Audience Intelligence Platform Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Deployment Type (On-Premises, Cloud); Application (Government, Retail and eCommerce, Healthcare and Life Sciences, BFSI, Transportation and Logistics, Telecom and IT, Manufacturing, Other) and Geography

Report Code: TIPRE00012753 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

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MARKET INTRODUCTION

The audience intelligence platform is used to procure and indulging audience insights, recognizing marketing strategies that targets these audiences based on insights. This platform is the key to believe on what does and doesn't resonate with an audience on the basis of moments, behaviors, as well as topics people talk and care about all the time is creating lucrative opportunities for the audience intelligence platform market in the forecast period.

MARKET DYNAMICS

The 24- 7 audience assistance at a lower operational cost is driving the growth of the audience intelligence platform market. However, incapability of recognizing the customer commitment and respond effectively may restrain the growth of the audience intelligence platform market. Furthermore, the rising focus on customer engagement through various channels is anticipated to create market opportunities for the audience intelligence platform market during the forecast period.

MARKET SCOPE

The "Global Audience Intelligence Platform Market Analysis to 2028" is a specialized and in-depth study of the Audience Intelligence Platform market with a special focus on the global market trend analysis. The report aims to provide an overview of audience intelligence platform market with detailed market segmentation by deployment type, application, and geography. The global Audience Intelligence Platform market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Audience Intelligence Platform market players and offers key trends and opportunities in the Audience Intelligence Platform market.

MARKET SEGMENTATION

The global audience intelligence platform market is segmented on the basis of deployment type, and application. Based on deployment type the market is fragmented into on-premise and cloud. Similarly, based on application, the market is segmented as government, retail and e-commerce, healthcare and lifesciences, BFSI, transportation and logistics, telecom and IT, manufacturing, and other.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Audience Intelligence Platform market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The Audience Intelligence Platform market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting Audience Intelligence Platform market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the Audience Intelligence Platform market in these regions.



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MARKET PLAYERS


The reports cover key developments in the Audience Intelligence Platform market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from Audience Intelligence Platform market are anticipated to lucrative growth opportunities in the future with the rising demand for Audience Intelligence Platform market. Below mentioned is the list of few companies engaged in the Audience Intelligence Platform market.

The report also includes the profiles of key Audience Intelligence Platform market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

  •   AFFINIO INC.
  •   Audiense
  •   Brandwatch
  •   Codec
  •   Demographics Pro Inc.
  •   HELIXA INC.
  •   Khoros, LLC
  •   Mobilewalla
  •   SpotRight
  •   Synthesio, Inc.

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Audience Intelligence Platform Market - By Deployment Type
1.3.2 Audience Intelligence Platform Market - By Application
1.3.3 Audience Intelligence Platform Market - By Region
1.3.3.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. AUDIENCE INTELLIGENCE PLATFORM MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. AUDIENCE INTELLIGENCE PLATFORM MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. AUDIENCE INTELLIGENCE PLATFORM MARKET - GLOBAL MARKET ANALYSIS
6.1. AUDIENCE INTELLIGENCE PLATFORM - GLOBAL MARKET OVERVIEW
6.2. AUDIENCE INTELLIGENCE PLATFORM - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE

7. AUDIENCE INTELLIGENCE PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
7.1. OVERVIEW
7.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
7.3. ON-PREMISES
7.3.1. Overview
7.3.2. On-Premises Market Forecast and Analysis
7.4. CLOUD
7.4.1. Overview
7.4.2. Cloud Market Forecast and Analysis
8. AUDIENCE INTELLIGENCE PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. GOVERNMENT
8.3.1. Overview
8.3.2. Government Market Forecast and Analysis
8.4. RETAIL AND ECOMMERCE
8.4.1. Overview
8.4.2. Retail and eCommerce Market Forecast and Analysis
8.5. HEALTHCARE AND LIFE SCIENCES
8.5.1. Overview
8.5.2. Healthcare and Life Sciences Market Forecast and Analysis
8.6. BFSI
8.6.1. Overview
8.6.2. BFSI Market Forecast and Analysis
8.7. TRANSPORTATION AND LOGISTICS
8.7.1. Overview
8.7.2. Transportation and Logistics Market Forecast and Analysis
8.8. TELECOM AND IT
8.8.1. Overview
8.8.2. Telecom and IT Market Forecast and Analysis
8.9. MANUFACTURING
8.9.1. Overview
8.9.2. Manufacturing Market Forecast and Analysis
8.10. OTHER
8.10.1. Overview
8.10.2. Other Market Forecast and Analysis

