Si prevede che il mercato globale dell'infotainment a bordo dei veicoli crescerà da 20,42 miliardi di dollari nel 2017 a 33,16 miliardi di dollari entro il 2025 con un CAGR del 6,2% tra il 2017 e il 2025.
Un dispositivo incorporato in un'auto con funzionalità di streaming tramite contenuti multimediali, può essere utilizzato per la navigazione, può essere utilizzato per controllare il clima all'interno di un'auto controllando il sistema HVAC dell'auto e consentire anche chiamate e chiamate in vivavoce. la ricezione di messaggi di testo e aggiornamenti costituisce insieme un sistema di infotainment a bordo del veicolo. Tuttavia, lo spettro di funzionalità offerte in un sistema di infotainment di bordo non si limita alle funzionalità sopra menzionate ma si sta piuttosto estendendo a orizzonti più ampi nello scenario attuale con crescenti richieste da parte dei consumatori di lussi aggiuntivi. Inoltre, si prevede che i progressi tecnologici in vari campi come l’elettronica di consumo, le tecnologie di comunicazione e le tecnologie di connettività porteranno presto alla convergenza delle tecnologie. A causa del maggior tempo trascorso al volante da parte del conducente, è cresciuta la necessità di migliorare la qualità del tempo trascorso all'interno di un'auto. Di conseguenza, il crescente interesse per la connettività e l'infotainment di bordo ha guidato l'adozione di tali sistemi.
Approfondimenti strategici
La segmentazione del mercato dell'infotainment di bordo viene effettuata sulla base del funzionamento sistema, tipo di interazione e tecnologia di connettività. Il segmento dei sistemi operativi del mercato dell'infotainment di bordo comprende i principali sistemi operativi utilizzati per far funzionare i prodotti di infotainment che sono Microsoft, QNX, Linux e altri. I principali tipi di interazione utilizzati dai conducenti per far funzionare un sistema di infotainment sono basati sul tocco, con attivazione vocale, controllati fisicamente da pulsanti e gesti. Le varie tecnologie di connettività utilizzate per connettersi ai sistemi di infotainment sono Bluetooth, Wi-Fi e NFC in base alle quali è stato segmentato il mercato. Sulla base della geografia, il mercato dell’infotainment di bordo viene analizzato in Nord America, Europa, Asia-Pacifico (APAC), Medio Oriente e Asia. Africa (MEA) e Sud America (SAM).
Secondo le associazioni automobilistiche, la popolazione automobilistica globale aveva superato la soglia del miliardo nello stesso anno 2010, a causa degli aggressivi tassi di crescita in India e Cina in quell'anno fiscale. L'aumento delle vendite di veicoli e in particolare di autovetture è da attribuire al costante aumento del reddito disponibile dei consumatori. Le economie in via di sviluppo hanno assistito a una crescita costante nell’era post-recessione e quindi a un aumento del reddito disponibile dei consumatori. Nei paesi occidentali, dove i consumatori hanno a disposizione ingenti redditi disponibili, è stato osservato che con l'aumento della popolazione veicolare si sono verificati cambiamenti significativi nei parametri di selezione delle autovetture. Il costo e l’efficienza del carburante non rimangono più il criterio principale per l’acquisto. Invece gli acquisti dipendono maggiormente dal comfort e dal lusso offerti dall'auto. I sistemi di infotainment e la tecnologia all'interno dell'auto stanno diventando sempre più importanti per i clienti oggi.
La regione APAC è uno dei più importanti hub automobilistici globali. La Cina rappresenta circa il 30% delle autovetture prodotte a livello globale. Il minor costo dei salari del lavoro e la disponibilità di manodopera qualificata nella regione conferiscono un vantaggio competitivo alla regione per la produzione di automobili. Inoltre, il governo di paesi come Cina e India, che sono due importanti destinazioni manifatturiere per gli OEM automobilistici, ha attuato politiche favorevoli che hanno attratto significativi investimenti diretti esteri nel settore automobilistico e tecnologico. Inoltre, il settore dei semiconduttori dell’APAC è molto forte ed è necessario per lo sviluppo di un sistema di infotainment per il controllo e vari altri scopi. La prosperità di entrambi i settori è di buon auspicio per i progressi nei sistemi di infotainment di bordo. L’aumento del reddito disponibile dei consumatori in questi paesi apre un ampio mercato potenziale per i fornitori di infotainment per questa regione. Alcuni dei principali attori globali che operano nel mercato dell’infotainment di bordo sono Harman International, Panasonic Corporation, Alpine Electronics Inc., Clarion Co., Ltd. e JVC Kenwood Corporation. Inoltre, Continental AG, Denso Ten Limited, Garmin Ltd., Pioneer Corporation e Visteon Corporation sono altre aziende chiave nel mercato dell'infotainment di bordo.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
The List of Companies
1. Alpine Electronics, Inc.
2. Clarion Co., Ltd.
3. Continental AG
4. Denso Ten Limited
5. Garmin Ltd.
6. Harman International
7. Pioneer Corporation
8. JVC Kenwood Corporation
9. Panasonic Corporation
10. Visteon Corporation.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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