[연구보고서] 냉동식품 시장은 2021년 2억 511억 5535만 달러에서 2028년 3억 737억 6759만 달러로 성장할 것으로 예상된다. 2022년부터 2028년까지 CAGR 5.9%로 성장할 것으로 예상됩니다.
시장 통찰력 및 분석가 보기:
냉동식품에는 아이스크림, 냉동 요구르트, 냉동 육류, 냉동 해산물, 냉동 즉석식품, 스낵, 전채, 수프, 과일 및 야채가 포함됩니다. 이 제품들은 섭씨 -25도 정도에서 냉동보존됩니다. 냉동식품은 인공방부제가 들어가지 않아 다른 가공식품에 비해 건강에 좋습니다. 또한 온도가 화씨 0도인 가정용 냉동고에 쉽게 보관할 수 있습니다. 현대인의 바쁜 생활방식으로 인해 간편식에 대한 수요가 증가하면서 냉동식품 시장의 성장이 가속화되고 있습니다. 더욱이, 급속한 도시화, 1인당 소득 증가, 소매 환경 변화는 냉동 식품 시장 성장을 이끄는 주요 요인 중 일부입니다.
성장 동인 및 과제:< /u>
전자상거래의 번영이 전 세계 냉동식품 시장 성장을 주도해 왔습니다. 최근 몇 년간 조직화 소매 부문에는 엄청난 변화가 있었습니다. 전자상거래의 출현은 사람들이 쇼핑하고 돈을 쓰는 방식에 상당한 변화를 가져왔습니다. 스마트폰과 인터넷의 보급률 증가, 신기술에 대한 손쉬운 접근, 구매력 상승, 언제 어디서나 쇼핑할 수 있는 온라인 소매 플랫폼이 제공하는 편의성 등은 전자상거래를 강화하는 핵심 요소 중 하나입니다. 이들 플랫폼은 중요한 냉동식품 마케팅 전략을 채택하여 냉동식품 판매를 더욱 증대시켰습니다. 미국 상무부 소매지표부에 따르면 2021년 미국 전자상거래 냉동식품 시장 규모는 8,700억 달러로 2020년보다 14.2% 증가했다. 또한 식료품 온라인 판매도 2021년 170% 성장했다. 이는 미국 전체 식료품 매출의 9.6%를 차지합니다.
냉동 식품 구매를 위해 온라인 소매 플랫폼을 선호하는 사람들이 점점 더 많아지고 있습니다. 미국 냉동 식품 연구소(American Frozen Food Institute)에 따르면 2020년 냉동 식품의 온라인 판매가 75% 증가했습니다. 팬데믹 기간 동안 오프라인 매장 폐쇄와 사회적 제한 조치로 인해 식품 및 음료의 온라인 판매가 크게 증가했습니다. 정부. 봉쇄 조치로 인해 사람들의 이동이 제한되고 집에서 일할 수밖에 없게 되면서 온라인 쇼핑으로의 전환이 크게 이루어졌습니다. 더욱이, 대폭 할인, 한 곳에서 다양한 브랜드를 이용할 수 있는 폭넓은 옵션, 택배 옵션 등이 소비자의 구매를 유도하는 또 다른 주목할만한 요인이었습니다. 온라인 쇼핑에 집중하세요. 다양한 지역에서 전자상거래의 보급이 증가함에 따라 Kellogg's Company, Conagra Brands와 같은 냉동 식품 제조업체도 Amazon.com, Lidl 및 같은 잘 알려진 전자상거래 플랫폼을 통해 제품을 판매하여 온라인 입지를 확대하고 있습니다. 월마트. 이는 오프라인 소매점에 대한 의존도를 없애 냉동식품 시장 성장에 기여합니다.
