New

Cross-Channel Advertisement Software Market

2021

Cross-Channel Advertisement Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Channel Type (Mobile, Search Engine, Social Media, Others); Deployment (Cloud, On Premise); Organization Size (SMEs, Large Enterprises) and Geography

| Report Code: TIPRE00023696 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

Market Insights

Cross-Channel Advertisement Software Market 2028 By Channel Type, Deployment, Organization Size and Geography | The Insight Partners

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MARKET INTRODUCTION

The cross-channel advertisement software allows organizations to advertise and market across various digital advertising channels such as mobile, search, display, video, and social. This software provide capabilities across two or more of such channels. Further, these solutions also integrates with publisher ad servers, ad network, app monetization software which publishers utilizes to market their available inventory.

MARKET DYNAMICS

The increasing need to for reaching to wider audience across web is one the prime factors which bolstering the cross-channel advertisement software market. However, lack of awareness among certain end users is hampering the growth of the market. Meanwhile, the growing penetration of smartphone and connected devices coupled with affordable prices of internet is projected to flourish the cross-channel advertisement software market.

MARKET SCOPE

The "Cross-Channel Advertisement Software Market Analysis to 2028" is a specialized and in-depth study of the technology, media, and telecommunication with a special focus on the global market trend analysis. The report aims to provide an overview of cross-channel advertisement software market with detailed market segmentation by channel type, deployment, organization size, and geography. The global cross-channel advertisement software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading cross-channel advertisement software market players and offers key trends and opportunities in the cross-channel advertisement software market.

MARKET SEGMENTATION

The global cross-channel advertisement software market is segmented on the basis of channel type, deployment, and organization size. On the basis of channel type, the market is segmented as mobile, search engine, social media, and others. On the basis of deployment, the market is segmented as cloud and on premise. Based on organization size, the market is bifurcated into SMEs and large enterprises.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global cross-channel advertisement software market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The cross-channel advertisement software market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting cross-channel advertisement software market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the cross-channel advertisement software market in these regions.



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MARKET PLAYERS


The reports cover key developments in the cross-channel advertisement software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from cross-channel advertisement software market are anticipated to lucrative growth opportunities in the future with the rising demand for cross-channel advertisement software market. Below mentioned is the list of few companies engaged in the cross-channel advertisement software market.

The report also includes the profiles of key cross-channel advertisement software market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

    - Centro, Inc
    - Kintegra
    - NextRoll, Inc.
    - Adviad Incorporated
    - Marin Software
    - Sailthru. Inc.
    - OnlineSales.ai
    - Aprimo US LLC
    - Knorex, Inc.
    - Iterable, Inc.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Cross-Channel Advertisement Software Market - By Channel Type
1.3.2 Cross-Channel Advertisement Software Market - By Deployment
1.3.3 Cross-Channel Advertisement Software Market - By Organization Size
1.3.4 Cross-Channel Advertisement Software Market - By Region
1.3.4.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. CROSS-CHANNEL ADVERTISEMENT SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. CROSS-CHANNEL ADVERTISEMENT SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. CROSS-CHANNEL ADVERTISEMENT SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. CROSS-CHANNEL ADVERTISEMENT SOFTWARE - GLOBAL MARKET OVERVIEW
6.2. CROSS-CHANNEL ADVERTISEMENT SOFTWARE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING

7. CROSS-CHANNEL ADVERTISEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - CHANNEL TYPE
7.1. OVERVIEW
7.2. CHANNEL TYPE MARKET FORECASTS AND ANALYSIS
7.3. MOBILE
7.3.1. Overview
7.3.2. Mobile Market Forecast and Analysis
7.4. SEARCH ENGINE
7.4.1. Overview
7.4.2. Search Engine Market Forecast and Analysis
7.5. SOCIAL MEDIA
7.5.1. Overview
7.5.2. Social Media Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. CROSS-CHANNEL ADVERTISEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
8.1. OVERVIEW
8.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
8.3. CLOUD
8.3.1. Overview
8.3.2. Cloud Market Forecast and Analysis
8.4. ON PREMISE
8.4.1. Overview
8.4.2. On Premise Market Forecast and Analysis
9. CROSS-CHANNEL ADVERTISEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
9.1. OVERVIEW
9.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
9.3. SMES
9.3.1. Overview
9.3.2. SMEs Market Forecast and Analysis
9.4. LARGE ENTERPRISES
9.4.1. Overview
9.4.2. Large Enterprises Market Forecast and Analysis

