Consumer Video Feedback Software Market Forecast Analysis

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Consumer Video Feedback Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Deployment (Cloud and On Premise) and End User (FMCG, BFSI, Electronics, IT and Telecom, Retail, Hospitality, and Other End Users)

Publication Month: Jul 2021 | Report Code: TIPRE00023314 | No. of Pages: 139 | Category: Technology, Media and Telecommunications | Status: Published

The consumer video feedback software market is expected to grow from US$ 1,505.15 million in 2021 to US$ 2,539.61 million by 2028; it is estimated to grow at a CAGR of 7.8% from 2021 to 2028.

The consumer video feedback software is majorly being used as research software and survey software to collect real-time feedback from the customers. This solution basically focuses on collecting and managing data and analyzing video insights exclusively, instead of text-based, quantitative feedback. The rising adoption of advanced cloud-based video feedback permits the customers to offer candid, off-the-cuff answers to open-ended questions, empowering them to contextualize and emotionally engage with qualitative insights. The consumer video feedback software is a data-driven solution for effective decision-making by enabling the targeting of current customers for video feedback or source video feedback from an outside audience, allowing the consumers to record video feedback with the help of their smartphones or tablets. It also provides video analysis features such as keyword analysis, human or computer transcription, or sentiment scoring, that assist the users to precisely manage, tag, sort, analyze, and share individual video responses with customers or stakeholders.

Impact of COVID-19 Pandemic on Consumer Video Feedback Software Market

According to the latest situation report from the World Health Organization (WHO), the US, Spain, Italy, France, Germany, the UK, Russia, Turkey, Brazil, Iran, and China are among worst-affected countries due to the COVID-19 pandemic. In 2020, the world economy suffered significant consequences, and the effects are expected to endure to some extent. Factory shutdowns, travel and trade bans, and border lockdowns to combat and contain the infection have led to disruptions in primary industries, such as FMCG, BFSI, electronics, IT and telecom, retail, and hospitality. Due to the COVID-19 outbreak, a sharp decline in the growth of these industries restrains the growth of consumer video feedback software market to some extent.

Lucrative Regions for Consumer Video Feedback Software Providers

Lucrative Regions for Consumer Video Feedback Software Providers

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Consumer Video Feedback Software Market Insights

Growing Fast Moving Consumer Goods (FMCG) and Retail Industries Fuel Growth of Consumer Video Feedback Software Market

The FMCG combines consumer goods with different product categories, consisting of marketing, production, and distribution of health, home, personal care, and food & drink items. The rising disposable income of consumers allows them to spend a substantial amount on luxury personal care, as well as other products. Furthermore, the increase in trend of R&D for the new brands & products, online shopping, and expansion of the FMCG network, specifically in the rural areas of the developing countries, is anticipated to create a significant opportunity for the FMCG market players. Recently, the growing concerns of consumers related to their health and personal hygiene and selection of essential products as per their hygienic compatibility, are constantly changing their purchasing decisions. With the adoption of advanced technological solutions in the FMCG industry, consumer video feedback software procurement is also growing. In the FMCG industry, the feedback survey of personal care products by the consumers takes time to time to efficiently analyze the feedback data and meet their requirement. Similarly, there is a constant growth in the retail sector—especially internet retailing, which is the modern way of shopping—owing to increased penetration of mobile devices, smartphones, and internet services and emergence of the e-commerce industry as a powerful shopping platform globally. Expanding number of suppliers opting for online selling and changing buying behavior of consumers are also boosting the retail sector across the world. Currently, rising purchase of online fresh groceries and mounting number of prepared food delivery companies are expected to propel the retail sector. The development of dedicated retailing apps, mobile-first sites, increase in e-payment methods, and other tools make shopping on smartphones much more accessible. The retailers also accept the video feedback software to receive time to time product feedback from the consumers, analyze the data precisely, and further make changes in the services. Thus, the constant growth in FMCG and retail industries is boosting the deployment of consumer video feedback software across the world.

End User-Based Market Insights

Based on end user, the consumer video feedback software market is segmented into FMCG, BFSI, electronics, IT & telecom, retail, hospitality, and others. The FMCG segment led the market in 2020. With the growing competition, the FMCG companies are investing significantly in research activities and tools, such as consumer video feedback software, for studying the consumer behavior to offer better customer experience and product offering. For instance, Unilever, a prominent FMCG company, leveraged consumer video feedback software to study customer experience while shopping their products on e-commerce platforms. Moreover, as the consumer preference for FMCG products changes from region to region coupled with growing competition in the market, the adoption of analytical tools such as consumer video feedback software is projected to witness significant traction during the forecast period.

