ヘアエクステンション市場 - 2031 年の成長予測、統計および事実

  • Report Code : TIPRE00020965
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 142
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【調査レポート】ヘアエクステンション市場規模は2022年に39億6,380万米ドルと評価され、2030年までに57億7,509万米ドルに達すると予想されています。 2022 年から 2030 年までに 4.8% の CAGR が記録されると推定されています。

市場洞察とアナリストの見解:

ヘアエクステンションは、主に人毛または合成素材を原料としています。多くの場合、頭皮にしっかりと付着し、自然な髪に長さ、ボリューム、色を加えるために使用されます。拡張機能は、消費者の要求に応じて、必要な期間にわたって販売されます。ヘアエクステンションは、補色、ボリューム、質感により髪と結合します。これらは顧客の要件に応じてカスタマイズ可能であり、美容師またはスタイリストによってデザインされます。ヘアエクステンションは、電子商取引、企業サイト、小売店、スーパーマーケットなどの小売店で、個人用および業務用として販売されています。

成長の原動力と課題:

改善生活の質の向上、パーソナルケアが自尊心や社会的交流に及ぼすプラスの効果、消費者が高級品や高級セルフグルーミング製品に徐々に移行していること、抜け毛の発生率の増加などが、ヘアエクステンション市場の成長を推進するいくつかの要因です。ヨーロッパと北米はスタイリング業界にとって重要な市場であり、化粧品市場の合計の 60% 以上を占めています。薄毛、乾燥、ボリューム損失、その他の髪に関する悩みが増加する中、ヘアケア製品は消費者の間で大きな注目を集めています。アフリカの消費者とアフリカ系の人々は、ヘアエクステンションの重要な消費者です。したがって、世界の人々の間でセルフグルーミング製品の採用が増えていることが、世界のヘアエクステンション市場を推進しています。

パーソナルケアおよび化粧品業界の次の潜在的な消費者セグメントである世界の中産階級の人口は、大幅に高騰した。一人当たりの可処分所得の増加に伴い、中流階級の人々の買い物行動と生活水準は急速に変化しています。現在の市場シナリオでは、ヘアケア製品やスキンケア製品などのブランド製品を積極的に検索するため、ブランドサロンを訪れる消費者の数はこれまで以上に増加しています。このような消費者は、自由裁量の購買力があるため、消費者中心の企業の主なターゲットとなることがよくあります。ワールド データ ラボの予測によると、中産階級の人口が世界経済において美容製品やヘア製品を含むさまざまな製品の需要を押し上げています。これらは一人当たりの収入の増加により業界の成長を促進すると期待されています。中流階級の支出パターンの顕著な変化は、世界のヘアエクステンション市場に影響を与えるでしょう。インドや中国などの新興国では、経済成長と可処分所得の増加により、ヘアエクステンション市場では中間層が大きなシェアを占めています。中国に居住する総人口のうち、中間層は世界最大のシェアを占めており、大手多国籍企業にとって重要な市場となっている。中国の中流階級の消費は主に西洋のライフスタイルに影響を受けており、ヘアエクステンション、ヘアケア、その他のスタイリングやグルーミング製品など、より高品質の製品への需要が高まっています。中産階級の可処分所得の増加により、彼らの買い物行動や生活水準が変化し、グルーミング市場にも影響を与えています。したがって、そのような要因がヘアエクステンションの需要を押し上げています。

毛髪産業における非倫理的な慣行により、毛髪の違法販売や毛髪産業で働く労働者の報酬減額などの禁止行為が生じています。 。毛髪の主な販売先は、中国、インド、東ヨーロッパ諸国などの国々の村を巡回し、貧困に苦しむ女性に毛髪を手放すための少額の支払いを提供する小規模な代理店や仲介業者だ。最近の研究によると、低所得地域で経済的に困難に直面している個人が髪を売っています。インドでは、毛髪の販売に関連したさまざまな非倫理的な行為が行われています。たとえば、スラム街の子供たちはおもちゃと引き換えに頭を剃るよう誤解されています。時々、夫が妻に髪を売るよう強制することがあります。さらに、密輸業者さえも陸路を介してインド原産の生の人毛を中国に違法に取引している。この陸地を通した密輸により、28%以上の輸入関税が免除される一方で、生の未処理の人毛の毛髪を分離して隔離する子供たちにわずかな負担を支払うことになる。したがって、前述のすべての要因は、世界のヘアエクステンション市場に悪影響を及ぼします。

