Europe and Middle East & Africa Frozen Sweet Potato Market Growth and Forecast by 2030

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Europe and Middle East & Africa Frozen Sweet Potato Market: Strategic Insights

Europe and Middle East & Africa Frozen Sweet Potato Market

• Market Size 2022
  US$ 1,382.33 Million
• Market Size 2030
  US$ 2,043.76 Million

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Regional Overview

• Europe
• Middle East and Africa

Market Segmentation

Type

• Fries
• Nuggets and Puffs
• Wedges
• Hashbrowns

Category

• Organic and Conventional

End User

• Food Service and Food Retail

Report Segmentation and Scope:

The Europe and Middle East & Africa frozen sweet potato market is categorized on the basis of type, category, end user, and region. Based on type, the Europe and Middle East & Africa frozen sweet potato market is segmented into fries, nuggets and puffs, wedges, hashbrowns, and others. By category, the market is bifurcated into conventional and organic. By end user, the Europe and Middle East & Africa frozen sweet potato market is divided into food service and food retail. By region, the Europe and Middle East & Africa frozen sweet potato market is segmented into Europe and Middle East & Africa. Based on country, the Europe frozen sweet potato market is further segmented into Germany, the UK, Spain, France, Italy, and the Rest of Europe. By country, the Middle East & Africa market is subsegmented into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa.

Segmental Analysis:

Based on category, the Europe and Middle East & Africa frozen sweet potato market is bifurcated into conventional and organic. The conventional segment holds a significant share of the Europe and Middle East & Africa frozen sweet potato market. However, the market for the organic segment is expected to grow significantly during the forecast period. The conventional frozen sweet potato products are produced from conventionally grown sweet potatoes. In conventional sweet potato farming, synthetic fertilizers, pesticides, herbicides, and fungicides are used. Growers usually use genetically modified crop varieties to deliver consistent crop yields. Conventional frozen sweet potatoes are cheaper than organic ones; however, using chemicals and fertilizers in conventional farming primarily affects the end product's health and nutrient levels.

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Regional Analysis:

By region, the Europe and Middle East & Africa frozen sweet potato market is segmented into Europe and Middle East & Africa. Based on country, the Europe frozen sweet potato market is further segmented into Germany, the UK, France, Spain, Italy, and the Rest of Europe. The Middle East & Africa frozen sweet potato market is categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. The Europe and Middle East & Africa frozen sweet potato market was dominated by Europe, which accounted for US$ 1,162.89 million in 2022. The frozen sweet potato market growth in Europe is attributed to the increasing consumption of sweet potatoes, rising demand for convenience food products, growing initiatives for product promotion, and the surging interest in healthy food products. The market for sweet potatoes in Europe has increased significantly in the past years, and it will continue to grow in the future. In Europe, the growing import of sweet potatoes, along with local production initiatives, are fostering mainstream consumption and product development. In the UK, the consumption of sweet potatoes is considered high. Sweet potatoes have become one of the popular new foods in the region, which has become a common product in the root vegetables and starchy food category. Product promotion and diversification are boosting the demand for frozen sweet potatoes. Strong marketing efforts by players operating in the region have resulted in the increasing use of frozen sweet potatoes by restaurants and consumers. There is a rise in the number of initiatives in the food industry to transform sweet potatoes into crisps, fries, nuggets, hashbrowns, and other products. In Northern Europe, the product development is especially strong. Hence, consumers are becoming more familiar with the product. All these factors are driving the demand for frozen sweet potato fries, nuggets, wedges, hashbrowns, and other products.

Industry Developments and Future Opportunities:

Initiatives taken by the key players operating in the Europe and Middle East & Africa frozen sweet potato market are listed below:

• In February 2020, Slimming World launched Slimming World frozen sweet potato fries in Iceland with an aim to cater to the growing consumer demand for healthy alternatives for snacking products.

COVID-19 Pandemic Impact:

Increasing inclination toward frozen snacks and a surging preference for convenience food products owing to the rising working population boosted the demand for frozen sweet potatoes before the onset of the COVID-19 pandemic. In addition, product developments by key market players and surging the demand for healthier products have contributed to the growth of the Europe and Middle East & Africa frozen sweet potato market. However, the food & beverages industry experienced adverse impacts of the pandemic during the first quarters of 2020. Many industries had to slow down their operations due to disruptions in the value chain caused by the shutdown of national and international boundaries. Further, social distancing norms and negative economic impact hindered the manufacturing and distribution operations in the Europe and Middle East & Africa frozen sweet potato market. The COVID-19 pandemic also led to an economic recession in the initial month of 2020, leading to financial uncertainties among low-income and mid-income consumers.

Many businesses recovered as governments of various countries in Europe and Middle East & Africa eased social restrictions after the initial months of lockdowns in 2020. The COVID-19 vaccine offered relief from the distressing pandemic, benefiting economies by encouraging businesses to restart their operations. The resumption of operation in manufacturing units positively impacted the Europe and Middle East & Africa frozen sweet potato and led to its recovery in 2021. Manufacturers overcame the demand-supply gap as they were permitted to operate at their total capacities.

Competitive Landscape and Key Companies:

Conagra Brands Inc, Ardo Foods NV, Aviko BV, Birds Eye Ltd, Lamb Weston Holdings Inc, Le Duc Fine Food BV, McCain Foods Ltd, Mondial Foods BV, Handy Food Innovation Ltd, and Sunbulah Food & Fine Pastries Manufacturing Co Ltd are among the prominent players operating in the Europe and Middle East & Africa frozen sweet potato market. These market players are adopting strategic development initiatives to expand, further driving the Europe and Middle East & Africa frozen sweet potato market growth. 

Europe and Middle East & Africa Frozen Sweet Potato Report Scope