冷冻华夫饼市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00028939
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 156
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[研究报告]冷冻华夫饼市场规模预计将从2022年的29.2585亿美元增长到2030年的46.1286亿美元;预计 2023 年至 2030 年间复合年增长率为 5.9%。

冷冻华夫饼是一种主要作为早餐食用的预制食品。消费者更喜欢即食、微波炉安全和即食食品,因为它们非常适合在旅途中食用并且需要最少的准备时间。因此,冷冻华夫饼的全球需求不断增长,主要是在发达国家。由于印度、日本和中国等多个国家的人们的消费习惯受到强烈的文化影响,传统早餐食品的普及率很高。因此,冷冻华夫饼在这些国家的采用受到限制,这给冷冻华夫饼市场的增长造成了障碍。

2022年,北美占据全球冷冻华夫饼市场的最大份额。冷冻华夫饼。该地区的市场分为美国、加拿大和墨西哥。增加营销活动是推动美国市场扩张的关键因素。制造商严重依赖营销策略(例如广告和产品促销)来增加销量。制造商使用电子和印刷媒体来宣传他们的品牌和产品。例如,2017 年,Netflix 剧集《怪奇物语》以家乐氏公司的 Eggo 品牌冷冻华夫饼为特色。这导致该公司冷冻华夫饼的销量大幅增加。所有年龄段对冷冻华夫饼的需求增加推动了该地区的市场。此外,人们对有机产品健康益处的认识不断增强,这是推动该地区有机早餐产品需求的一个主要因素。为了满足不断增长的消费者需求,制造商推出了各种有机华夫饼。例如,经过美国农业部认证的制造商 Nature's Path Foods 提供各种有机早餐和小吃,包括华夫饼、冷麦片、格兰诺拉麦片、热燕麦片、能量棒和饼干。上述因素正在推动该地区冷冻华夫饼市场的增长。

战略视角

COVID-19 大流行对冷冻华夫饼市场的影响

在 COVID-19 大流行之前,冷冻华夫饼市场的增长主要是由即食食品需求的增长推动的。然而,由于企业倒闭以及原材料和劳动力短缺,市场在 2020 年第一季度面临阻力。 COVID-19 大流行在 2020 年前几个月造成了经济衰退,给中低收入消费者造成了经济困难。

此外,由于限制措施,人们被留在家里并要求做好准备-食用产品,创造了对易于食用的冷冻华夫饼产品的需求。

全球冷冻华夫饼市场细分:按地区

市场前景

世界各地对冷冻和预制食品的需求不断增长

近年来,全球人们的生活方式发生了巨大变化。由于繁忙的工作日程,人们寻找能够节省时间和精力的产品。消费者更喜欢即食、微波炉安全和即食食品,因为它们非常适合在旅途中食用并且需要最少的准备时间。这些因素极大地推动了消费者对预制食品的需求。女性人口不断增长、人均收入高以及中产阶级人口不断增加是推动全球预制食品消费的关键因素。此外,在美国、加拿大、英国和德国等一些发达国家,一人和两人家庭的数量正在增长。根据美国人口普查局的数据,2022年美国有3790万个单身家庭,占所有家庭的29%。由于核心家庭数量的增加,对即食和控制份量食品的需求增加。所有这些因素都推动了对冷冻华夫饼的需求。

基于类型的信息

根据类型,冷冻华夫饼市场分为调味和无味/天然。预计口味细分市场在预测期内将出现更高的复合年增长率。全球范围内对华夫饼作为主要早餐食品的日益青睐正在推动对冷冻华夫饼的需求。千禧一代消费者喜欢不同口味的华夫饼温暖、松脆的感觉。华夫饼制造商正在通过推出水果、酪乳和肉桂等新口味来扩大其产品组合,以吸引消费者的兴趣。此外,包括Vans和家乐氏公司在内的制造商推出了各种具有增强功能特性的风味华夫饼,以满足人们的需求。这些因素正在推动风味冷冻华夫饼细分市场的发展。

按产品类型划分的冷冻华夫饼市场:2022 年和 2030 年

参与者 主要参与者全球冷冻华夫饼市场包括 DELY Wafels SRL、Kodiak Cakes LLC、Deligout Sprl、Avieta SA、Nature's Path Foods、Julian's Recipe LLC、Kellogg Co、B Boys Inc、Sara Lee Frozen Bakery LLC 和 Hometown Food Co。华夫饼市场专注于提供高质量的产品来满足客户的需求。他们还关注研发活动投资、新产品推出和扩大产能等战略。

特色报告

  • 冷冻华夫饼行业市场的进步趋势帮助参与者制定有效的长期战略。
  • 发达市场和发展中市场采用的业务增长战略。
  • 2021年至2030年冷冻华夫饼市场的定量分析
  • >
  • 冷冻华夫饼的全球需求估算
  • 波特的五力分析,以说明该行业中买家和供应商的有效性。
  • 了解竞争市场情况的最新进展< /li>
  • 市场趋势和前景以及驱动和限制冷冻华夫饼市场增长的因素
  • 通过强调支持商业利益的市场策略来支持决策过程,从而引导市场增长
  • 多节点冷冻华夫饼市场的规模
  • 详细描述和市场细分以及冷冻华夫饼行业的动态
  • 规模各地区的冷冻华夫饼市场具有广阔的增长机会

