El mercado de software POS representó 12.230 millones de dólares en 2018 y se prevé que crezca a una tasa compuesta anual del 8,4% hasta alcanzar los 42.490 millones de dólares en 2027.
Con cada vez más soluciones y servicios centrados en el cliente , la demanda de servicios rentables y de valor agregado está aumentando debido a que los proveedores se están centrando en ofertas mejoradas, así como en factores que minimicen los costos operativos. El software POS es un enfoque rentable tanto para empresas como para clientes. Las características que impulsan el mercado de POS son la gestión de inventario, gestión de ventas, operaciones de tienda, gestión de pedidos y promociones, compras y reordenes, pagos seguros, programas de fidelización de clientes, creación de informes y análisis de datos en tiempo real. Además, el software en la nube reduce los costos de servicio al tiempo que mejora la oferta de servicios. Los proveedores de software POS están muy centrados en ofrecer soluciones y servicios avanzados a sus clientes, lo que está impulsando significativamente el mercado global de software POS.
Además, los proveedores están integrando transacciones en tiempo real con la gestión de relaciones con el cliente (CRM). soluciones, que resultan en mayores ventas e ingresos del negocio. El antiguo software POS estaba limitado al ofrecer datos básicos sobre el comportamiento del cliente, por lo que ha surgido la necesidad de desarrollar un software POS equipado con la participación del cliente. La integración POS/CRM permite analizar a los clientes que tienen el impacto más significativo en las ventas y cuya fidelidad vale la pena buscar. Por ejemplo, Revel Systems integró su solución con una solución POS para iPad con CRM. Permite a la empresa recopilar todo tipo de datos de clientes de transacciones de POS, como nombre, correo electrónico, dirección de facturación y envío, detalles de membresía del programa de fidelización y otros. Luego, el software ayuda a las empresas a organizar esta información y sincronizarla y distribuirla a diferentes departamentos (marketing, ventas, servicio al cliente y soporte técnico) para mejorar la experiencia y la adquisición del cliente. eZee Optimus es otro proveedor de sistemas POS para que restaurantes mejoren la participación del cliente.
Información estratégica
regiones lucrativas para el mercado de software POSPerspectivas del mercado
El auge de la industria minorista impulsa el mercado de terminales POS
La industria minorista está presenciando cambios tremendos y se está centrando en la adopción de terminales POS. Desde la adopción de tecnología en la nube hasta la gestión de transacciones diarias en farmacias, supermercados, restaurantes y almacenes, el sistema POS es inevitable en el entorno empresarial. La conveniencia, el proceso y la velocidad de las transacciones han sido posibles gracias a los sistemas POS minoristas que se pueden personalizar según los requisitos comerciales. Debido a las características antes mencionadas, el despliegue de POS está aumentando entre las PYMES. Por ejemplo, Toshiba Corporation se asoció con un proveedor de aplicaciones y servicios SD-WAN Edge para ampliar el alcance de la plataforma de comercio digital Toshiba TCx Elevate a la nube para minoristas de todo el mercado asiático. Tanto las máquinas POS como los proveedores de software esperan crear soluciones dependiendo de las tendencias emergentes, como los POS móviles. Por ejemplo, Square Inc. ofrece una aplicación POS en la nube centrada en el comercio minorista. Sin embargo, también planea entregar Square para restaurantes. La nueva solución está diseñada para restaurantes y bares de servicio completo.
Además, también han aumentado las pruebas de quioscos y tiendas minoristas de autoservicio en China, EE. UU. y otros países, lo que se prevé que proporcione varias oportunidades de crecimiento para los minoristas en APAC. Se prevé que la floreciente industria minorista en todo el mundo beneficie a los proveedores de POS, especialmente en la región APAC, ya que el número de minoristas en el mercado asiático es numeroso. Por lo tanto, el uso de software POS entre los minoristas de APAC impulsaría el crecimiento del mercado.
Información sobre el mercado de componentes
El mercado de software POS por componente está segmentado por software y servicio. El software POS está equipado con diversas funciones y proporciona los servicios necesarios a la comunidad de usuarios finales. El uso del software difiere según el área de aplicación. Además, los servicios ofrecidos a los clientes tienen como objetivo resolver todos los problemas relacionados con el software y su funcionalidad.
