El mercado mundial de transmisores de TV representó 662,6 millones de dólares en 2018 y se espera que crezca a una tasa compuesta anual del 4,7% durante el período previsto 2019; 2027, hasta alcanzar los 975,2 millones de dólares estadounidenses para 2027.
Geográficamente, el mercado de transmisores de TV está segmentado en las regiones de América del Norte, APAC, Europa, MEA y SAM. Asia-Pacífico lideró el mercado de transmisores de TV en 2018 con una participación de mercado significativa y se prevé que pierda su dominio en los próximos años frente a Medio Oriente y Asia. Región de África. El despliegue de 5G y ciudades inteligentes ha comenzado en algunos países de Asia. Además, la tendencia a implementar la televisión digital terrestre (TDT) es creciente, al considerarse la plataforma de radiodifusión más dinámica y técnicamente más compleja. Anteriormente, la transmisión de televisión se transmitía a receptores fijos en el hogar. A medida que las tendencias cambian, los usuarios exigen infoentretenimiento, información y entretenimiento en cualquier dispositivo, en cualquier lugar y en cualquier momento, además, con la mayor calidad de servicio posible. Los métodos de radiodifusión modernos intentan hacer frente a estos requisitos que sólo pueden satisfacerse con tecnologías digitales.
Europa es el segundo mercado más grande en el mercado de transmisores de TV. Aparte de Asia-Pacífico y Europa, América del Norte sigue siendo el tercer segmento geográfico más grande en el mercado de transmisores de TV. El mercado europeo de transmisores de televisión está creciendo a un ritmo acelerado, influenciado también por los sectores de la comunicación; Actualmente, las redes de radiodifusión terrestre están quedando expuestas y desreguladas a las fuerzas del mercado. Factores como la rápida evolución, la digitalización de la economía, el apoyo gubernamental adecuado y el aumento de la concienciación sobre la educación están contribuyendo a impulsar el crecimiento de la radiodifusión y del sector gratuito. Lo que, a su vez, aumenta el mercado de transmisores de TV.
Mercado regional lucrativo de transmisores de TV
Perspectivas del mercado
Aumento de las ofertas over-the-top (OTT) a través de servicios OTT y red multicanal
La industria de servicios de medios OTT ha crecido enormemente; Los consumidores acceden cada vez más a medios fuera de su espacio confinado. El contenido OTT está evolucionando desde el nicho hacia el contenido masivo. El aumento en el número de dispositivos capaces de soportar medios digitales, aumentando también la velocidad de acceso a Internet, ha brindado a los consumidores una opción para acceder al contenido de los medios. El consumo de medios en todo el mundo ha sido testigo de un enorme aumento con un salto significativo de los medios tradicionales a los nuevos medios (digitales).
Demanda creciente de la plataforma de transmisión mejorada
Son diversos los beneficios que está incrementando la instalación de la radiodifusión de televisión digital terrestre (DTTB). La plataforma DTTB es fácil de instalar y utilizar, en concreto con televisores que tengan sintonizadores incorporados y utilicen pequeñas antenas interiores o exteriores. Se considera que la DTTB es rentable para los ciudadanos, ya que puede ofrecer acceso gratuito y de pago a contenidos con un coste de instalación muy bajo. Se espera que esto brinde grandes oportunidades para las empresas de transmisores de TV y, por lo tanto, tenga un impacto positivo en el mercado de transmisores de TV.
Información sobre el tipo de transmisor
La TV global El mercado de transmisores por tipo se segmenta en UHF y VHF. El segmento UHF domina en gran medida el mercado de transmisores de TV. Sin embargo, se prevé que VHF continúe su dominio durante todo el período previsto a partir de 2019; 2027. Estos dos segmentos tienen diferentes rangos de frecuencia, como UHF tiene baja, media y alta. Mientras que VHF tiene baja y media.
Información del canal de distribución
El mercado de transmisores de TV por tecnología se segmenta aún más en propiedad de la empresa y de terceros. El segmento de propiedad de la empresa del mercado de transmisores de TV domina el segmento de canales de distribución en 2018. Considerando que se espera que el segmento de terceros continúe su dominio durante todo el período previsto a partir de 2019; 2027. Debido a la presencia de varias fuentes de terceros con respecto al requisito, entre la primera y la segunda parte, se espera que el segmento de terceros aumente.
Información sobre el rango de frecuencia
El mercado de transmisores de TV según el rango de frecuencia se segmenta en 1 GHz, 20-30 GHz, 40-60 GHz y 70 GHz y superiores. El segmento de frecuencia de 20-30 GHz del mercado de transmisores de TV domina el segmento de rango de frecuencia y se espera que continúe su dominio durante todo el período de pronóstico a partir de 2019; 2027. Debido al aumento constante de la necesidad de una conectividad a Internet confiable, la demanda de conexión 4G está aumentando y, por lo tanto, el alcance de 20-30 GHz también está en auge.