Consumer Video Feedback Software Market, by End User – 2020 and 2028 (%)   

Consumer Video Feedback Software Market, by End User – 2020 and 2028 (%)   

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Strategic Insights

Report Coverage - Consumer Video Feedback Software Market
Report CoverageDetails
Market Size Value inUS$ 1,505.15 Million in 2021
Market Size Value byUS$ 2,539.61 Million by 2028
Growth rateCAGR of 7.8% from 2021-2028
Forecast Period2021-2028
Base Year2021
No. of Pages139
No. of Tables61
No. of Charts & Figures74
Historical data availableYes
Segments coveredDeployment and End User
Regional scopeNorth America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country scopeUS, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Report coverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
Free Sample Copy Available

Players operating in the consumer video feedback software market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

  • In 2021, Confirmit and FocusVision, two of the world's leading research technology businesses, successfully completed their merger.
  • In 2020, VideoPeel raised $1.5 million to help businesses capture video testimonials and reviews at scale.

The global Consumer Video Feedback Software market has been segmented as follows:

Consumer Video Feedback Software Market – by Deployment

  • Cloud
  • On Premise

Consumer Video Feedback Software Market – by End User

  • FMCG
  • BFSI
  • Electronics
  • IT and Telecom
  • Retail
  • Hospitality
  • Others

Consumer Video Feedback Software Market – by Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • Germany
    • France
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)

    • Australia
    • China
    • India
    • Japan
    • South Korea
    • Rest of APAC
  • Middle East and Africa (MEA)

    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Argentina
    • Rest of SAM

Company Profiles

  • UserTesting
  • dscout, Inc.
  • FocusVision
  • Qualtrics
  • Medallia Inc.
  • Voxpopme Ltd.
  • Product Peel, Inc.
  • Typeform
  • Phonic Inc.

Frequently Asked Questions

With the constant increase in enterprises acknowledging the influence that video can have on customer and employee experience programs, the adoption of consumer video feedback software is also increasing. The consumer video feedback software offers easy access to the tools required to capture and record the consumer's thoughts, opinions, and feelings, which helps the organizations understand their customers' requirements efficiently. Furthermore, the integration of artificial intelligence (AI) technologies such as machine learning, supports businesses to frequently derive the data sets that inspire action and drive impact. The video feedback offers the enterprises an opportunity to hear the authentic voice of their customers genuinely and permits them to make better business decisions quickly.
SMEs are witnessing huge growth in adopting advanced technology solutions such as consumer video feedback software by replacing traditional feedback solutions. The lack of awareness and trained resources to handle the advanced solutions at potential cost and high productivity, which has impacted negatively toward the adoption among SMEs. However, with the growing popularity of cloud-based consumer video feedback software, SMEs are increasing investing in such solutions, thereby offering a huge growth opportunity for the market players that are operating in the global consumer video feedback software market. Likewise, the growing trend of digital transformation among these enterprises to improve business processes by analyzing the data, enhancing productivity, and reducing costs, will further boost the adoption of consumer video feedback solutions and services among SMEs. This, in turn, will provide growth opportunities to the market players during the forecast period.
The global consumer video feedback software market was dominated by the cloud segment with market share of 77.5% in 2020. Cloud solution enables businesses to pay as they go and effectively scale up or down their business based on overall consumption, user requirements, and the company's growth. Virtual technology is used to host a company's applications remotely on a cloud-based server. There are no upfront costs, data may be backed up on a regular basis, and businesses only pay for the resources they use.
In 2020, North America led the market with a substantial revenue share, followed by Europe and APAC. Asia Pacific is a prospective market for consumer video feedback software market players.
The major companies in consumer video feedback software includes UserTesting, Medallia Inc., FocusVision, Typeform (VideoAsk), and dscout, Inc.
The major industries in consumer video feedback software includes FMCG, BFSI, electronics, IT & telecom, retail, hospitality, and others. The FMCG segment led the consumer video feedback software market globally with a market share of 20.4% in the year 2020.

The List of Companies - Consumer Video Feedback Software Market

  1. UserTesting
  2. Dscout, Inc.
  3. FocusVision
  4. Qualtrics
  5. Medallia Inc.
  6. Voxpopme Ltd.
  7. Product Peel, Inc.
  8. Typeform
  9. Phonic Inc.


  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global consumer video feedback software market.

  • Highlights key business priorities in order to assist companies to realign their business strategies.

  • The key findings and recommendations highlight crucial progressive industry trends in the global consumer video feedback software market, thereby allowing players across the value chain to develop effective long-term strategies.

  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.

  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
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