[Research Report] The broadcast infrastructure market was valued at US$ 4,713.7 million in 2021 and it is projected to reach US$ 8,145.7 million by 2028; it is expected to grow at a CAGR of 8.1% from 2021 to 2028.
The paradigm shift of the broadcasting industry from analog to digital technology has introduced an advanced broadcast infrastructure, which is relatively complex. The broadcast industry is witnessing a significant demand for new broadcasting technologies such as internet protocol television (IPTV), web TV, high definition television (HDTV), and pay-per-view. The demand for enriched video experiences is expected to pave the way for broadcasters across the world, especially in Asia. Another key factor driving the broadcast infrastructure market is integrated platforms consisting of servers, set-top-boxes, and video content protection systems, along with appropriate tools, middleware, and billing, allowing the provision of a variety of TV services in several formats, such as video-on-demand, streaming, and time-shifted TV, based on a combination of underlying IP networks and DSL or optical access systems. Nowadays, vendors are moving from hardware-based infrastructure to software-based infrastructure due to the high cost of broadcasting hardware infrastructure, high maintenance cost, and frequent hardware upgrades. The broadcasting industry has been undergoing revolutionary innovations with technological developments to provide a better experience for users and creating an opportunity for the vendors of broadcast infrastructure.
Impact of COVID-19 Pandemic on Broadcast Infrastructure Market
In the COVID-19 pandemic huge number of individuals are working from home and spending more time online and boasting the shift to digital. This demand for digital resources is further stressing the systems of several software and platform organizations and hindering their capability to serve services with reliability and quality. However, the COVID-19 outbreak has negatively impacted the players who are involved in delivering video content for the end users, owing to the shutdown of business and labor scarcity. The COVID-19 crisis also has drastically upended operations across the value chain, from supplier networks to the customer delivery experience due to business lockdowns, travel bans, and supply chain disruptions.
Lucrative Regions in Broadcast Infrastructure Market
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights – Broadcast Infrastructure Market
Increasing Adoption of New Broadcast Technologies
With continuous improvement in digitalization and an increase in disposable income, the market is witnessing a high adoption rate of IPTV and HDTV. The demand for enriched video experiences is expected to pave the way for broadcasters across the world, especially in Asia. The broadband proliferation is increasing across APAC, owing to the on-demand consumer viewing. Moreover, subscription-based over-the-top (OTT) platforms such as Netflix are gaining traction in Asia. Increased government spending on cloud-based infrastructure, cloud-based solutions and managed services, and hybrid networks is anticipated to boost the broadcast infrastructure market growth. Growing security concerns and maintaining customer trust will encourage broadcasters to adopt new delivery models. All the advancements and developments are likely to have a positive impact on the market growth during the forecast period.
Component-Based Insights
Based on component, the broadcast infrastructure market is segmented into hardware, software, and service. The software segment held the largest market share in 2020.
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Broadcast Infrastructure Market: Strategic Insights
Market Size Value in US$ 4,713.7 million in 2021 Market Size Value by US$ 8,145.7 Million by 2028 Growth rate CAGR of 8.1% from 2021-2028 Forecast Period 2021-2028 Base Year 2021
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Broadcast Infrastructure Market: Strategic Insights
Market Size Value in | US$ 4,713.7 million in 2021 |
Market Size Value by | US$ 8,145.7 Million by 2028 |
Growth rate | CAGR of 8.1% from 2021-2028 |
Forecast Period | 2021-2028 |
Base Year | 2021 |
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Speak to AnalystPlayers operating in the broadcast infrastructure market are mainly focused on the development of advanced and efficient products.
- In June 2021, EVS, the leading provider of live video technology for broadcast and new media productions, announced its partnership with Gravity Media to supply Xeebra multi-camera review system as the core technology for the company’s new integrated video adjudication and communications solution.