전략적 통찰력
보고서 세분화 및 범위:
“글로벌 냉동 식품 시장” 유형, 유통 채널 및 지역을 기준으로 분류됩니다. 유형에 따라 냉동 식품 시장은 냉동 디저트로 분류됩니다. 냉동 육류, 가금류, & 해물; 냉동 빵집; 냉동 스낵 & 전채; 냉동식품; 다른 사람. 냉동식품 시장은 유통채널을 기준으로 슈퍼마켓과 대형마트로 구분됩니다. 대형마트, 편의점, 온라인 소매점 등. 냉동식품 시장은 지역에 따라 북미(미국, 캐나다, 멕시코), 유럽(독일, 프랑스, 이탈리아, 영국, 러시아 및 기타 유럽 지역), 아시아 태평양(호주, 중국, 일본, 인도, 한국 및 기타 아시아 태평양 지역), 중동 및 아프리카(남아프리카공화국, 사우디아라비아, UAE, 기타 중동 및 아프리카), 남부 및 아프리카 중앙 아메리카(브라질, 아르헨티나, 중남미 나머지 지역).
부문별 분석:
< p>냉동식품 시장은 유통채널을 기준으로 슈퍼마켓과 대형마트로 구분됩니다. 대형마트, 편의점, 온라인 소매점 등. 슈퍼마켓과 대형마트 부문은 냉동식품 시장 성장에서 상당한 점유율을 차지했으며 예측 기간 동안 상당한 성장을 기록할 것으로 예상됩니다. 슈퍼마켓과 대형마트에서는 매력적인 할인, 다양한 결제 옵션, 즐거운 고객 경험을 제공합니다. 슈퍼마켓과 대형마트는 이익을 늘리기 위해 제품 판매를 극대화하는 데 중점을 둡니다. 냉동 식품 유통 회사와 냉동 식품 제조업체는 일반적으로 슈퍼마켓과 대형마트를 통해 제품을 판매하는 것을 선호합니다. 이는 해당 매장의 고객 수가 많기 때문입니다. 또한 이러한 매장에는 냉동 식품의 이상적인 보관 조건을 보장하는 현대적인 보관 시설이 있습니다.지역 분석:
지리적 기준으로 냉동식품 시장은 북미, 유럽, 아시아 태평양, 남미, 남미 등 5개 주요 지역으로 나뉩니다. 중앙 아메리카, 중동 & 아프리카. 2022년 세계 냉동식품 시장은 유럽이 지배했으며, 예측 기간 동안 약 850억 달러를 차지했습니다. 유럽 냉동식품 시장은 독일, 프랑스, 이탈리아, 영국, 러시아 및 기타 유럽 지역으로 분류됩니다. 시장 성장은 주로 편의 식품에 대한 수요 증가, 광범위한 소매 인프라, 다양한 유통 채널에 걸쳐 다양한 브랜드의 다양한 제품 가용성에 기인합니다. 또한, 1인당 소득이 높은 소비자의 존재로 인해 냉동식품, 스낵 등 냉동식품에 대한 수요도 증가하고 있습니다. 소비자는 자신이 소비하는 제품에서 영양학적 이점을 찾고 있습니다. 따라서 깨끗하고 유기농이며 글루텐이 없고 최소한으로 가공된 냉동식품에 대한 수요가 크게 증가하여 이 지역의 시장 성장을 촉진하고 있습니다.
냉동식품 시장 유럽 전역에서 활발하게 활동하는 Nestle SA 및 Bounduelle Group과 같은 저명한 기업의 존재로 인해 향후 몇 년 동안 상당한 성장을 보일 것으로 예상됩니다. 또한 이들 회사는 냉동 디저트, 냉동 베이커리, 냉동 즉석 식품, 냉동 고기 및 냉동 수프를 포함한 다양한 냉동 식품을 제공합니다. 이 요인은 예측 기간 동안 냉동식품 시장 성장을 촉진할 것으로 예상됩니다.
업계 발전 및 미래 기회:
냉동 식품 시장에서 활동하는 주요 업체가 취한 다양한 이니셔티브는 다음과 같습니다.
- 2021년 6월 Conagra Brands Incorporated는 다음을 추가했습니다. Banquet, Healthy Choice, Hungry Man 및 Marie Callender's 브랜드의 새로운 식사를 포함하여 회사 포트폴리오에 새로운 제품을 추가했습니다. Healthy Choice Max 제품은 맛있는 맛과 함께 33~34g의 단백질을 제공하는 반면, Healthy Choice Zero는 설탕이 첨가되지 않고 탄수화물이 10g 미만인 케토 친화적 식사입니다.
- 2021년 11월 , General Mills는 Regrow Agriculture와 제휴하여 농업을 대규모로 모니터링했습니다.
