Marché des infrastructures de diffusion – Analyse des tendances et de la croissance | Année de prévision 2031

  • Report Code : TIPRE00010798
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 198
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[Rapport de recherche]Le marché des infrastructures de diffusion était évalué à 4 713,7 millions de dollars américains en 2021 et devrait atteindre 8 145,7 millions de dollars américains d'ici 2028 ; il devrait croître à un TCAC de 8,1 % de 2021 à 2028.



Le changement de paradigme de l'industrie de la radiodiffusion de la technologie analogique à la technologie numérique a introduit une infrastructure de diffusion avancée, qui est relativement complexe. L'industrie de la diffusion connaît une demande importante pour les nouvelles technologies de diffusion telles que la télévision sur protocole Internet (IPTV), la télévision sur le Web, la télévision haute définition (HDTV) et la télévision à la carte. La demande d'expériences vidéo enrichies devrait ouvrir la voie aux diffuseurs du monde entier, en particulier en Asie. Un autre facteur clé du marché des infrastructures de diffusion est les plates-formes intégrées composées de serveurs, de décodeurs et de systèmes de protection de contenu vidéo, ainsi que d'outils, d'intergiciels et de facturation appropriés, permettant la fourniture d'une variété de services de télévision dans plusieurs formats, tels que la vidéo à la demande, le streaming et la télévision en différé, basés sur une combinaison de réseaux IP sous-jacents et de systèmes d'accès DSL ou optiques. De nos jours, les fournisseurs passent d'une infrastructure matérielle à une infrastructure logicielle en raison du coût élevé de l'infrastructure matérielle de diffusion, des coûts de maintenance élevés et des mises à niveau matérielles fréquentes. L'industrie de la diffusion a connu des innovations révolutionnaires avec des développements technologiques pour offrir une meilleure expérience aux utilisateurs et créer une opportunité pour les fournisseurs d'infrastructures de diffusion.



Impact de la pandémie de COVID-19 sur le marché des infrastructures de diffusion



Dans le cadre de la pandémie de COVID-19, un grand nombre de personnes travaillent à domicile, passent plus de temps en ligne et se vantent du passage au numérique. Cette demande de ressources numériques exerce une pression supplémentaire sur les systèmes de plusieurs organisations de logiciels et de plateformes et entrave leur capacité à fournir des services avec fiabilité et qualité. Cependant, l'épidémie de COVID-19 a eu un impact négatif sur les acteurs impliqués dans la diffusion de contenu vidéo pour les utilisateurs finaux, en raison de la fermeture des entreprises et de la pénurie de main-d'œuvre. La crise du COVID-19 a également bouleversé les opérations tout au long de la chaîne de valeur, des réseaux de fournisseurs à l'expérience de livraison des clients en raison des fermetures d'entreprises, des interdictions de voyager et des perturbations de la chaîne d'approvisionnement.



Régions lucratives sur le marché des infrastructures de diffusion



Aperçu du marché - Marché des infrastructures de diffusion



Adoption croissante des nouvelles technologies de diffusion



Avec l'amélioration continue des numérisation et une augmentation du revenu disponible, le marché connaît un taux d'adoption élevé de l'IPTV et de la TVHD. La demande d'expériences vidéo enrichies devrait ouvrir la voie aux diffuseurs du monde entier, en particulier en Asie. La prolifération du haut débit augmente dans toute la région APAC, en raison du visionnage à la demande des consommateurs. De plus, les plates-formes over-the-top (OTT) par abonnement telles que Netflix gagnent du terrain en Asie. L'augmentation des dépenses gouvernementales dans les infrastructures basées sur le cloud, les solutions basées sur le cloud et les services gérés, ainsi que les réseaux hybrides devrait stimuler la croissance du marché des infrastructures de diffusion. Les préoccupations croissantes en matière de sécurité et le maintien de la confiance des clients encourageront les radiodiffuseurs à adopter de nouveaux modèles de diffusion. Toutes les avancées et tous les développements sont susceptibles d'avoir un impact positif sur la croissance du marché au cours de la période de prévision.



Insights basés sur les composants



Sur la base des composants, le marché des infrastructures de diffusion est segmenté en matériel, logiciel et service. Le segment des logiciels détenait la plus grande part de marché en 2020.



Aperçus stratégiques



Les acteurs opérant sur le marché des infrastructures de diffusion se concentrent principalement sur le développement de produits avancés et efficaces.




  • En juin 2021, EVS, le principal fournisseur de technologie vidéo en direct pour la diffusion et les productions de nouveaux médias, a annoncé son partenariat avec Gravity Media pour fournir le système de révision multi-caméras Xeebra en tant que technologie de base pour le nouveau solution intégrée d'arbitrage vidéo et de communication.

