Digital Printing Packaging Market Size, Growth, Trends 2028

Digital Printing Packaging Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Ink Type (Solvent-based, UV-based, Aqueous, and Others), Packaging Type (Corrugated, Folding Cartons, Flexible Packaging, Labels, and Others), and End-Use Industry (Food and Beverages, Pharmaceuticals, Personal Care and Cosmetics, and Others)

Publication Month : Jan 2023

  • Report Code : TIPRE00007142
  • Category : Chemicals and Materials
  • Status : Published
  • No. of Pages : 222
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The digital printing packaging market is projected to reach US$ 32,255.60 million by 2028 from US$ 19,131.13 million in 2022. It is expected to register a CAGR of 9.1% from 2022 to 2028.

The digital printing packaging market is bolstering owing to the rising demand for flexible packaging and environmentally friendly printing. Furthermore, the rapid developments in the printing technologies have broadened the scope of flexible packaging, corrugated wrappings, and folding cartons. There is increased demand for attractive digital printing packaging from various end-use industries such as food and beverage, pharmaceuticals, and personal care and cosmetics. Manufacturers are investing in packaging as it attracts consumers and gives all the required information to the consumers.

In 2021, Asia Pacific held the largest share of the global digital printing packaging market, and Europe is estimated to register the fastest CAGR during the forecast period. The soaring demand for food packaging and high emphasis on packaged foods labels that share information about the product's storage life, composition, and nutritional content of products are the major reasons boosting the digital printing market in Asia Pacific. In 2021, the Prepared Foodstuffs Product Working Group (PFPWG) of the Association of Southeast Asian Nations (ASEAN) issued guidelines for the control systems for food contact materials (FCM), including materials for active and intelligent packaging within the ASEAN member countries. Such regulations are expected to boost the demand for digital printing packaging in Asia Pacific countries. Furthermore, according to the International Finance Corporation (IFC), a member of the World Bank Group, e-commerce in Southeast Asia tripled in size between 2015 and 2020, growing to a value of US$ 105 billion. Similar trends could lead to another triple value, i.e., US$ 309 billion, by 2025. Therefore, the growth of the e-commerce industry is expected to boost the digital printing packaging market expansion.

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Digital Printing Packaging Market: Strategic Insights

digital-printing-packaging-market
Market Size Value inUS$ 19,131.13 Million in 2022
Market Size Value byUS$ 32,255.60 Million by 2028
Growth rateCAGR of 9.1% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
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Impact of COVID-19 Pandemic on Digital Printing Packaging Market

The outbreak of COVID-19 has affected almost all industries globally. Several manufacturing and development facilities across the world were forced to shut down their operations during the initial stages of the pandemic. State and National Governments globally implemented lockdown measures and ensured social distancing norms to restrict the spread of the virus. In addition, the financial crisis that followed right after the pandemic led to a significant delay in the commercial roll-out of the pharmaceutical and other industries. As a result, several small and medium-scale companies witnessed a substantial drop in income. The industries are considered the backbone of various technology providers and have been trying to recover since the emergence of the COVID-19 pandemic in 2020. As a result, market players faced numerous challenges due to the pandemic's disruptions in the supply chain.

Digital Printing Packaging Market Breakdown, by Region

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Market Insights

Technological Advancements in Digital Printing Drive Digital Printing Packaging Market

In the field of packaging, printing, and labeling, technological developments are rising rapidly. Digital printing offers packaging personalization, production flexibility, and saves packaging time to market. Due to various equipment improvements and technological developments, brand owners and packaging converters are preferring digital printing. Innovation in digital printing offers solutions for companies to reduce production duration from months to days. Technological advancements in digital printing packaging also help in branding and marketing. Direct prints on packaging provide a unique look to the products.