9. AUDIENCE INTELLIGENCE PLATFORM MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Audience Intelligence Platform Market Overview
9.1.2 North America Audience Intelligence Platform Market Forecasts and Analysis
9.1.3 North America Audience Intelligence Platform Market Forecasts and Analysis - By Deployment Type
9.1.4 North America Audience Intelligence Platform Market Forecasts and Analysis - By Application
9.1.5 North America Audience Intelligence Platform Market Forecasts and Analysis - By Countries
9.1.5.1 United States Audience Intelligence Platform Market
9.1.5.1.1 United States Audience Intelligence Platform Market by Deployment Type
9.1.5.1.2 United States Audience Intelligence Platform Market by Application
9.1.5.2 Canada Audience Intelligence Platform Market
9.1.5.2.1 Canada Audience Intelligence Platform Market by Deployment Type
9.1.5.2.2 Canada Audience Intelligence Platform Market by Application
9.1.5.3 Mexico Audience Intelligence Platform Market
9.1.5.3.1 Mexico Audience Intelligence Platform Market by Deployment Type
9.1.5.3.2 Mexico Audience Intelligence Platform Market by Application
9.2. EUROPE
9.2.1 Europe Audience Intelligence Platform Market Overview
9.2.2 Europe Audience Intelligence Platform Market Forecasts and Analysis
9.2.3 Europe Audience Intelligence Platform Market Forecasts and Analysis - By Deployment Type
9.2.4 Europe Audience Intelligence Platform Market Forecasts and Analysis - By Application
9.2.5 Europe Audience Intelligence Platform Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Audience Intelligence Platform Market
9.2.5.1.1 Germany Audience Intelligence Platform Market by Deployment Type
9.2.5.1.2 Germany Audience Intelligence Platform Market by Application
9.2.5.2 France Audience Intelligence Platform Market
9.2.5.2.1 France Audience Intelligence Platform Market by Deployment Type
9.2.5.2.2 France Audience Intelligence Platform Market by Application
9.2.5.3 Italy Audience Intelligence Platform Market
9.2.5.3.1 Italy Audience Intelligence Platform Market by Deployment Type
9.2.5.3.2 Italy Audience Intelligence Platform Market by Application
9.2.5.4 United Kingdom Audience Intelligence Platform Market
9.2.5.4.1 United Kingdom Audience Intelligence Platform Market by Deployment Type
9.2.5.4.2 United Kingdom Audience Intelligence Platform Market by Application
9.2.5.5 Russia Audience Intelligence Platform Market
9.2.5.5.1 Russia Audience Intelligence Platform Market by Deployment Type
9.2.5.5.2 Russia Audience Intelligence Platform Market by Application
9.2.5.6 Rest of Europe Audience Intelligence Platform Market
9.2.5.6.1 Rest of Europe Audience Intelligence Platform Market by Deployment Type
9.2.5.6.2 Rest of Europe Audience Intelligence Platform Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Audience Intelligence Platform Market Overview
9.3.2 Asia-Pacific Audience Intelligence Platform Market Forecasts and Analysis
9.3.3 Asia-Pacific Audience Intelligence Platform Market Forecasts and Analysis - By Deployment Type
9.3.4 Asia-Pacific Audience Intelligence Platform Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Audience Intelligence Platform Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Audience Intelligence Platform Market
9.3.5.1.1 Australia Audience Intelligence Platform Market by Deployment Type
9.3.5.1.2 Australia Audience Intelligence Platform Market by Application
9.3.5.2 China Audience Intelligence Platform Market
9.3.5.2.1 China Audience Intelligence Platform Market by Deployment Type
9.3.5.2.2 China Audience Intelligence Platform Market by Application
9.3.5.3 India Audience Intelligence Platform Market
9.3.5.3.1 India Audience Intelligence Platform Market by Deployment Type
9.3.5.3.2 India Audience Intelligence Platform Market by Application
9.3.5.4 Japan Audience Intelligence Platform Market
9.3.5.4.1 Japan Audience Intelligence Platform Market by Deployment Type
9.3.5.4.2 Japan Audience Intelligence Platform Market by Application
