Electric Grill Market to Grow at a CAGR of 7.2% to reach US$ 5.26 billion from 2020 to 2027

The electric grill market was valued at US$ 3.04 billion in 2019 and is projected to reach US$ 5.26 billion by 2027; it is expected to grow at a CAGR of 7.2% during the forecast period.

With the growing demand among consumers for homemade delicious grilled food, manufacturers of smart kitchen appliances have developed electric grills to avoid smoke and the use of charcoal. Although, charcoal grills or gas grills have perceived higher preference for grilling food, the electric grills are currently being more preferred by the consumers owing to their convenience and ability to use indoors. Electric grills depend on electricity as a fuel source for heating up the coils, which restricts the use of charcoal and gas while grilling the food.
The leading electric grill market players have increased their spending on innovation and technological advancement in convenience to influence the growth of the electric grill market. For instance, in August 2020, Kenyon International, Inc., a specialty electric grill and cooktop manufacturer, announced the introduction of Texan Stand featuring several improved electric grill cooking options.

Impact of COVID-19 Pandemic on Electric Grill Market

The COVID-19 pandemic continues to negatively influence the overall consumer electronics industry owing to considerable disruption in the industry supply chain activities coupled with the several countries sealing off their international trade in wake of the pandemic. Further, as the developed economies in Europe and Asia have virtually closed their international borders with neighboring countries, it has contributed significantly in their import and export activities impacting numerous industries. As result, several countries have witnessed varying impact of COVID-19 in their demand for overall consumer electronics industry including electric grill based on the composition of market players and reliability on regional import of goods. For instance, regions such as MEA and SAM witnessed a notable decline in availability of products owing to heavy reliance on imported electric grills from the Europe and APAC regions. Whereas, countries such as Europe, APAC, and North America witnessed moderate to little impact owing notable presence of local manufacturers which continued to provide for the regional demand for electric grill. Hence, the market is expected to witness moderate decline in demand as the countries begin to resume their economic activities upon instruction from respective government.

Lucrative Regions in Electric Grill Market

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Electric Grill Market Insights

Growing Popularity of Cookouts

The growing popularity of cookouts has propelled the sales of electric grill products as grilled food has become a part of the fast-food aficionado culture in various countries worldwide. As per Hearth, Patio & Barbecue Association (HPBA), people in the US consider barbecues as more relaxing than dining out; thus, a cookout trend is high in North America. The grilled food has become a new trend as a part of the consumer lifestyle in this region with a passion for flavor and taste in foods. In countries such as the US and Canada, barbeque grill food has become a preferred choice among population at several celebrations and festivals. As per the HPBA study, a large number of people engage in barbecue grilling on weekends during summer as the electric grill helps cookout without the gas or charcoal. People enjoy cookouts during various national holidays such as Christmas, Independence Day, Thanksgiving, and New Year's Eve. Additionally, increasing camping and trekking activities also compels the product demand.

Type-Based MarketInsights

The adoption of electric grills across the globe experienced an increase on account of the growing preference of consumers for grilling meals at home. It comes in indoor and outdoor models. The residential sector highly adopts indoor grills due to its space-saving features in apartments, where outdoor grilling might not be possible. The indoor grills are considered one of the ideal options owing to weather changes. As the indoor grill does not require a propane tank or charcoal, it is easy to use. At present, consumers in various countries prefer electric grills based on their convenience and ability to use indoors. Electric grills depend on electricity as a fuel source for heating up the coils, which restricts the use of charcoal and gas grills while grilling the food. Hence, indoor grill usage beyond smoke would promote product demand. It is affordable and versatile equipment and works well if one is cooking for a small family. Thus, these factors are anticipated to lead the growth of the market during the forecast period.

Electric Grill Market, by Type– 2019 and2027

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End-use-BasedMarket Insights

In outdoor events such as social gatherings and camping, consumers prefer supplementing meals with grilled food products. Thus, the growing preference for grilled food products among individuals in various countries surge the demand for electric grills. They are highly adopted by residential and commercial sectors, where indoor grills are more preferred for residential due to its small size. Commercial applications such as hotels and restaurants are also adopting electric grills since the trend of barbecues and grilled food is attracting consumers. Based on end-use, the electric grill market is segmented into residential and commercial.

Strategic Insights

The players in the electric grill market focus on strategies such as market initiatives, acquisitions, and product launchesto maintain their positions in the market. A few developmentsby key players are listed below:

In 2019, Taylor Company and TSBL Distributing have been awarded with the American Equipment Supplier of the Year by American Dairy Queen Corporation (ADQ). The award was offered during the Presidential Dinner at DQ’s Annual Supply Chain Summit held in Savannah, Georgia.

In 2019, Kenyon launched its new grill line, featuring IntelliKEN Touch, a seamless touch control system with twice the number of heat settings and a built-in kitchen timer for added precision. Some of Kenyon’s most popular electric grills, such as the Floridian, SilKEN Grill, and Texan Grill are made available with IntelliKEN Touch capabilities.

Electric Grill Market – by Type

• Indoor Grill
• Outdoor Grill

Electric Grill Market – by End-use

• Residential
• Commercial

Electric Grill Market – by Geography

• North America

  • US
  • Canada
  • Mexico

• Europe

  • Germany
  • France
  • Italy
  • UK
  • Russia
  • Rest of Europe

• Asia Pacific (APAC)

  • Australia
  • China
  • India
  • Japan
  • South Korea
  • Rest of APAC

• Middle East and Africa (MEA)

  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA

• South America (SAM)

  • Brazil
  • Argentina
  • Rest of SAM

Electric Grill Market – CompanyProfiles

• Char-Broil LLC
• ElectriChef
• Cuisinart
• Kenyon International, Inc.
• FIRE MAGIC
• De’ Longhi Appliances S.r.l.
• Roller Grill International S.A.S
• Taylor Commercial Foodservice, LLC
• Groupe SEB
• Weber-Stephen Products (HK) Ltd.