Contextual Advertising Market Forecast to 2027 - Covid-19 Impact and Global Analysis - by Type (Activity Based and Location Based); Application (Mobile Devices, Digital Billboards and Desktop); Industry (BFSI, Retail, IT & Telecom, Consumer Goods and Electronics, Media & Entertainment, Government, Travel & Hospitality and Education)
Advertising content that is also relevant to the page content to a viewer of the page makes more sense for both parties. The probability of the product being advertised sold increases drastically and this practice is termed contextual advertising. Placing ad campaigns on websites or ad pages that are directly relevant to the web page content being viewed has higher chances for customer attraction to it. It is anticipated that in the coming years, publishers and advertisers would work together to maximize the revenue earning opportunities from contextual advertising and thus create a paradigm shift in this business model.
Advancements in the artificial intelligence technologies coupled with advertisement relevance software have driven the demands for contextual advertising market. Concerns around the privacy of data since the advent of behavioural advertising are one of the major factors hindering the growth of the contextual advertising market. The integration of augmented reality and virtual reality into the contextual advertising platform is creating some exciting opportunities for the players operating in the contextual advertising market during the forecast period.
The "Global Contextual Advertising Market Analysis to 2027" is a specialized and in-depth study of the contextual advertising market with a focus on the global market trend. The report aims to provide an overview of the global contextual advertising market with detailed market segmentation by type, deployment, and geography. The global contextual advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the market.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global contextual advertising market based on type and deployment. It also provides market size and forecast till 2027 for overall contextual advertising market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The contextual advertising market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 16 countries globally along with the current trend and opportunities prevailing in the region.
Besides this, the report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors affecting the Contextual advertising market in these regions.
Also, key contextual advertising market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products and services offered, financial information for the last 3 years, the key development in the past five years. Some of the key players influencing the market are Microsoft Corporation, SAP SE, Google, Inc., Adobe Systems, Inc., and Amazon.com, Inc. Also, Act-On Software, Inc., Facebook, Yahoo, Oath Inc., and Aol are a few other important players in the contextual advertising market.
Table of Contents
1 INTRODUCTION
1.1 THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
2 KEY TAKEAWAYS
3 CONTEXTUAL ADVERTISING MARKET LANDSCAPE
3.1 OVERVIEW
3.2 MARKET SEGMENTATION
3.2.1 Contextual Advertising Market - By Type
3.2.2 Contextual Advertising Market - By Deployment
3.2.3 Contextual Advertising Market - By Region
3.2.3.1 By Countries
3.2.4 PEST Analysis
3.2.4.1 North America - PEST Analysis
3.2.4.2 Europe - PEST Analysis
3.2.4.3 Asia Pacific (APAC) - PEST Analysis
3.2.4.4 Middle East & Africa (MEA) - PEST Analysis
3.2.4.5 South America (SAM)- PEST Analysis
4 CONTEXTUAL ADVERTISING MARKET - KEY INDUSTRY DYNAMICS
4.1 KEY MARKET DRIVERS
4.2 KEY MARKET RESTRAINTS
4.3 KEY MARKET OPPORTUNITIES
4.4 FUTURE TRENDS
4.5 IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
5 CONTEXTUAL ADVERTISING MARKET - GLOBAL MARKET ANALYSIS
5.1 CONTEXTUAL ADVERTISING- GLOBAL MARKET OVERVIEW
5.2 CONTEXTUAL ADVERTISING- GLOBAL MARKET AND FORECAST TO 2027
6 CONTEXTUAL ADVERTISING MARKET REVENUE AND FORECASTS TO 2027 - TYPE
6.1 OVERVIEW
6.2 TYPE MARKET FORECASTS AND ANALYSIS
6.3 MASS CONTEXTUAL ADVERTISING MARKET
6.3.1 Overview
6.3.2 Mass Contextual Advertising market forecast and analysis
6.4 FOCUSED CONTEXTUAL ADVERTISING MARKET
6.4.1 Overview
6.4.2 Focused Contextual Advertising market forecast and analysis
6.5 CONTEXTUAL BEHAVIORAL ADVERTISING MARKET
6.5.1 Overview
6.5.2 Contextual Behavioral Advertising market forecast and analysis
6.6 CONTEXTUAL BILLBOARD ADVERTISING MARKET
6.6.1 Overview
6.6.2 Contextual Billboard Advertising market forecast and analysis
