DNA Extraction, Isolation, Purification Market Report | Global Outlook 2022-2030

DNA Extraction, Isolation, and Purification Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Type (Kits, Instruments, and Reagents), Method (Chemical Method and Physical Method), Sample Type (Blood, Body Fluids, and Others), Source (Genomic DNA and Microbial DNA), Application [PCR Test, Next Generation Sequencing (NGS), Microarray, and Others], End User (Hospitals, Diagnostic Centers and Research Laboratories, Pharmaceutical and Biopharmaceutical Companies, Contract Research Organizations, and Others), and Geography (North America, Europe, Asia Pacific, Middle East and Africa and South and Central America)

  • Report Code : TIPRE00030047
  • Category : Medical Device
  • Status : Published
  • No. of Pages : 271
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The DNA Extraction, Isolation, and Purification market was valued at US$ 3,096.54 million in 2022 and is projected to reach US$ 6,107.92 million by 2030. It is estimated to register a CAGR of 8.9% during 2022–2030.

Market Insights and Analyst View:

DNA extraction is the first stage of the DNA purification process. The DNA can be extracted from proteins, cell membranes, and other cellular components using physical and/or chemical methods. Commercially available kits, offered with instruction manuals, are used for DNA extraction in laboratories wherein DNA is extracted daily. Various tissues can be used for DNA extraction including blood, body fluids, frozen tissue section, formalin-fixed paraffin-embedded tissues.

DNA extraction plays an irreplaceable role in molecular biology as it is essential for various downstream biological analyses. Thus, the reliability and accuracy of downstream research outcomes depend on upstream DNA extraction methodology. Silica or magnetic are the most innovative DNA extraction techniques that are used for DNA extraction and purification. Moreover, new technologies are being introduced and validated to expand the capabilities of laboratories reliant on DNA-based analyses with improved sensitivity and information outcomes. Forensic laboratories use automation for sample preparation and data interpretation to meet increasing throughput demands. The DNA results are widely used to study diseases and drug responses at the genetic level. The errors generated by the degradation of DNA have a quantitative and qualitative effect on results. The reduction in the size of the DNA may impact downstream applications such as hybridization assays and PCR. The demand for DNA extraction is continuously growing due to the emerging applications of extracted and purified DNA, and rising R&D in genomics.

Growth Drivers and Challenges:

DNA extraction techniques used to isolate DNA from biological samples play a pivotal role in biotechnology applications, ranging from fundamental research to routine diagnostic and therapeutic decision-making. The extracted, isolated, and purified DNA can be used to study the genetic causes and management of various diseases. DNA extraction, isolation, and purification procedures are commonly used in forensic science studies, genome sequencing, spotting environmental bacteria and viruses, and establishing paternity. Furthermore, ancestry tracking, medical tests, genetic engineering, etc., are a few more application areas of the DNA extraction procedures. Genomics holds significant potential for improved diagnostics and treatment of genetic diseases. Genomic DNA extraction is one of the most common procedures in the life sciences. Genomic DNA contains all of an organism's genetic and chromosomal material and encodes all of the components required for life. The emergence of cutting-edge technologies for sequencing and assembly, and analysis of sequenced data is likely to strengthen the importance of genomics in medicine and other branches of science. Thus, government and non-government agencies are taking initiatives to boost genomic research. The Genomics Research and Development Initiative (GRDI) receives ~US$ 20 million from the Government of Canada (GC) annually to carry out research on vital topics in genomics.

Cost is a major factor that influences the selection of any product. The cost of DNA extraction, isolation, and purification kits and instruments are relatively high, which prohibits the regular use of these products. For instance, the Promega Wizard Genomic DNA Purification Kit costs ~US$ 324.45. Since the cost of consumables and instruments is high, institutes working with these products must appoint highly skilled staff to avoid wastage. Also, several consumables and reagents need to be used with serial dilutions as they are required in low concentrations, which can be a tedious job. This further requires more effort and resources to conduct a stringent recruitment process. Thus, the high-cost processes and the need for highly skilled workforces hampers the growth of the DNA extraction, isolation, and purification market

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DNA Extraction, Isolation, and Purification Market: Strategic Insights

DNA Extraction, Isolation, and Purification Market

  • CAGR (2022 - 2030)
    8.9%
  • Market Size 2022
    US$ 3.1 Billion
  • Market Size 2030
    US$ 6.11 Billion

Market Dynamics

GROWTH DRIVERS
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FUTURE TRENDS
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OPPORTUNITIES
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Key Players

  • Bio-Rad Laboratories Inc
  • DH Life Sciences LLC
  • GE HealthCare Technologies Inc
  • F. Hoffmann-La Roche Ltd
  • Agilent Technologies Inc
  • Qiagen NV
  • Merck KGaA
  • Illumina Inc
  • Takara Bio Inc
  • Thermo Fisher Scientific Inc

