The Europe resistance bands market is expected to grow from US$ 195.05 million in 2022 to US$ 252.14 million by 2028; it is expected to grow at a CAGR of 4.4% from 2022 to 2028.
Resistance bands are used in various exercises and workout activities to improve strength and maintain balance while exercising. In addition, resistance bands are also used in the physical therapy and rehabilitation of patients. These bands are available in various color codes which define tension levels such as yellow, green, and red. Consumers can choose their equipment according to their fitness and muscle endurance.
the rise in initiatives by various organizations to increase physical activity in the region is surging the demand for resistance bands. For instance, according to the World Health Organization (WHO), the European Union (EU) promoted Health-Enhancing Physical Activity (HEPA) to provide long-term benefits for people's health and health system. Additionally, the COVID-19 pandemic and the shutdown of gym and fitness clubs spurred a shift toward personalized at-home workouts. Resistance bands are used in various at-home fitness activities such as yoga and Pilates to improve strength and maintain balance while exercising. Moreover, consumers are shifting to cost-effective and sustainable workout products. Resistance bands are cost-effective products compared to other at-home fitness equipment such as dumbbells and kettlebells, which is surging their demand. Thus, the increasing consumer inclination toward home fitness and workout activities is driving the resistance bands market.
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Europe Resistance Bands Market: Strategic Insights
Market Size Value in US$ 195.05 million in 2022 Market Size Value by US$ 252.14 million by 2028 Growth rate CAGR of 4.4% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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Europe Resistance Bands Market: Strategic Insights
| Market Size Value in | US$ 195.05 million in 2022 |
| Market Size Value by | US$ 252.14 million by 2028 |
| Growth rate | CAGR of 4.4% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
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Impact of COVID-19 Pandemic on Europe Resistance Bands Market
The COVID-19 pandemic adversely affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The consumer goods industry witnessed severe disruptions such as supply chain breaks and production plant shutdowns due to the pandemic. The shutdown of some of the manufacturing plants and factories in Europe hindered the supply chain and negatively impacted manufacturing activities, delivery schedules, and goods sales. Further, during the pandemic, various companies announced possible delays in product deliveries and a slump in future sales. In addition, the international travel bans imposed by countries in Europe disrupted business collaboration and partnership opportunities. The pandemic directly affected the production and demand for resistance bands and subsequently impacted the revenue of European economies and businesses. Further, the European market experienced the positive impact with relaxation of regulations and increased demand for at-home fitness equipment.
Market Insights
Increasing Demand from E-Commerce Sector in Europe to Boost Market Growth
According to the European Union, 16% of European Union enterprises conducted e-sales using only websites or applications in 2020. Easy access to e-commerce platforms due to the increasing penetration of smartphones and the internet, the rising purchasing power of consumers, and the convenient shopping experience provided by online retail platforms are among the key factors driving the sales of resistance bands through the e-commerce platforms.
People increasingly prefer online retail platforms to buy resistance bands, owing to the availability of various products of different brands at affordable prices, detailed product descriptions, consumer ratings and reviews, and home delivery services. With the rising penetration of e-commerce across Europe, resistance band manufacturers are enhancing their online presence by selling their products on well-known e-commerce platforms such as Amazon.com and eBay. The growing e-commerce platform is providing a lucrative opportunity for manufacturers to expand their sales and reach a larger consumer base. Therefore, the growth of e-commerce platforms is expected to offer a lucrative opportunity for the resistance bands market in the coming years.
Type-Based Insights
Based on type, the Europe resistance bands market is segmented into pull-up bands, tube bands, therapy bands, and others. The pull-up bands segment held the largest share of the market in 2021. Pull-up bands are used for resistance training, general conditioning, stretching, and rehabilitation. These bands are available in various types based on resistance and power levels. The thicker bands assist pull-ups, chin-ups, bar muscle-ups, and ring dips, while lighter bands are perfect for triceps and biceps exercises.
Distribution Channel-Based Insights
Based on distribution channel, the Europe resistance bands market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarket and hypermarket segment accounted for the largest share of the market in 2021. Supermarkets and hypermarkets are large retail establishments that offer a wide range of fitness and exercise products such as dumbbells, kettlebell sets, fitness balls, and other accessories. Products from various brands are available at reasonable prices in these stores, allowing shoppers to find the right product quickly.
Performance Health Holding Inc, Decathlon SA, 4D Rubber Ltd, Fitness Anywhere LLC, Optibelt GmbH, Crown World Marketing Ltd, Physical Co Ltd, Starwood Sports Ltd, Flexible Sports GmbH, and Meglio Ltd are among the key players operating in the Europe resistance bands market. These companies present wide product portfolios and are highly focused on developing high-quality and innovative products to meet the customers' requirements.
Report Spotlights
- Progressive industry trends in the Europe resistance bands market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the Europe resistance bands market from 2020 to 2028
- Estimation of regional demand for resistance bands
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the resistance bands industry
- Recent developments to understand the competitive market scenario
- Market trends and outlook, as well as factors driving and restraining the growth of the Europe resistance bands market
- Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
- The size of the Europe resistance bands market at various nodes
- Detailed overview and segmentation of the market and the resistance bands industry dynamics
- Size of the Europe resistance bands market in various countries with promising growth opportunities
Based on type, the Europe resistance bands market is segmented into pull-up bands, tube bands, therapy bands, and others. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others.
Company Profiles
- Performance Health Holding Inc
- Decathlon SA
- 4D Rubber Ltd
- Fitness Anywhere LLC
- Optibelt GmbH
- Crown World Marketing Ltd
- Physical Co Ltd
- Starwood Sports Ltd
- Flexible Sports GmbH
- Meglio Ltd
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
France, Germany, Italy, Spain, United Kingdom
The List of Companies - Europe Resistance Bands Market
- Performance Health Holding Inc
- Decathlon SA
- 4D Rubber Ltd
- Fitness Anywhere LLC
- Optibelt GmbH
- Crown World Marketing Ltd
- Physical Co Ltd
- Starwood Sports Ltd
- Flexible Sports GmbH
- Meglio Ltd
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- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
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- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
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- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
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We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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