Camera Tracking Software Market to Grow at a CAGR of 12.9% to reach US$ 734.1 Mn Million from 2021 to 2028

Camera Tracking Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Software and Services) and Tracking Type (Still Tracking, Sequence Tracking)

Publication Month : May 2021

  • Report Code : TIPRE00022743
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 117
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The camera tracking software market was valued at US$ 286.8 million in 2020 and is projected to reach US$ 734.1 million by 2028; it is expected to grow at a CAGR of 12.9% during 2021–2028.

Huge demand for effective camera tracking software for real-time animation, and the growing popularity of science fiction (sci-fi) and animation movies as well as show are the major factor driving the growth of the camera tracking software market. The media and entertainment sectors in Asia Pacific, Europe, North America, Middle East & Africa, and South America are spending significant amounts on the procurement of the most advanced and highly capable camera tracking software. These software products are used for stabilizing 360° shots and adding 3D animation in scenes shot in the real world, with regular film cameras.

The camera tracking software market is segmented on the bases of component, tracking type, and geography. Based on component, the market is segmented into software and services. Based on tracking type, the camera tracking software market is categorized as still tracking and sequence tracking. Further, on the basis of region, the market is segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America (SAM).

The global camera tracking software market is being dominated by a handful of prominent international market players. In 2020, the market witnessed a considerable decline owing to the COVID-19 outbreak that subsequently turned into a global pandemic. A camera tracking process involves taking a video content recorded using a real live camera and tracking its motion to add 3D elements to it.  It is employed to add special effects, backdrops, and robotic actions in movies and TV shows. The software also allows tracking the camera motion in 2D sequences to create an animated 3D content.

Impact of COVID-19 Pandemic on Camera Tracking Software Market

The US has reported the highest number of COVID-19 cases in North America, and the count has reached more than 20 million as of 2021; California, Texas, Florida, and New York are among the highly affected areas. The federal government in the country did not impose nationwide lockdown in 2020; however, governors of a few sates decided to enforce lockdown in their respective states, which led to the disruption of operations of various sectors, including manufacturing, IT, and media and entertainment. Production houses had to put a halt on several big film projects amid this scenarios, as different locations were restricted for shooting films and TV shows. Moreover, cinema halls were shut down due to bankruptcy. In the US, ~2,500 cinemas were shut down to avoid public gatherings. As a result, the businesses related to film-making such as shooting equipment, sound equipment, editing software, and special effect software, as well as services, experienced slump in growth. However, with the easing of lockdown conditions and organization of mass vaccination drives in late 2020, the production and shooting of film/TV shows resumed gradually in 2021.

Lucrative Regions in Camera Tracking Software Market

Lucrative Regions in Camera Tracking Software Market
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Market Insights–Camera Tracking Software Market

Rising Adoption of Camera Tracking Software Boosts Market Growth

Leading countries such as the US, Canada, the UK Australia are focusing on making sustainable investments. The US, Canada, and Mexico are among the major economies in North America. This region contributes a significant share to the global camera tracking software market owing to high investments by production houses and other stakeholders operating in media and entertainment sector, coupled with growing popularity of science fiction (sci-fi) cinema. Further, the mounting popularity of YouTube channels and short video-making for earnings is propelling the demand for the software solutions. A camera tracking software are used to bring more effectiveness and reality in these films or videos.

Component-Based Insights

Based on component, the camera tracking software market is bifurcated into software and services. The software segment held a larger market share in 2020.

Enterprise Size-Based Insights

Based on tracking type enterprise size, the camera tracking software market is bifurcated into still tracking and sequence tracking. The still tracking segment led the camera tracking software market in 2020.

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Camera Tracking Software Market: Strategic Insights

camera-tracking-software-market
Market Size Value inUS$ 286.8 Million in 2020
Market Size Value byUS$ 734.1 Million by 2028
Growth rateCAGR of 12.9% from 2021-2028
Forecast Period2021-2028
Base Year2021
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Players operating in the camera tracking software market are mainly focused on the development of advanced and efficient products.

  • In 2021, NCAM launched its the latest version of the Ncam reality software.
  • In 2021, Boris FX Silhouette became a part of Netflix Post Technology Alliance in the VFX category.

