Der Markt für gefrorene Waffeln wird voraussichtlich von 2.776,21 Millionen US-Dollar im Jahr 2021 auf 4.021,29 Millionen US-Dollar im Jahr 2028 wachsen. Es wird geschätzt, dass er von 2021 bis 2028 mit einer CAGR von 5,4 % wachsen wird.
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Gefrorene Waffeln werden aus Zutaten wie Mehl, Wasser, Zucker, Eiern, Natron, Backfett und Aromastoffen hergestellt. Normalerweise wird Weizenmehl verwendet, um den Waffelteig herzustellen. Angesichts des steigenden Gesundheitsbewusstseins und der zunehmenden Glutenunverträglichkeit bei den Verbrauchern verwenden die Hersteller jedoch Reismehl, Hafermehl und Mandelmehl zur Herstellung von Waffeln.
Der Markt für gefrorene Waffeln im asiatisch-pazifischen Raum wird erwartet im Prognosezeitraum mit der höchsten CAGR wachsen. Schwellenländer in der Region erleben einen Anstieg gesundheitsbewusster Verbraucher, der voraussichtlich in den nächsten Jahren eine Nachfrage nach gefrorenen Waffeln schaffen wird. Der geschäftige Lebensstil der wachsenden städtischen Mittelschicht, die eine bequeme und gesunde Ernährung bevorzugt, ist der Hauptfaktor, der die Nachfrage nach gefrorenen Waffeln in der Region ankurbelt. Aufgrund der zunehmenden Urbanisierung, steigender verfügbarer Einkommen und wachsender gesundheitsbewusster Verbraucher stieg die Nachfrage nach gefrorenen Frühstückssnacks in der gesamten Region.
Strategische Erkenntnisse
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Auswirkungen der COVID-19-Pandemie auf den Markt für gefrorene Waffeln
Der COVID-19-Ausbruch betraf mehrere Branchen aufgrund von Sperrungen, Geschäftsschließungen und Unterbrechungen der Lieferkette. Die Pandemie hatte gemischte Auswirkungen auf den Markt für gefrorene Waffeln. Anfangs waren die Hersteller aufgrund von Sperrungen und Betriebsschließungen mit Rohstoff- und Arbeitskräftemangel konfrontiert, was sich auf ihre Produktion und Versorgung auswirkte. Die Nachfrage nach gefrorenen Waffeln stieg jedoch erheblich, da die Menschen weiterhin von zu Hause aus arbeiteten und Gastronomiebetriebe geschlossen blieben.
Darüber hinaus nahmen die Online-Verkäufe von Lebensmitteln und Tiefkühlkostprodukten parallel zu -Mörserläden wurden geschlossen und die Verbraucher füllten ihre Vorratskammern auf. Dieser Faktor wirkte sich während der Pandemie positiv auf den Verkauf von Tiefkühlwaffeln aus. Im Jahr 2021 erlebte der Markt eine positive Erholung, als die Regierungen eine Lockerung der zuvor auferlegten Beschränkungen und eine erhöhte Impfrate ankündigten.
Außerdem nahmen die Hygienebedenken der Verbraucher aufgrund des Ausbruchs zu und die Menschen zogen es vor In-Haus-Verbrauch gegenüber Foodservice-Verbrauch. Es wird erwartet, dass dieser Faktor das Wachstum des Marktes für gefrorene Waffeln im Prognosezeitraum weiter vorantreiben wird.
Marktaufschlüsselung für gefrorene Waffeln - nach Region
Markteinblicke
Steigender Trend Der Konsum zu Hause dürfte den Markt für gefrorene Waffeln antreiben
Die COVID-19-Pandemie hat die Konsumgewohnheiten der Verbraucher beeinflusst. Aufgrund von Lockdowns und Homeoffice-Mandaten blieben die Menschen in ihren Häusern, was den Konsum zu Hause anregte. Darüber hinaus stieg die Nachfrage nach Fertiggerichten, Fertiggerichten und Tiefkühlprodukten aufgrund der Schließung von Gastronomiebetrieben wie Cafés, Restaurants, Fast-Food-Läden und anderen deutlich an. Obwohl die Zahl der COVID-19-Fälle deutlich zurückgegangen ist und die staatlichen Beschränkungen gelockert wurden, sind viele Menschen immer noch besorgt über die Hygienebedingungen in den Gastronomiebetrieben. Daher bevorzugen viele Menschen den Verzehr zu Hause gegenüber dem Verzehr in der Gastronomie. Daher steigert der zunehmende Trend des Konsums zu Hause, insbesondere nach dem Ausbruch von COVID-19, die Nachfrage nach gefrorenen Waffeln erheblich.
