Digital Publishing Market Trends, Size & Share by 2028

Digital Publishing Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Content Type (Text, Video, and Audio) and End User (Individual, and Enterprises) and Geography

Publication Month : Aug 2021

  • Report Code : TIPRE00020441
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 129
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The Digital Publishing Market is expected to grow from US$ 24,606.5 million in 2021 to US$ 37,940.7 million by 2028; it is estimated to grow at a CAGR of 6.4% from 2021 to 2028.

In 2018, more than 22% of entire book sales was contributed to eBooks. Inclination toward digital-only subscriptions and the use of artificial intelligence in publishing such as voice assistants/language processing for classifying content automatically are among the prevailing aspects in digital publishing. The digital publishing is rapidly overtaking earlier method of publishing, i.e., print. In addition to factors contributing toward the growth of digital publishing, COVID-19 pandemic outbreak has fostered the rise of digital media. The publishers are rushing to raise distribution and diversify their existing revenue models by opting digital publishing. Besides aforesaid factors, there are a few upcoming digital publishing features that are further forecasted to influence the growth of digital publishing in next 6–7 years. For instance, documentation and ease of implementation, product performance & UX (which are easy and fast to access), demand for original content/UGC content at user retention, content monetization, and e-commerce integration.

Impact of COVID-19 Pandemic on Digital Publishing Market

The ongoing COVID-19 pandemic outbreak and closure of schools and other educational institutions in the region has positively impacted the growth of the digital publishing market owing to the adoption of virtual textbooks and teaching/studying materials. Due to the COVID-19 outbreak, schools and universities across the region have adopted distance learning through virtual classrooms and online exams & assessment tools. This has led to the high demand for eBooks and online study material. Companies such as HurixDigital have experienced variations in their business due to the COVID-19 impact. The pandemic has accelerated digital adoption among publishers. The demand for digital publishing and eBooks increased manifold.

Lucrative Regions for Digital Publishing Providers

Lucrative Regions for Digital Publishing Providers
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Digital Publishing Market Insights
Increasing Adoption of eBooks Among Schools and Universities

eBooks help educational organizations meet three key strategic priorities: improving the student experience and academic outcomes in an increasingly competitive environment; driving innovation in learning, teaching, and research; and assisting in the effective and efficient use of space and human resources. Ensuring timely access to key books has been a fundamental challenge for universities and their libraries for many years, as well as the lack of sufficient copies has regularly featured as the top complaint in student surveys. The adoption of eBooks is a convenient option as students can read them at anytime from anywhere, which helps meet their expectations in a better and efficient manner.

Additionally, the rising innovation in teaching, learning, and research is influencing the adoption of digital publishing across the world. For instance, the University of Leicester offers the MSc in Security, Conflict, and International Development by distance learning. The program, provided by the Department of Criminology, is designed for people who work in international development or want to work in the field. Students of this program can be employed in military settings, distant regions, or as peacekeepers, far from traditional learning environment. Every student is provided with an iPad with course materials and eBooks, as well as access to a course app. Students can read these eBooks without an internet connection, which can be frequently unavailable or unreliable in their workplace. Thus, the rise in adoption of eBooks across schools, universities is fueling the growth of the global digital publishing market.

End User-Based Market Insights

Before the Internet, a creative career typically began with the search for a talent agency. However, modern tools such as digital publishing have now made it possible for anybody to create and share content. Authors and artists of many genres have the option of self-publishing their work in digital forms. Portfolios and media kits, for example, can help to showcase their projects and talents, while samples and collections allow others to try out work. Even a whole book can be converted into a digital multimedia product that can be shared or sold without the need for an agency.