Regional Overview

  • North America
  • Europe
  • Asia-Pacific
  • South and Central America
  • Middle East and Africa

Market Segmentation

Type
  • Kits
  • Instruments
  • Reagents
Method
  • Chemical Method and Physical Method
Sample Type
  • Blood
  • Body Fluids
  • Others
Source
  • Genomic DNA and Microbial DNA
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Report Segmentation and Scope:

The DNA extraction, isolation, and purification market is segmented on the basis of type, method, source, sample type, application, and end user. By type, the market is segmented into kits, instruments, and reagents. The DNA extraction, isolation, and purification market, by sample type, is segmented into blood, body fluids, and others. In terms of method, the DNA extraction, isolation, and purification market is bifurcated into chemical methods and physical methods. Based on source, the DNA extraction, isolation, and purification market, is divided into genomic DNA, and microbial DNA. Based on application, the market is segmented into PCR tests, next-generation sequencing (NGS), microarrays, and others. Based on application, the market is segmented into hospitals, diagnostic centers and research laboratories, pharmaceutical and biopharmaceutical companies, CROs, and others. The DNA extraction, isolation, and purification market, based on geography, is segmented into North America (US, Canada, and Mexico), Europe (France, Germany, Italy, UK, Spain, Benelux, Austria, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, Malaysia, Indonesia, and Rest of Asia Pacific), Middle East & Africa (Saudi Arabia, UAE, South Africa, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, Rest of South & Central America)

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Segmental Analysis:

By type, the DNA extraction, isolation, and purification market is segmented into kits, instruments, and reagents. In 2022, the kits segment held the largest share of the market. Moreover, the market for this segment is expected to grow at the fastest CAGR during 2022–2030. DNA extraction kits make it easy to separate high-molecular-weight DNA from tissues, whole blood, and cultured cells. An increase in the number of patients with various chronic diseases boosts the demand for molecular diagnostic tests, which creates the need for efficient DNA extraction kits.

DNA Extraction, Isolation, and Purification Market, by Type – 2022 and 2030

medical-device
DNA Extraction, Isolation, and Purification Market, by Type – 2022 and 2030
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Based on the method, the DNA extraction, isolation, and purification market is bifurcated into chemical methods and physical methods. The chemical methods segment held a larger market share in 2022, and it is anticipated to register a higher CAGR during 2022–2030. Chemical methods of DNA extraction, isolation, and purification are categorized as phenol-chloroform methods, silica gel method, proteinase K method, and others. Various organic or inorganic chemicals, including phenol, chloroform, cationic cetyltrimethylammonium bromide (CTAB), non-ionic (Triton X-100), sodium dodecyl sulfate (SDS), isoamyl alcohol, tris, and ethylenediaminetetraacetic acid (EDTA), are widely used in chemical-based DNA extraction, isolation, and purification. A chemical method is widely used for DNA extraction due to advantages such as high purity of extracted DNA and lower cost of an extraction process.

The DNA extraction, isolation, and purification market, by sample type, is divided into blood, body fluids, and others. In 2022, the blood segment held the largest market share. The other segment is anticipated to register the highest CAGR in the DNA extraction, isolation, and purification market during 2022–2030. In humans, whole blood is the primary source of DNA for genotype-related research. A method for isolating genomic DNA from whole blood is quick, efficient, and cost-effective. However, limitations related to transportation, storage, etc., hinder its use in DNA extraction and purification.

By source, the DNA extraction, isolation, and purification market is bifurcated into genomic DNA and microbial DNA. In 2022, the genomic DNA segment held a larger share of the market and is anticipated to register the highest CAGR during 2022–2030. Genomic DNA can be obtained from blood and biological fluids, tissues and cells, forensic samples, plants and fungi, and food samples. The commercially available genomic DNA extraction kits aid in the magnification of yield with the improved quality of the extracted DNA. Additionally, these kits help rapid and efficient isolation of genomic DNA. GeneJET Genomic DNA Purification Kit, Maxwell RSC Genomic DNA Kit, etc., are a few of the examples of commercially available products for the extraction and purification of genomic DNA.

The DNA extraction, isolation, and purification market, based on application, is segmented into PCR tests, next-generation sequencing (NGS), microarray, and others. In 2022, the next-generation sequencing (NGS) segment held the largest market share. The market for NGS is anticipated to grow at the highest CAGR during 2022–2030. Next-generation sequencing (NGS) is one of the recent developments in DNA variant/mutation detection techniques. It combines the benefits of distinctive sequencing chemistries, various sequencing matrices, and bioinformatics technology. This technique has made the parallel sequencing of DNA sequences of different lengths, or the entire genome, possible in a reasonably short time. NGS is widely used in applications that facilitate therapeutic decisions, prognoses, disease diagnoses, etc. 

