Automotive Films Market Size, Share and Demand By 2028

Automotive Films Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Film Type (Window Films/Tints, Wrap Films, and Paint Protection Films) and Application (Passenger Cars, Commercial Vehicles, and Two Wheelers)

Publication Month : Jan 2023

  • Report Code : TIPRE00005470
  • Category : Chemicals and Materials
  • Status : Published
  • No. of Pages : 185
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The automotive films market is expected to grow from US$ 7,490.18 million in 2022 to US$ 9,742.28 million by 2028; it is estimated to record a CAGR of 4.5% from 2022 to 2028.

Automotive films are a thin coating of polymetric film applied on the glass to get the desired look or function for the vehicle. These films improve external appearance and privacy of a car. In addition, automotive films ensure passenger protection from heat and sunlight in extreme climate conditions. As these films are heat absorbent, it cools the car while in motion. Technically, the automotive films provide high durability for various applications; hence, the selection of a proper film depends on its durability and intended functionality. In recent years, there has been a tremendous adoption of electric vehicles (EVs) across the world. The rising adoption of electric vehicle charging infrastructure in developed and developing countries is influencing the demand for electric cars. They also protect vehicles from harmful UV radiation. Thus, increasing demand for electric cars propel the utilization of automotive films, thereby driving the automotive films market growth.

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Automotive Films Market: Strategic Insights

automotive-films-market
Market Size Value inUS$ 7,490.18 million in 2022
Market Size Value byUS$ 9,742.28 million by 2028
Growth rateCAGR of 4.5% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
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A vehicle’s direct exposure to ultraviolet radiation can negatively affect the interior and exterior body of a vehicle. Direct sunlight exposure can lead to vehicle interior damage, often starting with the dashboard. If a car with leather seats is regularly parked without sun protection, the seats’ supple fabric can quickly wrinkle and fade. Also, direct sunlight exposure can damage the paint of a vehicle. Especially if the vehicle is dark-colored, the shade starts to fade and lose its luster due to oxidation. However, the awareness regarding these negative impacts of UV radiation is increasing among the population. Automotive films such as window tinting and paint protection coating block solar ultraviolet radiations and provide comfort by reducing glare from the sun. With the increasing awareness about the negative impacts of UV radiation on a vehicle, the demand for automotive films is increasing. Thus, manufacturers are developing UV protection automotive films for commercial and passenger vehicles. Recently, the companies have been focusing on developing window tinting films that reject up to 93% of glare from blinding sunlight. Thus, awareness about the harmful effect of UV rays and the development of various UV-resistant protective films are expected to drive the growth of the automotive films market during the forecast period.

Automotive Films Market Forecast, by Region, 2022–2028

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Market Insights

Rising Demand for Vehicles and Automobiles with Technological Advancements to Drive Automotive Films Market Growth in Future

The automotive film market is growing with an upward trend, and manufacturers are making significant investments in research & development, partnerships, technological development, and collaborations to launch innovative products to tap into emerging market opportunities. Market players are focusing on providing innovative products in response to an ever-increasing demand for automotive glasses. In November 2022, Fedrigoni S.P.A., an Italy-based manufacturer, launched Ri-Jet C50 Ultimate Slide & Tack, an innovative, extremely durable (up to 12 years), and conformable film for large format digital printing, ideal for wrapping cars and vehicle fleets, due to its adaptability on irregular surfaces such as bumpers, mirrors, and van corrugations. The company hopes to gain a strong hold on the market with this launch. In April 2021, 3M announced the launch of its newest long-lasting protective finish, “3M Ceramic Coating” for plastic trim, metal, automotive glass, wheels, and paint. This product innovation gave the company an edge over its competitors by providing faster wrapping solutions. Such innovative and advanced product launches are expected to drive the automotive films market growth in the coming years.

Application Insights

Based on application, the automotive films market is segmented into passenger cars, commercial vehicles, and two wheelers. In 2022, the passenger cars segment dominated the market. In passenger cars, films are installed on vulnerable areas such as bumpers, rocker panels, hoods, side mirrors, door handle cavities, door edges, and near fender panels to protect the vehicles from stains, scratches, and elements that may damage the appearance of vehicles. These factors are expected to drive the market growth for the segment during the forecast period.

Automotive Films Market, by Application – 2022–2028

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Compagnie de Saint Gobain SA, 3M Co, Luxshield GmbH, Mister Lacky, PR-Folia, Eastman Chemical Co, Ergis SA, Hexis SAS, Avery Dennison Corp, and SSA Europe GmbH are among the key players operating in the automotive films market. The leading players adopt strategies such as mergers and acquisitions and product launches to expand their geographic presence and consumer base.  