10. CROSS-CHANNEL ADVERTISEMENT SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Cross-Channel Advertisement Software Market Overview
10.1.2 North America Cross-Channel Advertisement Software Market Forecasts and Analysis
10.1.3 North America Cross-Channel Advertisement Software Market Forecasts and Analysis - By Channel Type
10.1.4 North America Cross-Channel Advertisement Software Market Forecasts and Analysis - By Deployment
10.1.5 North America Cross-Channel Advertisement Software Market Forecasts and Analysis - By Organization Size
10.1.6 North America Cross-Channel Advertisement Software Market Forecasts and Analysis - By Countries
10.1.6.1 United States Cross-Channel Advertisement Software Market
10.1.6.1.1 United States Cross-Channel Advertisement Software Market by Channel Type
10.1.6.1.2 United States Cross-Channel Advertisement Software Market by Deployment
10.1.6.1.3 United States Cross-Channel Advertisement Software Market by Organization Size
10.1.6.2 Canada Cross-Channel Advertisement Software Market
10.1.6.2.1 Canada Cross-Channel Advertisement Software Market by Channel Type
10.1.6.2.2 Canada Cross-Channel Advertisement Software Market by Deployment
10.1.6.2.3 Canada Cross-Channel Advertisement Software Market by Organization Size
10.1.6.3 Mexico Cross-Channel Advertisement Software Market
10.1.6.3.1 Mexico Cross-Channel Advertisement Software Market by Channel Type
10.1.6.3.2 Mexico Cross-Channel Advertisement Software Market by Deployment
10.1.6.3.3 Mexico Cross-Channel Advertisement Software Market by Organization Size
10.2. EUROPE
10.2.1 Europe Cross-Channel Advertisement Software Market Overview
10.2.2 Europe Cross-Channel Advertisement Software Market Forecasts and Analysis
10.2.3 Europe Cross-Channel Advertisement Software Market Forecasts and Analysis - By Channel Type
10.2.4 Europe Cross-Channel Advertisement Software Market Forecasts and Analysis - By Deployment
10.2.5 Europe Cross-Channel Advertisement Software Market Forecasts and Analysis - By Organization Size
10.2.6 Europe Cross-Channel Advertisement Software Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Cross-Channel Advertisement Software Market
10.2.6.1.1 Germany Cross-Channel Advertisement Software Market by Channel Type
10.2.6.1.2 Germany Cross-Channel Advertisement Software Market by Deployment
10.2.6.1.3 Germany Cross-Channel Advertisement Software Market by Organization Size
10.2.6.2 France Cross-Channel Advertisement Software Market
10.2.6.2.1 France Cross-Channel Advertisement Software Market by Channel Type
10.2.6.2.2 France Cross-Channel Advertisement Software Market by Deployment
10.2.6.2.3 France Cross-Channel Advertisement Software Market by Organization Size
10.2.6.3 Italy Cross-Channel Advertisement Software Market
10.2.6.3.1 Italy Cross-Channel Advertisement Software Market by Channel Type
10.2.6.3.2 Italy Cross-Channel Advertisement Software Market by Deployment
10.2.6.3.3 Italy Cross-Channel Advertisement Software Market by Organization Size
10.2.6.4 United Kingdom Cross-Channel Advertisement Software Market
10.2.6.4.1 United Kingdom Cross-Channel Advertisement Software Market by Channel Type
10.2.6.4.2 United Kingdom Cross-Channel Advertisement Software Market by Deployment
10.2.6.4.3 United Kingdom Cross-Channel Advertisement Software Market by Organization Size
10.2.6.5 Russia Cross-Channel Advertisement Software Market
10.2.6.5.1 Russia Cross-Channel Advertisement Software Market by Channel Type
10.2.6.5.2 Russia Cross-Channel Advertisement Software Market by Deployment
10.2.6.5.3 Russia Cross-Channel Advertisement Software Market by Organization Size
10.2.6.6 Rest of Europe Cross-Channel Advertisement Software Market
