Frozen Food Market Analysis, Size & Forecast 2028

Frozen Food Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Frozen Desserts; Frozen Bakery; Frozen Meat, Poultry, and Seafood; Frozen Ready Meals; Frozen Snacks and Appetizers; Others) and By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)

Publication Month : Jun 2022

  • Report Code : TIPRE00004541
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 190
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[Research Report] The frozen food market is expected to grow from US$ 251,155.35 million in 2021 to US$ 373,767.59 million by 2028; it is expected to grow at a CAGR of 5.9% from 2022 to 2028.

Market Insights and Analyst View:

Frozen food includes ice cream, frozen yogurt, frozen meat, frozen seafood, frozen ready meals, snacks, appetizers, soups, fruits, and vegetables. These products are preserved by freezing them around -25 degree Celsius. Frozen food products do not contain artificial preservatives making them healthier than other processed food. Moreover, they can be easily stored in home freezers with temperature at 0-degree Fahrenheit. The rising demand for convenience food owing to the hectic lifestyle of people is driving the growth of frozen food market. Moreover, rapid urbanization, rising per capita income, and changing retail scenario are some of the key factors driving the frozen food market growth.

Growth Drivers and Challenges:

Flourishment of e-commerce has been driving the global frozen food market growth. In recent years, there has been a massive transformation in the organized retail sector. The emergence of e-commerce has resulted in considerable changes in the way people shop and spend their money. The increasing penetration of smartphones and the internet, easy access to emerging technologies, rising purchasing power, and convenience provided by online retail platforms of shopping from anywhere at any time are among the key factors bolstering e-commerce. These platforms are adopting a significant frozen food marketing strategy, which further boosted the sales of frozen food. According to the US Department of Commerce Retail Indicator Division, e-commerce sales, frozen food market in the US reached US$ 870 billion in 2021, up by 14.2% from 2020. Furthermore, online sales for groceries grew by 170% in 2021, accounting for 9.6% of total grocery sales in the US.

People are increasingly preferring online retail platforms for purchasing frozen foods. According to American Frozen Food Institute, online sales of frozen food products increased by 75% in 2020. The online sales of food and beverages rose significantly during the pandemic due to the shutdown of brick-and-mortar stores and the imposition of social restrictions by governments. As people’s movement was constrained by lockdowns and they were compelled to work from their homes, there was a substantial shift to online shopping. Moreover, heavy discounts, wide availability of different brands under one roof, and home delivery options have been other notable factors driving consumers’ focus toward online shopping. With the rising penetration of e-commerce across different geographies, the manufacturers of frozen foods such as Kellogg's Company, Conagra Brandsare also enlarging their online presence by selling their products through well-known e-commerce platforms such as, Lidl, and Walmart. This factor contributes to the growth of the frozen food market by eliminating the dependency on offline retail stores.

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Frozen Food Market: Strategic Insights

Market Size Value inUS$ 251,155.35 Million in 2021
Market Size Value byUS$ 373,767.59 Million by 2028
Growth rateCAGR of 5.9% from 2022 to 2028
Forecast Period2022-2028
Base Year2021
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Report Segmentation and Scope:

The “Global Frozen Food Market” is segmented based on type, distribution channel, and geography. Based on type, the frozen food market is segmented into frozen desserts; frozen meat, poultry, & seafood; frozen bakery; frozen snacks & appetizers; frozen ready meals; and others. Based on distribution channel, the frozen food market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The frozen food market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America).

Segmental Analysis:

Based on distribution channel, the frozen food market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the significant share in the frozen food market growth and is expected to register the significant growth over the forecast period. Supermarkets and hypermarkets stores offer attractive discounts, multiple payment options, and a pleasant customer experience. Supermarkets and hypermarkets focus on maximizing product sales to increase their profit. Frozen food distribution companies , and frozen foods manufacturers usually prefer to sell their products through supermarkets and hypermarkets owing to heavy customer footfall at such stores. Moreover, such stores have modern storage facilities which ensure ideal storage conditions for frozen foods.

Regional Analysis: 

Based on geography, the frozen food market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The global frozen food market was dominated by Europe in 2022, and it has accounted around US$ 85,000 million during the forecast period. The Europe frozen food market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The market growth is mainly attributed to the rising demand for convenience food, extensive retail infrastructure, and availability of a wide range of products of different brands across different distribution channels. Moreover, the presence of consumers with high per-capita income is also driving the demand for frozen food, such as frozen meals, and snacks. Consumers are seeking nutritional benefits from the products they consume. Therefore, the demand for clean, organic, gluten-free, and minimally processed frozen food has increased significantly, which is boosting the market growth in the region.

