Australia A2P SMS Market Key Companies and SWOT Analysis by 2027

The Australia A2P SMS market is estimated to account US$ 470.5 Mn in 2018 and is expected to grow at a CAGR of 6.8% during the forecast period 2018 – 2027, to account to US$ 828.3 Mn by 2027.

Australia is among the wealthiest countries present in the APAC region and is still focusing on economic expansion. Australia is a significant market for MNCs; a stable political and business environment; a well-educated, skilled, and multi-lingual workforce; with a competitive market. These factors offer the right environment, which allows several MNCs to drive technology and innovation. The power of SMS to spread awareness and social welfare is being used to a great extent. In Australia, mobile commerce is changing the traditional methods of purchasing items and daily financial transactions. A2P SMS is finding a huge application for authentication and promotional campaigning purposes, thus, bolstering the A2P SMS market in the country. Increasing demand, growing business models, changing customer lifestyle, and high adoption rate of mobile are the major factors supporting the enhancement individual investments on mobile applications. The ubiquitous nature of SMS guarantees the frequent and quick reach out to customers who are staying in the far-off places, which has encouraged marketers to opt for this communication channel. The sturdy inclination towards SMS for marketing and other associated activities has been proved effective and subsequently been implemented by various industry verticals. Growing adoptions of A2P SMS is resulting in the growth of revenues generated by A2P SMS compared to P2P SMS. The significance of promotional and marketing campaigns has cheered marketers to find different communication channels for businesses and therefore, A2P SMS has become one of the primary revenue sources with high adoption rates. These factor is upsurge the growth of the revenue size of Australia A2P SMS market. This as a result has positively impacted Australia A2P SMS market

Australia A2P SMS Market Insights

Ubiquitous Nature of The SMS Resulting in Direct Reach to The End Customer

The evolution of smartphones coupled with the emergence of Over-The-Top (OTT) messaging platforms such as WhatsApp and Hike have reduced the usage of conventional message system.  The revenues earned by the Mobile Network Operator (MNO) companies through the traditional messaging platform termed as Peer-to-Peer (P2P) messaging has witnessed a sharp downfall and as of today, is almost on the verge of getting diminished. Although, the P2P messaging market has fallen down sharply, the market for Application-to-Person (A2P) SMS has experienced parallel rise in the last few years in Australia. The ubiquity offered through SMS service and its capability to reach the last mile customer is today being utilized by the marketing companies and many other organizations to ensure maximum customer reach resulting in the unprecedented growth of this market. Thus, drive the Australia A2P SMS market.

Creation of Business-as-a-Service (BaaS) Platform by A2P Messaging Vendors

Specialized A2P SMS companies have the capacities to bring the technology and the business model to operators in a partnership that enables operators to deploy an A2P SMS platform with no CAPEX or OPEX and soon start enjoying the benefits of A2P SMS.  In this arrangement, the platform provider takes care not only of the technology but integration and platform maintenance and customer support. Despite the opportunities presented to them, operators sometimes aren’t capable to take advantage of A2P SMS. Therfore, creating huge opportunity for the Australia A2P SMS market in the forecast period.

Type Segment Insights

The Australia A2P SMS market by type is segmented into traditional and managed messaging services, and cloud API messaging services. Traditional and managed messaging services provide end users with an ability to efficiently manage operational services and develop infrastructure, along with helping enterprises to focus on their business processes. The ease of integration onto the consumer platforms has ensured high demands for this type of solution. These factors resulted in the steady growth of Australia A2P SMS market.

Business Model Segment Insights

The Australia A2P SMS market, by business model, is segmented into large enterprise and SMEs. A2P SMS forms a distinct part of communication processes of large enterprises and have significant impact over the company’s technology systems and infrastructure, including existing server center networks. Moreover, large enterprises need to comply with stringent regulatory compliance rules regarding data protection, and business stability and security, which drives these companies to adopt messaging solutions provided by handful of notable players. Demand for excessive time, resource, and investments from messaging vendors makes large enterprises a potential revenue generator for players in the highly fragmented Australia A2P SMS market.

Australia A2P SMS Market by Business Model

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Australia A2P SMS Market: Strategic Insights

Australia A2P SMS Market

• Market Size 2018
  US$ 470.5 Million
• Market Size 2027
  US$ 828.3 Million

Market Dynamics

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FUTURE TRENDS

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OPPORTUNITIES

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Regional Overview

• Australia

Market Segmentation

Type

• Traditional & Managed Messaging Services
• Cloud API Messaging Platform

Business Model

• Large Enterprise and SMEs

Application

• Pushed Content Services
• Interactive Services
• Promotional Campaigns
• CRM Services
• Other Services

End-user

• BFSI
• Media & Entertainment
• Travel & Transport
• Hospitality
• Retail

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Australia A2P SMS MarketReport Scope

Australia A2P SMS Market Report Scope