Europe Resistance Bands Market Growth Drivers and Forecast by 2028

The Europe resistance bands market is expected to grow from US$ 195.05 million in 2022 to US$ 252.14 million by 2028; it is expected to grow at a CAGR of 4.4% from 2022 to 2028.

Resistance bands are used in various exercises and workout activities to improve strength and maintain balance while exercising. In addition, resistance bands are also used in the physical therapy and rehabilitation of patients. These bands are available in various color codes which define tension levels such as yellow, green, and red. Consumers can choose their equipment according to their fitness and muscle endurance. 

the rise in initiatives by various organizations to increase physical activity in the region is surging the demand for resistance bands. For instance, according to the World Health Organization (WHO), the European Union (EU) promoted Health-Enhancing Physical Activity (HEPA) to provide long-term benefits for people's health and health system. Additionally, the COVID-19 pandemic and the shutdown of gym and fitness clubs spurred a shift toward personalized at-home workouts. Resistance bands are used in various at-home fitness activities such as yoga and Pilates to improve strength and maintain balance while exercising. Moreover, consumers are shifting to cost-effective and sustainable workout products. Resistance bands are cost-effective products compared to other at-home fitness equipment such as dumbbells and kettlebells, which is surging their demand. Thus, the increasing consumer inclination toward home fitness and workout activities is driving the resistance bands market.

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Europe Resistance Bands Market: Strategic Insights

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Impact of COVID-19 Pandemic on Europe Resistance Bands Market

The COVID-19 pandemic adversely affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The consumer goods industry witnessed severe disruptions such as supply chain breaks and production plant shutdowns due to the pandemic. The shutdown of some of the manufacturing plants and factories in Europe hindered the supply chain and negatively impacted manufacturing activities, delivery schedules, and goods sales. Further, during the pandemic, various companies announced possible delays in product deliveries and a slump in future sales. In addition, the international travel bans imposed by countries in Europe disrupted business collaboration and partnership opportunities. The pandemic directly affected the production and demand for resistance bands and subsequently impacted the revenue of European economies and businesses. Further, the European market experienced the positive impact with relaxation of regulations and increased demand for at-home fitness equipment.

Market Insights

Increasing Demand from E-Commerce Sector in Europe to Boost Market Growth

According to the European Union, 16% of European Union enterprises conducted e-sales using only websites or applications in 2020. Easy access to e-commerce platforms due to the increasing penetration of smartphones and the internet, the rising purchasing power of consumers, and the convenient shopping experience provided by online retail platforms are among the key factors driving the sales of resistance bands through the e-commerce platforms.

People increasingly prefer online retail platforms to buy resistance bands, owing to the availability of various products of different brands at affordable prices, detailed product descriptions, consumer ratings and reviews, and home delivery services. With the rising penetration of e-commerce across Europe, resistance band manufacturers are enhancing their online presence by selling their products on well-known e-commerce platforms such as Amazon.com and eBay. The growing e-commerce platform is providing a lucrative opportunity for manufacturers to expand their sales and reach a larger consumer base. Therefore, the growth of e-commerce platforms is expected to offer a lucrative opportunity for the resistance bands market in the coming years.

Type-Based Insights

Based on type, the Europe resistance bands market is segmented into pull-up bands, tube bands, therapy bands, and others. The pull-up bands segment held the largest share of the market in 2021. Pull-up bands are used for resistance training, general conditioning, stretching, and rehabilitation. These bands are available in various types based on resistance and power levels. The thicker bands assist pull-ups, chin-ups, bar muscle-ups, and ring dips, while lighter bands are perfect for triceps and biceps exercises.

Distribution Channel-Based Insights

Based on distribution channel, the Europe resistance bands market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarket and hypermarket segment accounted for the largest share of the market in 2021. Supermarkets and hypermarkets are large retail establishments that offer a wide range of fitness and exercise products such as dumbbells, kettlebell sets, fitness balls, and other accessories. Products from various brands are available at reasonable prices in these stores, allowing shoppers to find the right product quickly.

Performance Health Holding Inc, Decathlon SA, 4D Rubber Ltd, Fitness Anywhere LLC, Optibelt GmbH, Crown World Marketing Ltd, Physical Co Ltd, Starwood Sports Ltd, Flexible Sports GmbH, and Meglio Ltd are among the key players operating in the Europe resistance bands market. These companies present wide product portfolios and are highly focused on developing high-quality and innovative products to meet the customers' requirements.

Report Spotlights

• Progressive industry trends in the Europe resistance bands market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the Europe resistance bands market from 2020 to 2028
• Estimation of regional demand for resistance bands
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the resistance bands industry
• Recent developments to understand the competitive market scenario
• Market trends and outlook, as well as factors driving and restraining the growth of the Europe resistance bands market
• Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
• The size of the Europe resistance bands market at various nodes
• Detailed overview and segmentation of the market and the resistance bands industry dynamics
• Size of the Europe resistance bands market in various countries with promising growth opportunities

Based on type, the Europe resistance bands market is segmented into pull-up bands, tube bands, therapy bands, and others. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others.

Company Profiles

• Performance Health Holding Inc
• Decathlon SA
• 4D Rubber Ltd
• Fitness Anywhere LLC
• Optibelt GmbH
• Crown World Marketing Ltd
• Physical Co Ltd
• Starwood Sports Ltd
• Flexible Sports GmbH
• Meglio Ltd

Europe Resistance Bands Market Regional Insights

The regional trends and factors influencing the Europe Resistance Bands Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Europe Resistance Bands Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Europe Resistance Bands Market Report Scope

Europe Resistance Bands Market Players Density: Understanding Its Impact on Business Dynamics

The Europe Resistance Bands Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Europe Resistance Bands Market are:

1. Performance Health Holding Inc
2. Decathlon SA
3. 4D Rubber Ltd
4. Fitness Anywhere LLC
5. Optibelt GmbH

Disclaimer: The companies listed above are not ranked in any particular order.