- In June 2021, Ross Video announced the acquisition of Primestream a Media-Asset workflow solution company. These solutions are used by customers within various market verticals, including enterprise, digital media, sports, and broadcast. Their solutions are designed to solve the unique and increasingly complex creative, business, and technology challenges in each market. Through this acquisition, Ross will naturally look to blend its Streamline media asset management solution with the Primestream products over time, to create a fully converged graphics and production asset management platform.
The broadcast infrastructure market has been segmented as follows:
Broadcast Infrastructure Market – by Component
- Hardware
- Software
- Services
Broadcast Infrastructure Market – by Technology
- Digital Broadcasting
- Analog Broadcasting
Broadcast Infrastructure Market – by Application
- OTT
- Terrestrial
- Satellite
- IPTV
- Others
Broadcast Infrastructure Market – by Geography
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- UK
- Russia
- Rest of Europe
- Asia Pacific (APAC)
- Australia
- China
- India
- Japan
- South Korea
- Rest of APAC
- Middle East & Africa (MEA)
- Saudi Arabia
- UAE
- South Africa
- Rest of MEA
- South America (SAM)
- Brazil
- Argentina
- Rest of SAM
Broadcast Infrastructure Market – Company Profiles
- Cisco Systems, Inc.
- Clyde Broadcast Technology
- CS Computer Systems Ltd.
- Dacast Inc.
- EVS Broadcast Equipment SA
- Grass Valley
- Kaltura
- Nevion
- Ross Video Ltd
- Zixi
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component ; Technology ; Application and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The global broadcast infrastructure market was dominated by terrestrial segment with market share of 44% in 2020. Terrestrial television refers to methods of television broadcasting which do not include satellite transmission or through underground cables. The transition to digital terrestrial TV from analog terrestrial TV can be considered a significant development for the broadcasting industry. While the implementation of digital broadcasting has been led by satellite, cable, and to some extent IPTV, it is the evolution of the terrestrial broadcast platform that perhaps brings most benefits to the society.
In 2020, North America led the market with a substantial revenue share, followed by Europe, and APAC. Asia Pacific is a prospective market for broadcast infrastructure market players.
Increasing demand of Digital Terrestrial TV (DTTV) is the key opportunity for the broadcast infrastructure market. Growing demand of smart TVs, and advancements in telecom and broadcast industry is anticipated to drive the growth of Digital Terrestrial Television (DTT). With increasing consumption of TV sets and expenditure on terrestrial networks for quality, entertainment, and family friendly purpose, the demand for DTT has boosted.
The broadcast infrastructures have been in use for several years worldwide, however, the technology has been experiencing immense demand in recent years. The noteworthy increasing adoption of new broadcast technologies and migration from hardware to software based infrastructure is supporting the growth of broadcast infrastructure market. Moreover, the demand for cloud-based solutions in the broadcast industry for low cost and high scalability increases, the opportunities for market players who provide cost-effective and efficient streaming will propel the growth of the market.
The major companies in broadcast infrastructure includes Computer System, Grass Valley, EVS Broadcast Equipment, Nevion, Kaltura, among others. The ranking has been derived analysing multiple parameters such as annual revenue earned from broadcast infrastructure portfolio, client base, geographic locations, R&D expenditure, brand image, and number of employees, among others. These companies are actively participating in developing broadcast infrastructure for various applications.
US led the broadcast infrastructure market globally with a market share of 68.7% in the year 2020. For instance, For instance in 2021, DigitalBridge Group, an American made an announcement to acquire a majority stake in Vertical Bridge, the largest operator of wireless communications infrastructure in the US with an aim to meet the rising demands for broadcast infrastructure solutions. Significant investments in the 5G infrastructure by the government of the US has created a tremendous long-term growth opportunities for telecommunications infrastructure in the region.
The List of Companies - Broadcast Infrastructure Market
- Cisco Systems, Inc.
- Clyde Broadcast Technology
- CS Computer Systems Ltd.
- Dacast Inc.
- EVS Broadcast Equipment SA
- Grass Valley
- Kaltura
- Nevion
- Ross Video Ltd
- Zixi
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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