Deodorant Wipes Market Analysis, Development, Opportunities, and Competitive Landscape by 2031

Historic Data: 2021-2023   |   Base Year: 2024   |   Forecast Period: 2025-2031

Coverage: Deodorant Wipes Market covers analysis By Product Type (Wet wipes, Dry wipes); Distribution Channel (Supermarkets and Hypermarkets, Specialty stores, Online retail, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Date : Oct 2025
  • Report Code : TIPRE00025936
  • Category : Consumer Goods
  • Status : Upcoming
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 150
Page Updated: Jan 2025

AI overview of Deodorant Wipes Market


The Deodorant Wipes Market is poised for steady growth, with a projected market size reaching US$ XX million by 2031, reflecting a CAGR of 2.3% from 2025 to 2031. This growth is driven by increasing fitness and outdoor trends, as well as the rising demand for convenient hygiene solutions among travelers and commuters. The market is segmented by product type, including wet and dry wipes, and distribution channels such as supermarkets, specialty stores, and online retail. Key opportunities lie in urbanization, rising incomes, and the growing health and wellness movement. Additionally, advancements in odor-neutralizing technologies and a focus on natural ingredients are shaping future trends in the Deodorant Wipes Market.


The Deodorant Wipes Market is expected to register a CAGR of 2.3% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.

The Deodorant Wipes market research report is segmented by product type into the following subsegments: Wet Wipes and Dry Wipes. The report further provides an analysis based on distribution channels, i.e., Supermarkets and Hypermarkets, Specialty Stores, and Online Retail. The report also includes a regional market breakdown. The market evaluation is presented in US$ for the above segmental analysis.

Purpose of the Report

The report Deodorant Wipes Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:

  • Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
  • Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
  • Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.

Deodorant Wipes Market Segmentation

Product Type

  • Wet wipes
  • Dry wipes

Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty stores
  • Online retail

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Deodorant Wipes Market: Strategic Insights

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Deodorant Wipes Market Growth Drivers

  • Fitness and Outdoor Trends: The rise in fitness and outdoor activities is fueling the need for quick and effective ways to refresh after workouts or outdoor time, boosting demand for deodorant wipes.
  • Travel and Commuter Market Growth: The growing number of travelers and commuters who prioritize hygiene and cleanliness while on the move is expanding the market for deodorant wipes.
  • Advanced Formulations and Natural Ingredients: The introduction of deodorant wipes with upgraded formulations, including natural ingredients and newer odor-neutralizing technologies, is contributing to market growth.

Deodorant Wipes Market Future Trends

  • Advanced Odor-Neutralizing Technologies: Innovations in odor-neutralizing agents and long-lasting fragrance release systems are enhancing product performance and improving the consumer experience.
  • Expansion into Sports and Fitness Categories: As the sports and fitness market expands, there is significant growth potential for deodorant wipes tailored to active individuals seeking convenience and hygiene.
  • Health Awareness and Hygiene Maintenance: Increased health awareness and the rising need for hygiene maintenance are contributing to the continued demand for efficient and convenient deodorant wipes.

Deodorant Wipes Market Opportunities

  • Urbanization and Rising Incomes: Increased urbanization and growing disposable incomes in emerging markets are driving the demand for personal care products, including deodorant wipes.
  • Health and Wellness Trends: The growing focus on health and wellness, along with an active lifestyle, is fueling the demand for convenient and effective hygiene products like deodorant wipes.
  • E-commerce Growth: The advancement of e-commerce and online retail channels provides new opportunities for brands to expand their consumer base and reach a wider audience.

Deodorant Wipes Market Regional Insights

The regional trends and factors influencing the Deodorant Wipes Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Deodorant Wipes Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Deodorant Wipes Market Report Scope

Report Attribute Details
Market size in 2024 US$ XX million
Market Size by 2031 US$ XX Million
Global CAGR (2025 - 2031) 2.3%
Historical Data 2021-2023
Forecast period 2025-2031
Segments Covered By Product Type
  • Wet wipes
  • Dry wipes
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty stores
  • Online retail
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • BlissWorld Inc.
  • Pacifica Beauty
  • SweatBlock
  • Care Touch LLC
  • Unilever
  • YUNI Beauty
  • LA Fresh
  • EO Products
  • ZeroSweat

  • Deodorant Wipes Market Players Density: Understanding Its Impact on Business Dynamics

    The Deodorant Wipes Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.


    deodorant-wipes-market-cagr

    • Get the Deodorant Wipes Market top key players overview

    Key Selling Points

    • Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Deodorant Wipes Market, providing a holistic landscape.
    • Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
    • Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
    • Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.

    The research report on the Deodorant Wipes Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.


    Frequently Asked Questions

    1
    Which are the leading players operating in the Deodorant Wipes Market?
    The leading players of the market are: BlissWorld Inc., Pacifica Beauty, SweatBlock, Care Touch LLC, Unilever, YUNI Beauty, LA Fresh, EO Products, ZeroSweat, Lume.
    2
    What are the deliverable formats of the Deodorant Wipes Market report?
    The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
    3
    What are the options available for the customization of this report? 
    Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
    4
    What are the future trends of the Deodorant Wipes Market?
    Sustainability and eco-friendliness are emerging as the new drivers of lifestyle choices, as consumers look for biodegradable and natural options. Innovative formulations that take along odor-neutralizing technologies and long-lasting fragrances are likely to make products more appealing. Expansion into new segments such as sports and fitness would be another key growth opportunity. In addition, the increasing awareness of personal hygiene and growth of on-the-go lifestyles will propel demand for convenient and effective deodorant wipes in future.
    5
    What is the expected CAGR of the Deodorant Wipes Market?
    Deodorant Wipes Market is expected to grow at a CAGR of 2.3% between 2023-2031
    6
    What are the driving factors impacting the Deodorant Wipes Market?
    The primary driver for the deodorant wipes market is a strong emphasis on personal hygiene and grooming in the young. Then, the rise in popularity of active and outdoor lifestyles increases demand for easy-to-carry hygiene solutions. Also, the upgradation of disposable incomes in the developing markets becomes a driver for the personal care industry segment like that of deodorant wipes. Innovative products in terms of advanced formulations and fragrances are now attracting a wider base of consumers and driving market growth. The deodorant wipes market has a significant scope for growth based on several new trends emerging.
    Habi Ummer
    Manager,
    Market Research & Consulting

    Habi is a seasoned Market Research Analyst with 8 years of experience specializing in the Chemicals and Materials sector, with additional expertise in the Food & Beverages and Consumer Goods industries. He is a Chemical Engineer from Vishwakarma Institute of Technology (VIT) and has developed deep domain knowledge across industrial and specialty chemicals, paints and coatings, paper and packaging, lubricants, and consumer products. Habi’s core competencies include market sizing and forecasting, competitive benchmarking, trend analysis, client engagement, report writing, and team coordination—making him adept at delivering actionable insights and supporting strategic decision-making.

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    Our Clients
    The List of Companies

    1.BlissWorld Inc.
    2.Pacifica Beauty
    3.SweatBlock
    4.Care Touch LLC
    5.Unilever
    6.YUNI Beauty
    7.LA Fresh
    8.EO Products
    9.ZeroSweat
    10.Lume.
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