The Camera Tracking Software market has been segmented as follows:

By Component

  • Software
  • Services

By Tracking Type         

  • Still Tracking
  • Sequence Tracking

By Geography

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)
    • Australia
    • China
    • India
    • Japan
    • South Korea
    • Rest of APAC
  • Middle East and Africa (MEA)
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA
  • South America (SAM)
    • Brazil
    • Argentina
    • Rest of SAM

Camera Tracking Software Market – Company Profiles

  • Andersson Technologies LLC
  • The Foundry Visionmongers Limited
  • Ncam
  • Adobe
  • Science-D-Visions
  • BORIS FX, INC
  • Maxon Computer GmbH
  • Autodesk, Inc.
  • Blackmagic Design Pty. Ltd.
  • Vicon Motion Systems Ltd
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Component and Tracking Type

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


What are reasons behind camera tracking software market growth?

Camera tracking software is used extensively for creating high-definition 3D animation. A camera tracking process involves taking a video content recorded using a real live camera and tracking its motion to add 3D elements to it. This process has become common in the filmmaking business, and it is used to add 3D animation, special effects, backdrops, robotic actions, etc. in movies, commercials, and TV shows, among others. Camera tracking software are being extensively used to create real-life animation. They are being used for creating images, stabilizing shaky conventional or 360-degree VR shots, and producing 360° virtual reality or 3D stereoscopic films; creating architectural previews; reconstructing accident or crash scenarios; and so on. 2016 onward, 3D animation started receiving significant attention from industries such as medicine and gaming,.

What are market opportunities for camera tracking software?

Since the last 2–3 years, the animation and video effects (VFX) industry has witnessed steady growth in developing countries, including India. Broadcasters are partnering with animation studios like Nick and Sonic for original content. Moreover, these industries have growth further with the introduction of YouTube channels, and the launch of over the top (OTT) platforms such as Amazon Prime and Netflix are signing exclusive content licensing deals with various animation and VFX studios. Further, VFX got an additional boost with the developments in broadband and e-commerce, and licensing and merchandising opportunities related to animation characters. In India, the VFX industry is growing significantly with transformation in content consumption pattern; there is a growing demand for cinema with extravagant VFX effects in among the audiences in the country. In fact, to effectively fulfill VFX demands, many production houses such as the Red Chilies Entertainment have set up technical teams dedicated to enhancing the VFX in their movies. As a result of the efforts of these teams, Indian audiences have enjoyed films such as Krrish, Philauri, Bhag Milkha Bhag, and Tumbad. Further, state governments of the country have also been promoting the VFX industry by allocating resources. For instance, Maharashtra (a state in India) government allocated land for setting up National Centre of Excellence for Animation, VFX, Gaming and Comics. Similarly, Karnataka designed policy a to include digital art education in curricula of certain fine arts schools. Such initiatives in various other developing countries would are boosting the VFX industry, which is likely to propel the camera tracking market growth in the coming years.

Which product is expected to dominate the market in the forecast period?

Artificial intelligence (AI) is taking over the media and entertainment industry, in particular, film industry. Various subsets of AI, namely machine learning and deep learning, are now being used in computer graphics; most recently, these technologies have been used in camera tracking, simulation, motion capture, character animation, image processing, rotoscoping, and compositing. Machine learning is already being used in sketching various characters. For instance, the character of “Thanos” in Marvel Studio’s Avengers series was developed based on the AI technology. The visual effect studio used a type of machine learning to transform the body of Josh Brolin, an American actor portraying Thanos, into the body of the character. His face that was captured with head-cam camera for this transformation. During this process facials capture training data was utilized. The camera tracking software helps in inserting CGI in the live action footage. The software providers leverage the capabilities of machine learning to up scale the overall match moving process. For instance, the latest camera tracking software releases by Andersson Technologies incorporated or extensively used the capabilities of artificial intelligence. In 2019, the company released its new version of SynthEyes (a camera tracking software) that takes help of neural network-based automatic and supervised tracking process. In line with Andersson Technologies, many other software providers are now investing in research and development to build the most advanced camera tracking software products.

The List of Companies - Camera Tracking Software Market

  1.  Noitom
  2. Northern Digital
  3. OptiTrack
  4. Vicon Motion System 
  5. Xsens Technologies 
  6. Motion Analysis
  7. Motus Digital
  8.  Phasespace
  9. Qualiysis
  10. Simi Reality Motion Systems

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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