冷凍ワッフル市場 - 2031年の成長予測、統計および事実

  • Report Code : TIPRE00028939
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 156
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冷凍ワッフル市場は、2021 年の 27 億 7,621 万米ドルから 2028 年には 40 億 2,129 万米ドルに成長すると予測されています。2021 年から 2028 年までの CAGR は 5.4% と推定されています。



冷凍ワッフルは、小麦粉、水、砂糖、卵、重曹、ショートニング、香料などの材料を使用して製造されます。通常、ワッフルの生地には小麦粉が使われます。しかし、消費者の健康意識の高まりとグルテン不耐性の高まりにより、メーカーは米粉、オート麦粉、アーモンド粉を使用してワッフルを製造しています.



アジア太平洋の冷凍ワッフル市場は、予測期間中、最高の CAGR で成長します。この地域の新興国では、健康志向の消費者が急増しており、今後数年間で冷凍ワッフルの需要が生まれると予想されています。便利で健康的な食事を好む都会の中産階級の増加する忙しいライフスタイルは、この地域での冷凍ワッフルの需要を押し上げる主な要因です。都市化の進行、可処分所得の増加、健康志向の消費者の増加により、冷凍朝食スナックの需要が地域全体で増加しました。



戦略的洞察


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冷凍ワッフル市場に対する COVID-19 パンデミックの影響



COVID-19 の発生は、ロックダウン、事業閉鎖、サプライ チェーンの混乱により、いくつかの業界に影響を与えました。冷凍ワッフル市場に対するパンデミックの影響はさまざまでした。当初、ロックダウンと事業閉鎖により、メーカーは原材料と労働力の不足に直面し、生産と供給に影響を与えました。しかし、在宅勤務が続く中、冷凍ワッフルの需要は大幅に増加し、外食店は閉鎖されたままでした。



さらに、食料品や冷凍食品のオンライン販売は、実店舗が増えるにつれて増加しました。 -モルタル店は閉鎖され、消費者はパントリーを買いだめしました。この要因は、パンデミックの間、冷凍ワッフルの売上にプラスの影響を与えました。 2021 年には、政府が以前に課された制限の緩和とワクチン接種率の増加を発表したため、市場は前向きな回復を目の当たりにしました。



さらに、アウトブレイクにより消費者の衛生上の懸念が高まるにつれて、人々はそれを好むようになりました。フードサービスの消費よりも家庭での消費。この要因により、予測期間中に冷凍ワッフル市場の成長がさらに促進されると予想されます。



冷凍ワッフル市場の内訳 - 地域別



市場の洞察



インの上昇傾向-自宅消費が冷凍ワッフル市場を牽引する可能性が高い

COVID-19 パンデミックは、消費者の消費習慣に影響を与えました。ロックダウンと在宅勤務の義務化により、人々は自宅にとどまり、自宅での消費が促進されました。また、カフェやレストラン、ファーストフード店などのフードサービス店舗の閉鎖により、調理済み食品、インスタント食品、冷凍食品の需要が大幅に増加しました。 COVID-19 の症例数は大幅に減少し、政府の制限は緩和されましたが、多くの人々は依然として食品サービス店の衛生状態について懸念しています。そのため、外食よりも自家消費を好む人が多い。このように、家庭での消費の増加傾向、特に COVID-19 の流行後は、冷凍ワッフルの需要を大幅に押し上げています。



タイプ インサイト



タイプに基づいて、フローズン ワッフル市場はフレーバー付きとフレーバーなしに分割されます。フレーバー セグメントは、フローズン ワッフル市場で最大のシェアを保持しました。予測期間中、最速の CAGR で成長すると予測されています。ミレニアル世代の消費者は、さまざまなフレーバーのワッフルの温かいカリカリ感が大好きです。消費者の関心を引くために、ワッフル メーカーは、フルーツ フレーバー、バターミルク、シナモンなどの新しいフレーバーを導入して製品ポートフォリオを拡大しています。さらに、Vans や Kellogg Company を含むいくつかのメーカーは、消費者のニーズを満たすために機能特性を強化したフレーバー ワッフルの品種を発売しました。これらの要因は、予測期間中のフレーバー冷凍ワッフル セグメントの成長を後押ししています。



タイプ別冷凍ワッフル市場 - 2020 年から 2028 年



< h3>カテゴリーの洞察

カテゴリーに基づいて、冷凍ワッフル市場はグルテンフリーと従来型に分割されます。従来のセグメントは、2020 年のフローズン ワッフル市場で最大の市場シェアを占めていました。ただし、グルテン フリーのセグメントは、予測期間中に最速の CAGR で成長すると予測されています。従来の冷凍ワッフルは主に小麦粉でできています。しかし、消費者の健康志向が高まり、グルテンフリーのワッフルなどの健康的な代替品を好むようになったため、今後数年間でその需要は減少すると予想されます。また、グルテンにアレルギーのある人は、従来のワッフルを食べることができません.それにもかかわらず、従来の冷凍ワッフルが簡単に手に入ることが、セグメントの成長を後押ししています。



流通チャネルの洞察



流通チャネルに基づいて、冷凍ワッフル市場は、スーパーマーケットとハイパーマーケット、コンビニエンス ストア、オンライン小売などに分割されます。スーパーマーケットとハイパーマーケットのセグメントは、2020 年の冷凍ワッフル市場で最大の市場シェアを占めました。ただし、オンライン小売セグメントは、予測期間にわたって最速の CAGR で成長すると予測されています。オンライン小売店では、さまざまな製品を大幅な割引価格で提供しています。



さらに、宅配サービスは、e コマース プラットフォームを通じて買い物をする多くの顧客を引き付けます。さらに、これらの Web サイトは、購入者が製品を比較し、情報に基づいた決定を下すのに役立つ、説明的な製品情報とユーザー レビューを提供します。これらすべての要因が、オンライン小売プラットフォームを通じて冷凍ワッフルの販売を促進しています。