- 2022년 1월에 Pepperidge Farm은 성인의 관심을 끌기 위해 Sharp라는 두 가지 품종의 크래커를 출시하여 Goldfish 브랜드의 제품 카테고리를 확장했습니다. 체다치즈와 체다치즈 할라피뇨 및 기타 한정판 금붕어와 프랭크의 레드핫 소스, 할라피오 포퍼 금붕어 크래커. 크래커를 메가바이트라고 합니다.
- 2021년 5월 Bonduelle Group은 Bonduelle 브랜드로 냉동 식품 부문에서 렌즈콩, 병아리콩, 불가르라는 세 가지 신제품을 출시했습니다.
Covid-19 영향:
봉쇄 및 여행 제한으로 인해 사람들은 집에 머물도록 의무화되었습니다. 더욱이 재택근무 의무화로 인해 팬데믹 기간 동안 냉동식품의 집에서 소비 경향이 크게 나타났습니다. 사람들이 집에 머물면서 집에서 우적우적 먹고 요리하는 일이 늘어나면서 소비자의 식습관도 바뀌었습니다. 이 요인은 또한 냉동 식품에 대한 막대한 수요를 창출했습니다. 크래프트 하인즈(Kraft Heinz Co.)의 CEO는 2020년 3월 식품 산업에서 일어나고 있는 심대한 변화로 인한 수급 불균형을 해소하기 위해 사업이 최선의 노력을 다하고 있다고 공식 발표했습니다. 회사는 냉동 식품, 마카로니, 치즈, 식초가 베스트셀러 제품 중 하나이며 코로나바이러스 발생으로 인해 이에 대한 수요가 크게 증가했음을 인정했습니다. 사람들이 발병으로 인해 재택근무를 계속하면서 식품 저장실을 비축해 냉동식품 판매에 긍정적인 영향을 미쳤습니다. 더욱이, 학교와 대학이 문을 닫으면서 아이들이 아침 식사를 할 시간이 충분해 냉동 아침 시리얼, 팬케이크, 피자, 케이크 등 냉동 아침 식사 제품 판매에 긍정적인 영향을 미쳤습니다. 예를 들어, The Kellogg Company는 아침용 시리얼과 냉동 와플에 대한 수요 증가로 인해 2020년 2분기 재무 결과가 예상보다 좋았다고 밝혔습니다. 또한 냉동식품 제조업체들은 Amazon.com, Walmart, Lidl과 같은 전자상거래 플랫폼을 통해 제품을 제공함으로써 온라인 입지 강화에 주력하고 있습니다. 이 요소는 예측 기간 동안 냉동식품 시장의 성장에 긍정적인 영향을 미칠 것으로 예상됩니다. 또한 부가가치 서비스는 핵심 차별화 전략으로, 냉동식품 유통업체는 채식 냉동식품, 냉동 즉석식품, 냉동 앙트레, 냉동 스낵 등을 포함하여 냉동식품 판매를 늘리기 위해 채택할 수 있습니다.
경쟁 환경 및 주요 회사:
전 세계 냉동 식품 분야에서 활동하는 저명한 기업 중 일부 시장에는 Conagra Brands, General Mills, Pepperidge Farm Incorporated, Bonduelle Group, McCain Foods Limited, Bellisio Foods, Inc., Tyson Foods, Inc., Kellogg's Company, Nestlé가 포함됩니다. SA, The Kraft Heinz Company 등이 있습니다. 이들 업체는 소비자에게 우수한 경험을 제공하기 위해 혁신적인 기능을 갖춘 최첨단 냉동 식품을 제공합니다.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Based on the distribution channel, supermarkets and hypermarkets segment is projected to grow at the fastest CAGR over the forecast period. Supermarkets and hypermarkets are large retail establishments that offer a wide range of products, such as groceries, foods & beverages, and other household goods. Products from various brands are available at reasonable prices in these stores, allowing consumers to shop & find the right product quickly. Supermarkets & hypermarkets provide an array of frozen food brands to cater the consumer’s demand. In such stores, products are arranged on the shelves properly so that customers can get access easily. Moreover, these stores offer attractive discounts, multiple payment options, and a pleasant customer experience. Supermarkets and hypermarkets focus on maximizing product sales to increase their profit. Manufacturers of frozen foods usually prefer to sell their products through supermarkets and hypermarkets owing to heavy customer footfall at such stores. Moreover, such stores have modern storage facilities which ensure ideal storage conditions for frozen foods.