Digital Publishing Market, by End User – 2020 and 2028 (%)

Digital Publishing Market, by End User – 2020 and 2028 (%)
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Digital Publishing Market: Strategic Insights

Market Size Value inUS$ 24,606.5 Million in 2021
Market Size Value byUS$ 37,940.7 Million by 2028
Growth rateCAGR of 6.4% from 2021-2028
Forecast Period2021-2028
Base Year2021
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Players operating in the Digital Publishing Market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:
  • In 2021, Physiological Oncology Rehabilitation Institute (PORi) partnered with KITABOO to deliver online courses to medical practitioners. The help of a user-friendly interface makes it easy for learners to go through the course material. Further, the learners can collaborate with educators and peers to discuss the techniques they learn to master the skills. The platform enabled PORi to enrich the content with multimedia elements, adding to the interactivity factor and making the learning experience engaging.
  • In 2020, panOpen and VitalSource entered a distribution agreement to deliver panOpen OER-based courseware across the network of VitalSource higher education institutions and partners.

The global Digital Publishing Market has been segmented as follows:

Digital Publishing Market – by Content Type

  • Text
  • Video
  • Audio

Digital Publishing Market – by End User

  • Individual
  • Enterprises

Digital Publishing Market – by Geography

  • North America
  • US
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • Italy
  • UK
  • Russia
  • Rest of Europe
  • Asia Pacific (APAC)
  • Australia
  • China
  • India
  • Japan
  • South Korea
  • Rest of APAC
  • Middle East and Africa (MEA)
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA
  • South America (SAM)
  • Brazil
  • Argentina
  • Rest of SAM

Company Profiles

  • HurixDigital
  • Vijua
  • VitalSource Technologies
  • Excelsoft Technologies
  • Impelsys Inc.
  • Issuu
  • Lulu Press, Inc.
  • Kortext
  • Magic EdTech
  • RedShelf
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Content Type and End User and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina

Frequently Asked Questions

What are key driving factors behind digital publishing market growth?

Education is one of the important sectors where digitalization is growing rapidly with the use of smart devices, such as interactive displays, tablets, laptops, and smartphones, in classrooms and students' lives. Furthermore, the increased adoption of online/e-learning courses, online tests, virtual classrooms, edutainment, and digital textbooks (eBooks) boosts the growth of the global digital publishing market. China, the US, and India are three of the most notable countries where digitalization in education is expanding. Growing investments in Edtech businesses that incorporate sophisticated technologies, such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI), into education solutions are accelerating the digitalization in the education sector.

What are key market opportunities for digital publishing market?

Professionals who want to acquire higher educational degrees but cannot dedicate themselves to a full-time course due to work commitments generally undertake self-paced courses from institutions for career growth. For instance, upGrad Education Private Limit offers a self-paced Master of Business Administration (MBA) program from the Liverpool Business School across various functional domains to working professionals. The course provides a complete range of study material in digital format to all its registered students enabling them to go through and study the same at their own preferred timings. Thus, the rising adoption of self-paced learning across the world is expected to drive the growth of the digital publishing market in coming years.

Which content type is expected to dominate the market in the forecast period?

Based on content type, the global digital publishing market is segmented into text, video, and audio. The digital publishing market was dominated by the text segment in 2020.

Which region has dominated the digital publishing market in 2020?

North America dominated the digital publishing market in 2020 with a share of 35.7% and is expected to continue its dominance by 2028. Europe is the second-largest contributor to the global digital publishing market in 2020, followed by APAC.

Which are the major companies operating in the digital publishing market?

The major companies in digital publishing market are HurixDigital (KITABOO); Vijua; VitalSource Technologies; Excelsoft Technologies; Impelsys Inc.; Issuu; Lulu Press, Inc., Kortext; Magic EdTech; and RedShelf.

Which are the major end users for digital publishing?

The major end users in digital publishing includes individual, and enterprises. In terms of market share, the market was dominated by the enterprise segment in 2020. With increasing number of corporate training and educational universities offering study material on digital platform, the scope of digital publishing among enterprises is increasing.

The List of Companies - Digital Publishing Market

  1. HurixDigital (KITABOO)
  2. Vijua
  3. VitalSource Technologies
  4. Excelsoft Technologies
  5. Impelsys Inc.
  6. Issuu
  7. Lulu Press, Inc.
  8. Kortext
  9. Magic EdTech
  10. RedShelf



The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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