营养棒市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00022477
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 154
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营养棒市场规模预计将从2022年的710096万美元增长到2028年的983838万美元;预计 2022 年至 2028 年复合年增长率为 5.6%。

营养棒含糖量低,蛋白质和 omega-3 脂肪酸含量高,添加剂较少。由于纤维和蛋白质含量高,它们被认为是比其他能量棒更健康的替代品。营养棒可以提高体内的蛋白质水平,帮助修复肌肉,提高身体表现,促进新陈代谢,并在锻炼前后降低葡萄糖和饱和脂肪水平。营养棒由多种产品类型组成,例如蛋白质棒和高纤维棒。营养棒市场的增长归因于人们对营养棒益处的认识不断增强以及全球健身和保健中心数量的不断增加。

2021 年,北美占据了最大份额全球营养棒市场。然而,预计亚太地区在预测期内的复合年增长率最高。亚太地区新兴国家的健康意识消费者激增,这将创造对营养棒等功能性食品的需求。不断增长的城市中产阶级人口的忙碌生活方式和个人营养饮食的缺乏正在推动市场的增长。该地区各国政府已采取积极措施来控制导致COVID-19的新型冠状病毒感染的传播。在 COVID-19 大流行期间,该地区对健康食品和饮料产品的需求增加,以提高免疫力。城市化进程的加快、可支配收入的增加以及具有健康意识的消费者数量的增加正在推动整个地区对营养棒的需求。

战略见解

COVID-19 大流行对健康的影响营养棒市场

在 COVID-19 爆发之前,营养棒市场受到对支持消化和免疫健康的高营养含量零食需求不断增长的推动。此外,2021年,随着各国政府宣布放宽此前的限制,各经济体恢复运转,提振了全球市场。此外,制造商被允许满负荷运营,这有助于他们克服供需缺口和其他影响。此外,COVID-19 大流行对营养棒市场产生了长期有利的影响。因此,对营养棒的需求很高,因为它们有助于维持人体的整体营养需求。

此外,COVID-19大流行对营养棒市场产生了长期有利的影响。因此,对营养棒的需求很高,因为它们有助于维持人体的整体营养需求。由于 COVID-19 患者数量不断增加,消费者倾向于购买增强免疫力和营养丰富的产品。由于 COVID-19 大流行的影响,消费者越来越关注自己的健康和保健。此外,对高营养含量的便携式零食产品的需求增加也推动了营养棒的销售。随着消费者在大流行期间越来越注重寻找更好的选择来提高免疫力,全球范围内对营养棒的需求不断增长。

按地区划分的营养棒市场细分

市场洞察

主要参与者的战略发展有利于营养棒市场增长

2022 年 6 月,家乐氏 Special K 推出了蛋白质零食棒,提供 6 克蛋白质和 90 卡路里热量每栏。该产品有浆果香草和布朗尼圣代两种口味。该产品五片装售价为 4.29 美元。公司正在扩大生产能力,以满足世界各地对营养棒不断增长的需求。此类策略预计将在预测期内推动营养棒市场的增长。

类别洞察

根据类别,营养棒市场分为传统棒和无麸质棒。传统营养棒将在 2021 年占据更大的市场份额,而无麸质营养棒预计 2022 年至 2028 年的复合年增长率将更高。随着消费者越来越注重健康并偏好健康食品,对传统营养棒的需求预计将减少无麸质营养棒等替代品。对麸质过敏的人不能食用传统营养棒。

营养棒市场,按类别划分 - 2022年和2028年

分销渠道洞察

根据分销渠道,营养棒市场分为超市和大卖场、便利店、在线零售和其他的。超市和大卖场细分市场在 2021 年占据最大的市场份额,而在线零售细分市场预计在预测期内复合年增长率最高。超级市场和大卖场是大型零售场所,提供各种产品,例如杂货、营养品和其他家庭用品。这些商店以合理的价格提供不同品牌的产品,使购物者能够快速找到合适的产品。此外,这些商店还提供有吸引力的折扣、多种付款方式和愉快的客户体验。超市和大卖场专注于最大限度地提高产品销量以增加利润。

