Marketing Cloud Platform Market Forecast to 2028 - Covid-19 Impact and Global Analysis - by Services ( Professional Services, Managed Services ); Platform ( Customer Relationship Management, Software-as-a-Service, Business to Business ); Deployment Mode ( Private Cloud, Public Cloud ); Industry Vertical ( BFSI, Retail and E-commerce, IT and Telecom, Media and Entertainment, Education, Others)
Report Code: TIPRE00003303
| No. of Pages: 150
| Category: Technology, Media and Telecommunications
| Status: Upcoming
Marketing cloud platform enables the end user to manage and maintain marketing relationships with their customers. The platform integrates various solutions with an aim to enhance customer relationship management. The penetration of smartphones among all age groups in the developed regions as well as developing countries are fueling the demand for marketing cloud platform market as these platforms enables the end user companies to market their products and services easily through smartphones.
The major factor fueling the marketing cloud platform market is the increasing usage of social media advertising. In the current scenario, social media has captured the entire internet and the usage of the same is constantly surging at a significant rate. Various industries across the globe are increasingly inclining towards advertising and marketing their products, solutions, and services through social media as this platform is the easiest to reach a large portion of the population at a minimum time. Additionally, the upward trend in the adoption of content marketing around the world is also facilitating the marketing cloud platform market players to easily capture the market in recent times. The marketing cloud platform market is poised to surge in the coming years as several artificial intelligence companies are innovating solutions of digital marketing, which is expected to help the digital marketers to increase their advertising capabilities.
The "Global Marketing Cloud Platform Market Analysis to 2028" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The report aims to provide an overview of the marketing cloud platform market with detailed market segmentation by services, platform, deployment type, industry vertical, and geography. The global marketing cloud platform market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading marketing cloud platform market players and offers key trends and opportunities in the market.
The global marketing cloud platform market is segmented on the basis of services, platform, deployment type, and industry vertical. Based on services, the market is segmented into professional services and managed services. On the basis of the platform the market is segmented into customer relationship management, software-as-a-service, and business to business. The marketing cloud platform market is also categorized on basis of deployment type as private cloud and public cloud. The marketing cloud platform market on the basis of the end user is classified into BFSI, retail & e-commerce, IT & telecom, media & entertainment, and education among others.
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The report on marketing cloud platform market provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global marketing cloud platform market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The marketing cloud platform market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting marketing cloud platform market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the marketing cloud platform market in these regions.
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The reports cover key developments in the marketing cloud platform market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from marketing cloud platform market are anticipated to lucrative growth opportunities in the future with the rising demand for marketing cloud platform in the global market. Below mentioned is the list of few companies engaged in the marketing cloud platform market.
The report also includes the profiles of key marketing cloud platform companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years.
Fico Issac Corporation
SAS Institute Inc.
Selligent Marketing Cloud
The Nielson Company (US), LLC
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