IA en el mercado de seguros de automóviles, al ofrecer: 2018 y 2027Perspectiva del mercado de tipos de implementación
El mercado global de software POS basado en los tipos de implementación se segmenta en modelo local y en la nube. El software local se implementa dentro de la infraestructura de TI de la empresa. Este software es el único responsable de mantener, actualizar y realizar todas las operaciones dentro de la organización. Proporciona mayor protección y seguridad que una infraestructura de computación en la nube. Sin embargo, las empresas que implementan software local enfrentan desafíos con respecto a los altos costos involucrados en la instalación, administración, actualización y mantenimiento de soluciones completas, lo que limita la adquisición de soluciones locales más nuevas. Por lo tanto, la implementación local la adoptan principalmente empresas grandes y bien establecidas que son capaces de invertir enormes capitales en el mantenimiento del software. La estructura local necesita licencias de software, hardware de servidor interno, capacidades de integración y técnicos de TI para brindar soporte, operar y administrar los problemas complejos que pueden surgir al acceder al software.
Application Market Insight< /p>
El componente que se colocará en un fluido depende del tipo de fluido utilizado en la aplicación industrial. Varias operaciones y aplicaciones de fabricación requieren diferentes cantidades de componentes en diferentes etapas, lo que se puede lograr con la ayuda de un compresor de refuerzo. El tamaño de la instalación operativa, los requisitos de los componentes operativos y la duración de la compresión requerida deciden el tipo de compresor de refuerzo que se utilizará. Según la etapa de compresión, el mercado de software POS se segmenta en compresores de refuerzo de etapa única, etapa doble y etapa múltiple. El gas o líquido presurizado aumenta desde un compresor de refuerzo de una sola etapa a un compresor de refuerzo de múltiples etapas.
Información del mercado de aplicaciones
El mercado de software POS por usuario final está segmentado por fabricación, petróleo y gas. ; gas, energía y potencia, productos químicos y otros. El segmento de fabricación incluye además varios sectores como pulpa y papel, alimentos y bebidas, productos farmacéuticos, envases y fabricación de procesos. El resto del segmento comprende instituciones automotrices, aeroespaciales, de defensa y de investigación.
Segmentos globales de software POS:
Mercado de software POS: Por implementación
- On-Premise
- Nube
Mercado de software POS: Por componente
- Solución
- Servicios
Mercado de software POS: Por aplicación
- Seguimiento de inventario
- Gestión de compras
- Informes de ventas
- Compromiso con el cliente
- Otros< /li>
Mercado de software POS: Por usuario final
- Venta al por menor
- Hostelería
- Medios y entretenimiento
- Atención sanitaria
- Otros
Software POS: Por geografía
- América del Norte
- Estados Unidos
- Canadá
- México
< li>Europa - Francia
- Alemania
- Italia
- España
- Reino Unido
- Resto de Europa
- Asia Pacífico (APAC)
- Australia
- China
- India
- Japón
- Resto de APAC
- Medio Oriente y Asia África (MEA)
- Arabia Saudita
- EAU
- Sudáfrica
- Resto de MEA
- América del Sur (SAM)
- Brasil
- Resto de SAM
Empresas
- Punto de venta AccuPOS
- Clover Network, Inc.
- Dell Inc.
- Honeywell International, Inc.
- Infor INC
- Ingenico Group SA
- Intuit, Inc.
- LightSpeed POS Inc
- ShopKeep
- Vender Limitado
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Integration of advanced technologies such as big data analytics and IoT with POS solutions offers a lucrative growth opportunity to the market players.
APAC holds the dominant share in the POS software market. The region is also expected to witness the highest CAGR during the forecast period owing to constant growth in the retail and e-commerce sectors as well as supporting government initiatives for digital payments.
The POS software offers a broad spectrum of capabilities, including billing and order processing, mobile connectivity, inventory tracking, returns, sales monitoring and reporting, analytics, employee management, customer data management, and loyalty programs. Further, rise in the concept of promoting electronic payments pertaining to rising digitalization and need to provide hassle-free service on real-time basis to end users are the major drivers propelling the growth of the POS software market.
The List of Companies
- AccuPOS Point of Sale
- Clover Network, Inc.
- Dell Inc.
- Honeywell International, Inc
- Infor Inc.
- Ingenico Group SA
- Intuit, Inc.
- LightSpeed POS Inc.
- ShopKeep
- Vend Limited
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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