Perspectivas del mercado y visión del analista:
Las patatas fritas congeladas se elaboran a partir de patatas y se sirven calientes. Las papas fritas se pueden preparar y servir en varias formas, como gofres, rizadas y en tiras finas, y se comen como un refrigerio conveniente. Se sirven con ketchup, salsa y otros. Las patatas fritas se pueden hornear o freír. Además, los condimentos y aromas frescos y distintivos de las papas fritas las ayudan a destacarse de la competencia y atraer clientes que buscan experiencias culinarias inexploradas. Los perfiles de sabor de las papas fritas se pueden mejorar experimentando con diversas hierbas, especias y mezclas de condimentos, ampliando la selección de alternativas disponibles para satisfacer una variedad más amplia de preferencias de los consumidores. El crecimiento del mercado mundial de patatas fritas congeladas se atribuye al creciente número de empresas que ofrecen servicios de entrega de alimentos en línea, incluidas Food Panda, Swiggy, Uber Eats y otras. Han hecho que pedir alimentos sea una tarea fácil y adecuada para los consumidores. Además, se prevé que los crecientes lanzamientos de productos por parte de participantes clave de la industria impulsen el mercado de papas fritas congeladas durante el período de pronóstico.
Impulsores de crecimiento y desafíos:
La cadena de frío, que consiste en preenfriamiento, almacenamiento refrigerado, y el transporte frigorífico, es uno de los pilares de la cadena de manipulación poscosecha. Se considera la columna vertebral de cualquier industria poscosecha (desarrollada o en desarrollo) y un conjunto esencial de tecnologías para reducir las pérdidas de alimentos. La logística de la cadena de frío ha demostrado ser fundamental para cualquier país que busque mejorar su participación en el mercado de alimentos congelados. La infraestructura de la cadena de frío ha aumentado significativamente en los últimos años. Por ejemplo, según el informe del Instituto Internacional de Refrigeración (IIR) y la Alianza Global de la Cadena de Frío (GCCA), la capacidad total de los almacenes frigoríficos a nivel mundial aumentó a 719 millones de metros cúbicos en 2020, un 16,7% más que la capacidad reportada en 2018.
Además, la expansión de la capacidad de la cadena de frío en los países emergentes difiere para cada país. En la mayoría de los países, como Sudáfrica, México y Kenia, la cadena de frío se concentra en áreas urbanas y terminales de transporte, como aeropuertos, donde pueden estar ubicados los exportadores. Además, los principales proveedores de servicios del mercado mejoran constantemente sus tecnologías para mantenerse por delante de la competencia y mantener la eficiencia, la integridad y la seguridad en todo el mundo. Por ejemplo, los proveedores han implementado tecnología de análisis de peligros y puntos de control críticos (HACCP) e identificación por radiofrecuencia (RFID) para mejorar la eficiencia con envíos más pequeños. Además, están ampliando sus flotas de vehículos frigoríficos multicompartimentos para ofrecer servicios adicionales a los consumidores. Por lo tanto, se espera que los avances en la infraestructura de la cadena de frío ofrezcan oportunidades lucrativas para los actores del mercado de papas fritas congeladas e impulsen aún más el crecimiento del mercado de papas fritas congeladas.
Perspectivas estratégicas
Segmentación y alcance del informe:
El “Global Frozen” French Fries Market” está segmentado según el tipo de producto, la categoría, el usuario final y la geografía. Según el tipo de producto, el mercado se segmenta en patatas fritas normales, patatas fritas arrugadas, patatas fritas para carne y otros. Según la categoría, el mercado se divide en orgánico y convencional. Según el usuario final, el mercado de patatas fritas congeladas se segmenta en comercio minorista y servicios de alimentación. El mercado de papas fritas congeladas, según la geografía, está segmentado en América del Norte (EE. UU., Canadá y México), Europa (Alemania, Francia, Italia, Reino Unido, Rusia y el resto de Europa), Asia Pacífico (Australia, China, Japón, India, Corea del Sur y el resto de Asia Pacífico), Medio Oriente y África (Sudáfrica, Arabia Saudita, Emiratos Árabes Unidos y el resto de Medio Oriente y África) y América del Sur y Central (Brasil, Argentina y el resto de América del Sur y Central).