Type Insights
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Basierend auf dem Typ wird der Markt für gefrorene Waffeln in aromatisierte und nicht aromatisierte Waffeln unterteilt. Das aromatisierte Segment hatte den größten Anteil am Markt für gefrorene Waffeln. Es wird prognostiziert, dass es im Prognosezeitraum mit der schnellsten CAGR wachsen wird. Millennials lieben das warme, knusprige Gefühl von Waffeln in verschiedenen Geschmacksrichtungen. Um das Interesse der Verbraucher zu wecken, erweitern Waffelhersteller ihr Produktportfolio durch die Einführung neuer Geschmacksrichtungen wie Fruchtaromen, Buttermilch und Zimt. Darüber hinaus haben mehrere Hersteller, darunter Vans und die Kellogg Company, aromatisierte Waffelsorten mit verbesserten funktionellen Eigenschaften auf den Markt gebracht, um die Bedürfnisse der Verbraucher zu erfüllen. Diese Faktoren treiben das Segment der aromatisierten gefrorenen Waffeln im Prognosezeitraum voran.
Markt für gefrorene Waffeln nach Typ - im Zeitraum 2020-2028
< h3>Einblicke in die Kategorie
Basierend auf der Kategorie wird der Markt für gefrorene Waffeln in glutenfrei und konventionell unterteilt. Das konventionelle Segment machte 2020 den größten Marktanteil auf dem Markt für gefrorene Waffeln aus. Das glutenfreie Segment wird jedoch im Prognosezeitraum voraussichtlich mit der schnellsten CAGR wachsen. Herkömmliche gefrorene Waffeln werden hauptsächlich aus Weizenmehl hergestellt. Es wird jedoch erwartet, dass ihre Nachfrage in den kommenden Jahren zurückgehen wird, da die Verbraucher gesundheitsbewusster werden und gesunde Alternativen wie glutenfreie Waffeln bevorzugen. Auch Glutenallergiker können herkömmliche Waffeln nicht verzehren. Nichtsdestotrotz treibt die leichte Verfügbarkeit herkömmlicher Tiefkühlwaffeln das Wachstum des Segments voran.
Vertriebskanal-Einblicke
Basierend auf dem Vertriebskanal, der Der Markt für gefrorene Waffeln ist in Supermärkte und Hypermärkte, Convenience-Stores, Online-Einzelhandel und andere unterteilt. Das Segment Super- und Verbrauchermärkte machte 2020 den größten Marktanteil auf dem Markt für gefrorene Waffeln aus. Das Segment des Online-Einzelhandels wird jedoch im Prognosezeitraum voraussichtlich mit der schnellsten jährlichen Wachstumsrate wachsen. Online-Einzelhandelsgeschäfte bieten verschiedene Produkte mit starken Rabatten an. Außerdem können Verbraucher gewünschte Produkte bequem aus der Ferne kaufen.
Darüber hinaus lockt der Hauslieferdienst viele Kunden dazu, über E-Commerce-Plattformen einzukaufen. Darüber hinaus bieten diese Websites beschreibende Produktinformationen und Benutzerbewertungen, die Käufern helfen, Produkte zu vergleichen und fundierte Entscheidungen zu treffen. All diese Faktoren treiben den Verkauf von gefrorenen Waffeln über Online-Einzelhandelsplattformen an.
Die Hauptakteure auf dem Markt für gefrorene Waffeln sind Kelloggs Company; Dely Waffeln; Kodiak-Kuchen, LLC; Deligout; B Boys LLC DBA Belgische Jungen; Avieta SA; Machen Sie jeden Tag köstlich LLC; Weg-Nahrungsmittel der Natur; Julians Rezept, LLC; und Vans Foods. Diese Akteure beschäftigen sich mit der Entwicklung innovativer Produkte, darunter glutenfreie Waffeln und Waffeln auf pflanzlicher Basis, um den aufkommenden Verbrauchertrends gerecht zu werden. Darüber hinaus konzentrieren sie sich darauf, ihren Verbrauchern qualitativ hochwertige Produkte anzubieten, um ihren Marktanteil zu halten.