Digital printing packaging is prominently used in various industries, including food & beverages, pharmaceuticals, and personal care & cosmetics. Owing to significant technological developments in inkjet and electrophotography technologies, digital printing is emerging as one of the cost-effective and easily accessible methods for printing. Digital printing packaging is majorly used to pack food and beverage products. For food and beverages and other consumer goods, the digital printing technology provides high-quality packaging with the benefits of personalization, fast turnaround, reduced waste, and on-the-fly modification to pack designs. In the pharmaceuticals & cannabis sector, manufacturers are increasingly turning to digital printing to accommodate demands for localized packaging, legally required variable data, and quick & frequent changeover. Equipment advancements have made it possible to digitally print various packaging materials and formats, including food wrappers, aluminum beverage cans, and metalized-film pouches. Thus, increasing technological advancements in the digital printing packaging sector are driving the market growth.

Ink Type-Based Insights

Based on ink type, the digital printing packaging market is categorized into solvent-based, UV-based, aqueous, and others. The solvent-based segment held the largest share of the market in 2021 and the aqueous segment is expected to register the highest CAGR during the forecast period. Solvent-based inks are composed of pigment and resin (binder), which forms a solid component of the ink, and solvent as a carrier agent. The solvent-based ink is sprayed on a substrate during the digital printing process, which leads to the evaporation of the solvent, leaving behind a dry layer of ink. Solvent-based inks are relatively inexpensive. It has a wide range of digital print applications on varied substrates such as foils, films, and hard plastics, including biaxially oriented polyropylene (BOPP), polyvinyl chloride (PVC), polyethylene terephthalate (PET), glossy boxes or cardboard, metals, and other high-density polyethylene materials. Solvent-based ink provides durability on BOPP, and other substrates, including PE, PET, aluminum foil, and PVC. Many digital print providers worldwide adhere to international and domestic regulations for packaging printing. It has encouraged ink manufacturers to formulate compliant products to meet customer demand. For instance, in October 2022, Kao Collins Inc. launched Swiss Ordinance compliant solvent-based ink in five colors—red, yellow, blue, green, and violet. These inks are formulated and manufactured according to the EUPIA (Globalan Printing Ink Association) Guidelines on Printing Inks.

Digital Printing Packaging Market, by Ink Type – 2021 and 2028

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Packaging Type-Based Insights

Based on packaging type, the digital printing packaging market is segmented into corrugated, folding cartons, flexible packaging, labels, and others. The corrugated segment held the largest share of the market in 2021 and the flexible packaging segment is projected to register the highest CAGR during the forecast period. The corrugated board contains arches (known as flutes) between two layers, forming a rigid column. This structural design of the corrugated box resists pressure and provides protection against sudden temperature changes. Generally, water-based or aqueous inks, oil-based, and solvent-based inks are utilized for digital printing on corrugated packaging. The upsurge in need for corrugated packaging is witnessed due to an increase in the demand from e-commerce sites. The demand for corrugated packaging is related to e-commerce sales, as corrugated packaging forms a core component of e-commerce supply chain.

End-Use Industry-Based Insights

Based on end-use industry, the digital printing packaging market is segmented into food and beverage, pharmaceuticals, personal care and cosmetics, and others. The food and beverage segment accounted for the largest market share in 2020. The digital printing packaging industry has undergone a dramatic shift over the past few years owing to the increased use of digital printing labels and packaging solutions by manufacturers and brand owners. Nowadays, competitive price is no longer enough in the digital printing packaging market to choose the product, as consumers are looking for a better product experience. Consumers are much more concerned about value addition and differentiation in the food & beverages industry, and they demand security of the food and beverage products. Consumers in Global demand flexible packaging solutions for food and beverages they consume, along with informative labels without compromising the food's quality or safety. Hence, manufacturers are adopting solvent-based inks for digital printing packaging for food & beverage industry. Solvent-based inks contain less harmful chemicals. They are safer and more environmentally friendly than UV, solvent, or liquid toner inks. All these factors have changed the digital printing packaging paradigm. Manufacturers are extensively focusing on technological innovations in manufacturing digital and 3D printing packaging.

