Asia Pacific Authentication and Brand Protection Market Growth and Forecast by 2027

The APAC authentication and brand protection market is expected to grow from US$ 737.00 Mn in 2019 to US$ 1443.87 Mn by 2027; it is estimated to grow at a CAGR of 9.1% from 2020 to 2027.

China, India, Australia, Japan and South Korea are major economies in Europe. The APAC counterfeit product market is expanding at a rapid rate encompassing industries such as food & beverage, chemicals, consumer electronics, automotive components, medical devices and pharmaceutical, and agriculture. The end users in the current scenario are gaining knowledge about the benefits of authenticated products. In the past years, the medical device end users have incurred significant loss caused by duplicate products. Owing to this, these end users are progressively seeking to authenticate the medical devices. The medical device manufacturers are increasingly capitalizing on obtaining product authentication solutions, which enable them to satisfy their customers seeking authenticated products. This also allows manufacturers to retain long-term customers. This factor is catalyzing the growth of the Asia Pacific authentication and brand protection market. The supply of authenticating medicines is of utmost importance for pharmaceutical industries. With the growth in the circulation of fake medicines, the pharmaceutical manufacturers are challenged heavily, and pertaining to this; the manufacturers are procuring increased volumes of product authentication solutions. Similar to the medical device and pharmaceutical industry, the food & beverage industry is concerned for the growth of duplicate food & beverages. In the 21st century, the demand for packaged foods is on the rise, and several companies have emerged as a supplier of packaged foods. This has led to a rise in the number of fake and unauthenticated packaged food. The growing volume of duplicate food products has led the Food and Drug Administration (FDA) of several countries to imposed stringent laws towards the production of authenticated packaged foods. This factor is also boosting the growth of the authentication and brand protection market. As the COVID 19 pandemic continues to grow, it has hampered the authentication and brand protection market in APAC. The APAC region is hugely affected by a coronavirus, owing to a massive number of cases in China, the country is the most crucial manufacturer and industrial producer since it trades more manufacturing goods than any other country in the globe; it is also a world leader in several types of goods.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the APAC authentication and brand protection market. The APAC authentication and brand protection market is expected to grow at a good CAGR during the forecast period.

APAC Authentication and Brand Protection Market Segmentation

•  APAC Authentication and Brand Protection market – By Type
  • Overt
  • Covert
  • Forensic
  • Digital
• APAC Authentication and Brand Protection market – By Technology
  • Security Printing & Tamper Proof Labels
  • Security Inks & Coatings
  • OVDS and Holograms
  • Unique Codes
  • Bar Codes
  • RFID
  • Authentication ICS
  • Others

• APAC Authentication and Brand Protection Market – By Application

• • Consumer Electronics
  • Automotive
  • Medical
  • Chemical
  • Food & Beverage
  • Others
• APAC Authentication and Brand Protection Market – By Country
  • • China
    • Japan
    • South Korea
    • India
    • Australia
    • Rest of APAC

Asia Pacific Authentication and Brand Protection Report Scope