[Informe de investigación] Se espera que el mercado de alimentos congelados crezca de 251.155,35 millones de dólares en 2021 a 373.767,59 millones de dólares en 2028; se espera que crezca a una tasa compuesta anual del 5,9 % entre 2022 y 2028.
Perspectivas del mercado y visión del analista:
El florecimiento del comercio electrónico ha estado impulsando el crecimiento del mercado mundial de alimentos congelados. En los últimos años, ha habido una transformación masiva en el sector minorista organizado. La aparición del comercio electrónico ha provocado cambios considerables en la forma en que la gente compra y gasta su dinero. La creciente penetración de los teléfonos inteligentes e Internet, el fácil acceso a las tecnologías emergentes, el creciente poder adquisitivo y la conveniencia que brindan las plataformas minoristas en línea para comprar desde cualquier lugar y en cualquier momento se encuentran entre los factores clave que impulsan el comercio electrónico. Estas plataformas están adoptando una importante estrategia de comercialización de alimentos congelados, que impulsó aún más las ventas de alimentos congelados. Según la División de Indicadores Minoristas del Departamento de Comercio de EE. UU., las ventas de comercio electrónico y el mercado de alimentos congelados en EE. UU. alcanzaron los 870 mil millones de dólares en 2021, un 14,2 % más que en 2020. Además, las ventas en línea de comestibles crecieron un 170 % en 2021. representa el 9,6% de las ventas totales de comestibles en EE. UU.
La gente prefiere cada vez más las plataformas minoristas en línea para comprar alimentos congelados. Según el Instituto Americano de Alimentos Congelados, las ventas en línea de productos alimenticios congelados aumentaron un 75% en 2020. Las ventas en línea de alimentos y bebidas aumentaron significativamente durante la pandemia debido al cierre de tiendas físicas y la imposición de restricciones sociales por parte de gobiernos. A medida que el movimiento de las personas se vio limitado por los confinamientos y se vieron obligados a trabajar desde sus hogares, se produjo un cambio sustancial hacia las compras en línea. Además, los grandes descuentos, la amplia disponibilidad de diferentes marcas bajo un mismo techo y las opciones de entrega a domicilio han sido otros factores notables que han impulsado la demanda de los consumidores. centrarse en las compras en línea. Con la creciente penetración del comercio electrónico en diferentes geografías, los fabricantes de alimentos congelados como Kellogg's Company y Conagra Brands también están ampliando su presencia en línea vendiendo sus productos a través de conocidas plataformas de comercio electrónico como Amazon.com, Lidl y Walmart. Este factor contribuye al crecimiento del mercado de alimentos congelados al eliminar la dependencia de las tiendas minoristas fuera de línea.
Perspectivas estratégicas
Segmentación y alcance del informe:
El “Mercado Mundial de Alimentos Congelados” está segmentado según el tipo, el canal de distribución y la geografía. Según el tipo, el mercado de alimentos congelados se segmenta en postres congelados; carnes, aves y carnes congeladas. mariscos; panadería congelada; bocadillos congelados y aperitivos; platos preparados congelados; y otros. Según el canal de distribución, el mercado de alimentos congelados se segmenta en supermercados y tiendas. hipermercados, tiendas de conveniencia, comercio minorista en línea y otros. El mercado de alimentos congelados según la geografía está segmentado en América del Norte (EE. UU., Canadá y México), Europa (Alemania, Francia, Italia, Reino Unido, Rusia y resto de Europa), Asia Pacífico (Australia, China, Japón, India, Corea del Sur y resto de Asia Pacífico), Oriente Medio y Asia. África (Sudáfrica, Arabia Saudita, Emiratos Árabes Unidos y resto de Medio Oriente y África) y Sur y África. Centroamérica (Brasil, Argentina y resto de Centro y Suramérica).
Análisis segmentario:
< p>Según el canal de distribución, el mercado de alimentos congelados se segmenta en supermercados y tiendas. hipermercados, tiendas de conveniencia, comercio minorista en línea y otros. El segmento de supermercados e hipermercados tuvo una participación significativa en el crecimiento del mercado de alimentos congelados y se espera que registre un crecimiento significativo durante el período previsto. Las tiendas de supermercados e hipermercados ofrecen atractivos descuentos, múltiples opciones de pago y una experiencia agradable para el cliente. Los supermercados e hipermercados se centran en maximizar las ventas de productos para aumentar sus ganancias. Las empresas distribuidoras de alimentos congelados y los fabricantes de alimentos congelados suelen preferir vender sus productos a través de supermercados e hipermercados debido a la gran afluencia de clientes a dichas tiendas. Además, dichas tiendas cuentan con modernas instalaciones de almacenamiento que garantizan condiciones ideales de almacenamiento de alimentos congelados.Análisis regional:
Según la geografía, el mercado de alimentos congelados se divide en cinco regiones clave: América del Norte, Europa, Asia Pacífico, Sur y Asia. Centroamérica y Medio Oriente y Asia. África. El mercado mundial de alimentos congelados estuvo dominado por Europa en 2022 y representó alrededor de 85.000 millones de dólares durante el período previsto. El mercado europeo de alimentos congelados está segmentado en Alemania, Francia, Italia, Reino Unido, Rusia y el resto de Europa. El crecimiento del mercado se atribuye principalmente a la creciente demanda de alimentos preparados, una amplia infraestructura minorista y la disponibilidad de una amplia gama de productos de diferentes marcas en diferentes canales de distribución. Además, la presencia de consumidores con altos ingresos per cápita también está impulsando la demanda de alimentos congelados, como comidas congeladas y snacks. Los consumidores buscan beneficios nutricionales de los productos que consumen. Por lo tanto, la demanda de alimentos congelados limpios, orgánicos, sin gluten y mínimamente procesados ha aumentado significativamente, lo que está impulsando el crecimiento del mercado en la región.
