Electric Grill Market Size Report and Research Analysis 2027

Electric Grill Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Type (Indoor Grill and Outdoor Grill), End-use (Residential and Commercial), and Geography

Publication Month : Sep 2020

  • Report Code : TIPRE00013169
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 133
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[Research Report] The electric grill market was valued at US$ 3.04 billion in 2019 and is projected to reach US$ 5.26 billion by 2027; it is expected to grow at a CAGR of 7.2% during the forecast period.

With the growing demand among consumers for homemade delicious grilled food, manufacturers of smart kitchen appliances have developed electric grills to avoid smoke and the use of charcoal. Although, charcoal grills or gas grills have perceived higher preference for grilling food, the electric grills are currently being more preferred by the consumers owing to their convenience and ability to use indoors. Electric grills depend on electricity as a fuel source for heating up the coils, which restricts the use of charcoal and gas while grilling the food.
The leading electric grill market players have increased their spending on innovation and technological advancement in convenience to influence the growth of the electric grill market. For instance, in August 2020, Kenyon International, Inc., a specialty electric grill and cooktop manufacturer, announced the introduction of Texan Stand featuring several improved electric grill cooking options.

Impact of COVID-19 Pandemic on Electric Grill Market

The COVID-19 pandemic continues to negatively influence the overall consumer electronics industry owing to considerable disruption in the industry supply chain activities coupled with the several countries sealing off their international trade in wake of the pandemic. Further, as the developed economies in Europe and Asia have virtually closed their international borders with neighboring countries, it has contributed significantly in their import and export activities impacting numerous industries. As result, several countries have witnessed varying impact of COVID-19 in their demand for overall consumer electronics industry including electric grill based on the composition of market players and reliability on regional import of goods. For instance, regions such as MEA and SAM witnessed a notable decline in availability of products owing to heavy reliance on imported electric grills from the Europe and APAC regions. Whereas, countries such as Europe, APAC, and North America witnessed moderate to little impact owing notable presence of local manufacturers which continued to provide for the regional demand for electric grill. Hence, the market is expected to witness moderate decline in demand as the countries begin to resume their economic activities upon instruction from respective government.

Lucrative Regions in Electric Grill Market

Lucrative Regions in Electric Grill Market
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Electric Grill Market Insights

Growing Popularity of Cookouts

The growing popularity of cookouts has propelled the sales of electric grill products as grilled food has become a part of the fast-food aficionado culture in various countries worldwide. As per Hearth, Patio & Barbecue Association (HPBA), people in the US consider barbecues as more relaxing than dining out; thus, a cookout trend is high in North America. The grilled food has become a new trend as a part of the consumer lifestyle in this region with a passion for flavor and taste in foods. In countries such as the US and Canada, barbeque grill food has become a preferred choice among population at several celebrations and festivals. As per the HPBA study, a large number of people engage in barbecue grilling on weekends during summer as the electric grill helps cookout without the gas or charcoal. People enjoy cookouts during various national holidays such as Christmas, Independence Day, Thanksgiving, and New Year's Eve. Additionally, increasing camping and trekking activities also compels the product demand.

Type-Based MarketInsights

The adoption of electric grills across the globe experienced an increase on account of the growing preference of consumers for grilling meals at home. It comes in indoor and outdoor models. The residential sector highly adopts indoor grills due to its space-saving features in apartments, where outdoor grilling might not be possible. The indoor grills are considered one of the ideal options owing to weather changes. As the indoor grill does not require a propane tank or charcoal, it is easy to use. At present, consumers in various countries prefer electric grills based on their convenience and ability to use indoors. Electric grills depend on electricity as a fuel source for heating up the coils, which restricts the use of charcoal and gas grills while grilling the food. Hence, indoor grill usage beyond smoke would promote product demand. It is affordable and versatile equipment and works well if one is cooking for a small family. Thus, these factors are anticipated to lead the growth of the market during the forecast period.

Electric Grill Market, by Type– 2019 and2027

Electric Grill Market, by Type– 2019 and2027
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End-use-BasedMarket Insights

In outdoor events such as social gatherings and camping, consumers prefer supplementing meals with grilled food products. Thus, the growing preference for grilled food products among individuals in various countries surge the demand for electric grills. They are highly adopted by residential and commercial sectors, where indoor grills are more preferred for residential due to its small size. Commercial applications such as hotels and restaurants are also adopting electric grills since the trend of barbecues and grilled food is attracting consumers. Based on end-use, the electric grill market is segmented into residential and commercial.

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Electric Grill Market: Strategic Insights

Market Size Value inUS$ 3.04 Billion in 2019
Market Size Value byUS$ 5.26 Billion by 2027
Growth rateCAGR of 7.2% from 2020-2027
Forecast Period2020-2027
Base Year2020
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The players in the electric grill market focus on strategies such as market initiatives, acquisitions, and product launchesto maintain their positions in the market. A few developmentsby key players are listed below:

In 2019, Taylor Company and TSBL Distributing have been awarded with the American Equipment Supplier of the Year by American Dairy Queen Corporation (ADQ). The award was offered during the Presidential Dinner at DQ’s Annual Supply Chain Summit held in Savannah, Georgia.

In 2019, Kenyon launched its new grill line, featuring IntelliKEN Touch, a seamless touch control system with twice the number of heat settings and a built-in kitchen timer for added precision. Some of Kenyon’s most popular electric grills, such as the Floridian, SilKEN Grill, and Texan Grill are made available with IntelliKEN Touch capabilities.

Electric Grill Market – by Type

  • Indoor Grill
  • Outdoor Grill

Electric Grill Market – by End-use

  • Residential
  • Commercial

Electric Grill Market – by Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • Germany
    • France
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)

    • Australia
    • China
    • India
    • Japan
    • South Korea
    • Rest of APAC
  • Middle East and Africa (MEA)

    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Argentina
    • Rest of SAM

Electric Grill Market – CompanyProfiles

  • Char-Broil LLC
  • ElectriChef
  • Cuisinart
  • Kenyon International, Inc.
  • De’ Longhi Appliances S.r.l.
  • Roller Grill International S.A.S
  • Taylor Commercial Foodservice, LLC
  • Groupe SEB
  • Weber-Stephen Products (HK) Ltd.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type , End-use , and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

The List of Companies - Electric Grill Market

  1. Char-Broil LLC
  2. ElectriChef
  3. Cuisinart
  4. Kenyon International, Inc.
  6. De’ Longhi Appliances S.r.l.
  7. Roller Grill International S.A.S
  8. Taylor Commercial Foodservice, LLC
  9. Groupe SEB
  10. Weber-Stephen Products (HK) Ltd.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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