7 CONTEXTUAL ADVERTISING MARKET REVENUE AND FORECASTS TO 2027 - DEPLOYMENT
7.1 OVERVIEW
7.2 DEPLOYMENT MARKET FORECASTS AND ANALYSIS
7.3 MOBILE DEVICES MARKET
7.3.1 Overview
7.3.2 Mobile Devices market forecast and analysis
7.4 DESKTOPS MARKET
7.4.1 Overview
7.4.2 Desktops market forecast and analysis
7.5 DIGITAL BILLBOARDS MARKET
7.5.1 Overview
7.5.2 Digital Billboards market forecast and analysis
8 CONTEXTUAL ADVERTISING MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
8.1 NORTH AMERICA
8.1.1 North America Contextual Advertising Market Overview
8.1.2 North America Contextual Advertising Market Forecasts and Analysis
8.1.3 North America Market Forecasts and Analysis - By Countries
8.1.3.1 US market
8.1.3.2 Canada market
8.1.3.3 Mexico market
8.1.4 North America Market Forecasts and Analysis - By Type
8.1.5 North America Market Forecasts and Analysis - By Deployment
8.2 EUROPE
8.2.1 Europe Contextual Advertising Market Overview
8.2.2 Europe Contextual Advertising Market Forecasts and Analysis
8.2.3 Europe Market Forecasts and Analysis - By Countries
8.2.3.1 France market
8.2.3.2 Germany market
8.2.3.3 Italy market
8.2.3.4 Spain market
8.2.3.5 UK market
8.2.3.6 Rest of Europe market
8.2.4 Europe Market Forecasts and Analysis - By Type
8.2.5 Europe Market Forecasts and Analysis - By Deployment
8.3 ASIA PACIFIC (APAC)
8.3.1 Asia Pacific Contextual Advertising Market Overview
8.3.2 Asia Pacific Contextual Advertising Market Forecasts and Analysis
8.3.3 Asia Pacific Market Forecasts and Analysis - By Countries
8.3.3.1 Australia market
8.3.3.2 China market
8.3.3.3 India market
8.3.3.4 Japan market
8.3.3.5 Rest of APAC market
8.3.4 Asia Pacific Market Forecasts and Analysis - By Type
8.3.5 Asia Pacific Market Forecasts and Analysis - By Deployment
8.4 MIDDLE EAST AND AFRICA (MEA)
8.4.1 Middle East and Africa Contextual Advertising Market Overview
8.4.2 Middle East and Africa Contextual Advertising Market Forecasts and Analysis
8.4.3 Middle East and Africa Market Forecasts and Analysis - By Countries
8.4.3.1 South Africa market
8.4.3.2 Saudi Arabia market
8.4.3.3 UAE market
8.4.3.4 Rest of MEA market
8.4.4 Middle East and Africa Market Forecasts and Analysis - By Type
8.4.5 Middle East and Africa Market Forecasts and Analysis - By Deployment
8.5 SOUTH AMERICA (SAM)
8.5.1 South America Contextual Advertising Market Overview
8.5.2 South America Contextual Advertising Market Forecasts and Analysis
8.5.3 South America Market Forecasts and Analysis - By Countries
8.5.3.1 Brazil market
8.5.3.2 Rest of SAM market
8.5.4 South America Market Forecasts and Analysis - By Type
8.5.5 South America Market Forecasts and Analysis - By Deployment
9 INDUSTRY LANDSCAPE
9.1 MERGERS & ACQUISITIONS
9.2 MARKET INITIATIVES
9.3 NEW DEVELOPMENTS
9.4 INVESTMENT SCENARIOS
10 COMPETITIVE LANDSCAPE
10.1 COMPETITIVE PRODUCT MAPPING
10.2 MARKET POSITIONING/ MARKET SHARE
11 CONTEXTUAL ADVERTISING MARKET, KEY COMPANY PROFILES
11.1 MICROSOFT CORPORATION
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Financial Overview
11.1.4 SWOT Analysis
11.1.5 Key Developments
11.2 SAP SE
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Financial Overview
11.2.4 SWOT Analysis
11.2.5 Key Developments
11.3 GOOGLE, INC.
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Financial Overview
11.3.4 SWOT Analysis
11.3.5 Key Developments
11.4 ADOBE SYSTEMS, INC.
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Financial Overview
11.4.4 SWOT Analysis
11.4.5 Key Developments
11.5 AMAZON.COM, INC.
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Financial Overview
11.5.4 SWOT Analysis
11.5.5 Key Developments
11.6 ACT-ON SOFTWARE, INC.
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Financial Overview
11.6.4 SWOT Analysis
11.6.5 Key Developments
11.7 FACEBOOK
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Financial Overview
11.7.4 SWOT Analysis
11.7.5 Key Developments
11.8 YAHOO
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Financial Overview
11.8.4 SWOT Analysis
11.8.5 Key Developments
11.9 OATH INC.
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Financial Overview
11.9.4 SWOT Analysis
11.9.5 Key Developments
11.10 AOL
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Financial Overview
11.10.4 SWOT Analysis
11.10.5 Key Developments
12 APPENDIX
12.1 ABOUT THE INSIGHT PARTNERS
12.2 GLOSSARY OF TERMS
12.3 RESEARCH METHODOLOGY
The List of Companies
1. Microsoft Corporation
2. SAP SE
3. Google, Inc.
4. Adobe Systems, Inc.
5. Amazon.com, Inc.
6. Act-On Software, Inc.
7. Facebook
8. Yahoo
9. Oath Inc.
10. Aol