The major players operating in the digital printing packaging market include HP, Inc.; Xerox Holdings Corp.; Reel Appeal Ltd.; Mondi Plc; DuPont De Nemours, Inc.; Xeicon BV; Quantum Print and Packaging Ltd.; Weber Packaging Solutions, Inc.; and DS Smith Plc. These companies are emphasizing on new product launches and geographical expansions to meet the growing consumer demand worldwide. They have a widespread global presence, which provides them to serve a large set of customers and subsequently increases their market share. These market players focus heavily on new product launches and regional expansions to increase their product range in specialty portfolios.

Report Spotlights

  • Progressive industry trends in the digital printing packaging market to help companies develop effective long-term strategies
  • Business growth strategies adopted by the digital printing packaging market players in developed and developing countries
  • Quantitative analysis of the market from 2020 to 2028
  • Estimation of global demand for digital printing packaging
  • Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers in the digital printing packaging market
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook, as well as factors driving and restraining the growth of the digital printing packaging market
  • Assistance in the decision-making process by highlighting market strategies that underpin commercial interest
  • Size of the digital printing packaging market at various nodes
  • A detailed overview and digital printing packaging industry dynamics
  • Size of the digital printing packaging market in various regions with promising growth opportunities
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Ink Type, Packaging Type, and End-Use Industry

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United States

Frequently Asked Questions


Can you list some of the major players operating in the global digital printing packaging market?

The major players operating in the global digital printing packaging market are HP Inc, Xerox Holdings Corp, Reel Appeal Ltd, Mondi Plc, Dupont De Nemours Inc, Quad/Graphics Inc, Xeikon Bv, Quantum Print And Packaging Ltd, Weber Packaging Solutions Inc, and DS Smith Plc.

What are the opportunities for digital printing packaging in the global market?

Rising demand for sustainable packaging is expected to provide potential market opportunities in the coming years in the digital printing packaging. Consumers across the globe are shifting toward convenient and sustainable packaging material.

Based on the ink type, why does the solvent-based segment have the largest revenue share?

Solvent-based inks are composed of pigment and resin (binder), which forms a solid component of the ink, and solvent as a carrier agent. The solvent-based ink is sprayed on a substrate during the digital printing process, which leads to the evaporation of the solvent, leaving behind a dry layer of ink. Solvent-based inks are relatively inexpensive. It has a wide range of digital print applications on various substrates.

What is the largest region of the global digital printing packaging market?

Asia Pacific accounted for the largest share of the global digital printing packaging market. China, Japan, and India are the major consumers in the digital printing packaging market due to the high demand for food and beverage products in these countries. The soaring demand for food packaging and high emphasis on packaged foods labels that share information about the product's storage life, composition, and nutritional content of products are the major reasons boosting the digital printing market in Asia Pacific.

Based on the packaging type, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the packaging type, flexible packaging segment is projected to grow at the fastest CAGR over the forecast period. Digital printing on flexible packaging negates the need for labels and cardboard inserts. Therefore, this results in a significant reduction of waste, lower inventory requirements, and faster speed to market dynamics.

What are the key drivers for the growth of the global digital printing packaging market?

Technological advancements in digital printing is driving the digital printing packaging market. Digital printing offers packaging personalization, production flexibility, and saves packaging time to market. Due to various equipment improvements and technological developments, brand owners and packaging converters are opting for digital printing.

The List of Companies - Digital Printing Packaging Market

  1. HP Inc
  2. Xerox Holdings Corp
  3. Reel Appeal Ltd
  4. Mondi Plc
  5. Dupont De Nemours Inc
  6. Quad/Graphics Inc
  7. Xeikon Bv
  8. Quantum Print and Packaging Ltd
  9. Weber Packaging Solutions Inc
  10. DS Smith Plc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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