Medical Device Europe Irritable Bowel Syndrome (IB...

Europe Irritable Bowel Syndrome (IBS) Diagnostics Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Diagnosis (Laboratory Tests, and Imaging Tests), Indication (Pain & Cramping, Diarrhea, Constipation, and Alternating Constipation & Diarrhea)

Publication Month: May 2021 | Report Code: TIPRE00022436 | No. of Pages: 118 | Category: Medical Device | Status: Published

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The Europe irritable bowel syndrome (IBS) diagnostics market is expected to reach US$ 1,191.44 million in 2028 from US$ 776.26 million in 2020; it is estimated to grow with a CAGR of 5.6% from 2021 to 2028.

The growth of the market is determined due to some of the key driving factors, such as increasing prevalence of irritable bowel syndrome and associated conditions and advancements in diagnostics of syndrome. On the other hand, challenges in diagnosis of IBS are likely to restraint the growth of market during the forecast years.

Irritable bowel syndrome is a chronic gastrointestinal condition that is caused due to disturbances in bowel habits and abdominal pain. People across the world are witnessing considerable incidence of irritable bowel syndrome. Certain factors such as food allergies, developing stages of gastroenteritis, sporadic movements of colon, abnormal composition of serotonin in colon, and mild celiac disease are among the risk factors that cause irritable bowel syndrome. According to IBS Global Impact Report, in 2016, an estimated mean prevalence of Irritable Bowel Syndrome ranged to 1.1 % in France. Such staggering prevalence of irritable bowel syndrome is likely to boost the irritable bowel syndrome (IBS) diagnostics market during the forecast period. To cope up against irritable bowel syndrome, the companies involved in the drug development for irritable bowel syndrome are taking constructive steps to create awareness programs with an aim to spread awareness amongst the population. Such initiatives are anticipated to drive the growth of the irritable bowel syndrome (IBS) diagnostics market. Also, increasing number of FDA approvals and diagnostics development activities are likely to accelerate the growth of the irritable bowel syndrome (IBS) diagnostics market during the forecast period.

With the spread of the COVID-19 pandemic, it was discovered that a significant number of people around the world were suffering from Irritable Bowel Syndrome (IBS), as COVID-19 pandemic has affected the psychological health of people, resulting in a higher level of stress. Stress can exaggerate the symptoms of irritable bowel syndrome (IBS). Thus, the impact of COVID-19 is so far considered positive on the market. Therefore, the growing demand for Irritable Bowel Syndrome (IBS) Diagnostics in Europe is likely to boost the growth of the Irritable Bowel Syndrome (IBS) Diagnostics market.

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EUROPE IRRITABLE BOWEL SYNDROME (IBS) DIAGNOSTICS MARKET SEGMENTATION

By Diagnosis

  • Laboratory Tests
    • Lactose Intolerance Tests
    • Breath Test for Bacterial Overgrowth
    • Stool Tests
    • Stool Tests
  • Imaging Tests
    • CT Scan or X-ray
    • Upper Endoscopy
    • Upper Endoscopy

By Indication

  • Pain and Cramping
  • Diarrhea
  • Constipation
  • Alternating Constipation and Diarrhea

By Country

  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe

Company Profiles

  • Commonwealth Diagnostics International
  • Genova Diagnostics
  • Inova Diagnostics, Inc
  • Biohit Oyj
  • Aerodiagnostics, LLC.
  • Sysmex Corporation (Sysmex Europe GmbH)
  • BÜHLMANN Laboratories AG

Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        Europe Irritable Bowel Syndrome (IBS) Diagnostics Market – By Diagnosis

1.3.2        Europe Irritable Bowel Syndrome (IBS) Diagnostics Market – By Indication

1.3.3        Europe Irritable Bowel Syndrome (IBS) Diagnostics Market– By Country

2.           Irritable Bowel Syndrome (IBS) Diagnostics Market– Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           Europe Irritable Bowel Syndrome (IBS) Diagnostics Market– Market Landscape