冷凍ワッフル市場で活動している主要企業はケロッグ社です。 Dely Wafels;コディアックケーキ、LLC;デリグアウト; B Boys LLC DBA Belgian Boys;アビエタ SA;毎日おいしいLLCを作ります。自然の道の食品;ジュリアンのレシピ、LLC;そしてバンズフーズ。これらのプレーヤーは、新たな消費者トレンドに対応するために、グルテンフリーのワッフルや植物ベースのワッフルなどの革新的な製品の開発に取り組んでいます。さらに、市場シェアを維持するために、高品質の製品を消費者に提供することに重点を置いています。



スポットライトをレポート




  1. プレーヤーが効果的な長期戦略を策定するのに役立つ、冷凍ワッフル市場における進歩的な業界動向

  2. 先進国および発展途上市場で採用されているビジネス成長戦略

  3. 定量的2019 年から 2028 年までの冷凍ワッフル市場の分析

  4. 冷凍ワッフルの世界的な需要の推定

  5. ポーターの 5 つの力の分析によるバイヤーとサプライヤーの営業の有効性業界で

  6. 競争の激しい市場シナリオを理解するための最近の動向

  7. 市場の動向と見通し、および冷凍ワッフル市場の成長を促進および抑制する要因

  8. 市場の成長につながる、商業的関心を支える市場戦略を強調することによる意思決定プロセスの支援

  9. さまざまなノードでの冷凍ワッフルの市場規模< /li>
  10. 市場の詳細な概要とセグメンテーション、および冷凍ワッフル業界のダイナミクス

  11. 有望な成長機会を持つさまざまな地域の冷凍ワッフル市場の規模
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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the drivers for the growth of the global frozen waffles market?

Surging demand for frozen and convenience food worldwide and rising trend of in-home consumption are drivers of frozen waffles market. Frozen waffles are a convenience food product mainly consumed as breakfast. Consumers prefer to ready-to-eat, microwavable, and ready-to-prepare food products as they are highly suitable for on-the-go consumption and require minimal preparation time. Owing to this, frozen waffles are witnessing increasing global demand, mainly in developed countries.

In 2022, which region held the largest share of the global frozen waffles market?

In 2022, North America region accounted for the largest share of the global frozen waffles market and the market in the region is segmented into United States, Canada, and Mexico. The rising marketing campaigns are the key factor driving the market's expansion in the US. Manufacturers rely extensively on marketing strategies such as advertising and product promotions to increase sales. Manufacturers use electronic and print media to promote their brands and products. For example, in 2017, the Netflix series Stranger Things featured Kellogg Company's Eggo brand frozen waffles. This has resulted in a considerable increase in sales of frozen waffles for the company. An upsurge in demand among all age groups drives the market growth in this region. Moreover, the growing awareness about the health benefits of organic products is a significant factor that would boost the demand for organic breakfast products in the region. To meet growing consumer demand, manufacturers introduce organic waffle varieties. For instance, Nature's Path Foods, a USDA-certified manufacturer, offers a wide range of organic breakfast and snack foods, including waffles, cold cereals, granolas, hot oatmeal, bars, and cookies. The factors mentioned above are boosting the growth of the region's frozen waffle market.

Which type segment is the fastest growing in the frozen waffles globally?

Based on the type, the flavored segment is expected to register the highest CAGR during the forecast period. The growing preference for waffles as a mainstream breakfast item globally is driving the demand for frozen waffles. Millennial consumers love the warm crunchy feel of waffles in different flavors. Waffle manufacturers are growing their product portfolio by introducing new flavors such as fruit, buttermilk, and cinnamon to attract consumer interest. Further, manufacturers, including Vans and the Kellogg Company, have launched flavored waffle varieties with enhanced functional properties to fulfill the population's needs. These factors drive the flavored frozen waffles segment’s growth during the forecast period.

What are the trends observed in the global frozen waffles market?

Rising growth of e-commerce is supporting the growth of the frozen waffles market. People increasingly prefer online retail platforms for purchasing frozen foods. According to American Frozen Food Institute, online sales of frozen foods will increase by 75% in 2022. The online sales of food and beverages increased significantly during the COVID-19 pandemic due to the closure of brick-and-mortar stores and government restrictions. As lockdowns first constrained individuals and subsequently continued to work from home, there was a substantial shift to online shopping. Other factors influencing consumers to shop online include heavy discounts, availability of various products of different brands under one roof, and home delivery options. With the rising penetration of e-commerce across different geographies, the manufacturers of frozen waffles are also enhancing their online presence by selling their products through well-known e-commerce platforms such as Amazon.com, Lidl, and Walmart. This factor is further expected to drive the growth of the frozen waffles market over the coming years.

Based on the category, which segment led the global frozen waffles market in 2022?

Based on the category, conventional segment is predicted to register the highest CAGR during the forecast period. The demand for conventional frozen waffles is expected to decrease as consumers become more health conscious and prefer healthy alternatives such as gluten-free ones. People allergic to gluten cannot consume conventional waffles as they contain wheat flour. However, conventional frozen waffles are readily available in the market; thus, consumers prefer this product. Further, less awareness regarding gluten-free waffles is boosting the market for conventional frozen waffles.

The List of Companies - Frozen Waffles Market

  1. DELY Wafels SRL
  2. Kodiak Cakes LLC
  3. Deligout Sprl
  4. Avieta SA
  5. Nature's Path Foods
  6. Julian's Recipe LLC
  7. Kellogg Co
  8. B Boys Inc
  9. Sara Lee Frozen Bakery LLC
  10. Hometown Food Co

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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