Le marché des gaufres surgelées devrait passer de 2 776,21 millions de dollars américains en 2021 à 4 021,29 millions de dollars américains d'ici 2028. Il devrait croître à un TCAC de 5,4 % de 2021 à 2028.
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Les gaufres surgelées sont fabriquées à partir d'ingrédients tels que de la farine, de l'eau, du sucre, des ufs, du bicarbonate de soude, du shortening et des agents aromatisants. Habituellement, la farine de blé est utilisée pour faire la pâte à gaufres. Cependant, avec une prise de conscience croissante de la santé et une intolérance croissante au gluten chez les consommateurs, les fabricants utilisent de la farine de riz, de la farine d'avoine et de la farine d'amande pour faire des gaufres.
Le marché des gaufres surgelées en Asie-Pacifique devrait augmenter croître au TCAC le plus élevé au cours de la période de prévision. Les pays émergents de la région assistent à une augmentation du nombre de consommateurs soucieux de leur santé qui devrait créer une demande de gaufres surgelées au cours des prochaines années. Le mode de vie trépidant de la population croissante de la classe moyenne urbaine, qui préfère une alimentation pratique et saine, est le principal facteur qui stimule la demande de gaufres surgelées dans la région. En raison de l'urbanisation croissante, de l'augmentation des revenus disponibles et de l'augmentation du nombre de consommateurs soucieux de leur santé, la demande de collations congelées pour le petit-déjeuner a augmenté dans toute la région.
Perspectives stratégiques
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Impact de la pandémie de COVID-19 sur le marché des gaufres surgelées
L'épidémie de COVID-19 a touché plusieurs industries en raison de fermetures, de fermetures d'entreprises et de perturbations de la chaîne d'approvisionnement. L'impact de la pandémie sur le marché des gaufres surgelées a été mitigé. Au départ, en raison des fermetures et des fermetures d'entreprises, les fabricants ont dû faire face à des pénuries de matières premières et de main-d'uvre, ce qui a affecté leur production et leur approvisionnement. Cependant, la demande de gaufres surgelées a considérablement augmenté car les gens ont continué à travailler à domicile et les points de restauration sont restés fermés.
De plus, les ventes en ligne d'épicerie et de produits alimentaires surgelés ont augmenté à mesure que les magasins de briques et -les magasins de mortier ont été fermés et les consommateurs ont fait le plein de leurs garde-manger. Ce facteur a eu un impact positif sur les ventes de gaufres surgelées pendant la pandémie. En 2021, le marché a connu une reprise positive alors que les gouvernements ont annoncé un assouplissement des restrictions précédemment imposées et une augmentation du taux de vaccination.
De plus, alors que les préoccupations des consommateurs en matière d'hygiène augmentaient en raison de l'épidémie, les gens préféraient consommation à domicile par rapport à la consommation en restauration. Ce facteur devrait stimuler davantage la croissance du marché des gaufres surgelées au cours de la période de prévision.
Répartition du marché des gaufres surgelées - par région
Aperçu du marché
Tendance à la La consommation à domicile est susceptible de stimuler le marché des gaufres surgelées
La pandémie de COVID-19 a influencé les habitudes de consommation des consommateurs. En raison des fermetures et des mandats de travail à domicile, les gens sont restés chez eux, ce qui a incité à la consommation à domicile. De plus, en raison de la fermeture des points de restauration, tels que les cafés, les restaurants, les établissements de restauration rapide et autres, la demande de produits prêts à cuisiner, de repas instantanés et de produits alimentaires surgelés a considérablement augmenté. Bien que le nombre de cas de COVID-19 ait considérablement diminué et que les restrictions gouvernementales soient assouplies, de nombreuses personnes sont toujours préoccupées par les conditions d'hygiène dans les points de restauration. Par conséquent, de nombreuses personnes préfèrent la consommation à domicile à la consommation des services de restauration. Ainsi, la tendance à la hausse de la consommation à domicile, en particulier après l'épidémie de COVID-19, stimule considérablement la demande de gaufres surgelées.