Información sobre la aplicación
El mercado de transmisores de TV por aplicación se segmenta aún más en estaciones de TV pequeñas y estaciones de TV grandes. El segmento de grandes estaciones de televisión del mercado de transmisores de TV dominó el segmento de aplicaciones. Considerando que se espera que las pequeñas estaciones de televisión dominen el mercado durante el período previsto a partir de 2019; 2027. Las estaciones de televisión pequeñas o de baja potencia son operadas por diversos grupos y organizaciones, incluidas empresas grandes y pequeñas y gobiernos locales, lo que aumenta su demanda durante el período de pronóstico.
< h3>Mercado de transmisores de TV de Asia Pacífico por aplicaciónPerspectivas estratégicas
Se observó que algunas de las iniciativas de mercado eran la estrategia más adoptada en el mercado global de transmisores de TV. A continuación se enumeran algunas de las recientes iniciativas de mercado:
2019: GatesAir Inc. recibió un pedido de transmisión de televisión de Doordarshan, la emisora nacional de la India, para fortalecer la cobertura de televisión analógica UHF. en la región de Jammu. Este acuerdo respalda aún más a la empresa para expandir su negocio en el norte de la India.
2019: La empresa de medios Grupo Globo presentó la primera prueba de campo de transmisión 5G en Brasil con equipos de Rohde. &erio; Negro. En el marco de la cooperación entre Grupo Globo y Rohde & Schwarz, Rohde & Schwarz suministró un transmisor R&S TMU9evo y el componente de red R&S BSCC.
2019: Egatel presentó sus novedades en tecnología Asimétrica de Banda Ancha-Doherty y lo último en transmisión soluciones para equipos VHF de baja potencia en IBC, RAI, Ámsterdam.
2018: Hitachi seleccionó a ABonAir Ltd. para proporcionar el sistema de video inalámbrico líder a Myanmar Radio y Television Authority y permitir la transmisión de video en vivo desde los entornos más desafiantes.
SEGMENTACIÓN DEL MERCADO GLOBAL DE TRANSMISORES DE TV
Mercado global de transmisores de TV: Por tipo de transmisor
- UHF
- Bajo
- Medio
- Alto
< li>VHF - Bajo
- Medio
Mercado global de transmisores de TV: por canal de distribución
< ul>Mercado global de transmisores de TV: por aplicación
- Pequeña estación de TV
- Gran estación de TV
Mercado global de transmisores de TV - por geografía
- América del Norte
- EE.UU.
- Canadá
- México
- Europa
- Francia
- Alemania
- España< /li>
- Rusia
- Resto de Europa
- Asia Pacífico (APAC)
- Corea del Sur < li>Taiwán
- China
- India
- Japón
- Resto de APAC
- Sudáfrica
- Arabia Saudita
- EAU
- Resto de Oriente Medio y África
- Brasil
- Argentina
- Resto de América del Sur
Mercado Global de Transmisores de TV - Perfiles de Empresas
- 8BTSI CORP.
- BBEF Electronics Group Co., Ltd
- Egatel SL
- Gatesair, Inc.
- Gigamega Technology Co. Ltd
- Gospell Digital Technology Co., Ltd.
- Hitachi Kokusai Electric Inc.
- NEC Corporation
- Plisch Gmbh
- Rohde & Schwarz GMBH & Co. KG.
- Toshiba Corporation
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The growth of the TV transmitter market in APAC is primarily attributed to the factors such as rapid developments, digitalization of the economy, adequate government support, increasing education awareness, and rising incomes of the middle class are attributing the smooth transition of the economies in APAC from the developing stage towards a developed phase. Which, in turn, fueling the growth of broadcasting and free to air sector.
Technology advancements on transmission networks require significant investments, as to bring a clear cost benefit in the longer term period such as switch-over from analog to digital terrestrial networks. Digital technology helps spectrum to be used more efficiently. Therefore, more content per MHz is able to be delivered. In addition, digital networks are generally cost-effective to operate, which, in turn, acts as an opportunity for higher investments. Thus, growth of digital terrestrial television broadcasting platform has encouraged the usage of TV transmitters and is expected to increase its demand.
UHF TV transmitter is mostly used for digital terrestrial television broadcasting. UHF broadcasting is carried out with the help of high-frequency vacuum tubes. Ultra-high frequency (UHF) is known as the radio frequencies in the range between 300 megahertz (MHz) and three gigahertz (GHz). The lower frequency signals fall into the VHF (very high frequency) or lower bands. UHF TV transmitters are used for cell phones, television broadcasting, satellite communication including GPS, direct to home broadcasting, Wi-Fi and Bluetooth, other applications.
The List of Companies
- 8BTSI CORP.
- BBEF Electronics Group Co., Ltd
- Egatel S.L.
- Gatesair, Inc.
- Gigamega Technology Co. Ltd
- Gospell Digital Technology Co., Ltd.
- Hitachi Kokusai Electric Inc.
- NEC Corporation
- Plisch Gmbh
- Rohde & Schwarz GMBH & Co. KG.
- Toshiba Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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