La taille du marché des barres nutritionnelles devrait passer de 7 100,96 millions de dollars américains en 2022 à des dollars américains 9 838,38 millions d'ici 2028 ; on estime qu'il croîtra à un TCAC de 5,6 % de 2022 à 2028.
Les barres nutritionnelles sont faibles en sucre et riches en protéines et en acides gras oméga-3 avec moins d'additifs. En raison de leur teneur élevée en fibres et en protéines, elles sont considérées comme des alternatives plus saines que les autres barres. Les barres nutritionnelles améliorent les niveaux de protéines dans le corps, aident à réparer les muscles, améliorent les performances corporelles, stimulent le métabolisme et réduisent les niveaux de glucose et de graisses saturées avant et après une séance d'entraînement. Les barres nutritionnelles se composent de divers types de produits tels que les barres protéinées et les barres riches en fibres. La croissance du marché des barres nutritionnelles est attribuée à l'augmentation sensibilisation aux bienfaits des barres nutritionnelles et au nombre croissant de centres de remise en forme et de bien-être à travers le monde.
En 2021, l'Amérique du Nord détenait la plus grande part du marché mondial des barres nutritionnelles. Cependant, on estime que l'Asie-Pacifique enregistrera le TCAC le plus élevé au cours de la période de prévision. Les pays émergents d'Asie-Pacifique assistent à une augmentation du nombre de consommateurs soucieux de leur santé, ce qui créera une demande pour des produits alimentaires fonctionnels tels que les barres nutritionnelles. Le mode de vie trépidant de la population croissante de la classe moyenne urbaine et le manque de régime alimentaire des individus sont à l'origine de la croissance du marché. Les gouvernements de divers pays de la région ont pris des mesures proactives pour contrôler la propagation de la nouvelle infection à coronavirus qui cause le COVID-19. Pendant la pandémie de COVID-19, le besoin d'aliments et de boissons sains a augmenté dans toute la région pour améliorer l'immunité. L'urbanisation croissante, l'augmentation des revenus disponibles et le nombre croissant de consommateurs soucieux de leur santé stimulent la demande de barres nutritionnelles dans toute la région.
Perspectives stratégiques
Impact de la pandémie de COVID-19 sur le marché des barres nutritionnelles
Avant l'épidémie de COVID-19, le marché des barres nutritionnelles était stimulé par la demande croissante d'options de collations à haute teneur nutritionnelle qui favorisent la santé digestive et immunitaire. De plus, en 2021, diverses économies ont repris leurs activités alors que les gouvernements de divers pays ont annoncé un assouplissement des restrictions précédemment imposées, ce qui a stimulé le marché mondial. De plus, les fabricants ont été autorisés à fonctionner à pleine capacité, ce qui les a aidés à surmonter l'écart entre la demande et l'offre et d'autres répercussions. De plus, la pandémie de COVID-19 a eu un impact favorable à long terme sur le marché des barres nutritionnelles. Par conséquent, la demande de barres nutritionnelles est élevée car elles aident à maintenir les besoins nutritionnels globaux du corps humain.
En outre, la pandémie de COVID-19 a eu un impact favorable à long terme sur le marché des barres nutritionnelles. Par conséquent, la demande de barres nutritionnelles est élevée car elles aident à maintenir les besoins nutritionnels globaux du corps humain. Les consommateurs se sont tournés vers des produits renforçant l'immunité et nutritifs en raison du nombre croissant de patients atteints de COVID-19. En raison des impacts de la pandémie de COVID-19, les consommateurs sont de plus en plus attentifs à leur santé et à leur bien-être. De plus, une demande accrue de produits de collation à emporter à haute teneur nutritionnelle a stimulé les ventes de barres nutritionnelles. Alors que les consommateurs se concentraient de plus en plus sur la recherche de meilleures options pour améliorer l'immunité pendant la pandémie, le besoin de barres nutritionnelles s'est accru dans le monde entier.
Répartition du marché des barres nutritionnelles, par région
Informations sur le marché
< h3>Les développements stratégiques des principaux acteurs favorisent la croissance du marché des barres nutritionnelles
En juin 2022, Kellogg's Special K a lancé des barres collations protéinées qui fournissent 6 grammes de protéines et 90 calories par barre. Les produits sont disponibles en deux saveurs Berry Vanilla et Brownie Sundae. Le produit coûte 4,29 $ US pour un paquet de cinq unités. Les entreprises étendent leurs capacités de production pour répondre à la demande croissante de barres nutritionnelles à travers le monde. Ces stratégies devraient alimenter la croissance du marché des barres nutritionnelles au cours de la période de prévision.
Informations sur les catégories
Basé sur la catégorie , le marché des barres nutritionnelles est divisé en conventionnel et sans gluten. Le segment conventionnel détenait une plus grande part de marché en 2021, tandis que le segment sans gluten devrait enregistrer un TCAC plus élevé de 2022 à 2028. La demande de barres nutritionnelles conventionnelles devrait diminuer à mesure que les consommateurs deviennent soucieux de leur santé et préfèrent des produits sains. alternatives telles que les barres nutritionnelles sans gluten. Les personnes allergiques au gluten ne peuvent pas consommer de barres conventionnelles.