Type Insights
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En fonction du type, le marché des gaufres surgelées est segmenté en aromatisé et non aromatisé. Le segment aromatisé détenait la plus grande part du marché des gaufres surgelées. Il devrait croître au TCAC le plus rapide au cours de la période de prévision. Les consommateurs de la génération Y adorent la sensation chaude et croustillante des gaufres de différentes saveurs. Pour susciter l'intérêt des consommateurs, les fabricants de gaufres élargissent leur portefeuille de produits en introduisant de nouvelles saveurs, telles que les saveurs de fruits, le babeurre et la cannelle. En outre, plusieurs fabricants, dont Vans et la société Kellogg, ont lancé des variétés de gaufres aromatisées aux propriétés fonctionnelles améliorées pour répondre aux besoins des consommateurs. Ces facteurs stimulent la croissance des segments de gaufres surgelées aromatisées au cours de la période de prévision.
Marché des gaufres surgelées, par type en 2020-2028
< h3>Aperçu des catégories
Sur la base de la catégorie, le marché des gaufres surgelées est segmenté en sans gluten et conventionnel. Le segment conventionnel représentait la plus grande part de marché sur le marché des gaufres surgelées en 2020. Cependant, le segment sans gluten devrait croître au TCAC le plus rapide au cours de la période de prévision. Les gaufres surgelées conventionnelles sont principalement faites de farine de blé. Cependant, leur demande devrait diminuer dans les années à venir, car les consommateurs sont de plus en plus soucieux de leur santé et préfèrent des alternatives saines, telles que les gaufres sans gluten. Aussi, les personnes allergiques au gluten ne peuvent pas consommer de gaufres classiques. Néanmoins, la disponibilité facile des gaufres surgelées conventionnelles stimule la croissance des segments.
Distribution Channel Insights
En fonction du canal de distribution, le Le marché des gaufres surgelées est segmenté en supermarchés et hypermarchés, dépanneurs, vente au détail en ligne et autres. Le segment des supermarchés et hypermarchés représentait la plus grande part de marché sur le marché des gaufres surgelées en 2020. Cependant, le segment de la vente au détail en ligne devrait croître au TCAC le plus rapide au cours de la période de prévision. Les magasins de vente au détail en ligne proposent divers produits avec des remises importantes. De plus, les consommateurs peuvent facilement acheter à distance des produits recherchés.
De plus, le service de livraison à domicile attire de nombreux clients qui achètent via des plateformes de commerce électronique. De plus, ces sites Web offrent des informations descriptives sur les produits et des avis d'utilisateurs, qui aident les acheteurs à comparer les produits et à prendre des décisions éclairées. Tous ces facteurs stimulent les ventes de gaufres surgelées par le biais de plateformes de vente au détail en ligne.
Les principaux acteurs opérant sur le marché des gaufres surgelées sont Kelloggs Company ; Dély Wafels ; Gâteaux Kodiak, LLC ; Déligout ; B Boys LLC DBA Garçons belges; Avieta SA ; Rendez chaque jour délicieux LLC ; les aliments Nature's Path; Recette de Julian, LLC; et Vans Foods. Ces acteurs sont engagés dans le développement de produits innovants, dont les gaufres sans gluten et les gaufres végétales, pour répondre aux nouvelles tendances de consommation. De plus, ils se concentrent sur la fourniture de produits de haute qualité à leurs consommateurs afin de conserver leur part de marché.
