Digital Out of Home (DOOH) Market Analysis, Size, and Share by 2031

The Digital Out of Home (DOOH) Market size is projected to reach US$ 60.39 billion by 2031 from US$ 23.54 billion in 2023. The market is expected to register a CAGR of 12.5% in 2023–2031. Integration with social media and interactive content are likely to remain key Digital Out of Home (DOOH) Market trends.

Digital Out of Home (DOOH) Market Analysis

DOOH is a novel type of media known as outdoor or out-of-home (OOH) advertising. DOOH media, as opposed to online and other device-based digital marketing, is seen on billboards, LED screens, and digital signage in high-traffic public locations where people already spend time outside of their homes. It enables marketers to effortlessly connect with consumers as they go about their daily lives, delivering contextually relevant content to target audiences on a large scale.

Digital Out of Home (DOOH) Market Overview

Digital out-of-home (OOH) advertising has become an increasingly strong and successful platform for marketers to communicate with real-world consumers. The DOOH landscape is constantly shifting as technology advances and consumer behaviors shift. One of the major benefits of digital OOH advertising is the ability to collect data and track campaign efficacy.

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Digital Out of Home (DOOH) Market: Strategic Insights

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Digital Out of Home (DOOH) Market Drivers and Opportunities

Rise in programmatic advertising to Favor Market

Programmatic advertising is transforming how ads are displayed online, and it is also beginning to do the same for ads placed in public areas. In the future, programmatic advertising will be even more important in these public settings. It will enable advertisers to automatically buy and sell ad space in real-time. This will make things easy for them and allow them to target the correct people with their advertisements at the right time. Using data and insights, advertisers will be able to develop targeted advertising that is relevant to the individuals viewing them. This will result in more effective advertisements.

Interactive Content – An Opportunity in the Digital Out of Home (DOOH) Market

Consumers are increasingly looking for immersive experiences that extend beyond passive viewing. In response, OOH advertising incorporates interactive aspects to make it more engaging. Touchscreens, augmented reality (AR), and virtual reality (VR) are being incorporated into digital displays, allowing consumers to engage with material and companies in real-time.

Digital Out of Home (DOOH) Market Report Segmentation Analysis

Key segments that contributed to the derivation of the digital out of home (DOOH) market analysis are type and end user.

• Based on the type, the digital out of home (DOOH) market is divided into billboards, transit, street furniture, and place-based. The billboards segment held the largest share of the market in 2023.
• Based on the end user, the digital out of home (DOOH) market is divided into automotive, retail, consumer products, BFSI, telecom, and others.

Digital Out of Home (DOOH) Market Share Analysis by Geography

The geographic scope of the Digital Out of Home (DOOH) Market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.

North America has dominated the Digital Out of Home (DOOH) Market. Advanced technological infrastructure that supports high-quality displays is driving the demand for Digital Out of Home (DOOH) Markets in the region.

Digital Out of Home (DOOH) Market Regional Insights

The regional trends and factors influencing the Digital Out of Home (DOOH) Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Digital Out of Home (DOOH) Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Digital Out of Home (DOOH) Market Report Scope

Digital Out of Home (DOOH) Market Players Density: Understanding Its Impact on Business Dynamics

The Digital Out of Home (DOOH) Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Digital Out of Home (DOOH) Market are:

1. Clear Channel Outdoor, LLC
2. Broadsign International, Inc
3. Outfront Media Inc
4. Samsung Electronics Co. Ltd
5. Lamar Advertising Company
6. NEC Corporation

Disclaimer: The companies listed above are not ranked in any particular order.

Digital Out of Home (DOOH) Market News and Recent Developments

The Digital Out of Home (DOOH) Market is evaluated by gathering qualitative and quantitative data post-post-primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for Digital Out of Home (DOOH) Market and strategies:

• Heritage Outdoor Media collaborated with Daktronics to create an 8-millimeter-resolution SMD digital billboard on the Bow Tie Building at 1530 Broadway in Times Square, New York. Torkian Group also participated in the agreement as a retail tenant for the sign, known as the "New York, New York" sign, which attempts to disrupt the Times Square DOOH experience by incorporating emerging technology experiences such as augmented reality and mobile interaction. (Source: Daktronics, Inc, Press Release, 2022)

Digital Out of Home (DOOH) Market Report Coverage and Deliverables

The “Digital Out of Home (DOOH) Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Market dynamics such as drivers, restraints, and key opportunities
• Key future trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
• Detailed company profiles