Marché des barres nutritionnelles, par catégorie - 2022 et 2028
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Informations sur les canaux de distribution< /h3>
Sur la base du canal de distribution, le marché des barres nutritionnelles est segmenté en supermarchés et hypermarchés, dépanneurs, vente au détail en ligne et autres. Le segment des supermarchés et des hypermarchés détenait la plus grande part de marché en 2021, tandis que le segment de la vente au détail en ligne devrait enregistrer le TCAC le plus élevé au cours de la période de prévision. Les supermarchés et les hypermarchés sont de grands établissements de vente au détail qui offrent une large gamme de produits, tels que des produits d'épicerie, des produits nutritionnels et d'autres articles ménagers. Des produits de différentes marques sont disponibles à des prix raisonnables dans ces magasins, ce qui permet aux acheteurs de trouver rapidement le bon produit. De plus, ces magasins offrent des remises intéressantes, de multiples options de paiement et une expérience client agréable. Les supermarchés et les hypermarchés se concentrent sur la maximisation des ventes de produits pour augmenter leur profit.
Le Simply Good Foods Co, Clif Bar & amp; Co, General Mills Inc, The Kellogg Co, Rise Bar Inc, The Quaker Oats Co, Perfect Bar LLC, Mars Inc, Kind LLC et Premier Nutrition Co LLC sont quelques acteurs majeurs opérant sur le marché des barres nutritionnelles. Ces entreprises se concentrent principalement sur l'innovation de produits pour élargir leur marché et suivre les tendances des marchés émergents.
Promotions du rapport
- < span>Tendances progressives de l'industrie sur le marché des barres nutritionnelles pour aider les entreprises à développer des stratégies efficaces à long terme < li>Entreprise stratégies de croissance adoptées par les acteurs du marché des barres nutritionnelles dans les pays développés et en développement
- Analyse quantitative du marché de 2022 à 2028
- Estimation de la demande mondiale de barres nutritionnelles
- L'analyse des cinq forces de Porter pour illustrer l'efficacité des acheteurs et des fournisseurs sur le marché des barres nutritionnelles
- Développements récents pour comprendre le scénario de marché concurrentiel
- Tendances et perspectives du marché, ainsi que les facteurs qui stimulent ou freinent la croissance du marché des barres nutritionnelles
- Aide à la prise de décision en mettant en évidence les stratégies de marché qui sous-tendent l'intérêt commercial
- Taille du marché des barres nutritionnelles à différents nuds
- Aperçu détaillé et segmentation du marché et dynamique de croissance de l'industrie des barres nutritionnelles
- Taille du marché des barres nutritionnelles dans diverses régions avec des opportunités de croissance prometteuses
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on the category, gluten-free segment is projected to grow at the fastest CAGR over the forecast period. Rising health concerns among consumers and increasing number of product launches has surged the growth of gluten-free nutritional bars segment.
Over the past few years, people have become more concerned about what they eat and the nutritional profile of the products they eat. Nutritional bars manufacturers are engaging in various strategic development initiatives to sustain in the market by offering innovative products to customers. For example, in 2021, LUNA, the women-centric brand by Clif Bar & Company, launched a new line of bars containing 2.5 grams of prebiotics. These are the first bars with prebiotics. Studies show that 5 grams or more of fiber-containing prebiotics can propel the development of beneficial bacteria in the gut, supporting digestive health. Such product launches attract consumers to choose from a wide range of nutritional bars, which is eventually bolstering the growth of the nutritional bars market.
Based on type, protein bars segment mainly has the largest revenue share. The growth of the segment is attributed to growing veganism trend among consumers and increasing popularity and consumption of plant-based protein bars.
North America accounted for the largest share of the global nutritional bars market. North America is one of the most significant regions for the nutritional bars market owing to the rising preference for on-the-go snacking, meal replacement, functional food, and indulgence. In addition, the rising vegan population and veganism are boosting the demand for plant-based nutritional bars. Thus, leading manufacturers are launching plant-based nutritional bars to cater to consumers’ demands.
The major players operating in the global nutritional bars market are The Simply Good Foods Co, Clif Bar & Co, General Mills Inc, The Kellogg Co, Rise Bar Inc, The Quaker Oats Co, Perfect Bar LLC, Mars Inc, Kind LLC, and Premier Nutrition Co LLC.
Nutritional bars manufacturers are increasingly launching products with functional claims and are communicating the health benefits associated with the consumption of the bars. This allows them to expand their customer base and increase their profits. The successful communication of functional claims is the main concern for manufacturers. Recent reports from scientific literature confirm that consumers are genuinely interested in health-related claims, but interest seems to vary depending on the type of food products. Too much information and difficulty interpreting different health claims have been noted as factors that can negatively influence consumers while purchasing nutritional bars. Therefore, including functional claims on labels is likely to provide significant growth opportunities to the manufacturers of nutritional bars in the coming years.
The List of Companies - Nutritional Bars Market
- The Simply Good Foods Co
- Clif Bar & Co
- General Mills Inc
- The Kellogg Co
- Rise Bar Inc
- The Quaker Oats Co
- Perfect Bar LLC
- Mars Inc
- Kind LLC
- Premier Nutrition Co LLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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