Faits saillants du rapport
- Tendances progressives du secteur sur le marché des gaufres surgelées pour aider les acteurs à développer des stratégies efficaces à long terme
- Stratégies de croissance commerciale adoptées par les marchés développés et en développement
- Quantitatif analyse du marché des gaufres surgelées de 2019 à 2028
- Estimation de la demande mondiale de gaufres surgelées
- Analyse des cinq forces de Porter pour illustrer l'efficacité des acheteurs et des fournisseurs opérant dans l'industrie
- Évolutions récentes pour comprendre le scénario de marché concurrentiel
- Tendances et perspectives du marché, ainsi que facteurs qui stimulent ou freinent la croissance du marché des gaufres surgelées
- Assistance dans le processus de prise de décision en mettant en évidence les stratégies de marché qui sous-tendent l'intérêt commercial, conduisant à la croissance du marché
- La taille du marché des gaufres surgelées à différents nuds< /li>
- Aperçu détaillé et segmentation du marché, ainsi que la dynamique de l'industrie des gaufres surgelées
- Taille du marché des gaufres surgelées dans diverses régions avec des opportunités de croissance prometteuses
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Surging demand for frozen and convenience food worldwide and rising trend of in-home consumption are drivers of frozen waffles market. Frozen waffles are a convenience food product mainly consumed as breakfast. Consumers prefer to ready-to-eat, microwavable, and ready-to-prepare food products as they are highly suitable for on-the-go consumption and require minimal preparation time. Owing to this, frozen waffles are witnessing increasing global demand, mainly in developed countries.
In 2022, North America region accounted for the largest share of the global frozen waffles market and the market in the region is segmented into United States, Canada, and Mexico. The rising marketing campaigns are the key factor driving the market's expansion in the US. Manufacturers rely extensively on marketing strategies such as advertising and product promotions to increase sales. Manufacturers use electronic and print media to promote their brands and products. For example, in 2017, the Netflix series Stranger Things featured Kellogg Company's Eggo brand frozen waffles. This has resulted in a considerable increase in sales of frozen waffles for the company. An upsurge in demand among all age groups drives the market growth in this region. Moreover, the growing awareness about the health benefits of organic products is a significant factor that would boost the demand for organic breakfast products in the region. To meet growing consumer demand, manufacturers introduce organic waffle varieties. For instance, Nature's Path Foods, a USDA-certified manufacturer, offers a wide range of organic breakfast and snack foods, including waffles, cold cereals, granolas, hot oatmeal, bars, and cookies. The factors mentioned above are boosting the growth of the region's frozen waffle market.
Based on the type, the flavored segment is expected to register the highest CAGR during the forecast period. The growing preference for waffles as a mainstream breakfast item globally is driving the demand for frozen waffles. Millennial consumers love the warm crunchy feel of waffles in different flavors. Waffle manufacturers are growing their product portfolio by introducing new flavors such as fruit, buttermilk, and cinnamon to attract consumer interest. Further, manufacturers, including Vans and the Kellogg Company, have launched flavored waffle varieties with enhanced functional properties to fulfill the population's needs. These factors drive the flavored frozen waffles segment’s growth during the forecast period.
Rising growth of e-commerce is supporting the growth of the frozen waffles market. People increasingly prefer online retail platforms for purchasing frozen foods. According to American Frozen Food Institute, online sales of frozen foods will increase by 75% in 2022. The online sales of food and beverages increased significantly during the COVID-19 pandemic due to the closure of brick-and-mortar stores and government restrictions. As lockdowns first constrained individuals and subsequently continued to work from home, there was a substantial shift to online shopping. Other factors influencing consumers to shop online include heavy discounts, availability of various products of different brands under one roof, and home delivery options. With the rising penetration of e-commerce across different geographies, the manufacturers of frozen waffles are also enhancing their online presence by selling their products through well-known e-commerce platforms such as Amazon.com, Lidl, and Walmart. This factor is further expected to drive the growth of the frozen waffles market over the coming years.
Based on the category, conventional segment is predicted to register the highest CAGR during the forecast period. The demand for conventional frozen waffles is expected to decrease as consumers become more health conscious and prefer healthy alternatives such as gluten-free ones. People allergic to gluten cannot consume conventional waffles as they contain wheat flour. However, conventional frozen waffles are readily available in the market; thus, consumers prefer this product. Further, less awareness regarding gluten-free waffles is boosting the market for conventional frozen waffles.
The List of Companies - Frozen Waffles Market
- DELY Wafels SRL
- Kodiak Cakes LLC
- Deligout Sprl
- Avieta SA
- Nature's Path Foods
- Julian's Recipe LLC
- Kellogg Co
- B Boys Inc
- Sara Lee Frozen Bakery LLC
- Hometown Food Co
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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