[Informe de investigación] Se espera que el tamaño del mercado de gofres congelados crezca de 2.925,85 millones de dólares en 2022 a 4.612,86 millones de dólares en 2030; se estima que registrará una tasa compuesta anual del 5,9 % entre 2023 y 2030.
Los gofres congelados son un producto alimenticio preparado que se consume principalmente como desayuno. Los consumidores prefieren productos alimenticios listos para comer, aptos para microondas y listos para preparar, ya que son muy adecuados para el consumo sobre la marcha y requieren un tiempo mínimo de preparación. Debido a esto, los gofres congelados están experimentando una creciente demanda mundial, principalmente en los países desarrollados. Debido a la fuerte influencia cultural en los hábitos de consumo de las personas en varios países, incluidos India, Japón y China, existe un alto predominio de los alimentos tradicionales para el desayuno. Por lo tanto, la adopción de gofres congelados en estos países es limitada, lo que está creando obstáculos en el crecimiento del mercado de gofres congelados.
En 2022, América del Norte representó la mayor parte del mercado mundial de gofres congelados. El mercado de la región está segmentado en Estados Unidos, Canadá y México. Las crecientes campañas de marketing son el factor clave que impulsa la expansión del mercado en Estados Unidos. Los fabricantes dependen en gran medida de estrategias de marketing, como publicidad y promociones de productos, para aumentar las ventas. Los fabricantes utilizan medios electrónicos e impresos para promocionar sus marcas y productos. Por ejemplo, en 2017, la serie de Netflix Stranger Things presentó gofres congelados de la marca Eggo de Kellogg Company. Esto ha supuesto un aumento considerable de las ventas de gofres congelados para la empresa. Un aumento de la demanda de gofres congelados entre todos los grupos de edad impulsa el mercado en esta región. Además, la creciente conciencia sobre los beneficios para la salud de los productos orgánicos es un factor importante que impulsa la demanda de productos orgánicos para el desayuno en la región. Para satisfacer la creciente demanda de los consumidores, los fabricantes han introducido variedades de gofres orgánicos. Por ejemplo, Nature's Path Foods, un fabricante certificado por el USDA, ofrece una amplia gama de desayunos y refrigerios orgánicos, que incluyen gofres, cereales fríos, granolas, avena caliente, barras y galletas. Los factores mencionados anteriormente están impulsando el crecimiento del mercado de gofres congelados de la región.
Perspectivas estratégicas
Impacto de la pandemia de COVID-19 en el mercado de gofres congelados
Antes de la Con la pandemia de COVID-19, el crecimiento del mercado de gofres congelados se vio impulsado principalmente por la creciente demanda de productos alimenticios listos para comer. Sin embargo, el mercado enfrentó obstáculos durante el primer trimestre de 2020 debido al cierre de empresas y la escasez de materias primas y mano de obra. La pandemia de COVID-19 provocó una recesión económica en los primeros meses de 2020, lo que creó dificultades financieras para los consumidores de ingresos bajos y medios.
Además, debido a las restricciones, la gente se quedó en casa y exigió productos listos para comer, lo que crea una demanda de productos de gofres congelados que sean fáciles de consumir.
Desglose del mercado mundial de gofres congelados: por región
Perspectivas del mercado
La creciente demanda de alimentos congelados y preparados en todo el mundo
En los últimos años, el estilo de vida de las personas globalmente evolucionó dramáticamente. Debido a los agitados horarios de trabajo, la gente busca productos que ahorren tiempo y esfuerzo. Los consumidores prefieren los productos alimenticios listos para comer, aptos para microondas y listos para preparar, ya que son muy adecuados para el consumo sobre la marcha y requieren un tiempo de preparación mínimo. Estos factores están impulsando significativamente la demanda de alimentos preparados entre los consumidores. La creciente población de mujeres, el alto ingreso per cápita y el aumento de la población de clase media son factores clave que impulsan el consumo de alimentos preparados a nivel mundial. Además, el número de hogares de una o dos personas está creciendo en varios países desarrollados como Estados Unidos, Canadá, el Reino Unido y Alemania. Según la Oficina del Censo de EE. UU., en 2022 había 37,9 millones de hogares unipersonales en EE. UU., lo que representa el 29 % de todos los hogares. Debido al creciente número de familias nucleares, aumentó la demanda de alimentos listos para comer y en porciones controladas. Todos estos factores están impulsando la demanda de gofres congelados.
Información basada en el tipo
Según el tipo, el mercado de gofres congelados se segmenta en con sabor y sin sabor/simples. Se espera que el segmento de sabores registre una CAGR más alta durante el período de pronóstico. La creciente preferencia por los gofres como elemento principal para el desayuno a nivel mundial está impulsando la demanda de gofres congelados. A los consumidores millennials les encanta la sensación cálida y crujiente de los gofres en diferentes sabores. Los fabricantes de gofres están ampliando su cartera de productos introduciendo nuevos sabores como fruta, suero de leche y canela para atraer el interés de los consumidores. Además, los fabricantes, incluidos Vans y Kellogg Company, han lanzado variedades de gofres aromatizados con propiedades funcionales mejoradas para satisfacer las necesidades de la población. Estos factores están impulsando el mercado del segmento de gofres congelados con sabor.
Mercado de gofres congelados, por tipo de producto: 2022 y 2030
Los actores clave que operan en el mercado mundial de gofres congelados incluyen DELY Wafels SRL, Kodiak Cakes LLC, Deligout Sprl, Avieta SA, Nature's Path Foods, Julian's Recipe LLC, Kellogg Co, B Boys Inc, Sara Lee Frozen Bakery LLC y Hometown Food Co. Los actores que operan en el mercado mundial de gofres congelados se centran en ofrecer productos de alta calidad para satisfacer la demanda de los clientes. También se están centrando en estrategias como inversiones en actividades de investigación y desarrollo, lanzamientos de nuevos productos y ampliación de las capacidades de producción.