Based on end user, the DNA extraction, isolation, and purification market is divided into hospital diagnostic centers and research laboratories, pharmaceutical and biopharmaceutical companies, CROs, and others. The hospital diagnostic centers and research laboratories segment held the largest share of the market in 2022. The same segment is anticipated to register the highest CAGR in the market during 2022–2030. Hospital diagnostic centers and research laboratories engage in the diagnosis of various diseases on a daily basis. They also initiate or participate in various research projects to develop novel technologies and products. DNA extraction, isolation, and purification techniques have vast clinical applications in studies focusing on enhancing the diagnosis and treatment capabilities of chronic diseases. They hold huge potential for gene discovery and rare genetic disorder diagnoses.

Regional Analysis:

Based on geography, the DNA extraction, isolation, and purification market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. The market in North America has been analyzed with a prime focus on three major countries—the US, Canada, and Mexico. North America held the largest share of the DNA extraction, isolation, and purification market in 2022. The growing demand for advanced diagnostic tools in molecular genetics and cytogenetics, and the rising prevalence of genetic disorders and cancer fuel the market growth in this region. Data published by the American Cancer Society states that the US recorded ~1.9 million new cancer cases and 609,360 cancer-related deaths in 2022. Moreover, according to the Canadian Cancer Society 2022, ~30,000 Canadians suffered from lung or bronchus cancer in 2022, accounting for 13% of all new cancer cases. Therefore, demand for DNA extraction is increasing since the extracted material is used to identify chromosomal abnormalities to diagnose various types of cancer. These systems enable healthcare professionals to detect genetic anomalies early, allowing for more targeted and effective treatment strategies.

DNA Extraction, Isolation, and Purification Market Opportunity:

New Product Launches and Approvals

The biotechnology industry is developing significantly due to the increasing demand for technologically advanced products. This, in turn, results in a rise in the number of new product developments, launches, and approvals. Additionally, major market players engage in R&D activities to ensure the innovation and development of efficient products. A few of the recent product launches and developments in the DNA extraction, isolation, and purification market are mentioned below.

CD Bioparticles is a leading manufacturer and supplier of products in application areas such as in-vitro diagnostics, biochemistry, cellular analysis, cell separation, and immunoassays. In August 2023, the company announced the launch of its new line of DNA extraction and purification kits made for the quick and accurate isolation of DNA, including cell-free DNA (cfDNA), genomic DNA, plasmid DNA, tissue DNA, mitochondrial DNA, and PCR yields.

In March 2023, BioEcho Life Sciences announced the launch of the EchoLUTION FFPE DNA Kit that offers an innovative way to extract DNA from Formalin-Fixed Paraffin-Embedded (FFPE) samples.

In April 2022, Purigen Biosystems, Inc., one of the leading providers of next-generation technologies, announced the launch of Ionic Cells to Pure DNA Kit. The kit has been optimized to allow the users of Ionic Purification Systems to extract higher-quality DNA from white blood cells (WBCs), peripheral blood mononuclear cells (PBMCs), and cultured or sorted cells.

Thus, an increase in product developments and launches is likely to create ample opportunities for the growth of the DNA extraction, isolation, and purification market in the coming years.  

Competitive Landscape and Key Companies:

A few of the prominent players operating in the global DNA extraction, isolation, and purification market are Bio-Rad Laboratories Inc, DH Life Sciences LLC, GE HealthCare Technologies Inc, F. Hoffmann-La Roche Ltd, Agilent Technologies Inc, Qiagen NV, Merck KGaA, Illumina Inc, Takara Bio Inc, Thermo Fisher Scientific Inc, and Molzym GmbH & Co KG. These companies focus on the development of new technologies, advancements in existing products, and expansion of geographic footprint to meet the growing consumer demand worldwide and expand their product range in specialty portfolios. Companies in the global DNA extraction, isolation, and purification market are implementing various inorganic and organic developments. A few of the instances are mentioned below:

In June 2023, QIAGEN launched of the QIAseq Normalizer Kits, providing researchers a fast, convenient and cost-effective method to pool different DNA libraries for best-quality results from next-generation sequencing (NGS) runs.

In December 2022, therascreen KRAS RGQ PCR kit (therascreen KRAS kit) was approved by the US Food and Drug Administration (FDA) as a companion diagnostic test to Mirati Therapeutic’s KRAZATI (adagrasib) drug against non-small cell lung cancer (NSCLC).