10.2.6.6.1 Rest of Europe Cross-Channel Advertisement Software Market by Channel Type
10.2.6.6.2 Rest of Europe Cross-Channel Advertisement Software Market by Deployment
10.2.6.6.3 Rest of Europe Cross-Channel Advertisement Software Market by Organization Size
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Cross-Channel Advertisement Software Market Overview
10.3.2 Asia-Pacific Cross-Channel Advertisement Software Market Forecasts and Analysis
10.3.3 Asia-Pacific Cross-Channel Advertisement Software Market Forecasts and Analysis - By Channel Type
10.3.4 Asia-Pacific Cross-Channel Advertisement Software Market Forecasts and Analysis - By Deployment
10.3.5 Asia-Pacific Cross-Channel Advertisement Software Market Forecasts and Analysis - By Organization Size
10.3.6 Asia-Pacific Cross-Channel Advertisement Software Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Cross-Channel Advertisement Software Market
10.3.6.1.1 Australia Cross-Channel Advertisement Software Market by Channel Type
10.3.6.1.2 Australia Cross-Channel Advertisement Software Market by Deployment
10.3.6.1.3 Australia Cross-Channel Advertisement Software Market by Organization Size
10.3.6.2 China Cross-Channel Advertisement Software Market
10.3.6.2.1 China Cross-Channel Advertisement Software Market by Channel Type
10.3.6.2.2 China Cross-Channel Advertisement Software Market by Deployment
10.3.6.2.3 China Cross-Channel Advertisement Software Market by Organization Size
10.3.6.3 India Cross-Channel Advertisement Software Market
10.3.6.3.1 India Cross-Channel Advertisement Software Market by Channel Type
10.3.6.3.2 India Cross-Channel Advertisement Software Market by Deployment
10.3.6.3.3 India Cross-Channel Advertisement Software Market by Organization Size
10.3.6.4 Japan Cross-Channel Advertisement Software Market
10.3.6.4.1 Japan Cross-Channel Advertisement Software Market by Channel Type
10.3.6.4.2 Japan Cross-Channel Advertisement Software Market by Deployment
10.3.6.4.3 Japan Cross-Channel Advertisement Software Market by Organization Size
10.3.6.5 South Korea Cross-Channel Advertisement Software Market
10.3.6.5.1 South Korea Cross-Channel Advertisement Software Market by Channel Type
10.3.6.5.2 South Korea Cross-Channel Advertisement Software Market by Deployment
10.3.6.5.3 South Korea Cross-Channel Advertisement Software Market by Organization Size
10.3.6.6 Rest of Asia-Pacific Cross-Channel Advertisement Software Market
10.3.6.6.1 Rest of Asia-Pacific Cross-Channel Advertisement Software Market by Channel Type
10.3.6.6.2 Rest of Asia-Pacific Cross-Channel Advertisement Software Market by Deployment
10.3.6.6.3 Rest of Asia-Pacific Cross-Channel Advertisement Software Market by Organization Size
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Cross-Channel Advertisement Software Market Overview
10.4.2 Middle East and Africa Cross-Channel Advertisement Software Market Forecasts and Analysis
10.4.3 Middle East and Africa Cross-Channel Advertisement Software Market Forecasts and Analysis - By Channel Type
10.4.4 Middle East and Africa Cross-Channel Advertisement Software Market Forecasts and Analysis - By Deployment
10.4.5 Middle East and Africa Cross-Channel Advertisement Software Market Forecasts and Analysis - By Organization Size
10.4.6 Middle East and Africa Cross-Channel Advertisement Software Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Cross-Channel Advertisement Software Market
10.4.6.1.1 South Africa Cross-Channel Advertisement Software Market by Channel Type
10.4.6.1.2 South Africa Cross-Channel Advertisement Software Market by Deployment
10.4.6.1.3 South Africa Cross-Channel Advertisement Software Market by Organization Size
10.4.6.2 Saudi Arabia Cross-Channel Advertisement Software Market