9.3.5.5 South Korea Audience Intelligence Platform Market
9.3.5.5.1 South Korea Audience Intelligence Platform Market by Deployment Type
9.3.5.5.2 South Korea Audience Intelligence Platform Market by Application
9.3.5.6 Rest of Asia-Pacific Audience Intelligence Platform Market
9.3.5.6.1 Rest of Asia-Pacific Audience Intelligence Platform Market by Deployment Type
9.3.5.6.2 Rest of Asia-Pacific Audience Intelligence Platform Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Audience Intelligence Platform Market Overview
9.4.2 Middle East and Africa Audience Intelligence Platform Market Forecasts and Analysis
9.4.3 Middle East and Africa Audience Intelligence Platform Market Forecasts and Analysis - By Deployment Type
9.4.4 Middle East and Africa Audience Intelligence Platform Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Audience Intelligence Platform Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Audience Intelligence Platform Market
9.4.5.1.1 South Africa Audience Intelligence Platform Market by Deployment Type
9.4.5.1.2 South Africa Audience Intelligence Platform Market by Application
9.4.5.2 Saudi Arabia Audience Intelligence Platform Market
9.4.5.2.1 Saudi Arabia Audience Intelligence Platform Market by Deployment Type
9.4.5.2.2 Saudi Arabia Audience Intelligence Platform Market by Application
9.4.5.3 Rest of Middle East and Africa Audience Intelligence Platform Market
9.4.5.3.1 Rest of Middle East and Africa Audience Intelligence Platform Market by Deployment Type
9.4.5.3.2 Rest of Middle East and Africa Audience Intelligence Platform Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Audience Intelligence Platform Market Overview
9.5.2 South and Central America Audience Intelligence Platform Market Forecasts and Analysis
9.5.3 South and Central America Audience Intelligence Platform Market Forecasts and Analysis - By Deployment Type
9.5.4 South and Central America Audience Intelligence Platform Market Forecasts and Analysis - By Application
9.5.5 South and Central America Audience Intelligence Platform Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Audience Intelligence Platform Market
9.5.5.1.1 Brazil Audience Intelligence Platform Market by Deployment Type
9.5.5.1.2 Brazil Audience Intelligence Platform Market by Application
9.5.5.2 Argentina Audience Intelligence Platform Market
9.5.5.2.1 Argentina Audience Intelligence Platform Market by Deployment Type
9.5.5.2.2 Argentina Audience Intelligence Platform Market by Application
9.5.5.3 Rest of South and Central America Audience Intelligence Platform Market
9.5.5.3.1 Rest of South and Central America Audience Intelligence Platform Market by Deployment Type
9.5.5.3.2 Rest of South and Central America Audience Intelligence Platform Market by Application

10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

11. AUDIENCE INTELLIGENCE PLATFORM MARKET, KEY COMPANY PROFILES
11.1. AFFINIO INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. AUDIENSE
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. BRANDWATCH
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. CODEC
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. DEMOGRAPHICS PRO INC.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. HELIXA INC.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. KHOROS, LLC
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. MOBILEWALLA
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SPOTRIGHT
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. SYNTHESIO, INC.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
11.11. ZOOMPH
11.11.1. Key Facts
11.11.2. Business Description
11.11.3. Products and Services
11.11.4. Financial Overview
11.11.5. SWOT Analysis
11.11.6. Key Developments

12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies

1. AFFINIO INC.
2. Audiense
3. Brandwatch
4. Codec
5. Demographics Pro Inc.
6. HELIXA INC.
7. Khoros, LLC
8. Mobilewalla
9. SpotRight
10. Synthesio, Inc.
11. Zoomph
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