4.1         Overview

4.2         PEST Analysis

4.2.1        Europe PEST Analysis

4.3         Expert Opinion

5.           Irritable Bowel Syndrome (IBS) Diagnostics Market – Key Market Dynamics

5.1         Market Drivers

5.1.1        Increasing Prevalence of Irritable Bowel Syndrome and Associated Conditions

5.1.2        Increase in Diagnostics Development Activities.

5.2         Market Restraint

5.2.1        Challenges in Diagnosis of IBS

5.3         Future Trend

5.3.1        Development of medical devices for the diagnosis of irritable bowel syndrome

5.4         Impact analysis

6.           Irritable Bowel Syndrome (IBS) Diagnostics Market– Europe Analysis

6.1         Europe Irritable Bowel Syndrome (IBS) Diagnostics Market Revenue Forecast and Analysis

7.           Irritable Bowel Syndrome (IBS) Diagnostics Market Analysis– by Diagnosis

7.1         Overview

7.2         Irritable Bowel Syndrome (IBS) Diagnostics Market, by Diagnosis 2020 & 2028 (%)

7.3         Laboratory Tests

7.3.1        Overview

7.3.2        Laboratory Tests: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

7.3.3        Lactose Intolerance Tests

7.3.3.1          Overview

7.3.3.2          Lactose Intolerance Tests: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

7.3.4        Breath Test for Bacterial Overgrowth

7.3.4.1          Overview

7.3.4.2          Breath Test for Bacterial Overgrowth: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

7.3.5        Stool Tests

7.3.5.1          Overview

7.3.5.2          Stool Tests: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

7.3.6        Blood Tests

7.3.6.1          Overview

7.3.6.2          Blood Tests: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

7.4         Imaging Tests

7.4.1        Overview

7.4.2        Imaging Tests: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

7.4.3        CT-Scan or X-ray

7.4.3.1          Overview

7.4.3.2          CT-Scan or X-ray: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

7.4.4        Upper Endoscopy

7.4.4.1          Overview

7.4.4.2          Upper Endoscopy: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

7.4.5        Colonoscopy

7.4.5.1          Overview

7.4.5.2          Colonoscopy: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

8.           Irritable Bowel Syndrome (IBS) Diagnostics Market Analysis – By Indication

8.1         Overview

8.2         Irritable Bowel Syndrome (IBS) Diagnostics Market Revenue Share, by Diagnosis (2020 and 2028)

8.3         Pain and Cramping

8.3.1        Overview

8.3.2        Pain and Cramping: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2027 (US$ Million)

8.4         Diarrhea

8.4.1        Overview

8.4.2        Diarrhea: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2027 (US$ Million)

8.5         Constipation

8.5.1        Overview

8.5.2        Constipation: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2027 (US$ Million)

8.6         Alternating Constipation & Diarrhea

8.6.1        Overview

8.6.2        Alternating Constipation & Diarrhea: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2027 (US$ Million)

9.           Irritable Bowel Syndrome (IBS) Diagnostics Market Analysis and Forecasts To 2028 – Europe Analysis

9.1         Europe: Irritable Bowel Syndrome (IBS) Diagnostics Market

9.1.1        Overview

9.1.2        Europe: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Country, 2020 & 2028(%)

9.1.3        Germany: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

9.1.3.1          Germany: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

9.1.3.2          Germany: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Diagnosis – Revenue and Forecast to 2028 (USD Million)

9.1.3.2.1          Germany: Laboratory Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

9.1.3.2.2          Germany: Imaging Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

9.1.3.3          Germany: Irritable Bowel Syndrome (IBS) Diagnostics Market, Indication – Revenue and Forecast to 2028 (USD Million)

9.1.4        France: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

9.1.4.1          France: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

9.1.4.2          France: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Diagnosis – Revenue and Forecast to 2028 (USD Million)

9.1.4.2.1          France: Laboratory Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

9.1.4.2.2          France: Imaging Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

9.1.4.3          France: Irritable Bowel Syndrome (IBS) Diagnostics Market, Indication – Revenue and Forecast to 2028 (USD Million)

9.1.5        UK: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

9.1.5.1          UK: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

9.1.5.2          UK: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Diagnosis – Revenue and Forecast to 2028 (USD Million)

9.1.5.2.1          UK: Laboratory Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

9.1.5.2.2          UK: Imaging Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

9.1.5.3          UK: Irritable Bowel Syndrome (IBS) Diagnostics Market, Indication – Revenue and Forecast to 2028 (USD Million)

9.1.6        Italy: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

9.1.6.1          Italy: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

9.1.6.2          Italy: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Diagnosis – Revenue and Forecast to 2028 (USD Million)