戦略的洞察

レポートのセグメント化と範囲:

世界のヘアエクステンション市場製品タイプ、供給元、流通チャネル、地理に基づいてセグメント化されます。ヘアエクステンション市場は、製品タイプに基づいて、テープイン、フュージョンおよびプレボンド、クリップインなどに分類されます。ソースに基づいて、ヘアエクステンション市場は人毛と人工毛に二分されます。流通チャネルに基づいて、市場はスーパーマーケットとハイパーマーケット、専門店、オンライン小売などに分類されます。世界のヘアエクステンション市場は、地理的に、北米、ヨーロッパ、アジア太平洋、中東およびアフリカ、南および中央アメリカに大きく分割されています。

セグメント分析:

> 製品タイプに基づいて、ヘアエクステンション市場はテープイン、フュージョンおよびプレボンド、クリップインなどに分類されます。融合および事前結合セグメントは、予測期間中に最高の CAGR を記録すると予想されます。フュージョンおよびプレボンドヘアエクステンションは、接着剤などのさまざまな接着剤を使用して自然な髪に融合されます。これらの拡張機能の適用には約 3 ~ 4 時間かかります。ホットグルーガンに似た機械は、主にヘアエクステンションを自然な髪の個々の束に取り付けるために使用されます。ただし、接着剤に含まれるさまざまな化学物質により、融着や事前に接着されたヘアエクステンションは破損、脱毛、頭皮の炎症を引き起こす可能性があります。 SO.CAP。 USA では、100% ケラチンチップであらかじめ結合されたヨーロッパ タイプのレミー人毛 100% を使用し、強く、健康で、長持ちする結合を保証します。

地域分析:

ヘアエクステンション市場は、地理に基づいて、北米、ヨーロッパ、アジア太平洋、中南米、中米の 5 つの主要地域に分類されます。東アフリカ。世界のヘアエクステンション市場は北米が独占しており、地域市場は2022年に13億9,281万米ドルを占めました。欧州は世界市場の29%以上のシェアを保持する2番目の主要国です。アジア太平洋地域も、予測期間中に 5% を超える大幅な CAGR を記録すると予想されます。アジア太平洋地域のヘアエクステンション市場は、中国、インド、日本、韓国、オーストラリアに細分化されています。アジア太平洋地域の新興国では、都市化の進展に加えて中流階級の人口が急増しており、ヘアエクステンション市場の主要企業に大きなチャンスをもたらしています。アジア太平洋諸国のヘアエクステンション業界は、長年にわたって大きな変化を経験してきました。南アジア諸国は世界最大の人毛輸出国です。中国は地域市場を支配している。アジア太平洋地域におけるヘアエクステンションの需要の高まりにより、各メーカーがこの地域での存在感を確立するよう引き寄せられ、この地域のヘアエクステンション市場をさらに推進しています。さらに、人口の増加と文化的伝統が市場の成長を推進しています。

新型コロナウイルス感染症(COVID-19)のパンデミックの影響:

新型コロナウイルス感染症(COVID-19)のパンデミックは、当初、世界のヘアエクステンション市場に影響を与えました。製造部門の閉鎖、労働力不足、サプライチェーンの混乱、金融の不安定などです。新型コロナウイルス感染症の流行による経済低迷によるさまざまな産業の混乱により、ヘアエクステの供給が抑制された。さまざまなヘアエクステ店が閉店しました。しかし、さまざまな国で以前に課されていた制限が緩和されたため、ビジネスは台頭しつつあります。さらに、各国政府による新型コロナウイルス感染症ワクチンの導入により状況が緩和され、世界中で企業活動が活発化しました。ヘアエクステンション市場を含むいくつかの市場は、ロックダウンや移動制限の緩和後に成長を報告しました。

競争環境と主要企業:

Locks & Bonds、Klix Hair Inc、 Easihair Pro.、Balmain Hair Group BV、Great Lengths SpA、Evergreen Products Group Ltd、Socap USA Inc.、Cinderellahair Inc.、Barclay Wolf Ltd、および Hairlocs Inc. は、世界のヘアエクステンション市場で活動する著名なプレーヤーの 1 つです。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


Which product type segment is the fastest growing in the hair extension globally?

