广播基础设施市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00010798
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 198
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[研究报告]2021年广播基础设施市场价值为47.137亿美元,预计到2028年将达到81.457亿美元;预计2021年至2028年复合年增长率为8.1%。

广播行业从模拟技术到数字技术的范式转变引入了先进的广播基础设施,相对复杂。广播行业对互联网协议电视 (IPTV)、网络电视、高清电视 (HDTV) 和按次付费等新型广播技术的需求巨大。对丰富视频体验的需求预计将为世界各地(尤其是亚洲)的广播公司铺平道路。推动广播基础设施市场的另一个关键因素是由服务器、机顶盒和视频内容保护系统以及适当的工具、中间件和计费组成的集成平台,允许以多种格式提供各种电视服务,例如基于底层 IP 网络和 DSL 或光纤接入系统组合的视频点播、流媒体和时移电视。如今,由于广播硬件基础设施成本高、维护成本高、硬件升级频繁,厂商正在从基于硬件的基础设施转向基于软件的基础设施。随着技术的发展,广播行业一直在经历革命性的创新,以便为用户提供更好的体验,并为广播基础设施供应商创造机会。

COVID-19 的影响广播基础设施市场大流行

在 COVID-19 大流行中,大量人员在家工作,花更多时间上网,并吹嘘向数字化的转变。对数字资源的需求进一步给多个软件和平台组织的系统带来压力,并阻碍了它们提供可靠性和质量服务的能力。然而,由于业务关闭和劳动力短缺,COVID-19 的爆发对参与为最终用户提供视频内容的参与者产生了负面影响。由于业务封锁、旅行禁令和供应链中断,COVID-19 危机还极大地颠覆了整个价值链的运营,从供应商网络到客户交付体验。

广播基础设施市场利润丰厚的区域


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市场洞察 –广播基础设施市场

新广播技术的采用率不断提高

随着数字化程度的不断提高和可支配收入的增加,市场上IPTV和HDTV的采用率不断提高。对丰富视频体验的需求预计将为世界各地(尤其是亚洲)的广播公司铺平道路。由于消费者按需观看,整个亚太地区的宽带普及率正在不断增加。此外,Netflix 等基于订阅的 OTT 平台在亚洲越来越受欢迎。政府在基于云的基础设施、基于云的解决方案和托管服务以及混合网络方面的支出增加预计将推动广播基础设施市场的增长。日益增长的安全问题和维护客户信任将鼓励广播公司采用新的交付模式。所有的进步和发展都可能对预测期内的市场增长产生积极影响。

基于组件的见解

基于组成部分,广播基础设施市场分为硬件、软件和服务。软件领域在2020年占据最大的市场份额。

战略洞察

广播基础设施市场的参与者主要专注于开发先进高效的产品。

  • 2021年6月,广播和新媒体制作直播视频技术领先提供商EVS宣布与Gravity Media建立合作伙伴关系为公司新的集成视频裁判和通信解决方案提供 Xeebra 多机位审核系统作为核心技术。
  • 2021 年 6 月,Ross Video 宣布收购 Media-Asset Primestream工作流程解决方案公司。这些解决方案被各种市场垂直领域的客户使用,包括企业、数字媒体、体育和广播。他们的解决方案旨在解决每个市场中独特且日益复杂的创意、业务和技术挑战。通过此次收购,Ross 自然会寻求将其 Streamline 媒体资产管理解决方案与 Primestream 产品融合在一起,以创建一个完全融合的图形和制作资产管理平台。

 

 

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广播基础设施市场细分如下:

广播基础设施市场 -按组件划分

  • 硬件
  • 软件
  • 服务

广播基础设施市场 -按技术分类     

  • 数字广播
  • 模拟广播

广播基础设施市场 -按应用划分

  • OTT
  • 地面
  • 卫星
  • IPTV
  • 其他

广播基础设施市场 -按地理位置

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • < li>欧洲
    • 德国
    • 法国
    • 意大利
    • 英国
    • 俄罗斯
    • 其他欧洲
  • 亚太地区 (APAC)
    • 澳大利亚
    • 中国
    • 印度
    • < li>日本
    • 韩国
    • 亚太地区其他地区
  • 中东和中东地区非洲 (MEA)
    • 沙特阿拉伯
    • 阿联酋
    • 南非
    • 中东和非洲其他地区
  • 南美洲 (SAM)
    • 巴西
    • 阿根廷
    • SAM 的其他地区

广播基础设施市场——公司简介

  • 思科系统公司
  • Clyde Broadcast Technology
  • CS Computer Systems Ltd.
  • Dacast Inc.< /li>
  • EVS Broadcast Equipment SA
  • Grass Valley
  • Kaltura
  • Nevion
  • Ross Video Ltd
  • < li>子溪
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which application dominated the market in 2020?

The global broadcast infrastructure market was dominated by terrestrial segment with market share of 44% in 2020. Terrestrial television refers to methods of television broadcasting which do not include satellite transmission or through underground cables. The transition to digital terrestrial TV from analog terrestrial TV can be considered a significant development for the broadcasting industry. While the implementation of digital broadcasting has been led by satellite, cable, and to some extent IPTV, it is the evolution of the terrestrial broadcast platform that perhaps brings most benefits to the society.

Which region has dominated the broadcast infrastructure market in 2020?

In 2020, North America led the market with a substantial revenue share, followed by Europe, and APAC. Asia Pacific is a prospective market for broadcast infrastructure market players.

What are key market opportunities for broadcast infrastructure market?

Increasing demand of Digital Terrestrial TV (DTTV) is the key opportunity for the broadcast infrastructure market. Growing demand of smart TVs, and advancements in telecom and broadcast industry is anticipated to drive the growth of Digital Terrestrial Television (DTT). With increasing consumption of TV sets and expenditure on terrestrial networks for quality, entertainment, and family friendly purpose, the demand for DTT has boosted.

What are key driving factors behind broadcast infrastructure market growth?

The broadcast infrastructures have been in use for several years worldwide, however, the technology has been experiencing immense demand in recent years. The noteworthy increasing adoption of new broadcast technologies and migration from hardware to software based infrastructure is supporting the growth of broadcast infrastructure market. Moreover, the demand for cloud-based solutions in the broadcast industry for low cost and high scalability increases, the opportunities for market players who provide cost-effective and efficient streaming will propel the growth of the market.

Which are the major companies operating in the broadcast infrastructure market?

The major companies in broadcast infrastructure includes Computer System, Grass Valley, EVS Broadcast Equipment, Nevion, Kaltura, among others. The ranking has been derived analysing multiple parameters such as annual revenue earned from broadcast infrastructure portfolio, client base, geographic locations, R&D expenditure, brand image, and number of employees, among others. These companies are actively participating in developing broadcast infrastructure for various applications.

Which country holds a dominating share in North America region?

US led the broadcast infrastructure market globally with a market share of 68.7% in the year 2020. For instance, For instance in 2021, DigitalBridge Group, an American made an announcement to acquire a majority stake in Vertical Bridge, the largest operator of wireless communications infrastructure in the US with an aim to meet the rising demands for broadcast infrastructure solutions. Significant investments in the 5G infrastructure by the government of the US has created a tremendous long-term growth opportunities for telecommunications infrastructure in the region.

The List of Companies - Broadcast Infrastructure Market

  1. Cisco Systems, Inc.
  2. Clyde Broadcast Technology
  3. CS Computer Systems Ltd.
  4. Dacast Inc.
  5. EVS Broadcast Equipment SA
  6. Grass Valley
  7. Kaltura
  8. Nevion
  9. Ross Video Ltd
  10. Zixi

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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