9.1.6.2.1          Italy: Laboratory Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

9.1.6.2.2          Italy: Imaging Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

9.1.6.3          Italy: Irritable Bowel Syndrome (IBS) Diagnostics Market, Indication – Revenue and Forecast to 2028 (USD Million)

9.1.7        Spain: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

9.1.7.1          Spain: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

9.1.7.2          Spain: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Diagnosis – Revenue and Forecast to 2028 (USD Million)

9.1.7.2.1          Spain: Laboratory Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

9.1.7.2.2          Spain: Imaging Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

9.1.7.3          Spain: Irritable Bowel Syndrome (IBS) Diagnostics Market, Indication – Revenue and Forecast to 2028 (USD Million)

9.1.8        Rest of Europe: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

9.1.8.1          Rest of Europe: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

9.1.8.2          Rest of Europe: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Diagnosis – Revenue and Forecast to 2028 (USD Million)

9.1.8.2.1          Rest of Europe: Laboratory Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

9.1.8.2.2          Rest of Europe: Imaging Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

9.1.8.3          Rest of Europe: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Indication – Revenue and Forecast to 2028 (USD Million)

10.        Impact of COVID-19 Pandemic on Europe Irritable Bowel Syndrome (IBS) Diagnostics Market

10.1      Europe: Impact Assessment of COVID-19 Pandemic

11.        Irritable Bowel Syndrome (IBS) Diagnostics Market– Industry Landscape

11.1      Overview

11.2      Organic Developments

11.2.1     Overview

11.3      Inorganic Developments

11.3.1     Overview

12.        Company Profiles

12.1      Commonwealth Diagnostics International

12.1.1     Key Facts

12.1.2     Business Description

12.1.3     Products and Services

12.1.4     Financial Overview

12.1.5     SWOT Analysis

12.1.6     Key Developments

12.2      Genova Diagnostics

12.2.1     Key Facts

12.2.2     Business Description

12.2.3     Products and Services

12.2.4     Financial Overview

12.2.5     SWOT Analysis

12.2.6     Key Developments

12.3      Inova Diagnostics, Inc.

12.3.1     Key Facts

12.3.2     Business Description

12.3.3     Products and Services

12.3.4     Financial Overview

12.3.5     SWOT Analysis

12.3.6     Key Developments

12.4      Biohit Oyj

12.4.1     Key Facts

12.4.2     Business Description

12.4.3     Products and Services

12.4.4     Financial Overview

12.4.5     SWOT Analysis

12.4.6     Key Developments

12.5      Aerodiagnostics, LLC.

12.5.1     Key Facts

12.5.2     Business Description

12.5.3     Products and Services

12.5.4     Financial Overview

12.5.5     SWOT Analysis

12.5.6     Key Developments

12.6      Sysmex Corporation (Sysmex Europe GmbH)

12.6.1     Key Facts

12.6.2     Business Description

12.6.3     Products and Services

12.6.4     Financial Overview

12.6.5     SWOT Analysis

12.6.6     Key Developments

12.7      BÜHLMANN Laboratories AG

12.7.1     Key Facts

12.7.2     Business Description

12.7.3     Products and Services

12.7.4     Financial Overview

12.7.5     SWOT Analysis

12.7.6     Key Developments

13.        Appendix

13.1      About the Insight Partners

13.2      Glossary of Terms

LIST OF TABLES

Table 1.             Germany: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Diagnosis – Revenue and Forecast to 2028 (USD Million)

Table 2.             Germany: Laboratory Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 3.             Germany: Imaging Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 4.             Germany: Irritable Bowel Syndrome (IBS) Diagnostics Market, Indication – Revenue and Forecast to 2028 (USD Million)

Table 5.             France: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Diagnosis – Revenue and Forecast to 2028 (USD Million)

Table 6.             France: Laboratory Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 7.             France: Imaging Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 8.             France: Irritable Bowel Syndrome (IBS) Diagnostics Market, Indication – Revenue and Forecast to 2028 (USD Million)

Table 9.             UK: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Diagnosis – Revenue and Forecast to 2028 (USD Million)

Table 10.          UK: Laboratory Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 11.          UK: Imaging Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 12.          UK: Irritable Bowel Syndrome (IBS) Diagnostics Market, Indication – Revenue and Forecast to 2028 (USD Million)