Report Spotlights

  • Progressive trends in the automotive films industry to help players develop effective long-term strategies
  • Business growth strategies adopted by companies to secure growth in developed and developing markets
  • Quantitative analysis of the global automotive films market from 2020 to 2028
  • Estimation of the demand for automotive films across various industries
  • Porter's Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the automotive films industry
  • Recent developments to understand the competitive market scenario and demand for automotive films
  • Market trends and outlook, and factors governing the growth of the automotive films market
  • Understanding the strategies that underpin commercial interest with regard to the market growth, aiding in the decision-making process
  • Automotive films market size at various nodes of market
  • Detailed overview and segmentation of the market, as well as its industry dynamics
  • Automotive films market size in various regions with promising growth opportunities

The "Automotive Films Market Forecast to 2028" is a specialized and in-depth study of the chemicals & materials industry, focusing on the automotive films market trend analysis. The report aims to provide an overview of the market with detailed segmentation. The automotive films market is segmented on the basis of film type, application, and geography. Based on film type, the market is segmented into window films/tints, wrap films, and paint protection films. By application, the automotive films market is segmented into passenger cars, commercial vehicles, and two wheelers. Based on geography, the market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. In 2022, Asia Pacific held the largest share of the global automotive films market. The growth of the market in Asia Pacific is attributed to the growing automotive industry in the region. Moreover, the high disposable income of people in the region is surging the demand for commercial and passenger vehicles. Also, increasing investments by leading automotive OEMs and rising EV manufacturing capabilities in Asia Pacific are propelling the demand for conventional and electric vehicles in the region, bolstering the need for automotive films.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Film Type, and Application

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


Can you list some of the major players operating in the global automotive films market?

The major players operating in the automotive films market are Compagnie de Saint Gobain SA, 3M Co, Luxshield GmbH, Mister Lacky, PR-Folia, Eastman Chemical Co, Ergis SA, Hexis SAS, Avery Dennison Corp, and SSA Europe GmbH.

In 2022, which region held the largest share of the global automotive films market?

In 2022, Asia Pacific accounted for the largest share of the global automotive films market. The growth of the automotive films market in the Asia Pacific is attributed to the growing automotive industry in the region. Moreover, the high disposable income of people in the region is surging the demand for commercial and passenger vehicles. Also, increasing investments by leading automotive OEMs and rising EV manufacturing capabilities in Asia-Pacific have boosted the demand for conventional and electric vehicles in the region, augmenting the demand for automotive films.

In 2022, which film type segment accounted for the largest share in the automotive films market?

In 2022, the wrap films segment held the largest market share. Wrap films give the vehicle a fresh look and are available in various colors, textures, and finishes. These wrap films are primarily used to enhance or change the appearance of a vehicle and to safeguard the original paint from dust, UV rays, and corrosion. These factors led to the dominance of the wrap films segment in 2022.

In 2022, which application segment accounted for the largest share in the automotive films market?

In 2022, the passenger cars segment held the largest market share. In passenger cars, films are installed on vulnerable areas such as bumpers, rocker panels, hoods, side mirrors, door handle cavities, door edges, and near fender panels to protect the vehicles from stains, scratches, and elements that may damage the appearance of vehicles. These factors led to the dominance of the passenger cars segment in 2022.

Which film type segment is expected to account for the fastest growth in the global automotive films market?

During the forecast period, paint protection films is expected to be the fastest-growing segment. The highly specialized film protects the vehicle's paint from scratches, dents, and damage caused by road debris and rocks, as well as from environmental elements, through its force-dissipation properties. These factors are expected to boost the growth of the paint protection films segment in the automotive films market demand during the forecast period.

What is the key driver for the growth of the global automotive films market?

There is an increase in the number of installations of automotive films as they provide protection against harmful sun radiation and lower the cost of energy. Moreover, the rise in demand for products that enhance and preserve the vehicle's appearance is expected to accelerate the automotive films market growth. Furthermore, automotive wrap films are customizable, so they can be used for advertising as they are cheaper than other forms of advertisements.

The List of Companies - Automotive Films Market 

  1. Compagnie de Saint Gobain SA
  2. 3M Co
  3. Luxshield GmbH
  4. Mister Lacky
  5. PR-Folia
  6. Eastman Chemical Co
  7. Ergis SA
  8. Hexis SAS
  9. Avery Dennison Corp
  10. SSA Europe GmbH
  11. Profilm Advanced Materials Ltd

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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