Infant, Child, and Maternal Probiotic Supplements Market Drivers and Forecasts by 2028

The infant, child, and maternal probiotic supplements market is projected to reach US$ 1,081.70 million by 2028 from US$ 604.94 million in 2021. It is expected to grow at a CAGR of 8.7% from 2022 to 2028.

Probiotics are live bacteria and/or yeast, which benefit the person's gut health. Various benefits of probiotic supplements include boosting the gut microbiome, restoring balance to the microbiome, and supporting the immune system. Such benefits have surged its use among the target audience, which includes infants, children, and maternal women. Parents are increasingly focusing on their child’s nutrition and well-being, driving the market. Also, the increasing adoption of probiotic supplements among pregnant women has boosted the market substantially. Constant R&D taking place in this category across the globe will uplift the market growth in the coming years

In 2020, North America held the largest share of the global infant, child, and maternal probiotic supplements market, and Asia Pacific is estimated to register the fastest CAGR during the forecast period. Rising population, economic development, and an increase in disposable income are some factors contributing to the market's growth. Population in emerging economies, such as India, China, and Japan, are adopting nutritional supplements to improve the growth and development of children. Moreover, the increased infant mortality rate in emerging economies has fueled the demand for probiotic supplements in the region. For instance, according to the World Bank, in 2020, the infant mortality rate in East Asia Pacific was 11 per 1,000 live births.

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Infant, Child, and Maternal Probiotic Supplements Market: Strategic Insights

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Impact of COVID-19 Pandemic on Infant, Child, and Maternal Probiotic Supplements Market

Before the onset of the COVID-19 pandemic, the infant, child, and maternal probiotic supplements market was mainly driven by the rising focus of parents on specific infant nutrition and the increasing demand for nutritional supplements tailored according to the needs of pregnant women. However, the market faced unprecedented challenges after the outbreak in 2020. Manufacturers of infant, child, and maternal probiotic supplements faced significant challenges due to supply chain constraints caused by nationwide lockdowns, trade bans, and travel restrictions. Supply chain disruptions created a shortage of raw materials, which affected the production and distribution of various products, leading to increased prices.

In 2021, various economies resumed operations as governments announced relaxation in the previously imposed restrictions, which boosted the global market. Moreover, production facilities were permitted to operate at full capacity, which helped them overcome the demand and supply gap and other repercussions. As numerous citizens of many countries were fully vaccinated by 2021, market players focused on increasing their production to revive their businesses.

Market Insights

Growing Awareness Regarding Benefits of Probiotic Supplements among Pregnant Women to Drive Infant, Child, and Maternal Probiotic Supplements Market

Probiotics lower the risk of pre-eclampsia in pregnant women, a health condition resulting in high blood pressure and high protein levels in urine. Probiotic supplements also ensure better immunity for pregnant women, which helps fight chronic diseases and ensure the baby's good health. Lactobacillus acidophilus, Bifidobacterium bifidum, and Saccharomyces boulardii are among the most effective and widely used probiotic strains in prenatal probiotic supplements. These strains help to maintain a healthy intestinal flora and reduce the risk of various allergies, diseases, and complications, including gestational diabetes and pre-eclampsia. The growing awareness about the benefits of probiotic supplements among pregnant women is substantially driving the infant, child, and maternal probiotic supplements market.

Form Insights

Based on form, the infant, child, and maternal probiotic supplements market is categorized into capsules and softgels, gummies, liquid, and others . The others segment held the largest share in the market during the forecast period. However, the gummies segment is expected to register the highest CAGR during the forecast period. Sweet and easy-to-consume probiotic gummies are available in appealing colors and shapes (such as teddy bears) and various flavors. Several manufacturers are engaged in product innovations to meet the growing demands of adults and children. Such strategic developments by manufacturers to diversify their product range is likely to propel the demand for infant, child, and maternal probiotic supplement gummies in the coming years.

End User Insights

Based on End User, the infant, child, and maternal probiotic supplements market is segmented into infants and toddlers, children, and maternal women. The children segment accounted for the largest market share in 2020. Probiotic supplements are gaining popularity in these children as they play a vital role in relieving colic, acute constipation, and acid reflux. Some researchers have shown that probiotics can help prevent antibiotic-related diarrhea in children, so pediatricians often include probiotic supplements while prescribing antibiotics.

Major players operating in the infant, child, and maternal probiotic supplements market include Bayer Corporation; Nestle S.A.; Mommy’s Bliss Inc.; LoveBug Probiotics; BioGaia AB; MaryRuth Organics, LLC; Pharmavite LLC; Evolve Biosystems; Biomeology; and Nordic Naturals. These companies are emphasizing on new product launches and geographical expansions to meet the growing consumer demand worldwide. They have a widespread global presence, which provides them to serve a large set of customers from all over the world and subsequently increases their market share. These market players focus heavily on new product launches and regional expansions to increase their product range in specialty portfolios.

Infant, Child, and Maternal Probiotic Supplements Market Regional Insights

The regional trends and factors influencing the Infant, Child, and Maternal Probiotic Supplements Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Infant, Child, and Maternal Probiotic Supplements Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Infant, Child, and Maternal Probiotic Supplements Market Report Scope

Infant, Child, and Maternal Probiotic Supplements Market Players Density: Understanding Its Impact on Business Dynamics

The Infant, Child, and Maternal Probiotic Supplements Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Infant, Child, and Maternal Probiotic Supplements Market are:

1. Bayer Corporation
2. Nestle S.A.
3. Mommy

Disclaimer: The companies listed above are not ranked in any particular order.

Report Spotlights

• Progressive industry trends in the infant, child, and maternal probiotic supplements market to help companies develop effective long-term strategies
• Business growth strategies adopted by the infant, child, and maternal probiotic supplements market players in developed and developing countries
• Quantitative analysis of the market from 2020 to 2028
• Estimation of global demand for workwear
• Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers in the Infant, Child, and Maternal Probiotic Supplements Market
• Recent developments to understand the competitive market scenario
• Market trends and outlook, as well as factors driving and restraining the growth of the Infant, Child, and Maternal Probiotic Supplements Market
• Assistance in the decision-making process by highlighting market strategies that underpin commercial interest
• Size of the infant, child, and maternal probiotic supplements market at various nodes
• A detailed overview and workwear industry dynamics
• Size of the infant, child, and maternal probiotic supplements market in various regions with promising growth opportunities