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TABLE OF CONTENTS
1. INTRODUCTION 1.1. SCOPE OF THE STUDY 1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE 1.3. MARKET SEGMENTATION 1.3.1 Marketing Cloud Platform - By Services 1.3.2 Marketing Cloud Platform - By Platform 1.3.3 Marketing Cloud Platform - By Deployment Mode 1.3.4 Marketing Cloud Platform - By Industry Vertical 1.3.5 Marketing Cloud Platform - By Region 126.96.36.199 By Country 2. KEY TAKEWAYS 3. RESEARCH METHODOLOGY 4. MARKETING CLOUD PLATFORM LANDSCAPE 4.1. OVERVIEW 4.2. PEST ANALYSIS 4.3.1 North America - Pest Analysis 4.3.2 Europe - Pest Analysis 4.3.3 Asia-Pacific - Pest Analysis 4.3.4 Middle East and Africa - Pest Analysis 4.3.5 South and Central America - Pest Analysis 4.3. ECOSYSTEM ANALYSIS 5. MARKETING CLOUD PLATFORM - KEY MARKET DYNAMICS 5.1. KEY MARKET DRIVERS 5.2. KEY MARKET RESTRAINTS 5.3. KEY MARKET OPPORTUNITIES 5.4. FUTURE TRENDS 5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC 6. MARKETING CLOUD PLATFORM - GLOBAL MARKET ANALYSIS 6.1. MARKETING CLOUD PLATFORM - GLOBAL MARKET OVERVIEW 6.2. MARKETING CLOUD PLATFORM - GLOBAL MARKET AND FORECAST TO 2028 6.3. MARKET POSITIONING/MARKET SHARE 7. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2028 - SERVICES 7.1. OVERVIEW 7.2. SERVICES MARKET FORECASTS AND ANALYSIS 7.3. PROFESSIONAL SERVICES 7.3.1. Overview 7.3.2. Professional Services Market Forecast and Analysis 7.4. MANAGED SERVICES 7.4.1. Overview 7.4.2. Managed Services Market Forecast and Analysis 8. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2028 - PLATFORM 8.1. OVERVIEW 8.2. PLATFORM MARKET FORECASTS AND ANALYSIS 8.3. CUSTOMER RELATIONSHIP MANAGEMENT 8.3.1. Overview 8.3.2. Customer Relationship Management Market Forecast and Analysis 8.4. SOFTWARE-AS-A-SERVICE 8.4.1. Overview 8.4.2. Software-as-a-Service Market Forecast and Analysis 8.5. BUSINESS TO BUSINESS 8.5.1. Overview 8.5.2. Business to Business Market Forecast and Analysis 9. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT MODE 9.1. OVERVIEW 9.2. DEPLOYMENT MODE MARKET FORECASTS AND ANALYSIS 9.3. PRIVATE CLOUD 9.3.1. Overview 9.3.2. Private Cloud Market Forecast and Analysis 9.4. PUBLIC CLOUD 9.4.1. Overview 9.4.2. Public Cloud Market Forecast and Analysis
10. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL 10.1. OVERVIEW 10.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS 10.3. BFSI 10.3.1. Overview 10.3.2. BFSI Market Forecast and Analysis 10.4. RETAIL AND E-COMMERCE 10.4.1. Overview 10.4.2. Retail and E-commerce Market Forecast and Analysis 10.5. IT AND TELECOM 10.5.1. Overview 10.5.2. IT and Telecom Market Forecast and Analysis 10.6. MEDIA AND ENTERTAINMENT 10.6.1. Overview 10.6.2. Media and Entertainment Market Forecast and Analysis 10.7. EDUCATION 10.7.1. Overview 10.7.2. Education Market Forecast and Analysis 10.8. OTHERS 10.8.1. Overview 10.8.2. Others Market Forecast and Analysis 11. MARKETING CLOUD PLATFORM REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS 11.1. NORTH AMERICA 11.1.1 North America Marketing Cloud Platform Overview 11.1.2 North America Marketing Cloud Platform Forecasts and Analysis 11.1.3 North America Market Forecasts and Analysis - By Services 11.1.4 North America Market Forecasts and Analysis - By Platform 11.1.5 North America Market Forecasts and Analysis - By Deployment Mode 11.1.6 North America Market Forecasts and Analysis - By Industry Vertical 11.1.7 North America Market Forecasts and Analysis - By Countries 188.8.131.52 United States Market 184.108.40.206.1 United States Market by Services 220.127.116.11.2 United States Market by Platform 18.104.22.168.3 United States Market by Deployment Mode 22.214.171.124.4 United States Market by Industry Vertical 126.96.36.199 Canada Market 188.8.131.52.1 Canada Market by Services 184.108.40.206.2 Canada Market by Platform 220.127.116.11.3 Canada Market by Deployment Mode 18.104.22.168.4 Canada Market by Industry Vertical 22.214.171.124 Mexico Market 126.96.36.199.1 Mexico Market by Services 188.8.131.52.2 Mexico Market by Platform 184.108.40.206.3 Mexico Market by Deployment Mode 220.127.116.11.4 Mexico Market by Industry Vertical 11.2. EUROPE 11.2.1 Europe Marketing Cloud Platform Overview 11.2.2 Europe Marketing Cloud Platform Forecasts and Analysis 11.2.3 Europe Market Forecasts and Analysis - By Services 11.2.4 Europe Market Forecasts and Analysis - By Platform 11.2.5 Europe Market Forecasts and Analysis - By Deployment Mode 11.2.6 Europe Market Forecasts and Analysis - By Industry Vertical 11.2.7 Europe Market Forecasts and Analysis - By Countries 18.104.22.168 Germany Market 22.214.171.124.1 Germany Market by Services 126.96.36.199.2 Germany Market by Platform 188.8.131.52.3 Germany Market by Deployment Mode 184.108.40.206.4 Germany Market by Industry Vertical 220.127.116.11 France Market 18.104.22.168.1 France Market by Services 22.214.171.124.2 France Market by Platform 126.96.36.199.3 France Market by Deployment Mode 188.8.131.52.4 France Market by Industry Vertical
184.108.40.206 Italy Market 220.127.116.11.1 Italy Market by Services 18.104.22.168.2 Italy Market by Platform 22.214.171.124.3 Italy Market by Deployment Mode 126.96.36.199.4 Italy Market by Industry Vertical 188.8.131.52 United Kingdom Market 184.108.40.206.1 United Kingdom Market by Services 220.127.116.11.2 United Kingdom Market by Platform 18.104.22.168.3 United Kingdom Market by Deployment Mode 22.214.171.124.4 United Kingdom Market by Industry Vertical 126.96.36.199 Russia Market 188.8.131.52.1 Russia Market by Services 184.108.40.206.2 Russia Market by Platform 220.127.116.11.3 Russia Market by Deployment Mode 18.104.22.168.4 Russia Market by Industry Vertical 22.214.171.124 Rest of Europe Market 126.96.36.199.1 Rest of Europe Market by Services 188.8.131.52.2 Rest of Europe Market by Platform 184.108.40.206.3 Rest of Europe Market by Deployment Mode 220.127.116.11.4 Rest of Europe Market by Industry Vertical 11.3. ASIA-PACIFIC 11.3.1 Asia-Pacific Marketing Cloud Platform Overview 11.3.2 Asia-Pacific Marketing Cloud Platform Forecasts and Analysis 11.3.3 Asia-Pacific Market Forecasts and Analysis - By Services 11.3.4 Asia-Pacific Market Forecasts and Analysis - By Platform 11.3.5 Asia-Pacific Market Forecasts and Analysis - By Deployment Mode 11.3.6 Asia-Pacific Market Forecasts and Analysis - By Industry Vertical 11.3.7 Asia-Pacific Market Forecasts and Analysis - By Countries 18.104.22.168 Australia Market 22.214.171.124.1 Australia Market by Services 126.96.36.199.2 Australia Market by Platform 188.8.131.52.3 Australia Market by Deployment Mode 184.108.40.206.4 Australia Market by Industry Vertical 220.127.116.11 China Market 18.104.22.168.1 China Market by Services 22.214.171.124.2 China Market by Platform 126.96.36.199.3 China Market by Deployment Mode 188.8.131.52.4 China Market by Industry Vertical 184.108.40.206 India Market 220.127.116.11.1 India Market by Services 18.104.22.168.2 India Market by Platform 22.214.171.124.3 India Market by Deployment Mode 126.96.36.199.4 India Market by Industry Vertical 188.8.131.52 Japan Market 184.108.40.206.1 Japan Market by Services 220.127.116.11.2 Japan Market by Platform 18.104.22.168.3 Japan Market by Deployment Mode 22.214.171.124.4 Japan Market by Industry Vertical 126.96.36.199 South Korea Market 188.8.131.52.1 South Korea Market by Services 184.108.40.206.2 South Korea Market by Platform 220.127.116.11.3 South Korea Market by Deployment Mode 18.104.22.168.4 South Korea Market by Industry Vertical 22.214.171.124 Rest of Asia-Pacific Market 126.96.36.199.1 Rest of Asia-Pacific Market by Services 188.8.131.52.2 Rest of Asia-Pacific Market by Platform 184.108.40.206.3 Rest of Asia-Pacific Market by Deployment Mode 220.127.116.11.4 Rest of Asia-Pacific Market by Industry Vertical 11.4. MIDDLE EAST AND AFRICA 11.4.1 Middle East and Africa Marketing Cloud Platform Overview 11.4.2 Middle East and Africa Marketing Cloud Platform Forecasts and Analysis 11.4.3 Middle East and Africa Market Forecasts and Analysis - By Services 11.4.4 Middle East and Africa Market Forecasts and Analysis - By Platform 11.4.5 Middle East and Africa Market Forecasts and Analysis - By Deployment Mode 11.4.6 Middle East and Africa Market Forecasts and Analysis - By Industry Vertical 11.4.7 Middle East and Africa Market Forecasts and Analysis - By Countries 18.104.22.168 Rest of Middle East and Africa Market 22.214.171.124.1 Rest of Middle East and Africa Market by Services 126.96.36.199.2 Rest of Middle East and Africa Market by Platform 188.8.131.52.3 Rest of Middle East and Africa Market by Deployment Mode 184.108.40.206.4 Rest of Middle East and Africa Market by Industry Vertical 220.127.116.11 South Africa Market 18.104.22.168.1 South Africa Market by Services 22.214.171.124.2 South Africa Market by Platform 126.96.36.199.3 South Africa Market by Deployment Mode 188.8.131.52.4 South Africa Market by Industry Vertical 184.108.40.206 Saudi Arabia Market 220.127.116.11.1 Saudi Arabia Market by Services 18.104.22.168.2 Saudi Arabia Market by Platform 22.214.171.124.3 Saudi Arabia Market by Deployment Mode 126.96.36.199.4 Saudi Arabia Market by Industry Vertical 188.8.131.52 U.A.E Market 184.108.40.206.1 U.A.E Market by Services 220.127.116.11.2 U.A.E Market by Platform 18.104.22.168.3 U.A.E Market by Deployment Mode 22.214.171.124.4 U.A.E Market by Industry Vertical 11.5. SOUTH AND CENTRAL AMERICA 11.5.1 South and Central America Marketing Cloud Platform Overview 11.5.2 South and Central America Marketing Cloud Platform Forecasts and Analysis 11.5.3 South and Central America Market Forecasts and Analysis - By Services 11.5.4 South and Central America Market Forecasts and Analysis - By Platform 11.5.5 South and Central America Market Forecasts and Analysis - By Deployment Mode 11.5.6 South and Central America Market Forecasts and Analysis - By Industry Vertical 11.5.7 South and Central America Market Forecasts and Analysis - By Countries 126.96.36.199 Rest of South and Central America Market 188.8.131.52.1 Rest of South and Central America Market by Services 184.108.40.206.2 Rest of South and Central America Market by Platform 220.127.116.11.3 Rest of South and Central America Market by Deployment Mode 18.104.22.168.4 Rest of South and Central America Market by Industry Vertical 22.214.171.124 Brazil Market 126.96.36.199.1 Brazil Market by Services 188.8.131.52.2 Brazil Market by Platform 184.108.40.206.3 Brazil Market by Deployment Mode 220.127.116.11.4 Brazil Market by Industry Vertical 18.104.22.168 Argentina Market 22.214.171.124.1 Argentina Market by Services 126.96.36.199.2 Argentina Market by Platform 188.8.131.52.3 Argentina Market by Deployment Mode 184.108.40.206.4 Argentina Market by Industry Vertical 12. INDUSTRY LANDSCAPE 12.1. MERGERS AND ACQUISITIONS 12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES 12.3. NEW PRODUCT LAUNCHES 12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS 13. MARKETING CLOUD PLATFORM, KEY COMPANY PROFILES 13.1. ADOBE 13.1.1. Key Facts 13.1.2. Business Description 13.1.3. Products and Services 13.1.4. Financial Overview 13.1.5. SWOT Analysis 13.1.6. Key Developments 13.2. FICO ISSAC CORPORATION 13.2.1. Key Facts 13.2.2. Business Description 13.2.3. Products and Services 13.2.4. Financial Overview 13.2.5. SWOT Analysis 13.2.6. Key Developments 13.3. IBM CORPORATION 13.3.1. Key Facts 13.3.2. Business Description 13.3.3. Products and Services 13.3.4. Financial Overview 13.3.5. SWOT Analysis 13.3.6. Key Developments 13.4. INFUSIONSOFT 13.4.1. Key Facts 13.4.2. Business Description 13.4.3. Products and Services 13.4.4. Financial Overview 13.4.5. SWOT Analysis 13.4.6. Key Developments 13.5. ORACEL CORPORATION 13.5.1. Key Facts 13.5.2. Business Description 13.5.3. Products and Services 13.5.4. Financial Overview 13.5.5. SWOT Analysis 13.5.6. Key Developments 13.6. SALESFORCE 13.6.1. Key Facts 13.6.2. Business Description 13.6.3. Products and Services 13.6.4. Financial Overview 13.6.5. SWOT Analysis 13.6.6. Key Developments 13.7. SAP SE 13.7.1. Key Facts 13.7.2. Business Description 13.7.3. Products and Services 13.7.4. Financial Overview 13.7.5. SWOT Analysis 13.7.6. Key Developments 13.8. SAS INSTITUTE INC. 13.8.1. Key Facts 13.8.2. Business Description 13.8.3. Products and Services 13.8.4. Financial Overview 13.8.5. SWOT Analysis 13.8.6. Key Developments 13.9. SELLIGENT MARKETING CLOUD 13.9.1. Key Facts 13.9.2. Business Description 13.9.3. Products and Services 13.9.4. Financial Overview 13.9.5. SWOT Analysis 13.9.6. Key Developments 13.10. THE NIELSON COMPANY (US), LLC 13.10.1. Key Facts 13.10.2. Business Description 13.10.3. Products and Services 13.10.4. Financial Overview 13.10.5. SWOT Analysis 13.10.6. Key Developments 14. APPENDIX 14.1. ABOUT THE INSIGHT PARTNERS 14.2. GLOSSARY OF TERMS
The List of Companies
1. Adobe 2. Fico Issac Corporation 3. IBM Corporation 4. Infusionsoft 5. Oracle Corporation 6. Salesforce 7. SAP SE 8. SAS Institute Inc. 9. Selligent Marketing Cloud 10. The Nielson Company (US), LLC