Se espera que el tamaño del mercado de barras nutricionales crezca de 7.100,96 millones de dólares en 2022 a 9.838,38 millones de dólares en 2028; se estima que crecerá a una tasa compuesta anual del 5,6 % entre 2022 y 2028.
Las barras nutricionales son bajas en azúcar y ricas en proteínas y ácidos grasos omega-3 con menos aditivos. Por su alto contenido en fibra y proteínas, se consideran alternativas más saludables que otras barritas. Las barras nutricionales mejoran los niveles de proteínas en el cuerpo, ayudan a reparar los músculos, mejoran el rendimiento corporal, estimulan el metabolismo y reducen los niveles de glucosa y grasas saturadas antes y después de un entrenamiento. Las barritas nutricionales se componen de varios tipos de productos, como barritas proteicas y barritas ricas en fibra. El crecimiento del mercado de barras nutricionales se atribuye a la creciente conciencia sobre los beneficios de las barras nutricionales y al creciente número de centros de fitness y bienestar en todo el mundo.
En 2021, América del Norte tuvo la mayor participación del mercado. Mercado mundial de barras nutricionales. Sin embargo, se estima que Asia Pacífico registrará la CAGR más alta durante el período de pronóstico. Los países emergentes de Asia Pacífico están siendo testigos de un aumento de consumidores preocupados por la salud, lo que creará una demanda de productos alimenticios funcionales como las barras nutricionales. El ajetreado estilo de vida de la creciente población urbana de clase media y la falta de una dieta nutricional de los individuos están impulsando el crecimiento del mercado. Los gobiernos de varios países de la región han tomado medidas proactivas para controlar la propagación de la infección por el nuevo coronavirus que causa el COVID-19. Durante la pandemia de COVID-19, la necesidad de alimentos y bebidas saludables aumentó en toda la región para mejorar la inmunidad. La creciente urbanización, el aumento de los ingresos disponibles y el creciente número de consumidores preocupados por su salud están impulsando la demanda de barras nutricionales en toda la región.
Perspectivas estratégicas
Impacto de la pandemia de COVID-19 en Mercado de barras nutricionales
Antes del brote de COVID-19, el mercado de barras nutricionales estaba impulsado por la creciente demanda de opciones de refrigerios con alto contenido nutricional que respaldaran la salud digestiva e inmunológica. Además, en 2021, varias economías reanudaron sus operaciones cuando los gobiernos de varios países anunciaron una flexibilización de las restricciones impuestas anteriormente, lo que impulsó el mercado global. Además, a los fabricantes se les permitió operar a plena capacidad, lo que les ayudó a superar la brecha de oferta y demanda y otras repercusiones. Además, la pandemia de COVID-19 tuvo un impacto favorable a largo plazo en el mercado de barras nutricionales. Por lo tanto, la demanda de barras nutricionales es alta porque ayudan a mantener los requerimientos nutricionales generales del cuerpo humano.
Además, la pandemia de COVID-19 tuvo un impacto favorable a largo plazo en el mercado de barras nutricionales. Por lo tanto, la demanda de barras nutricionales es alta porque ayudan a mantener los requerimientos nutricionales generales del cuerpo humano. Los consumidores gravitaron hacia productos nutritivos y que estimulan la inmunidad debido al creciente número de pacientes con COVID-19. Debido a los impactos de la pandemia de COVID-19, los consumidores han estado cada vez más atentos a su salud y bienestar. Además, una mayor demanda de productos de snacks para llevar con alto contenido nutricional impulsó las ventas de barras nutricionales. A medida que el enfoque de los consumidores aumentó en encontrar mejores opciones para mejorar la inmunidad durante la pandemia, la necesidad de barras nutricionales creció en todo el mundo.
Desglose del mercado de barras nutricionales, por región
Perspectivas del mercado
Los desarrollos estratégicos de los actores clave favorecen el crecimiento del mercado de barras nutricionales
En junio de 2022, Kellogg's Special K introdujo barras proteicas que proporcionan 6 gramos de proteína y 90 calorías. por barra. Los productos están disponibles en dos sabores Berry Vanilla y Brownie Sundae. El producto cuesta US$ 4,29 por un paquete de cinco unidades. Las empresas están ampliando sus capacidades de producción para satisfacer la creciente demanda de barras nutricionales en todo el mundo. Se espera que estas estrategias impulsen el crecimiento del mercado de barras nutricionales durante el período de pronóstico.
Información sobre categorías
Según la categoría, el mercado de barras nutricionales se divide en convencional y sin gluten. El segmento convencional tuvo una mayor participación de mercado en 2021, mientras que se espera que el segmento sin gluten registre una CAGR más alta de 2022 a 2028. Se espera que la demanda de barras nutricionales convencionales disminuya a medida que los consumidores se vuelvan más conscientes de su salud y prefieran alimentos saludables. alternativas como las barritas nutricionales sin gluten. Las personas alérgicas al gluten no pueden consumir barritas convencionales.
