Asia Pacific Bread Market Key Players and Opportunities by 2027

The Asia Pacific bread market is accounted to US$ 41,334.3 Mn in 2018 and is expected to grow at a CAGR of 4.5% during the forecast period 2019 – 2027, to account to US$ 61,318.6 Mn by 2027.

Bread is among the household staples and there has been an increasing demand for greater variety of bread such as loaves, baguettes, rolls, burger buns, sandwich bread, ciabatta among others. The increasing use of these products by B2B industries such as HORECA, QSRs, cafes and others along with the household has driven the growth of market. China is dominating the Asia Pacific bread market followed by Rest of Asia Pacific. Presence of large consumer base and growing income of middle class has supported the growth of bread market in China. However, the Furthermore, Chinese are increasingly concerned over health and nutrition, so products that promote low sugar, vitamin fortified, or high-fiber qualities are likely to see rising sales in the coming years. Equally, market researchers have seen a growing demand for imported ingredients in Chinese bakeries’ goods which provides a huge market opportunity for moringa product manufacturers.

Asia Pacific Bread Market

Market Insights

Continuous increase in demand for different types of bread from end consumers

Bread is widely consumed as a staple among consumers in most countries in the Asia Pacific region. Loaves, baguettes, rolls, burger buns, sandwich bread, ciabatta, are among the significant types of bread that are consumed on a large scale. These bread are used in a variety of dishes, for instance, ciabatta and sandwich breads are used to make sandwiches and paninis, buns are used to make burgers, loaves and baguettes can be served with dips and also used to make garlic bread. Tortilla, naan, pita is the types of flatbreads used in various cuisines and dishes. Plain bread is prepared by baking a dough of flour with water. However, changing the taste preferences of consumers has encouraged the bakers to introduce innovative food products such as multigrain bread, bread with fruits, nuts, certain spices, or cocoa as ingredients for the household consumer.

Product Type Insights

Based on product type, the Asia Pacific bread market is bifurcated as loaves, baguettes, rolls, burger buns, sandwich bread, ciabatta, and others. The loaves segment dominated the Asia Pacific bread market. A loaf is a type of bread with elongated and rounded structure. It is common to bake bread in a rectangular-shaped bread pan, which is also called as a loaf pan, as some kinds of bread dough tend to collapse and spread out during the baking process. Dough with a denser viscosity can be hand-molded into the preferred loaf shape and baked on a flat oven tray. The form of the dough with a diluter viscosity can be preserved with a bread pan of which the sides are higher than the unbaked dough.

Nature Insights

Based on product form, the Asia Pacific bread market is bifurcated as conventional and organic. The conventional segment dominated the Asia Pacific bread market. There are various preservatives that are used in conventional bread, such as Genetically Modified Organisms (GMOs). The GMOs are non-natural organisms that can affect the ecosystem. Other preservatives used are hydrogenated acid and artificial colors. These preservatives are generally added as shelf-life extenders for the bread. Approximately only 12% of whole food ingredients are found in conventional bread. The nutritional values of conventional bread sum up to a small amount of approximately 27% - 28%. These preservatives are also added to enhance the bread textures and dough conditioning.                                                                     

Distribution Channel Insights

The Asia Pacific Bread market is bifurcated based on distribution channel into hypermarkets and supermarkets, convenience stores & retail stores, online, and others. The convenience stores & retail stores segment accounted for the largest share in the Asia Pacific bread market. Convenience stores are the stores that are located in a limited area and is small in size as compared to hypermarkets & supermarkets. The main difference between a convenience store and a hypermarket or a supermarket is that the convenience stores are open till late at night. This adds an added bonus for the sales of a product, in this case, bread. The extended availability at nights and the early openings of the convenience stores in the morning are very beneficial for the people who are in a hurry and are shopping in haste. The convenience stores have limited staff and are located at almost every locality. These factors have attracted the consumers to the convenience stores and have boosted the sales of the bread significantly.

Rest of APAC Bread Market by Type

ASIA PACIFIC BREAD MARKET SEGMENTATION

Asia Pacific Bread Market – By Product Type

• Loaves
• Baguettes
• Rolls
• Burger Buns
• Sandwich Bread
• Ciabatta
• Others

Asia Pacific Bread Market – By Nature

• Conventional
• Organic

Asia Pacific Bread Market – By Distribution Channel

• Hypermarkets and Supermarkets
• Convenience and Retail Stores
• Online
• Others

Asia Pacific Bread Market – By Country

• Australia
• China
• India
• Japan
• Rest of APAC

Company Profiles

• Associated British Foods plc
• Cargill, Incorporated
• Barilla G. e R. Fratelli S.p.A
• Aryzta AG
• Fuji Baking Group
• Britannia Industries
• CSC Brands, L.P.
• Finsbury Food Group Plc
• Goodman Fielder

Asia Pacific Bread Report Scope