Análisis segmentario:
Según el tipo de producto, el mercado de papas fritas congeladas se segmenta en papas fritas regulares, papas fritas arrugadas, papas fritas para carne y otros. El segmento de papas fritas regulares tuvo la mayor participación del mercado de papas fritas congeladas en 2022 y se espera que registre una tasa de crecimiento significativa durante el período de pronóstico. Las patatas fritas habituales en el mercado de patatas fritas congeladas son un acompañamiento popular en los restaurantes de comida rápida, las hamburgueserías y los hogares. Las papas fritas normales son más delgadas que las papas fritas y generalmente se cortan en trozos de entre 1/8 y 1/4 de pulgada de grosor. A menudo están saladas y se pueden servir con salsa de tomate, vinagre, mayonesa, salsa de tomate u otras especialidades locales.
Análisis regional:
Según la geografía, el mercado de papas fritas congeladas está segmentado en cinco regiones clave: América del Norte. , Europa, Asia Pacífico, América del Sur y Central, y Medio Oriente y África. El mercado mundial de patatas fritas congeladas estaba dominado por América del Norte y se estimaba en unos 35.000 millones de dólares en 2022. Europa es el segundo mayor contribuyente, con más del 25% de la cuota de mercado. El mercado de patatas fritas congeladas en América del Norte está segmentado en EE.UU., Canadá y México. El mercado de patatas fritas congeladas de América del Norte está segmentado en EE. UU., Canadá y México. La región es uno de los principales mercados para las papas fritas congeladas debido a la bien establecida industria de procesamiento de alimentos y las crecientes tendencias de consumo para llevar, cenar en el lugar y llevar. Muchos fabricantes importantes de patatas fritas congeladas, como HJ Heinz Company, JR Simplot Company y McCain Foods Limited, operan activamente en la región. Estas empresas han ampliado sus negocios en toda la región y tienen una importante participación de mercado. Tienen una amplia red de distribución en la región, lo que les ayuda a atender a muchos clientes. Por lo tanto, todos los factores mencionados anteriormente impulsan el crecimiento del mercado de papas fritas congeladas.
Desarrollos de la industria y oportunidades futuras:
A continuación se enumeran varias iniciativas tomadas por los actores clave que operan en el mercado de papas fritas congeladas:
En septiembre En 2020, Aviko BV adquirió una planta de patatas en Alemania del gigante de bienes de consumo Unilever. Esta planta procesa patatas para convertirlas en productos de marca como puré, albóndigas, ñoquis y snacks instantáneos. En octubre de 2022, Lamb Weston Holdings, Inc. anunció que había firmado un acuerdo para comprar las participaciones accionarias restantes en su empresa conjunta europea Meijer Frozen. Foods BV por US$ 763,58 millones. En julio de 2021, Lamb Weston modernizó su planta de papas fritas en Idaho con una inversión de US$ 415 millones. Esta línea de procesamiento permitirá a la planta de papas fritas de Idaho producir más de 350 millones de libras de papas fritas congeladas y otros productos de papa por año. En marzo de 2023, McCain anunció una inversión sustancial en Coaldale, duplicando el tamaño de sus instalaciones y la producción en Coaldale. Alberta. La inversión reflejará el fuerte crecimiento empresarial de McCain. Impacto de COVID-19:
La pandemia de COVID-19 afectó a las economías e industrias de varios países. Los bloqueos, las prohibiciones de viaje y el cierre de negocios en países líderes de América del Norte, Europa, Asia Pacífico (APAC), América del Sur y Central (SAM) y Medio Oriente y África (MEA) afectaron negativamente el crecimiento de varias industrias, incluida la industrias de alimentos y bebidas. El cierre de unidades de fabricación perturbó las cadenas de suministro mundiales, las actividades de fabricación, los calendarios de entrega y las ventas de diversos productos esenciales y no esenciales. Varias empresas anunciaron posibles retrasos en las entregas de productos y una caída en las ventas futuras de sus productos en 2020. Además, las prohibiciones impuestas por varios gobiernos de Europa, Asia y América del Norte a los viajes internacionales obligaron a las empresas a posponer sus planes de colaboración y asociación. en suspensión temporal.