Table 13.          Italy: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Diagnosis – Revenue and Forecast to 2028 (USD Million)

Table 14.          Italy: Laboratory Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 15.          Italy: Imaging Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 16.          Italy: Irritable Bowel Syndrome (IBS) Diagnostics Market, Indication – Revenue and Forecast to 2028 (USD Million)

Table 17.          Spain: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Diagnosis – Revenue and Forecast to 2028 (USD Million)

Table 18.          Spain: Laboratory Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 19.          Spain: Imaging Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 20.          Spain: Irritable Bowel Syndrome (IBS) Diagnostics Market, Indication – Revenue and Forecast to 2028 (USD Million)

Table 21.          Rest of Europe: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Diagnosis – Revenue and Forecast to 2028 (USD Million)

Table 22.          Rest of Europe: Laboratory Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 23.          Rest of Europe: Imaging Tests Market, by Type – Revenue and Forecast to 2027 (USD Million)

Table 24.          Rest of Europe: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Indication – Revenue and Forecast to 2028 (USD Million)

Table 25.          Organic Developments Done by Companies

Table 26.          Inorganic Developments Done by Companies

Table 27.          Glossary of Terms, Irritable Bowel Syndrome (IBS) Diagnostics Market

LIST OF FIGURES

Figure 1.           Irritable Bowel Syndrome (IBS) Diagnostics Market Segmentation

Figure 2.           Irritable Bowel Syndrome (IBS) Diagnostics Segmentation, By Country

Figure 3.           Europe Irritable Bowel Syndrome (IBS) Diagnostics Market Overview

Figure 4.           Laboratory Tests Held Largest Share of Diagnosis Segment in Irritable Bowel Syndrome (IBS) Diagnostics Market

Figure 5.           Europe Irritable Bowel Syndrome (IBS) Diagnostics Market– Leading Country Markets (US$ Million)

Figure 6.           Europe: PEST Analysis

Figure 7.           Irritable Bowel Syndrome (IBS) Diagnostics Market Impact Analysis of Driver and Restraints

Figure 8.           Europe Irritable Bowel Syndrome (IBS) Diagnostics Market– Revenue Forecast and Analysis – 2020- 2028

Figure 9.           Irritable Bowel Syndrome (IBS) Diagnostics Market, by Diagnosis 2020 & 2028 (%)

Figure 10.        Laboratory Tests: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 11.        Lactose Intolerance Tests: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 12.        Breath Test for Bacterial Overgrowth: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 13.        Stool Tests: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 14.        Blood Tests: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15.        Imaging Tests: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16.        CT-Scan or X-ray: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17.        Upper Endoscopy: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18.        Colonoscopy: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 19.        Irritable Bowel Syndrome (IBS) Diagnostics Market Revenue Share, by Diagnosis (2020 and 2028)

Figure 20.        Pain and Cramping: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2027 (US$ Million)

Figure 21.        Diarrhea: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2027 (US$ Million)

Figure 22.        Constipation: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2027 (US$ Million)

Figure 23.        Alternating Constipation & Diarrhea: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2027 (US$ Million)

Figure 24.        Europe: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Key Country – Revenue (2020) (USD Million)

Figure 25.        Europe: Irritable Bowel Syndrome (IBS) Diagnostics Market, by Country, 2020 & 2028 (%)

Figure 26.        Germany: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

Figure 27.        France: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

Figure 28.        UK: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

Figure 29.        Italy: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

Figure 30.        Spain: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

Figure 31.        Rest of Europe: Irritable Bowel Syndrome (IBS) Diagnostics Market – Revenue and Forecast to 2028 (USD Million)

Figure 32.        Impact of COVID-19 Pandemic on Irritable Bowel Syndrome (IBS) Diagnostics Market in European Countries

 

  1. Commonwealth Diagnostics International
  2. Genova Diagnostics
  3. Inova Diagnostics, Inc.
  4. Biohit Oyj
  5. Aerodiagnostics, LLC.
  6. Sysmex Corporation (Sysmex Europe GmbH)
  7. BÜHLMANN Laboratories AG
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Europe irritable bowel syndrome (ibs) diagnostics market.
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the Europe irritable bowel syndrome (ibs) diagnostics market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.

 

 

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