The frozen food market is projected to witness significant growth in the coming years due to the significant presence of prominent players, such as Nestle S.A. and Bounduelle Group, operating actively across Europe. Moreover, these companies offer a broad array of frozen foods, including frozen desserts, frozen bakeries, frozen ready meals, frozen meat, and frozen soups. This factor is expected to boost the frozen food market growth over the forecast period.

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the frozen food market are listed below:

  1. In June 2021, Conagra Brands Incorporated has added new products to its company portfolio, encompassing new meals from its brands, Banquet, Healthy Choice, Hungry Man and Marie Callender's. The Healthy Choice Max product delivers 33-34g of proteins, with delicious flavors, whereas Healthy Choice Zero is a keto-friendly meal with no added sugar and less than 10 g carbohydrates.
  2. In November 2021, General Mills partnered with Regrow Agriculture to monitor agriculture at scale.
  3. In January 2022, Pepperidge Farm expanded its product category for Goldfish brand, aiming to attract adults, by launching crackers in two varieties, Sharp Cheddar and Cheddar Jalapeno and other limited-edition Goldfish with Frank’s RedHot sauce and Jalapeño Popper Goldfish crackers. The cracker are termed megabites.
  4. In May 2021, Bonduelle Group launched three new products namely, lentils, chickpeas and bulgur, in frozen foods segment, under brand Bonduelle.

Covid-19 Impact:

People were mandated to stay at home due to lockdowns and travel restrictions. Moreover, due to work-from-home mandates, the at-home consumption trend in frozen food emerged significantly during the pandemic. As people stayed in their homes, the dietary habits of consumers changed with increased munching and cooking at home. This factor also created a massive demand for frozen food. The CEO of Kraft Heinz Co. made the official announcement in March 2020 that the business is making every effort to close the demand-supply imbalance as a result of the profound changes taking place in the food industry. The company acknowledged that frozen food, macaroni, cheese, and vinegar are some of its best-selling products and that demand for them has increased significantly due to the coronavirus outbreak. As people continued working from home due to the outbreak, they stocked up their pantries, positively impacting frozen food sales. Moreover, as schools and colleges remained closed, children had enough time for breakfast, positively impacting the sales of frozen breakfast products, including frozen breakfast cereals, pancakes, pizzas, and cakes. For instance, The Kellogg Company stated that the financial results in the second quarter of 2020 were better than expected due to the increased demand for its breakfast cereals and frozen waffles. Also, the frozen food manufacturers are focusing on enhancing their online presence by offering their products through e-commerce platforms such as, Walmart, and Lidl. This factor is expected to positively impact the growth of the frozen food market over the forecast period. Further, the value-added services are key differentiation strategy, that can frozen food distributors may adopt to increase the frozen food sales including, veg frozen food, frozen ready-to-eat, frozen entrée, frozen snack, etc.

Competitive Landscape and Key Companies:

Some of the prominent players operating in the global frozen food market include Conagra Brands, General Mills, Pepperidge Farm Incorporated, Bonduelle Group, McCain Foods Limited, Bellisio Foods, Inc., Tyson Foods, Inc., Kellogg's Company, Nestlé S.A., and The Kraft Heinz Company, among others. These players offer cutting-edge frozen food with innovative features to deliver superior experience to the consumers.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

Can you list some of the major players operating in the global frozen food market?

The major players operating in the global frozen food market are Conagra Brands, Inc.; General Mills; PEPPERIDGE FARM INCORPORATED; Bonduelle Group; McCain Foods Limited; Bellisio Foods, Inc.; Tyson Foods, Inc.; Kellogg’s Company; Nestle S.A.; and The Kraft Heinz Company.

What are the opportunities for frozen food in the global market?

Strategic development initiatives by manufacturers anticipate lucrative opportunities for the frozen food market. Manufacturers of frozen food are making significant investments in product innovation to expand their customer base and meet emerging consumer trends. They are launching gluten-free, plant-based, sugar-free, organic, and clean-labeled products, as well as products suitable for a keto diet, which meet the varied requirements of consumers. Moreover, people have started focusing on convenience food products while maintaining the nutritional balance in their diets, manufacturers are launching nutritionally enriched frozen products. Such product innovations help them extend their reach and gain a competitive edge in international markets. Strategies such as business expansion and production capacity scaleup are also being adopted by frozen food manufacturers to better serve their customers. These initiatives by manufacturers are creating lucrative growth opportunities in the frozen food market.