Informe destacado
- Tendencias progresivas de la industria de los gofres congelados mercado para ayudar a los jugadores a desarrollar estrategias efectivas a largo plazo.
- Estrategias de crecimiento empresarial adoptadas por mercados desarrollados y en desarrollo.
- Análisis cuantitativo del mercado de gofres congelados de 2021 a 2030
- Estimación de la demanda global de gofres congelados
- Análisis de las cinco fuerzas de Porter para ilustrar la eficacia de los compradores y proveedores que operan en la industria.
- Desarrollos recientes para comprender el mercado competitivo escenario
- Tendencias y perspectivas del mercado, así como factores que impulsan y restringen el crecimiento del mercado de gofres congelados
- Asistencia en el proceso de toma de decisiones destacando las estrategias de mercado que sustentan el interés comercial, lo que lleva al crecimiento del mercado
- El tamaño del mercado de gofres congelados en varios nodos
- Descripción detallada y segmentación del mercado, así como la dinámica de la industria de gofres congelados
- El tamaño del mercado de gofres congelados en varias regiones con oportunidades de crecimiento prometedoras
Mercado global de gofres congelados
Según el tipo, el mercado de gofres congelados se segmenta en con sabor y sin sabor/simple . Según la categoría, el mercado de gofres congelados se divide en sin gluten y convencional. Según el canal de distribución, el mercado de gofres congelados se clasifica en supermercados e hipermercados, tiendas de conveniencia, venta minorista en línea y otros.
Perfiles de la empresa
- DELY Wafels SRL
- Kodiak Cakes LLC
- Deligout Sprl
- Avieta SA
- Nature's Path Foods
- Julian's Recipe LLC < li>Kellogg Co
- B Boys Inc
- Sara Lee Frozen Bakery LLC
- Hometown Food Co
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Surging demand for frozen and convenience food worldwide and rising trend of in-home consumption are drivers of frozen waffles market. Frozen waffles are a convenience food product mainly consumed as breakfast. Consumers prefer to ready-to-eat, microwavable, and ready-to-prepare food products as they are highly suitable for on-the-go consumption and require minimal preparation time. Owing to this, frozen waffles are witnessing increasing global demand, mainly in developed countries.
In 2022, North America region accounted for the largest share of the global frozen waffles market and the market in the region is segmented into United States, Canada, and Mexico. The rising marketing campaigns are the key factor driving the market's expansion in the US. Manufacturers rely extensively on marketing strategies such as advertising and product promotions to increase sales. Manufacturers use electronic and print media to promote their brands and products. For example, in 2017, the Netflix series Stranger Things featured Kellogg Company's Eggo brand frozen waffles. This has resulted in a considerable increase in sales of frozen waffles for the company. An upsurge in demand among all age groups drives the market growth in this region. Moreover, the growing awareness about the health benefits of organic products is a significant factor that would boost the demand for organic breakfast products in the region. To meet growing consumer demand, manufacturers introduce organic waffle varieties. For instance, Nature's Path Foods, a USDA-certified manufacturer, offers a wide range of organic breakfast and snack foods, including waffles, cold cereals, granolas, hot oatmeal, bars, and cookies. The factors mentioned above are boosting the growth of the region's frozen waffle market.
Based on the type, the flavored segment is expected to register the highest CAGR during the forecast period. The growing preference for waffles as a mainstream breakfast item globally is driving the demand for frozen waffles. Millennial consumers love the warm crunchy feel of waffles in different flavors. Waffle manufacturers are growing their product portfolio by introducing new flavors such as fruit, buttermilk, and cinnamon to attract consumer interest. Further, manufacturers, including Vans and the Kellogg Company, have launched flavored waffle varieties with enhanced functional properties to fulfill the population's needs. These factors drive the flavored frozen waffles segment’s growth during the forecast period.
Rising growth of e-commerce is supporting the growth of the frozen waffles market. People increasingly prefer online retail platforms for purchasing frozen foods. According to American Frozen Food Institute, online sales of frozen foods will increase by 75% in 2022. The online sales of food and beverages increased significantly during the COVID-19 pandemic due to the closure of brick-and-mortar stores and government restrictions. As lockdowns first constrained individuals and subsequently continued to work from home, there was a substantial shift to online shopping. Other factors influencing consumers to shop online include heavy discounts, availability of various products of different brands under one roof, and home delivery options. With the rising penetration of e-commerce across different geographies, the manufacturers of frozen waffles are also enhancing their online presence by selling their products through well-known e-commerce platforms such as Amazon.com, Lidl, and Walmart. This factor is further expected to drive the growth of the frozen waffles market over the coming years.
Based on the category, conventional segment is predicted to register the highest CAGR during the forecast period. The demand for conventional frozen waffles is expected to decrease as consumers become more health conscious and prefer healthy alternatives such as gluten-free ones. People allergic to gluten cannot consume conventional waffles as they contain wheat flour. However, conventional frozen waffles are readily available in the market; thus, consumers prefer this product. Further, less awareness regarding gluten-free waffles is boosting the market for conventional frozen waffles.
The List of Companies - Frozen Waffles Market
- DELY Wafels SRL
- Kodiak Cakes LLC
- Deligout Sprl
- Avieta SA
- Nature's Path Foods
- Julian's Recipe LLC
- Kellogg Co
- B Boys Inc
- Sara Lee Frozen Bakery LLC
- Hometown Food Co
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
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- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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