The Simply Good Foods Co、Clif Bar & Co、General Mills Inc、The Kellogg Co、Rise Bar Inc、The Quaker Oats Co、Perfect Bar LLC、Mars Inc、Kind LLC 和 Premier Nutrition Co LLC 是营养棒市场上的几家主要参与者。这些公司主要注重产品创新,以扩大市场规模并跟踪新兴市场趋势。

报告聚焦

  • 营养棒市场的进步行业趋势,帮助企业有效发展长期战略
  • 发达国家和发展中国家营养棒市场参与者采取的业务增长战略
  • 2022年至2028年市场的定量分析
  • 估算全球营养棒需求
  • 波特五力分析,以说明营养棒市场中买家和供应商的效率
  • 了解竞争市场情况的最新发展
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  • 市场趋势和前景,以及推动和限制营养棒市场增长的因素
  • 通过强调支持商业利益的市场策略来协助决策过程
  • 各个节点的营养棒市场规模
  • 营养棒行业的市场详细概述和细分以及增长动态
  • 各个地区的营养棒市场规模具有广阔的发展机会
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Based on the category, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the category, gluten-free segment is projected to grow at the fastest CAGR over the forecast period. Rising health concerns among consumers and increasing number of product launches has surged the growth of gluten-free nutritional bars segment.

What are the key drivers for the growth of the global nutritional bars market?

Over the past few years, people have become more concerned about what they eat and the nutritional profile of the products they eat. Nutritional bars manufacturers are engaging in various strategic development initiatives to sustain in the market by offering innovative products to customers. For example, in 2021, LUNA, the women-centric brand by Clif Bar & Company, launched a new line of bars containing 2.5 grams of prebiotics. These are the first bars with prebiotics. Studies show that 5 grams or more of fiber-containing prebiotics can propel the development of beneficial bacteria in the gut, supporting digestive health. Such product launches attract consumers to choose from a wide range of nutritional bars, which is eventually bolstering the growth of the nutritional bars market.

Based on the type, why is the protein bars segment have the largest revenue share?

Based on type, protein bars segment mainly has the largest revenue share. The growth of the segment is attributed to growing veganism trend among consumers and increasing popularity and consumption of plant-based protein bars.

What is the largest region of the global nutritional bars market?

North America accounted for the largest share of the global nutritional bars market. North America is one of the most significant regions for the nutritional bars market owing to the rising preference for on-the-go snacking, meal replacement, functional food, and indulgence. In addition, the rising vegan population and veganism are boosting the demand for plant-based nutritional bars. Thus, leading manufacturers are launching plant-based nutritional bars to cater to consumers’ demands.

Can you list some of the major players operating in the global nutritional bars market?

The major players operating in the global nutritional bars market are The Simply Good Foods Co, Clif Bar & Co, General Mills Inc, The Kellogg Co, Rise Bar Inc, The Quaker Oats Co, Perfect Bar LLC, Mars Inc, Kind LLC, and Premier Nutrition Co LLC.

What are the opportunities for nutritional bars in the global market?

Nutritional bars manufacturers are increasingly launching products with functional claims and are communicating the health benefits associated with the consumption of the bars. This allows them to expand their customer base and increase their profits. The successful communication of functional claims is the main concern for manufacturers. Recent reports from scientific literature confirm that consumers are genuinely interested in health-related claims, but interest seems to vary depending on the type of food products. Too much information and difficulty interpreting different health claims have been noted as factors that can negatively influence consumers while purchasing nutritional bars. Therefore, including functional claims on labels is likely to provide significant growth opportunities to the manufacturers of nutritional bars in the coming years.

The List of Companies - Nutritional Bars Market

  1. The Simply Good Foods Co
  2. Clif Bar & Co
  3. General Mills Inc
  4. The Kellogg Co
  5. Rise Bar Inc
  6. The Quaker Oats Co
  7. Perfect Bar LLC
  8. Mars Inc
  9. Kind LLC
  10. Premier Nutrition Co LLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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