Based on the type, why is the frozen meat, poultry & seafood segment have the largest revenue share?

Based on type, frozen meat, poultry & seafood segment has largest revenue share. Frozen meat includes beef, goat, lamb, and pork. Poultry includes white meat derived from chicken & turkey. Seafood includes fish, crustaceans like crabs & lobsters, and molluscs like clams, oyesters, scallops, and musells. The rising consumption of meat products, especially, poultry meat is driving the segment growth. Frozen meat products are growing in popularity as they can be stored conveniently which reduce food wastage. The rising demand for frozen meat, poultry, and seafood products owing to their extended shelf life and requirement of minimum preparation time are driving the segment’s growth. Further, the meat is rich source of proteins, and it contains essential amino acids, and collagen. Hence, the benefits associated with the consumption of frozen meat, encouraging consumers to include frozen meat products in their diet. Moreover, the demand for frozen seafood products is also increasing due to rising awareness regarding the nutritional benefits associated with the consumption of seafood. Seafood is rich in omega 3 and omega 6 fatty acids, vitamins, minerals, and amino acids. Thus, the health benefits of seafood are driving their consumption across the globe, which is thereby driving the segment’s growth.

What is the largest region of the global frozen food market?

Europe accounted for the largest share of the global frozen food market. The growth of frozen food market in Europe is mainly attributed to the rising demand for convenience food, extensive retail infrastructure, and availability of a wide range of products of different brands across different distribution channels. Moreover, the presence of consumers with high per-capita income is also driving the demand for frozen food especially frozen meals, bakery products, and snacks. Consumers are seeking nutritional benefits from the products they consume. Therefore, the demand for clean, organic, gluten-free, and minimally processed frozen food has increased significantly which is driving the market growth in the region. bakers across the region are incorporating natural and certified organic ingredients in their products to fulfill changing consumer preferences. This factor is projected to offer new opportunities in the frozen food market in Europe during the forecast period.

What are the key drivers for the growth of the global frozen food market?

Growing consumption of convenience food is driving the frozen food market. Over the past few years, the lifestyles of people across the world have evolved dramatically. Due to hectic work schedules, people’s dependency on products saving time and effort has increased. The surge in the consumption of high-quality convenience food is one of the biggest trends in the food industry. Convenience food, such as frozen snacks, frozen meals, cold cuts, and ready-to-eat products, allows consumers to save time and efforts associated with ingredient shopping, meal preparation and cooking, consumption, and post-meal activities. The development and popularity of these food items are ascribed to many social changes; the most notable of these are the increasing number of smaller households and the rising millennial population across the world. Due to hectic work schedules, millennials prefer to be efficient with their time, rather than spending it on tedious tasks. Thus, they are more likely to spend their money on convenience food. These factors are significantly boosting the demand for convenience food among consumers, eventually boosting the growth of the frozen food market.

Based on the Distribution channel, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the distribution channel, supermarkets and hypermarkets segment is projected to grow at the fastest CAGR over the forecast period. Supermarkets and hypermarkets are large retail establishments that offer a wide range of products, such as groceries, foods & beverages, and other household goods. Products from various brands are available at reasonable prices in these stores, allowing consumers to shop & find the right product quickly. Supermarkets & hypermarkets provide an array of frozen food brands to cater the consumer’s demand. In such stores, products are arranged on the shelves properly so that customers can get access easily. Moreover, these stores offer attractive discounts, multiple payment options, and a pleasant customer experience. Supermarkets and hypermarkets focus on maximizing product sales to increase their profit. Manufacturers of frozen foods usually prefer to sell their products through supermarkets and hypermarkets owing to heavy customer footfall at such stores. Moreover, such stores have modern storage facilities which ensure ideal storage conditions for frozen foods.

The List of Companies - Frozen Food Market

  1. Conagra Brands, Inc.
  2. General Mills
  4. Bonduelle Group
  5. McCain Foods Limited
  6. Bellisio Foods, Inc.
  7. Tyson Foods, Inc.
  8. Kellogg’s Company
  9. Nestle S.A.
  10. The Kraft Heinz Company

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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