全球冷冻华夫饼市场

根据类型,冷冻华夫饼市场分为调味和无味/原味。根据类别,冷冻华夫饼市场分为无麸质华夫饼和传统华夫饼。根据分销渠道,冷冻华夫饼市场分为超市及大卖场、便利店、网上零售等。

公司简介

  • DELY Wafels SRL
  • Kodiak Cakes LLC
  • Deligout Sprl
  • Avieta SA
  • Nature's Path Foods
  • Julian's Recipe LLC
  • < li >家乐氏公司
  • B Boys Inc
  • 萨拉·李冷冻面包店有限责任公司
  • 家乡食品公司
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the drivers for the growth of the global frozen waffles market?

Surging demand for frozen and convenience food worldwide and rising trend of in-home consumption are drivers of frozen waffles market. Frozen waffles are a convenience food product mainly consumed as breakfast. Consumers prefer to ready-to-eat, microwavable, and ready-to-prepare food products as they are highly suitable for on-the-go consumption and require minimal preparation time. Owing to this, frozen waffles are witnessing increasing global demand, mainly in developed countries.

In 2022, which region held the largest share of the global frozen waffles market?

In 2022, North America region accounted for the largest share of the global frozen waffles market and the market in the region is segmented into United States, Canada, and Mexico. The rising marketing campaigns are the key factor driving the market's expansion in the US. Manufacturers rely extensively on marketing strategies such as advertising and product promotions to increase sales. Manufacturers use electronic and print media to promote their brands and products. For example, in 2017, the Netflix series Stranger Things featured Kellogg Company's Eggo brand frozen waffles. This has resulted in a considerable increase in sales of frozen waffles for the company. An upsurge in demand among all age groups drives the market growth in this region. Moreover, the growing awareness about the health benefits of organic products is a significant factor that would boost the demand for organic breakfast products in the region. To meet growing consumer demand, manufacturers introduce organic waffle varieties. For instance, Nature's Path Foods, a USDA-certified manufacturer, offers a wide range of organic breakfast and snack foods, including waffles, cold cereals, granolas, hot oatmeal, bars, and cookies. The factors mentioned above are boosting the growth of the region's frozen waffle market.

Which type segment is the fastest growing in the frozen waffles globally?

Based on the type, the flavored segment is expected to register the highest CAGR during the forecast period. The growing preference for waffles as a mainstream breakfast item globally is driving the demand for frozen waffles. Millennial consumers love the warm crunchy feel of waffles in different flavors. Waffle manufacturers are growing their product portfolio by introducing new flavors such as fruit, buttermilk, and cinnamon to attract consumer interest. Further, manufacturers, including Vans and the Kellogg Company, have launched flavored waffle varieties with enhanced functional properties to fulfill the population's needs. These factors drive the flavored frozen waffles segment’s growth during the forecast period.

What are the trends observed in the global frozen waffles market?

Rising growth of e-commerce is supporting the growth of the frozen waffles market. People increasingly prefer online retail platforms for purchasing frozen foods. According to American Frozen Food Institute, online sales of frozen foods will increase by 75% in 2022. The online sales of food and beverages increased significantly during the COVID-19 pandemic due to the closure of brick-and-mortar stores and government restrictions. As lockdowns first constrained individuals and subsequently continued to work from home, there was a substantial shift to online shopping. Other factors influencing consumers to shop online include heavy discounts, availability of various products of different brands under one roof, and home delivery options. With the rising penetration of e-commerce across different geographies, the manufacturers of frozen waffles are also enhancing their online presence by selling their products through well-known e-commerce platforms such as Amazon.com, Lidl, and Walmart. This factor is further expected to drive the growth of the frozen waffles market over the coming years.

Based on the category, which segment led the global frozen waffles market in 2022?

Based on the category, conventional segment is predicted to register the highest CAGR during the forecast period. The demand for conventional frozen waffles is expected to decrease as consumers become more health conscious and prefer healthy alternatives such as gluten-free ones. People allergic to gluten cannot consume conventional waffles as they contain wheat flour. However, conventional frozen waffles are readily available in the market; thus, consumers prefer this product. Further, less awareness regarding gluten-free waffles is boosting the market for conventional frozen waffles.

The List of Companies - Frozen Waffles Market

  1. DELY Wafels SRL
  2. Kodiak Cakes LLC
  3. Deligout Sprl
  4. Avieta SA
  5. Nature's Path Foods
  6. Julian's Recipe LLC
  7. Kellogg Co
  8. B Boys Inc
  9. Sara Lee Frozen Bakery LLC
  10. Hometown Food Co

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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