10.4.6.2.1 Saudi Arabia Cross-Channel Advertisement Software Market by Channel Type
10.4.6.2.2 Saudi Arabia Cross-Channel Advertisement Software Market by Deployment
10.4.6.2.3 Saudi Arabia Cross-Channel Advertisement Software Market by Organization Size
10.4.6.3 U.A.E Cross-Channel Advertisement Software Market
10.4.6.3.1 U.A.E Cross-Channel Advertisement Software Market by Channel Type
10.4.6.3.2 U.A.E Cross-Channel Advertisement Software Market by Deployment
10.4.6.3.3 U.A.E Cross-Channel Advertisement Software Market by Organization Size
10.4.6.4 Rest of Middle East and Africa Cross-Channel Advertisement Software Market
10.4.6.4.1 Rest of Middle East and Africa Cross-Channel Advertisement Software Market by Channel Type
10.4.6.4.2 Rest of Middle East and Africa Cross-Channel Advertisement Software Market by Deployment
10.4.6.4.3 Rest of Middle East and Africa Cross-Channel Advertisement Software Market by Organization Size
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Cross-Channel Advertisement Software Market Overview
10.5.2 South and Central America Cross-Channel Advertisement Software Market Forecasts and Analysis
10.5.3 South and Central America Cross-Channel Advertisement Software Market Forecasts and Analysis - By Channel Type
10.5.4 South and Central America Cross-Channel Advertisement Software Market Forecasts and Analysis - By Deployment
10.5.5 South and Central America Cross-Channel Advertisement Software Market Forecasts and Analysis - By Organization Size
10.5.6 South and Central America Cross-Channel Advertisement Software Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Cross-Channel Advertisement Software Market
10.5.6.1.1 Brazil Cross-Channel Advertisement Software Market by Channel Type
10.5.6.1.2 Brazil Cross-Channel Advertisement Software Market by Deployment
10.5.6.1.3 Brazil Cross-Channel Advertisement Software Market by Organization Size
10.5.6.2 Argentina Cross-Channel Advertisement Software Market
10.5.6.2.1 Argentina Cross-Channel Advertisement Software Market by Channel Type
10.5.6.2.2 Argentina Cross-Channel Advertisement Software Market by Deployment
10.5.6.2.3 Argentina Cross-Channel Advertisement Software Market by Organization Size
10.5.6.3 Rest of South and Central America Cross-Channel Advertisement Software Market
10.5.6.3.1 Rest of South and Central America Cross-Channel Advertisement Software Market by Channel Type
10.5.6.3.2 Rest of South and Central America Cross-Channel Advertisement Software Market by Deployment
10.5.6.3.3 Rest of South and Central America Cross-Channel Advertisement Software Market by Organization Size

11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12. CROSS-CHANNEL ADVERTISEMENT SOFTWARE MARKET, KEY COMPANY PROFILES
12.1. CENTRO, INC
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. KINTEGRA
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. NEXTROLL, INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. ADVIAD INCORPORATED
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. MARIN SOFTWARE
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. SAILTHRU. INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. ONLINESALES.AI
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. APRIMO US LLC
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. KNOREX, INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. ITERABLE, INC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments

13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies

1. Centro, Inc
2. Kintegra
3. NextRoll, Inc.
4. Adviad Incorporated
5. Marin Software
6. Sailthru. Inc.
7. OnlineSales.ai
8. Aprimo US LLC
9. Knorex, Inc.
10. Iterable, Inc.
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