[Research Report] The electric grill market was valued at US$ 3.04 billion in 2019 and is projected to reach US$ 5.26 billion by 2027; it is expected to grow at a CAGR of 7.2% during the forecast period.
With the growing demand among consumers for homemade delicious grilled food, manufacturers of smart kitchen appliances have developed electric grills to avoid smoke and the use of charcoal. Although, charcoal grills or gas grills have perceived higher preference for grilling food, the electric grills are currently being more preferred by the consumers owing to their convenience and ability to use indoors. Electric grills depend on electricity as a fuel source for heating up the coils, which restricts the use of charcoal and gas while grilling the food.
The leading electric grill market players have increased their spending on innovation and technological advancement in convenience to influence the growth of the electric grill market. For instance, in August 2020, Kenyon International, Inc., a specialty electric grill and cooktop manufacturer, announced the introduction of Texan Stand featuring several improved electric grill cooking options.
Impact of COVID-19 Pandemic on Electric Grill Market
The COVID-19 pandemic continues to negatively influence the overall consumer electronics industry owing to considerable disruption in the industry supply chain activities coupled with the several countries sealing off their international trade in wake of the pandemic. Further, as the developed economies in Europe and Asia have virtually closed their international borders with neighboring countries, it has contributed significantly in their import and export activities impacting numerous industries. As result, several countries have witnessed varying impact of COVID-19 in their demand for overall consumer electronics industry including electric grill based on the composition of market players and reliability on regional import of goods. For instance, regions such as MEA and SAM witnessed a notable decline in availability of products owing to heavy reliance on imported electric grills from the Europe and APAC regions. Whereas, countries such as Europe, APAC, and North America witnessed moderate to little impact owing notable presence of local manufacturers which continued to provide for the regional demand for electric grill. Hence, the market is expected to witness moderate decline in demand as the countries begin to resume their economic activities upon instruction from respective government.
Lucrative Regions in Electric Grill Market
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Electric Grill Market Insights
Growing Popularity of Cookouts
The growing popularity of cookouts has propelled the sales of electric grill products as grilled food has become a part of the fast-food aficionado culture in various countries worldwide. As per Hearth, Patio & Barbecue Association (HPBA), people in the US consider barbecues as more relaxing than dining out; thus, a cookout trend is high in North America. The grilled food has become a new trend as a part of the consumer lifestyle in this region with a passion for flavor and taste in foods. In countries such as the US and Canada, barbeque grill food has become a preferred choice among population at several celebrations and festivals. As per the HPBA study, a large number of people engage in barbecue grilling on weekends during summer as the electric grill helps cookout without the gas or charcoal. People enjoy cookouts during various national holidays such as Christmas, Independence Day, Thanksgiving, and New Year's Eve. Additionally, increasing camping and trekking activities also compels the product demand.
Type-Based MarketInsights
The adoption of electric grills across the globe experienced an increase on account of the growing preference of consumers for grilling meals at home. It comes in indoor and outdoor models. The residential sector highly adopts indoor grills due to its space-saving features in apartments, where outdoor grilling might not be possible. The indoor grills are considered one of the ideal options owing to weather changes. As the indoor grill does not require a propane tank or charcoal, it is easy to use. At present, consumers in various countries prefer electric grills based on their convenience and ability to use indoors. Electric grills depend on electricity as a fuel source for heating up the coils, which restricts the use of charcoal and gas grills while grilling the food. Hence, indoor grill usage beyond smoke would promote product demand. It is affordable and versatile equipment and works well if one is cooking for a small family. Thus, these factors are anticipated to lead the growth of the market during the forecast period.
Electric Grill Market, by Type– 2019 and2027
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End-use-BasedMarket Insights
In outdoor events such as social gatherings and camping, consumers prefer supplementing meals with grilled food products. Thus, the growing preference for grilled food products among individuals in various countries surge the demand for electric grills. They are highly adopted by residential and commercial sectors, where indoor grills are more preferred for residential due to its small size. Commercial applications such as hotels and restaurants are also adopting electric grills since the trend of barbecues and grilled food is attracting consumers. Based on end-use, the electric grill market is segmented into residential and commercial.
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Electric Grill Market: Strategic Insights
Market Size Value in US$ 3.04 Billion in 2019 Market Size Value by US$ 5.26 Billion by 2027 Growth rate CAGR of 7.2% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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Electric Grill Market: Strategic Insights
| Market Size Value in | US$ 3.04 Billion in 2019 |
| Market Size Value by | US$ 5.26 Billion by 2027 |
| Growth rate | CAGR of 7.2% from 2020-2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
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The players in the electric grill market focus on strategies such as market initiatives, acquisitions, and product launchesto maintain their positions in the market. A few developmentsby key players are listed below:
In 2019, Taylor Company and TSBL Distributing have been awarded with the American Equipment Supplier of the Year by American Dairy Queen Corporation (ADQ). The award was offered during the Presidential Dinner at DQ’s Annual Supply Chain Summit held in Savannah, Georgia.
In 2019, Kenyon launched its new grill line, featuring IntelliKEN Touch, a seamless touch control system with twice the number of heat settings and a built-in kitchen timer for added precision. Some of Kenyon’s most popular electric grills, such as the Floridian, SilKEN Grill, and Texan Grill are made available with IntelliKEN Touch capabilities.
Electric Grill Market – by Type
- Indoor Grill
- Outdoor Grill
Electric Grill Market – by End-use
- Residential
- Commercial
Electric Grill Market – by Geography
North America
- US
- Canada
- Mexico
Europe
- Germany
- France
- Italy
- UK
- Russia
- Rest of Europe
Asia Pacific (APAC)
- Australia
- China
- India
- Japan
- South Korea
- Rest of APAC
Middle East and Africa (MEA)
- Saudi Arabia
- UAE
- South Africa
- Rest of MEA
South America (SAM)
- Brazil
- Argentina
- Rest of SAM
Electric Grill Market – CompanyProfiles
- Char-Broil LLC
- ElectriChef
- Cuisinart
- Kenyon International, Inc.
- FIRE MAGIC
- De’ Longhi Appliances S.r.l.
- Roller Grill International S.A.S
- Taylor Commercial Foodservice, LLC
- Groupe SEB
- Weber-Stephen Products (HK) Ltd.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type , End-use , and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
The List of Companies - Electric Grill Market
- Char-Broil LLC
- ElectriChef
- Cuisinart
- Kenyon International, Inc.
- FIRE MAGIC
- De’ Longhi Appliances S.r.l.
- Roller Grill International S.A.S
- Taylor Commercial Foodservice, LLC
- Groupe SEB
- Weber-Stephen Products (HK) Ltd.
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
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- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
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- Data Triangulation and Final Review:
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