Panorama competitivo y empresas clave:
Bart's Potato Company, Aviko BV, Agristo NV., Lamb Weston Holdings Inc, McCain, Farm Frites International BV, Rairandev Golden Fries Pty Ltd, Himalaya Food International Ltd , JR Simplot Company y The Kraft Heinz Co se encuentran entre los actores destacados que operan en el mercado mundial de patatas fritas congeladas. Estos fabricantes de papas fritas congeladas ofrecen opciones de refrigerios de vanguardia con formas innovadoras para brindar una experiencia superior a los consumidores.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Expansion of quick service restaurants is driving the frozen french fries market. Fast-food and quick service restaurants (QSR) have gained strong traction as people increasingly prioritize convenience due to their fast-paced lifestyle. People are not able to focus on their personal lives owing to the rising number of dual-income families and single-person households. Therefore, they seek convenient products that help save time and effort. Fast food restaurants and QSRs offer mass-produced products in no time, offering huge convenience to the consumers. These restaurants are becoming popular because they offer a variety of food in less time and at affordable prices. Consumers now seek convenience and quick service with their food. Quick-service restaurants cater to the needs of the consumers as they offer to sit and dine, along with numerous services such as drive-thru, takeout, and home delivery, which suit the modern lifestyle of the consumers.
Based on the category, organic segment is projected to grow at the fastest CAGR over the forecast period. Organic French fries are produced using organically harvested potatoes. Organic potatoes are grown in soil free from chemical fertilizers such as synthetic nitrogen, phosphate, potash, and genetically modified ingredients. Herbicides and synthetic pesticides are also avoided in organic potato farming. However, some non-synthetic pesticides, such as sulfur, copper sulfate, and potassium permanganate, are allowed. Growers use organic growth stimulators for the cultivation of organic potatoes. Due to the superior quality, organic French fries are generally more expensive fries produced from conventionally cultivated potatoes. The rising inclination of people toward organic products has encouraged producers to invest heavily in products obtained with organic constituents. Companies focus on achieving organic certifications to address the rising demand for organic French fries.
North America accounted for the largest share of the global frozen french fries market. The North America frozen French fries market is segmented into the US, Canada, and Mexico. The region is one of the major markets for frozen French fries due to the well-established food processing industry and rising trends of takeaway, dine-in, and on-the-go consumption. Many significant frozen French fries manufacturers, such as H.J. Heinz Company, J.R. Simplot Company, and McCain Foods Limited, operate actively in the region. These companies have expanded their business across the region and hold significant market share. They have a widespread distribution network in the region, which helps them to cater to a large number of audiences.
Based on product type, regular french fries segment has largest revenue share. Regular fries, also called the standard cut, are the typical and popular French fries cut to a medium thickness of around a quarter inch. This type of French fries has a lot of variety in coatings and seasonings, enhancing the flavor. Regular French fries are the most common type of cuts in the battonette cut which offers a perfect area for frying. They are a popular side dish in fast-food restaurants, burger joints, and homes. Regular French fries are thinner than steak fries, usually cut into pieces between 1/8 and 1/4 inch thick. They are often salted and may be served with ketchup, vinegar, mayonnaise, tomato sauce, or other local specialties.
The major players operating in the global frozen french fries market are Bart's Potato Company, Aviko B.V., Agristo NV., Lamb Weston Holdings Inc, McCain, Farm Frites International B.V., Rairandev Golden Fries Pty Ltd, Himalaya Food International Ltd, J.R. Simplot Company, The Kraft Heinz Co.
Advancement in cold chain infrastructure anticipate lucrative opportunities for the frozen french fries market. The cold chain, which consists of pre-cooling, refrigerated storage, and refrigerated transport, is one of the pillars of the postharvest handling chain. It is regarded as the backbone of any postharvest industry (developed or developing) and an essential set of technologies for reducing food losses. Cold chain logistics have proven to be critical for any country seeking to enhance its frozen food market share. Cold chain infrastructure has increased significantly in recent years. For instance, according to the International Institute of Refrigeration (IIR) and the Global Cold Chain Alliance (GCCA) report, the total capacity of refrigerated warehouses globally increased to 719 million cubic meters in 2020, 16.7% greater than the capacity reported in 2018.
The List of Companies - Frozen French Fries Market
- Bart's Potato Company
- Aviko B.V.
- Agristo NV.
- Lamb Weston Holdings Inc.
- McCain
- Farm Frites International B.V.
- Rairandev Golden Fries Pty Ltd.
- Himalaya Food International Ltd.
- J.R. Simplot Company
- The Kraft Heinz Co
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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