El mercado de alimentos congelados Se prevé que experimente un crecimiento significativo en los próximos años debido a la importante presencia de actores destacados, como Nestlé SA y Bounduelle Group, que operan activamente en toda Europa. Además, estas empresas ofrecen una amplia gama de alimentos congelados, incluidos postres congelados, panaderías congeladas, comidas preparadas congeladas, carne congelada y sopas congeladas. Se espera que este factor impulse el crecimiento del mercado de alimentos congelados durante el período previsto.
Desarrollos de la industria y oportunidades futuras:
A continuación se enumeran varias iniciativas tomadas por los actores clave que operan en el mercado de alimentos congelados:
- En junio de 2021, Conagra Brands Incorporated agregó nuevos productos a su cartera de empresas, que incluyen nuevas comidas de sus marcas Banquet, Healthy Choice, Hungry Man y Marie Callender's. El producto Healthy Choice Max proporciona entre 33 y 34 g de proteínas con sabores deliciosos, mientras que Healthy Choice Zero es una comida cetogénica sin azúcares añadidos y con menos de 10 g de carbohidratos.
- En noviembre de 2021 , General Mills se asoció con Regrow Agriculture para monitorear la agricultura a escala.
- En enero de 2022, Pepperidge Farm amplió su categoría de productos para la marca Goldfish, con el objetivo de atraer adultos, mediante el lanzamiento de galletas saladas en dos variedades, Sharp. Cheddar y Cheddar Jalapeno y otros Goldfish de edición limitada con salsa Frank's RedHot y galletas Jalapeño Popper Goldfish. Las galletas se denominan megabites.
- En mayo de 2021, Bonduelle Group lanzó tres nuevos productos, a saber, lentejas, garbanzos y bulgur, en el segmento de alimentos congelados, bajo la marca Bonduelle.
Impacto de Covid-19:
Se obligó a las personas a quedarse en casa debido a los cierres y las restricciones de viaje. Además, debido a las exigencias de trabajar desde casa, la tendencia al consumo de alimentos congelados en el hogar surgió significativamente durante la pandemia. A medida que la gente permanecía en sus hogares, los hábitos alimentarios de los consumidores cambiaron y aumentaron el consumo de alimentos y la cocina en casa. Este factor también creó una demanda masiva de alimentos congelados. El director ejecutivo de Kraft Heinz Co. anunció oficialmente en marzo de 2020 que la empresa está haciendo todo lo posible para cerrar el desequilibrio entre la oferta y la demanda como resultado de los profundos cambios que se están produciendo en la industria alimentaria. La empresa reconoció que los congelados, los macarrones con queso y el vinagre son algunos de sus productos más vendidos y que la demanda de los mismos ha aumentado significativamente debido al brote de coronavirus. A medida que las personas continuaron trabajando desde casa debido al brote, abastecieron sus despensas, lo que tuvo un impacto positivo en las ventas de alimentos congelados. Además, como las escuelas y universidades permanecieron cerradas, los niños tuvieron suficiente tiempo para desayunar, lo que tuvo un impacto positivo en las ventas de productos congelados para el desayuno, incluidos cereales para el desayuno, panqueques, pizzas y pasteles congelados. Por ejemplo, The Kellogg Company afirmó que los resultados financieros del segundo trimestre de 2020 fueron mejores de lo esperado debido a la mayor demanda de sus cereales para el desayuno y gofres congelados. Además, los fabricantes de alimentos congelados se están centrando en mejorar su presencia online ofreciendo sus productos a través de plataformas de comercio electrónico como Amazon.com, Walmart y Lidl. Se espera que este factor tenga un impacto positivo en el crecimiento del mercado de alimentos congelados durante el período previsto. Además, los servicios de valor agregado son una estrategia de diferenciación clave que los distribuidores de alimentos congelados pueden adoptar para aumentar las ventas de alimentos congelados, incluidos alimentos vegetales congelados, alimentos congelados listos para comer, platos principales congelados, refrigerios congelados, etc. span>
Panorama competitivo y empresas clave:
Algunos de los actores destacados que operan en el mercado mundial de alimentos congelados El mercado incluye Conagra Brands, General Mills, Pepperidge Farm Incorporated, Bonduelle Group, McCain Foods Limited, Bellisio Foods, Inc., Tyson Foods, Inc., Kellogg's Company, Nestlé SA, y The Kraft Heinz Company, entre otras. Estos jugadores ofrecen alimentos congelados de vanguardia con características innovadoras para brindar una experiencia superior a los consumidores.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Based on the distribution channel, supermarkets and hypermarkets segment is projected to grow at the fastest CAGR over the forecast period. Supermarkets and hypermarkets are large retail establishments that offer a wide range of products, such as groceries, foods & beverages, and other household goods. Products from various brands are available at reasonable prices in these stores, allowing consumers to shop & find the right product quickly. Supermarkets & hypermarkets provide an array of frozen food brands to cater the consumer’s demand. In such stores, products are arranged on the shelves properly so that customers can get access easily. Moreover, these stores offer attractive discounts, multiple payment options, and a pleasant customer experience. Supermarkets and hypermarkets focus on maximizing product sales to increase their profit. Manufacturers of frozen foods usually prefer to sell their products through supermarkets and hypermarkets owing to heavy customer footfall at such stores. Moreover, such stores have modern storage facilities which ensure ideal storage conditions for frozen foods.
