The Digital Publishing Market is expected to grow from US$ 24,606.5 million in 2021 to US$ 37,940.7 million by 2028; it is estimated to grow at a CAGR of 6.4% from 2021 to 2028.

In 2018, more than 22% of entire book sales was contributed to eBooks. Inclination toward digital-only subscriptions and the use of artificial intelligence in publishing such as voice assistants/language processing for classifying content automatically are among the prevailing aspects in digital publishing. The digital publishing is rapidly overtaking earlier method of publishing, i.e., print. In addition to factors contributing toward the growth of digital publishing, COVID-19 pandemic outbreak has fostered the rise of digital media. The publishers are rushing to raise distribution and diversify their existing revenue models by opting digital publishing. Besides aforesaid factors, there are a few upcoming digital publishing features that are further forecasted to influence the growth of digital publishing in next 6–7 years. For instance, documentation and ease of implementation, product performance & UX (which are easy and fast to access), demand for original content/UGC content at user retention, content monetization, and e-commerce integration.

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Digital Publishing Market: Strategic Insights

Digital Publishing Market

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  CAGR (2021 - 2028)

  6.4%
• Market Size 2021
  US$ 24.61 Billion
• Market Size 2028
  US$ 37.94 Billion

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Key Players

• HurixDigital (KITABOO)
• Vijua
• VitalSource Technologies
• Excelsoft Technologies
• Impelsys Inc.
• Issuu
• Lulu Press, Inc.
• Kortext
• Magic EdTech

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Content Type

• Text
• Video
• Audio

End User

• Individual
• Enterprises

Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South and Central America

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• Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Impact of COVID-19 Pandemic on Digital Publishing Market

The ongoing COVID-19 pandemic outbreak and closure of schools and other educational institutions in the region has positively impacted the growth of the digital publishing market owing to the adoption of virtual textbooks and teaching/studying materials. Due to the COVID-19 outbreak, schools and universities across the region have adopted distance learning through virtual classrooms and online exams & assessment tools. This has led to the high demand for eBooks and online study material. Companies such as HurixDigital have experienced variations in their business due to the COVID-19 impact. The pandemic has accelerated digital adoption among publishers. The demand for digital publishing and eBooks increased manifold.

Digital Publishing Market Insights
Increasing Adoption of eBooks Among Schools and Universities

eBooks help educational organizations meet three key strategic priorities: improving the student experience and academic outcomes in an increasingly competitive environment; driving innovation in learning, teaching, and research; and assisting in the effective and efficient use of space and human resources. Ensuring timely access to key books has been a fundamental challenge for universities and their libraries for many years, as well as the lack of sufficient copies has regularly featured as the top complaint in student surveys. The adoption of eBooks is a convenient option as students can read them at anytime from anywhere, which helps meet their expectations in a better and efficient manner.

Additionally, the rising innovation in teaching, learning, and research is influencing the adoption of digital publishing across the world. For instance, the University of Leicester offers the MSc in Security, Conflict, and International Development by distance learning. The program, provided by the Department of Criminology, is designed for people who work in international development or want to work in the field. Students of this program can be employed in military settings, distant regions, or as peacekeepers, far from traditional learning environment. Every student is provided with an iPad with course materials and eBooks, as well as access to a course app. Students can read these eBooks without an internet connection, which can be frequently unavailable or unreliable in their workplace. Thus, the rise in adoption of eBooks across schools, universities is fueling the growth of the global digital publishing market.

End User-Based Market Insights

Before the Internet, a creative career typically began with the search for a talent agency. However, modern tools such as digital publishing have now made it possible for anybody to create and share content. Authors and artists of many genres have the option of self-publishing their work in digital forms. Portfolios and media kits, for example, can help to showcase their projects and talents, while samples and collections allow others to try out work. Even a whole book can be converted into a digital multimedia product that can be shared or sold without the need for an agency.

Players operating in the Digital Publishing Market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

• In 2021, Physiological Oncology Rehabilitation Institute (PORi) partnered with KITABOO to deliver online courses to medical practitioners. The help of a user-friendly interface makes it easy for learners to go through the course material. Further, the learners can collaborate with educators and peers to discuss the techniques they learn to master the skills. The platform enabled PORi to enrich the content with multimedia elements, adding to the interactivity factor and making the learning experience engaging.
• In 2020, panOpen and VitalSource entered a distribution agreement to deliver panOpen OER-based courseware across the network of VitalSource higher education institutions and partners.

Digital Publishing Market Report Scope

Download Free Sample

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• Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

The global Digital Publishing Market has been segmented as follows:

Digital Publishing Market – by Content Type

• Text
• Video
• Audio

Digital Publishing Market – by End User

• Individual
• Enterprises

Digital Publishing Market – by Geography

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• Italy
• UK
• Russia
• Rest of Europe
• Asia Pacific (APAC)
• Australia
• China
• India
• Japan
• South Korea
• Rest of APAC
• Middle East and Africa (MEA)
• South Africa
• Saudi Arabia
• UAE
• Rest of MEA
• South America (SAM)
• Brazil
• Argentina
• Rest of SAM

Company Profiles

• HurixDigital
• Vijua
• VitalSource Technologies
• Excelsoft Technologies
• Impelsys Inc.
• Issuu
• Lulu Press, Inc.
• Kortext
• Magic EdTech
• RedShelf