV Roxer side-by-side en Canadá.

El mercado de vehículos todoterreno eléctricos está segmentado en vehículos y aplicaciones. Según el vehículo, el mercado de vehículos todoterreno eléctricos se segmenta en vehículos todoterreno (ATV), vehículos de servicio especial/vehículos todoterreno utilitarios (SSV/UTV) y motocicletas todoterreno. Según la aplicación, el mercado de vehículos todoterreno eléctricos se segmenta en utilitarios, deportivos, recreativos y militares. Según la geografía, el mercado de vehículos todoterreno eléctricos está segmentado principalmente en América del Norte, Europa, Asia Pacífico (APAC), América Latina (LATAM) y Medio Oriente y África (MEA). Volcon, Inc.; Polaris, Inc.; PIERRE Movilidad; Intimidador, Inc.; y Zero Motorcycles se encuentran entre los actores clave del mercado de vehículos todoterreno eléctricos.

Los actores del mercado de vehículos todoterreno eléctricos se están centrando fuertemente en fusiones y adquisiciones para aumentar la presencia en el mercado.

  • En 2022, Deere & Co. adquirió una participación mayoritaria en Kreisel Electric Inc., un proveedor líder de tecnología de baterías refrigeradas por inmersión. Kreisel fabricó paquetes de baterías de gran durabilidad para aplicaciones fuera de carretera y de alto rendimiento.
  • En 2021, Deere & Co. adquirió Bear Flag Robotics, un desarrollador de tecnología de conducción autónoma para aplicaciones agrícolas.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What will be the global market size for electric off-road vehicle market by 2028?

The electric off-road vehicle market is expected to reach US$ 2,234.0 million by 2028.

What is the incremental growth of the electric off-road vehicle market during the forecast period?

The incremental growth, expected to be recorded for the electric off-road vehicle market during the forecast period, is US$ 1,509.9 million.

Which is the leading vehicle segment in the electric off-road vehicle market?

The off-road motorcycles segment led the electric off-road vehicle market with a significant share in 2021. It is further expected to dominate the market share over the forecast period. However, ATV segment is expected to be the fastest growing.

Which country is holding the major market share of electric off-road vehicle market?

The US held the largest market share in 2021, followed by Canada.

Which countries are registering a high growth rate during the forecast period?

China and Japan are expected to register high growth rates during the forecast period.

Which is the fastest growing regional market?

Europe is the fastest growing regional market. In Europe, various actions are being taken to support electric mobility which is expected to propel the electric off-road vehicle market in the future.

Which are the key players holding the major market share of electric off-road vehicle market?

The key players, holding majority shares, in electric off-road vehicle market includes Volcon, Inc., Polaris, Inc., PIERER Mobility, Intimidator, Inc., and Zero Motorcycles.

What are the future trends for electric off-road vehicle market?

Electric off-road vehicles for recreational, agricultural and military purposes is still nascent, but is expected to become an important trend. UTV models for farming applications have recently been launched by John Deere and more manufacturers are expected to follow the suit.

What are the driving factors impacting the global electric off-road vehicle market?

Electric off-road vehicle market is being driven by the surging demand for noise free and eco-friendly vehicles. Owing to the eco-friendly nature of these vehicles, in terms of noise and air pollution, the market demand is growing at a fast pace.

What is the estimated global market size for electric off-road vehicle market?

The global electric off-road vehicle market was estimated to be USD 724.1 Million in 2021, and is expected to grow at a CAGR of 18.9%, during the forecast period 2022 - 2028.

The List of Companies - Electric Off-Road Vehicle Market

  1. Polaris, Inc.
  2. KTM AG
  3. Intimidator, Inc.
  4. Zero Motorcycles
  5. Alke S.r.l
  6. Daymak, Inc.
  7. Massimo Motors
  8. HISUN Motors
  9. DRR USA
  10. Ecocharger Quadbikes
  11. Tactica S.r.l
  12. Deere & Co.
  13. Electric Motion
  14. Jiangsu Linhai Power Machinery Group Corp.
  15. Ford Motor Company

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports