Marketing cloud platform enables the end user to manage and maintain marketing relationships with their customers. The platform integrates various solutions with an aim to enhance customer relationship management. The penetration of smartphones among all age groups in the developed regions as well as developing countries are fueling the demand for marketing cloud platform market as these platforms enables the end user companies to market their products and services easily through smartphones.MARKET DYNAMICS
The major factor fueling the marketing cloud platform market is the increasing usage of social media advertising. In the current scenario, social media has captured the entire internet and the usage of the same is constantly surging at a significant rate. Various industries across the globe are increasingly inclining towards advertising and marketing their products, solutions, and services through social media as this platform is the easiest to reach a large portion of the population at a minimum time. Additionally, the upward trend in the adoption of content marketing around the world is also facilitating the marketing cloud platform market players to easily capture the market in recent times. The marketing cloud platform market is poised to surge in the coming years as several artificial intelligence companies are innovating solutions of digital marketing, which is expected to help the digital marketers to increase their advertising capabilities.MARKET SCOPE
The "Global Marketing Cloud Platform Market Analysis to 2027" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The report aims to provide an overview of the marketing cloud platform market with detailed market segmentation by services, platform, deployment type, industry vertical, and geography. The global marketing cloud platform market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading marketing cloud platform market players and offers key trends and opportunities in the market. MARKET SEGMENTATION
The global marketing cloud platform market is segmented on the basis of services, platform, deployment type, and industry vertical. Based on services, the market is segmented into professional services and managed services. On the basis of the platform the market is segmented into customer relationship management, software-as-a-service, and business to business. The marketing cloud platform market is also categorized on basis of deployment type as private cloud and public cloud. The marketing cloud platform market on the basis of the end user is classified into BFSI, retail & e-commerce, IT & telecom, media & entertainment, and education among others.REGIONAL FRAMEWORK
The report on marketing cloud platform market provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global marketing cloud platform market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The marketing cloud platform market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting marketing cloud platform market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the marketing cloud platform market in these regions.MARKET PLAYERS
The reports cover key developments in the marketing cloud platform market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from marketing cloud platform market are anticipated to lucrative growth opportunities in the future with the rising demand for marketing cloud platform in the global market. Below mentioned is the list of few companies engaged in the marketing cloud platform market.
The report also includes the profiles of key marketing cloud platform companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years.
- Fico Issac Corporation
- IBM Corporation
- Oracle Corporation
- SAP SE
- SAS Institute Inc.
- Selligent Marketing Cloud
- The Nielson Company (US), LLC
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.