Berichte im Rampenlicht
- Fortschreitende Branchentrends auf dem Markt für gefrorene Waffeln, um den Spielern zu helfen, effektive langfristige Strategien zu entwickeln
- Geschäftswachstumsstrategien, die von entwickelten und sich entwickelnden Märkten übernommen werden
- Quantitativ Analyse des Marktes für gefrorene Waffeln von 2019 bis 2028
- Schätzung der weltweiten Nachfrage nach gefrorenen Waffeln
- Porters Fünf-Kräfte-Analyse zur Veranschaulichung der Effizienz von Käufern und Lieferanten in der Branche
- Jüngste Entwicklungen zum Verständnis des Wettbewerbsmarktszenarios
- Markttrends und -aussichten sowie Faktoren, die das Wachstum des Marktes für gefrorene Waffeln antreiben und hemmen
- Unterstützung beim Entscheidungsprozess durch Hervorheben von Marktstrategien, die kommerzielle Interessen untermauern und zum Marktwachstum führen
- Die Marktgröße für gefrorene Waffeln an verschiedenen Knoten< /li>
- Detaillierter Überblick und Segmentierung des Marktes sowie die Dynamik der Branche für gefrorene Waffeln
- Größe des Marktes für gefrorene Waffeln in verschiedenen Regionen mit vielversprechenden Wachstumschancen
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Surging demand for frozen and convenience food worldwide and rising trend of in-home consumption are drivers of frozen waffles market. Frozen waffles are a convenience food product mainly consumed as breakfast. Consumers prefer to ready-to-eat, microwavable, and ready-to-prepare food products as they are highly suitable for on-the-go consumption and require minimal preparation time. Owing to this, frozen waffles are witnessing increasing global demand, mainly in developed countries.
In 2022, North America region accounted for the largest share of the global frozen waffles market and the market in the region is segmented into United States, Canada, and Mexico. The rising marketing campaigns are the key factor driving the market's expansion in the US. Manufacturers rely extensively on marketing strategies such as advertising and product promotions to increase sales. Manufacturers use electronic and print media to promote their brands and products. For example, in 2017, the Netflix series Stranger Things featured Kellogg Company's Eggo brand frozen waffles. This has resulted in a considerable increase in sales of frozen waffles for the company. An upsurge in demand among all age groups drives the market growth in this region. Moreover, the growing awareness about the health benefits of organic products is a significant factor that would boost the demand for organic breakfast products in the region. To meet growing consumer demand, manufacturers introduce organic waffle varieties. For instance, Nature's Path Foods, a USDA-certified manufacturer, offers a wide range of organic breakfast and snack foods, including waffles, cold cereals, granolas, hot oatmeal, bars, and cookies. The factors mentioned above are boosting the growth of the region's frozen waffle market.
Based on the type, the flavored segment is expected to register the highest CAGR during the forecast period. The growing preference for waffles as a mainstream breakfast item globally is driving the demand for frozen waffles. Millennial consumers love the warm crunchy feel of waffles in different flavors. Waffle manufacturers are growing their product portfolio by introducing new flavors such as fruit, buttermilk, and cinnamon to attract consumer interest. Further, manufacturers, including Vans and the Kellogg Company, have launched flavored waffle varieties with enhanced functional properties to fulfill the population's needs. These factors drive the flavored frozen waffles segment’s growth during the forecast period.
Rising growth of e-commerce is supporting the growth of the frozen waffles market. People increasingly prefer online retail platforms for purchasing frozen foods. According to American Frozen Food Institute, online sales of frozen foods will increase by 75% in 2022. The online sales of food and beverages increased significantly during the COVID-19 pandemic due to the closure of brick-and-mortar stores and government restrictions. As lockdowns first constrained individuals and subsequently continued to work from home, there was a substantial shift to online shopping. Other factors influencing consumers to shop online include heavy discounts, availability of various products of different brands under one roof, and home delivery options. With the rising penetration of e-commerce across different geographies, the manufacturers of frozen waffles are also enhancing their online presence by selling their products through well-known e-commerce platforms such as Amazon.com, Lidl, and Walmart. This factor is further expected to drive the growth of the frozen waffles market over the coming years.
Based on the category, conventional segment is predicted to register the highest CAGR during the forecast period. The demand for conventional frozen waffles is expected to decrease as consumers become more health conscious and prefer healthy alternatives such as gluten-free ones. People allergic to gluten cannot consume conventional waffles as they contain wheat flour. However, conventional frozen waffles are readily available in the market; thus, consumers prefer this product. Further, less awareness regarding gluten-free waffles is boosting the market for conventional frozen waffles.
The List of Companies - Frozen Waffles Market
- DELY Wafels SRL
- Kodiak Cakes LLC
- Deligout Sprl
- Avieta SA
- Nature's Path Foods
- Julian's Recipe LLC
- Kellogg Co
- B Boys Inc
- Sara Lee Frozen Bakery LLC
- Hometown Food Co
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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