Based on the product type, the fusion and pre-bonded hair extension segment is expected to register the highest CAGR during the forecast period. Fusion and pre-bonded hair extension are fused to the natural hair using various adhesives such as glue. Applying these extensions takes around 3–4 hours. A machine resembling a hot glue gun is used to primarily attach the hair extension to individual strands of natural hair. However, due to various chemicals in the glue, fusion and pre-bonded hair extension can cause breakage, hair loss, and scalp irritation. SO.CAP. The USA uses 100% European-type Remy human hair pre-bonded with 100% keratin tips to ensure a strong, healthy, and long-lasting bond.

Can you list some major players operating in the global hair extension market?

The major players operating in the global hair extension market are Locks & Bonds, Klix Hair Inc, Easihair Pro., Balmain Hair Group BV, Great Lengths SpA, Evergreen Products Group Ltd, Socap USA Inc., Cinderellahair Inc., Barclay Wolf Ltd, and Hairlocs Inc, among others.

What are the drivers for the growth of the global hair extension market?

Improvement in quality of life, positive effects of personal care on self-esteem and social interaction, and gradual consumer shift toward luxury and premium self-grooming products, as well as rising incidence of hair fall, are a few factors propelling the growth of hair extension market. Europe and North America are significant markets for the styling industry, accounting for more than 60% of the cosmetics market combined. Hair care products are gaining huge traction among consumers amid the increasing prevalence of hair thinning, dryness, loss of volume, and other hair-related concerns. African consumers and people of African descent are significant consumers of hair extensions. Studies reveal that black women are willing to spend double the amount on beauty and hair products than white women. Hence, the increasing adoption of self-grooming products among the global populace drives the global hair extension market.

Based on the source, which segment led the global hair extension market in 2022?

Based on the source, the human hair segment is predicted to register a higher CAGR during the forecast period. Human hair extension are made from hair collected from human donors. The extensions can be treated like natural hair as they can be straightened, curled, blow dried , and colored. Also, hair care products can be applied to human hair. Further, human hair extension blend effortlessly with the hair and last longer than synthetic hair. The manufacturers are focusing on producing hair extension from human hair. Great Lengths Universal Hair Extensions S.p.A. ethically sources 100% virgin Remy and the best human hair from various Indian Hindu temples such as Sri Venkateswara Temple. Also, easihair pro produces hair extensions from 100% cuticle intact Remy human hair.

What are the trends observed in the global hair extension market?

There is an emerging trend of promoting hair extension on social media platforms. These platforms also have integrated shopping facilities, which allow several influencers and hairstylists to market hair extension online. Consumers tend to purchase hair extension and skin-related products to enhance their appearance on social media platforms. Moreover, the growing adoption of hair extension by famous Hollywood and social media celebrities, especially in emerging countries such as China and India, will most likely fuel the growth of the global hair extension market over the forecast period.
In the current market scenario, several hair extension organizations are also moving toward social media platforms such as Instagram, Facebook, Pinterest, and YouTube to endorse their brand and work. Such organizations record their clients' best hair transformations and upload them on social media to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the favourite social platforms to sell hair extensions. Hair extensions are best shown off in consumer-generated content, where they exhibit their hair extension in video and picture tutorials. All these factors are proliferating the demand for hair extensions.

In 2022, which region held the largest share of the global hair extension market?

In 2022, North America region accounted for the largest share of the global hair extension market. The North America hair extension market is segmented into the US, Canada, and Mexico. North America accounted for a remarkable share of the hair extension market in 2022. The hair extension companies operating in the region continuously enhance their overall business processes to meet the rising customer demands in the best possible way. Many domestic and international companies have a strong foothold in North America. SO.CAP.USA; Great Lengths Universal Hair Extensions S.p.A.; Cinderella Hair Extensions; easihair pro; Klix Hair Extensions; Locks & Bonds; Anhui Jinruixiang Hair Products Co., Ltd.; and Evergreen Product Group are among the key players operating in the North America hair extension market.

The List of Companies - Hair Extensions Market

  1. Locks & Bonds
  2. Klix Hair Inc
  3. Easihair Pro.
  4. Balmain Hair Group BV
  5. Great Lengths SpA
  6. Evergreen Products Group Ltd
  7. Socap USA Inc.
  8. Cinderellahair Inc.
  9. Barclay Wolf Ltd
  10. Hairlocs Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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