  • En juin 2021, Ross Video a annoncé l'acquisition de Primestream, une société de solutions de flux de travail Media-Asset. Ces solutions sont utilisées par des clients dans divers marchés verticaux, notamment les entreprises, les médias numériques, les sports et la diffusion. Leurs solutions sont conçues pour résoudre les défis créatifs, commerciaux et technologiques uniques et de plus en plus complexes de chaque marché. Grâce à cette acquisition, Ross cherchera naturellement à combiner sa solution de gestion des actifs multimédias Streamline avec les produits Primestream au fil du temps, pour créer une plate-forme de gestion des actifs graphiques et de production entièrement convergée.


Le marché des infrastructures de diffusion a été segmenté comme suit :



Marché de l'infrastructure de diffusion - par composant




  • Matériel

  • Logiciel

  • Services


Marché des infrastructures de diffusion - par technologie




  • Diffusion numérique

  • Diffusion analogique


Marché des infrastructures de diffusion - par Application




  • OTT

  • Terrestre

  • Satellite

  • IPTV

  • Autres

  • Marché des infrastructures de diffusion - par géographie




    • Amérique du Nord
      • États-Unis

      • Canada

      • Mexique



    • Europe
      • Allemagne

      • France

      • Italie

      • Royaume-Uni

      • Russie

      • Reste de l'Europe



    • Asie-Pacifique (APAC)
      • Australie

      • Chine

      • Inde

      • Japon

      • Corée du Sud

      • Reste de l'APAC



    • Moyen-Orient et Afrique (MEA)
      • Arabie saoudite

      • EAU

      • Afrique du Sud

      • Reste de la MEA



    • Amérique du Sud (SAM)
      • Brésil

      • Argentine

      • Reste de SAM




    < p>Marché des infrastructures de diffusion – Profils d'entreprise




    • Cisco Systems, Inc.

    • Clyde Broadcast Technology

    • CS Computer Systems Ltd.

    • < li>Dacast Inc.
    • EVS Broadcast Equipment SA

    • Grass Valley

    • Kaltura

    • Nevion

    • Ross Video Ltd

    • Zixi


Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which application dominated the market in 2020?

The global broadcast infrastructure market was dominated by terrestrial segment with market share of 44% in 2020. Terrestrial television refers to methods of television broadcasting which do not include satellite transmission or through underground cables. The transition to digital terrestrial TV from analog terrestrial TV can be considered a significant development for the broadcasting industry. While the implementation of digital broadcasting has been led by satellite, cable, and to some extent IPTV, it is the evolution of the terrestrial broadcast platform that perhaps brings most benefits to the society.

Which region has dominated the broadcast infrastructure market in 2020?

In 2020, North America led the market with a substantial revenue share, followed by Europe, and APAC. Asia Pacific is a prospective market for broadcast infrastructure market players.

What are key market opportunities for broadcast infrastructure market?

Increasing demand of Digital Terrestrial TV (DTTV) is the key opportunity for the broadcast infrastructure market. Growing demand of smart TVs, and advancements in telecom and broadcast industry is anticipated to drive the growth of Digital Terrestrial Television (DTT). With increasing consumption of TV sets and expenditure on terrestrial networks for quality, entertainment, and family friendly purpose, the demand for DTT has boosted.

What are key driving factors behind broadcast infrastructure market growth?

The broadcast infrastructures have been in use for several years worldwide, however, the technology has been experiencing immense demand in recent years. The noteworthy increasing adoption of new broadcast technologies and migration from hardware to software based infrastructure is supporting the growth of broadcast infrastructure market. Moreover, the demand for cloud-based solutions in the broadcast industry for low cost and high scalability increases, the opportunities for market players who provide cost-effective and efficient streaming will propel the growth of the market.

Which are the major companies operating in the broadcast infrastructure market?

The major companies in broadcast infrastructure includes Computer System, Grass Valley, EVS Broadcast Equipment, Nevion, Kaltura, among others. The ranking has been derived analysing multiple parameters such as annual revenue earned from broadcast infrastructure portfolio, client base, geographic locations, R&D expenditure, brand image, and number of employees, among others. These companies are actively participating in developing broadcast infrastructure for various applications.

Which country holds a dominating share in North America region?

US led the broadcast infrastructure market globally with a market share of 68.7% in the year 2020. For instance, For instance in 2021, DigitalBridge Group, an American made an announcement to acquire a majority stake in Vertical Bridge, the largest operator of wireless communications infrastructure in the US with an aim to meet the rising demands for broadcast infrastructure solutions. Significant investments in the 5G infrastructure by the government of the US has created a tremendous long-term growth opportunities for telecommunications infrastructure in the region.

The List of Companies - Broadcast Infrastructure Market

  1. Cisco Systems, Inc.
  2. Clyde Broadcast Technology
  3. CS Computer Systems Ltd.
  4. Dacast Inc.
  5. EVS Broadcast Equipment SA
  6. Grass Valley
  7. Kaltura
  8. Nevion
  9. Ross Video Ltd
  10. Zixi

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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