Growing consumption of convenience food is driving the frozen food market. Over the past few years, the lifestyles of people across the world have evolved dramatically. Due to hectic work schedules, people’s dependency on products saving time and effort has increased. The surge in the consumption of high-quality convenience food is one of the biggest trends in the food industry. Convenience food, such as frozen snacks, frozen meals, cold cuts, and ready-to-eat products, allows consumers to save time and efforts associated with ingredient shopping, meal preparation and cooking, consumption, and post-meal activities. The development and popularity of these food items are ascribed to many social changes; the most notable of these are the increasing number of smaller households and the rising millennial population across the world. Due to hectic work schedules, millennials prefer to be efficient with their time, rather than spending it on tedious tasks. Thus, they are more likely to spend their money on convenience food. These factors are significantly boosting the demand for convenience food among consumers, eventually boosting the growth of the frozen food market.
The major players operating in the global frozen food market are Conagra Brands, Inc.; General Mills; PEPPERIDGE FARM INCORPORATED; Bonduelle Group; McCain Foods Limited; Bellisio Foods, Inc.; Tyson Foods, Inc.; Kellogg’s Company; Nestle S.A.; and The Kraft Heinz Company.
Strategic development initiatives by manufacturers anticipate lucrative opportunities for the frozen food market. Manufacturers of frozen food are making significant investments in product innovation to expand their customer base and meet emerging consumer trends. They are launching gluten-free, plant-based, sugar-free, organic, and clean-labeled products, as well as products suitable for a keto diet, which meet the varied requirements of consumers. Moreover, people have started focusing on convenience food products while maintaining the nutritional balance in their diets, manufacturers are launching nutritionally enriched frozen products. Such product innovations help them extend their reach and gain a competitive edge in international markets. Strategies such as business expansion and production capacity scaleup are also being adopted by frozen food manufacturers to better serve their customers. These initiatives by manufacturers are creating lucrative growth opportunities in the frozen food market.
Based on type, frozen meat, poultry & seafood segment has largest revenue share. Frozen meat includes beef, goat, lamb, and pork. Poultry includes white meat derived from chicken & turkey. Seafood includes fish, crustaceans like crabs & lobsters, and molluscs like clams, oyesters, scallops, and musells. The rising consumption of meat products, especially, poultry meat is driving the segment growth. Frozen meat products are growing in popularity as they can be stored conveniently which reduce food wastage. The rising demand for frozen meat, poultry, and seafood products owing to their extended shelf life and requirement of minimum preparation time are driving the segment’s growth. Further, the meat is rich source of proteins, and it contains essential amino acids, and collagen. Hence, the benefits associated with the consumption of frozen meat, encouraging consumers to include frozen meat products in their diet. Moreover, the demand for frozen seafood products is also increasing due to rising awareness regarding the nutritional benefits associated with the consumption of seafood. Seafood is rich in omega 3 and omega 6 fatty acids, vitamins, minerals, and amino acids. Thus, the health benefits of seafood are driving their consumption across the globe, which is thereby driving the segment’s growth.
Europe accounted for the largest share of the global frozen food market. The growth of frozen food market in Europe is mainly attributed to the rising demand for convenience food, extensive retail infrastructure, and availability of a wide range of products of different brands across different distribution channels. Moreover, the presence of consumers with high per-capita income is also driving the demand for frozen food especially frozen meals, bakery products, and snacks. Consumers are seeking nutritional benefits from the products they consume. Therefore, the demand for clean, organic, gluten-free, and minimally processed frozen food has increased significantly which is driving the market growth in the region. bakers across the region are incorporating natural and certified organic ingredients in their products to fulfill changing consumer preferences. This factor is projected to offer new opportunities in the frozen food market in Europe during the forecast period.
The List of Companies - Frozen Food Market
- Conagra Brands, Inc.
- General Mills
- PEPPERIDGE FARM INCORPORATED
- Bonduelle Group
- McCain Foods Limited
- Bellisio Foods, Inc.
- Tyson Foods, Inc.
- Kellogg’s Company
- Nestle S.A.
- The Kraft Heinz Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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