DNA Extraction, Isolation, and Purification Market Report Scope

Report Attribute Details
Market size in 2022 US$ 3.1 Billion
Market Size by 2030 US$ 6.11 Billion
Global CAGR (2022 - 2030) 8.9%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By Type
  • Kits
  • Instruments
  • Reagents
By Method
  • Chemical Method and Physical Method
By Sample Type
  • Blood
  • Body Fluids
  • Others
By Source
  • Genomic DNA and Microbial DNA
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Bio-Rad Laboratories Inc
  • DH Life Sciences LLC
  • GE HealthCare Technologies Inc
  • F. Hoffmann-La Roche Ltd
  • Agilent Technologies Inc
  • Qiagen NV
  • Merck KGaA
  • Illumina Inc
  • Takara Bio Inc
  • Thermo Fisher Scientific Inc
    • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    Type, Method, Sample Type, Source, Application, End User, and Geography

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    Frequently Asked Questions


    What is DNA Extraction, Isolation, and Purification?

    The method through which the DNA is purified is DNA extraction, by using physical and/or chemical methods from proteins, cell membranes, and other cellular components. Commercially available kits, as well as manual methods, are used for DNA extraction. Various tissues can be used for DNA extraction, including blood, body fluids, frozen tissue section, formalin-fixed paraffin-embedded tissues, direct fine needle aspiration cytology (FNAC) aspirate, and others.

    Who are the major players in the DNA extraction, isolation, and purification market?

    The DNA extraction, isolation, and purification market majorly consists of the players such as Bio-Rad Laboratories Inc, DH Life Sciences LLC, GE HealthCare Technologies Inc, F. Hoffmann-La Roche Ltd, Agilent Technologies Inc, Qiagen NV, Merck KGaA, Illumina Inc, Takara Bio Inc, Thermo Fisher Scientific Inc, and Molzym GmbH & Co KG among others.

    What are the driving factors for the DNA extraction, isolation, and purification market across the globe?

    The factors that are driving growth of the market are emerging applications of extracted and purified DNA, and rising R&D in genomics.

    Which country is dominated the DNA extraction, isolation, and purification market?

    US holds the largest market share in DNA extraction, isolation, and purification market. The growth of the market in the country is due to the the growing demand for advanced diagnostic tools in molecular genetics and cytogenetics, and the rising prevalence of genetic disorders and cancer fuel the market growth.

    Which modality segment is dominating the DNA extraction, isolation, and purification market?

    The DNA extraction, isolation, and purification market, based on type, is segmented into kits, instrument, and reagents. In 2022, the kits segment held the larger share of the market. Moreover, the same segment is expected to grow fastest during 2022–2030.

    Which method segment is dominating the DNA extraction, isolation, and purification market?

    The DNA extraction, isolation, and purification market, based on type, is bifurcated into chemical methods and physical methods. The chemical methods segment held a larger market share in 2022, and the same segment is anticipated to register a higher CAGR during 2022–2030.

    Which region is the fastest growing the DNA extraction, isolation, and purification market?

    Asia Pacific is expected to be the fastest growing region in the DNA extraction, isolation, and purification market. The market in Asia Pacific is expected to witness significant growth due to the rising cases of genetic disorders and infectious diseases favor the growth of the DNA extraction, isolation, and purification market in Asia Pacific.

    Which sample type segment is dominating the DNA extraction, isolation, and purification market?

    The DNA extraction, isolation, and purification market, based on sample type, is segmented into blood, body fluids, and others. In 2022, the blood segment held the largest market share. However, the other segment is anticipated to register the highest CAGR in the market during 2022–2030.

    Which end user segment is dominating the DNA extraction, isolation, and purification market?

    The DNA extraction, isolation, and purification market, based on sample type, divided into hospitals diagnostic centre and research laboratories, pharmaceutical and biopharmaceutical companies, CROs, and others based on end user. The hospitals diagnostic centre and research laboratories segment held the largest share of the market in 2022 and is anticipated to register the highest CAGR in the market during 2022–2030.

    Which application segment is dominating the DNA extraction, isolation, and purification market?

    The DNA extraction, isolation, and purification market, based on sample type, is segmented PCR Test, next generation sequencing (NGS), microarray, and others. In 2022, the next generation sequencing (NGS) segment held the largest market share and is anticipated to register the highest CAGR in the market during 2022–2030.

    The List of Companies - DNA Extraction, Isolation, and Purification Market

    1. Bio-Rad Laboratories Inc
    2. DH Life Sciences LLC
    3. GE HealthCare Technologies Inc
    4. F. Hoffmann-La Roche Ltd
    5. Agilent Technologies Inc
    6. Qiagen NV
    7. Merck KGaA
    8. Illumina Inc
    9. Takara Bio Inc
    10. Thermo Fisher Scientific Inc
    11. Molzym GmbH & Co KG

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • 3.1 Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • 3.2 Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • 3.3 Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • 3.4 Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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