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The cognitive assessment market was valued at US$ 4.01 billion in 2019 and is projected to reach US$ 17.08 billion by 2025. The Cognitive assessment market is expected to grow at a CAGR of 27.12% during the forecast period of 2020 to 2025.
The employment landscape has transformed radically after the financial crisis of 2008. The global upsurge in internet users and the groundbreaking changes in human resource management industry have created a rich atmosphere for cognitive assessment service to propagate. Cognitive assessment service plays a vital role in the clinical assessment and recruitment process across the globe. With increased access to computers and the Internet, particularly among older adults. Adoption of more flexible, device-independent deployment models with features ideal for self-assessment is propelling the cognitive and other internet based tests. Rise in aging population and increase in global research investment will act as major drivers for the continual growth in market size and commercial opportunity. Cognitive assessment market operates in a highly-fragmented and competitive marketplace. The leading companies in this market continue to broaden their addressable market, by adopting new technologies such as gamification and digitalization, diversifying their client base, and developing new applications. Almost all the prominent players face an increasing level of competition, both from start-ups as well the leading global technology companies across the world. The emerging players in the market face high barriers-to-entry due to technological advancements and high price-product evolution.
The market for Location of Things globally has been segmented into segments including components, applications, and end-users. The components segment is fragmented by solutions and services. Whereas the applications is further segmented into scientific research, clinical trial, academic assessments, and corporate training and recruitment. By end users market is segmented into education, healthcare, enterprise, sports, government, and defense. Geographically the market is presently dominated by developed regions including, North America. However, the market is expected to be in favor of APAC. The rising penetration of smartphones in the developing economies of Asia coupled with the rapidly developing internet infrastructures in these regions are proving to be the major drivers for the growth in the adoption of Location of Things technology.
Lucrative Regions in Cognitive Assessment Market
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Cognitive Assessment Market Insights
Growing interest of industries in various sectors towards cognitive assessment
Use of cognitive assessment has been increasing over past few years. These assessments have been widely used in different sectors for multiple assessment types such as recruiting, admissions, medical purpose, and others. Various companies are considering cognitive assessment as a necessary tool for getting better information of the candidates and help in the recruiting of the candidate for the job. Similarly, in the educational sector, cognitive assessment is used for evaluating the candidate and helping him/her in the things that he/she is lacking behind according to the assessments. These reasons will support strong growth of the cognitive assessment market and will continue to grow in the coming years.
Components -Based Market Insights
As a person gets older, changes occur in every part of the body, including the brain. Most likely, certain parts of the brain shrink, leading to difficulties in learning and other mental activities, and brain health complications. This is leading to a high demand for cognitive assessment tests for examining the problems in the older populations, so that a proper treatment can be taken for the same. As the older population increase, the demand for the cognitive assessment solutions and services will also increase, leading to high growth in the cognitive assessment market. There are mainly two types of components of cognitive assessment namely solutions and services.
Cognitive assessment Market, by Components – 2019 and 2025
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Application -Based Market Insights
The Cognitive Assessment is divided into five major types i.e., scientific research, clinical research, academic assessment, corporate training and recruitment and others. The growth of ageing populations in several countries of Europe including France has prompted interest in the assessment of cognitive ability in elderly individuals. The early detection of cognitive impairment, and decline of cognitive abilities, is relevant to the diagnosis of mental health conditions such as dementia, mild cognitive impairment, and delirium.
End-User -Based Market Insights
The Cognitive Assessment market by end-user is further segmented into six major types. Education, Enterprise, Government, and Others explain the acceleration of the market growth. Globalization, better access to technology and a better understanding of the long-term benefits a good mental health also participate to that development. The market will continue its growth in the forecast period.
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Cognitive Assessment Market: Strategic Insights
Market Size Value in US$ 4.01 Billion in 2019 Market Size Value by US$ 17.08 Billion by 2025 Growth rate CAGR of 27.12% from 2020-2025 Forecast Period 2020-2025 Base Year 2019
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Cognitive Assessment Market: Strategic Insights
| Market Size Value in | US$ 4.01 Billion in 2019 |
| Market Size Value by | US$ 17.08 Billion by 2025 |
| Growth rate | CAGR of 27.12% from 2020-2025 |
| Forecast Period | 2020-2025 |
| Base Year | 2019 |
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Players operating in the Cognitive assessment market focus on strategies, such as market initiatives, acquisitions, and product launches, to maintain their positions in the cognitive assessment market. A few developments by key players of the cognitive assessment market are:
- In June 2018, CogniFit signed an agreement with Moscow Pedagogical State University (MSPU). Under this agreement both the company’s established an exclusive opportunity for implementing joint projects. It will permit exchange of knowledge between the scientists and Russian and foreign specialists in the field of psychological science.
- In May 2018, Cambridge entered into a contract with major pharmaceutical company worth USD 0.5 million for using the company’s Cognition Kit digital health software for a clinical trial.
Cognitive Assessment Market – by Component
- Solutions
- Hardware
Cognitive Assessment Market – by Application
- Scientific Research
- Clinical Trail
- Academic Assessments
- Corporate Training & Recruitment
- Others
Cognitive Assessment Market – by End-User
- Healthcare
- Education
- Enterprise
- Sports
- Government
- Defense
- Others
Cognitive assessment Market – by Geography
- North America
- US
- Canada
- Mexico
- Europe
- France
- Germany
- Spain
- UK
- Italy
- Rest of Europe
- Asia Pacific (APAC)
- China
- India
- Japan
- Australia
- MEA
- Saudi Arabia
- UAE
- South Africa
- SAM
- Brazil
Cognitive assessment Market – Company Profiles
- Cambridge Cognition Ltd.
- CogniFit Ltd.
- Cogstate Ltd.
- MedAvante-ProPhase, Inc
- NeuroCog Trials
- ERT Clinical
- Scientific Brain Training (SBT) SA
- Ortelio Ltd
- Pearson plc
- Thomas International Ltd.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Components ; Applications ; and End-users
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
The List of Companies
1. Cambridge Cognition Ltd.
2. Groupe SBT
3. Ortelio Ltd.
4. Thomas International Ltd.
5. Prophase, LLC
6. Cogstate Ltd.
7. ERT Clinical
8. Cognifit
9. Neurocog Trials, Inc.
10. Pearson Education
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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