Nutritional Bars Market Growth & Analysis 2022 to 2028

The nutritional bars market size is expected to grow from US$ 7,100.96 million in 2022 to US$ 9,838.38 million by 2028; it is estimated to grow at a CAGR of 5.6% from 2022 to 2028.

Nutritional bars are low in sugar and high in protein and omega-3 fatty acids with fewer additives. Owing to their high fiber and protein content, they are considered as healthier alternatives than other bars. Nutritional bars improve protein levels in body, help repair muscles, improve body performance, boost metabolism, and lower glucose and saturated fat levels before and after a workout. Nutritional bars consist of various product types such as protein bars and high-fiber bars. The growth of the nutritional bars market is attributed to the increasing awareness regarding the benefits of nutritional bars and the growing number of fitness and wellness centers across the world.

In 2021, North America held the largest share of the global nutritional bars market. However, Asia Pacific is estimated to register the highest CAGR during the forecast period. Emerging countries in Asia Pacific are witnessing a surge in health-conscious consumers, which will create demand for functional food products such as nutritional bars. The busy lifestyle of the growing urban middle-class population and the lack of nutritional diet of individuals are driving the market growth. Governments of various countries in the region have taken proactive measures to control the spread of novel coronavirus infection that causes COVID-19. During COVID-19 pandemic, the need for healthy food and beverage products increased across the region to improve immunity. The increasing urbanization, rising disposable incomes, and growing number of health-conscious consumers are boosting the demand for nutritional bars across the region.

Strategic Insights

Impact of COVID-19 Pandemic on Nutritional Bars Market

Before the COVID-19 outbreak, the nutritional bars market was driven by the rising demand for snacking options with high nutritional content that support digestive and immune health. Moreover, in 2021, various economies resumed operations as governments of various countries announced relaxation in the previously imposed restrictions, which boosted the global marketplace. Further, manufacturers were permitted to operate at full capacity, which helped them overcome the demand and supply gap and other repercussions. Further, the COVID-19 pandemic had a long-term favorable impact on the nutritional bars market. Hence, the demand for nutritional bars is high because they help maintain the overall nutritional requirement of the human body.

Further, the COVID-19 pandemic had a long-term favorable impact on the nutritional bars market. Hence, the demand for nutritional bars is high because they help maintain the overall nutritional requirement of the human body. Consumers gravitated toward immunity-boosting and nutritious products due to the rising number of COVID-19 patients. Owing to the impacts of the COVID-19 pandemic, consumers have been increasingly attentive to their health and wellness. Furthermore, an increased demand for on-the-go snacking products with high nutritional content boosted the sales of nutritional bars. As consumers' focus increased on finding better options for improving immunity during the pandemic, the need for nutritional bars grew across the globe.

Nutritional Bars Market Breakdown, by Region

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Market Insights

Strategic Developments by Key Players Favor Nutritional Bars Market Growth

In June 2022, Kellogg's Special K introduced protein snack bars that provide 6 grams of protein and 90 calories per bar. The products are available in two flavors Berry Vanilla and Brownie Sundae. The product costs US$ 4.29 for a five-count package. Companies are expanding their production capabilities to meet the rising demand for nutritional bars across the world. Such strategies are expected to fuel the nutritional bars market growth during the forecast period.

Category Insights

Based on category, the nutritional bars market is bifurcated into conventional and gluten-free. The conventional segment held a larger market share in 2021, whereas the gluten-free segment is expected to register a higher CAGR from 2022 to 2028. The demand for conventional nutritional bars is expected to decrease as consumers are becoming health-conscious and preferring healthy alternatives such as gluten-free nutritional bars. People allergic to gluten cannot consume conventional bars.

Nutritional Bars Market, by Category – 2022 and 2028

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Distribution Channel Insights

Based on Distribution Channel, the nutritional bars market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarket segment held the largest market share in 2021, whereas the online retail segment is projected to register the highest CAGR during the forecast period. Supermarkets and hypermarkets are large retail establishments that offer a wide range of products, such as groceries, nutritional products, and other household goods. Products from different brands are available at reasonable prices in these stores, which allows shoppers to find the right product quickly. Moreover, these stores offer attractive discounts, multiple payment options, and a pleasant customer experience. Supermarkets and hypermarkets focus on maximizing product sales to increase their profit.

The Simply Good Foods Co, Clif Bar & Co, General Mills Inc, The Kellogg Co, Rise Bar Inc, The Quaker Oats Co, Perfect Bar LLC, Mars Inc, Kind LLC, and Premier Nutrition Co LLC are a few major players operating in the nutritional bars market. These companies mainly focus on product innovation to expand their market size and follow emerging market trends.

Report Spotlights

• Progressive industry trends in the nutritional bars market to help companies develop effective long-term strategies
• Business growth strategies adopted by the nutritional bars market players in the developed and developing countries
• Quantitative analysis of the market from 2022 to 2028
• Estimation of global demand for nutritional bars
• Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers in the nutritional bars market
• Recent developments to understand the competitive market scenario
• Market trends and outlook, as well as factors driving and restraining the growth of the nutritional bars market
• Assistance in the decision-making process by highlighting market strategies that underpin commercial interest
• Size of the nutritional bars market at various nodes
• Detailed overview and segmentation of the market and growth dynamics of the nutritional bars industry
• Size of the nutritional bars market in various regions with promising growth opportunities