Mercado de Barras Nutricionales, por Categoría – ndash; 2022 y 2028
Perspectivas del canal de distribución
Según el canal de distribución, el mercado de barras nutricionales se segmenta en supermercados e hipermercados, tiendas de conveniencia, venta minorista en línea y otros. El segmento de supermercados e hipermercados tuvo la mayor participación de mercado en 2021, mientras que se proyecta que el segmento minorista en línea registre la CAGR más alta durante el período de pronóstico. Los supermercados e hipermercados son grandes establecimientos minoristas que ofrecen una amplia gama de productos, como comestibles, productos nutricionales y otros artículos para el hogar. En estas tiendas se encuentran disponibles productos de diferentes marcas a precios razonables, lo que permite a los compradores encontrar el producto adecuado rápidamente. Además, estas tiendas ofrecen atractivos descuentos, múltiples opciones de pago y una agradable experiencia para el cliente. Los supermercados e hipermercados se centran en maximizar las ventas de productos para aumentar sus beneficios.
The Simply Good Foods Co, Clif Bar & Co, General Mills Inc, The Kellogg Co, Rise Bar Inc, The Quaker Oats Co, Perfect Bar LLC, Mars Inc, Kind LLC y Premier Nutrition Co LLC son algunos de los principales actores que operan en el mercado de barras nutricionales. Estas empresas se centran principalmente en la innovación de productos para ampliar el tamaño de su mercado y seguir las tendencias de los mercados emergentes.
Report Spotlights
- Tendencias progresivas de la industria en el mercado de barras nutricionales para ayudar a las empresas a desarrollarse de forma efectiva estrategias a largo plazo
- Estrategias de crecimiento empresarial adoptadas por los actores del mercado de barras nutricionales en los países desarrollados y en desarrollo
- Análisis cuantitativo del mercado de 2022 a 2028
- Estimación de la demanda global de barras nutricionales
- Análisis de las cinco fuerzas de Porter para ilustrar la eficacia de los compradores y proveedores en el mercado de barras nutricionales
- Desarrollos recientes para comprender el escenario competitivo del mercado
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- Tendencias y perspectivas del mercado, así como factores que impulsan y restringen el crecimiento del mercado de barras nutricionales
- Asistencia en el proceso de toma de decisiones destacando las estrategias de mercado que sustentan el interés comercial
- Tamaño del mercado de barras nutricionales en varios nodos
- Descripción detallada y segmentación del mercado y dinámica de crecimiento de la industria de barras nutricionales
- Tamaño del mercado de barras nutricionales en varias regiones con prometedoras oportunidades de crecimiento
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Based on the category, gluten-free segment is projected to grow at the fastest CAGR over the forecast period. Rising health concerns among consumers and increasing number of product launches has surged the growth of gluten-free nutritional bars segment.
Over the past few years, people have become more concerned about what they eat and the nutritional profile of the products they eat. Nutritional bars manufacturers are engaging in various strategic development initiatives to sustain in the market by offering innovative products to customers. For example, in 2021, LUNA, the women-centric brand by Clif Bar & Company, launched a new line of bars containing 2.5 grams of prebiotics. These are the first bars with prebiotics. Studies show that 5 grams or more of fiber-containing prebiotics can propel the development of beneficial bacteria in the gut, supporting digestive health. Such product launches attract consumers to choose from a wide range of nutritional bars, which is eventually bolstering the growth of the nutritional bars market.
Based on type, protein bars segment mainly has the largest revenue share. The growth of the segment is attributed to growing veganism trend among consumers and increasing popularity and consumption of plant-based protein bars.
North America accounted for the largest share of the global nutritional bars market. North America is one of the most significant regions for the nutritional bars market owing to the rising preference for on-the-go snacking, meal replacement, functional food, and indulgence. In addition, the rising vegan population and veganism are boosting the demand for plant-based nutritional bars. Thus, leading manufacturers are launching plant-based nutritional bars to cater to consumers’ demands.
The major players operating in the global nutritional bars market are The Simply Good Foods Co, Clif Bar & Co, General Mills Inc, The Kellogg Co, Rise Bar Inc, The Quaker Oats Co, Perfect Bar LLC, Mars Inc, Kind LLC, and Premier Nutrition Co LLC.
Nutritional bars manufacturers are increasingly launching products with functional claims and are communicating the health benefits associated with the consumption of the bars. This allows them to expand their customer base and increase their profits. The successful communication of functional claims is the main concern for manufacturers. Recent reports from scientific literature confirm that consumers are genuinely interested in health-related claims, but interest seems to vary depending on the type of food products. Too much information and difficulty interpreting different health claims have been noted as factors that can negatively influence consumers while purchasing nutritional bars. Therefore, including functional claims on labels is likely to provide significant growth opportunities to the manufacturers of nutritional bars in the coming years.
The List of Companies - Nutritional Bars Market
- The Simply Good Foods Co
- Clif Bar & Co
- General Mills Inc
- The Kellogg Co
- Rise Bar Inc
- The Quaker Oats Co
- Perfect Bar LLC
- Mars Inc
- Kind LLC
- Premier Nutrition Co LLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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