Growing consumption of convenience food is driving the frozen food market. Over the past few years, the lifestyles of people across the world have evolved dramatically. Due to hectic work schedules, people’s dependency on products saving time and effort has increased. The surge in the consumption of high-quality convenience food is one of the biggest trends in the food industry. Convenience food, such as frozen snacks, frozen meals, cold cuts, and ready-to-eat products, allows consumers to save time and efforts associated with ingredient shopping, meal preparation and cooking, consumption, and post-meal activities. The development and popularity of these food items are ascribed to many social changes; the most notable of these are the increasing number of smaller households and the rising millennial population across the world. Due to hectic work schedules, millennials prefer to be efficient with their time, rather than spending it on tedious tasks. Thus, they are more likely to spend their money on convenience food. These factors are significantly boosting the demand for convenience food among consumers, eventually boosting the growth of the frozen food market.
The major players operating in the global frozen food market are Conagra Brands, Inc.; General Mills; PEPPERIDGE FARM INCORPORATED; Bonduelle Group; McCain Foods Limited; Bellisio Foods, Inc.; Tyson Foods, Inc.; Kellogg’s Company; Nestle S.A.; and The Kraft Heinz Company.
Strategic development initiatives by manufacturers anticipate lucrative opportunities for the frozen food market. Manufacturers of frozen food are making significant investments in product innovation to expand their customer base and meet emerging consumer trends. They are launching gluten-free, plant-based, sugar-free, organic, and clean-labeled products, as well as products suitable for a keto diet, which meet the varied requirements of consumers. Moreover, people have started focusing on convenience food products while maintaining the nutritional balance in their diets, manufacturers are launching nutritionally enriched frozen products. Such product innovations help them extend their reach and gain a competitive edge in international markets. Strategies such as business expansion and production capacity scaleup are also being adopted by frozen food manufacturers to better serve their customers. These initiatives by manufacturers are creating lucrative growth opportunities in the frozen food market.
Based on type, frozen meat, poultry & seafood segment has largest revenue share. Frozen meat includes beef, goat, lamb, and pork. Poultry includes white meat derived from chicken & turkey. Seafood includes fish, crustaceans like crabs & lobsters, and molluscs like clams, oyesters, scallops, and musells. The rising consumption of meat products, especially, poultry meat is driving the segment growth. Frozen meat products are growing in popularity as they can be stored conveniently which reduce food wastage. The rising demand for frozen meat, poultry, and seafood products owing to their extended shelf life and requirement of minimum preparation time are driving the segment’s growth. Further, the meat is rich source of proteins, and it contains essential amino acids, and collagen. Hence, the benefits associated with the consumption of frozen meat, encouraging consumers to include frozen meat products in their diet. Moreover, the demand for frozen seafood products is also increasing due to rising awareness regarding the nutritional benefits associated with the consumption of seafood. Seafood is rich in omega 3 and omega 6 fatty acids, vitamins, minerals, and amino acids. Thus, the health benefits of seafood are driving their consumption across the globe, which is thereby driving the segment’s growth.
Europe accounted for the largest share of the global frozen food market. The growth of frozen food market in Europe is mainly attributed to the rising demand for convenience food, extensive retail infrastructure, and availability of a wide range of products of different brands across different distribution channels. Moreover, the presence of consumers with high per-capita income is also driving the demand for frozen food especially frozen meals, bakery products, and snacks. Consumers are seeking nutritional benefits from the products they consume. Therefore, the demand for clean, organic, gluten-free, and minimally processed frozen food has increased significantly which is driving the market growth in the region. bakers across the region are incorporating natural and certified organic ingredients in their products to fulfill changing consumer preferences. This factor is projected to offer new opportunities in the frozen food market in Europe during the forecast period.
The List of Companies - Frozen Food Market
- Conagra Brands, Inc.
- General Mills
- PEPPERIDGE FARM INCORPORATED
- Bonduelle Group
- McCain Foods Limited
- Bellisio Foods, Inc.
- Tyson Foods, Inc.
- Kellogg’s Company
- Nestle S.A.
- The Kraft Heinz Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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