Marketing Cloud Platform Market to 2027 - Global Analysis and Forecasts by Services ( Professional Services, Managed Services ); Platform ( Customer Relationship Management, Software-as-a-Service, Business to Business ); Deployment Mode ( Private Cloud, Public Cloud ); Industry Vertical ( BFSI, Retail and E-commerce, IT and Telecom, Media and Entertainment, Education, Others)
Report Code: TIPRE00003303 No. of Pages: 150 Category: Technology, Media and Telecommunications Status: Upcoming
MARKET INTRODUCTION
Marketing cloud platform enables the end user to manage and maintain marketing relationships with their customers. The platform integrates various solutions with an aim to enhance customer relationship management. The penetration of smartphones among all age groups in the developed regions as well as developing countries are fueling the demand for marketing cloud platform market as these platforms enables the end user companies to market their products and services easily through smartphones.
MARKET DYNAMICS
The major factor fueling the marketing cloud platform market is the increasing usage of social media advertising. In the current scenario, social media has captured the entire internet and the usage of the same is constantly surging at a significant rate. Various industries across the globe are increasingly inclining towards advertising and marketing their products, solutions, and services through social media as this platform is the easiest to reach a large portion of the population at a minimum time. Additionally, the upward trend in the adoption of content marketing around the world is also facilitating the marketing cloud platform market players to easily capture the market in recent times. The marketing cloud platform market is poised to surge in the coming years as several artificial intelligence companies are innovating solutions of digital marketing, which is expected to help the digital marketers to increase their advertising capabilities.
MARKET SCOPE
The "Global Marketing Cloud Platform Market Analysis to 2027" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The report aims to provide an overview of the marketing cloud platform market with detailed market segmentation by services, platform, deployment type, industry vertical, and geography. The global marketing cloud platform market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading marketing cloud platform market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global marketing cloud platform market is segmented on the basis of services, platform, deployment type, and industry vertical. Based on services, the market is segmented into professional services and managed services. On the basis of the platform the market is segmented into customer relationship management, software-as-a-service, and business to business. The marketing cloud platform market is also categorized on basis of deployment type as private cloud and public cloud. The marketing cloud platform market on the basis of the end user is classified into BFSI, retail & e-commerce, IT & telecom, media & entertainment, and education among others.
REGIONAL FRAMEWORK
The report on marketing cloud platform market provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global marketing cloud platform market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The marketing cloud platform market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting marketing cloud platform market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the marketing cloud platform market in these regions.
MARKET PLAYERS
The reports cover key developments in the marketing cloud platform market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from marketing cloud platform market are anticipated to lucrative growth opportunities in the future with the rising demand for marketing cloud platform in the global market. Below mentioned is the list of few companies engaged in the marketing cloud platform market.
The report also includes the profiles of key marketing cloud platform companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years.
Marketing cloud platform enables the end user to manage and maintain marketing relationships with their customers. The platform integrates various solutions with an aim to enhance customer relationship management. The penetration of smartphones among all age groups in the developed regions as well as developing countries are fueling the demand for marketing cloud platform market as these platforms enables the end user companies to market their products and services easily through smartphones.
MARKET DYNAMICS
The major factor fueling the marketing cloud platform market is the increasing usage of social media advertising. In the current scenario, social media has captured the entire internet and the usage of the same is constantly surging at a significant rate. Various industries across the globe are increasingly inclining towards advertising and marketing their products, solutions, and services through social media as this platform is the easiest to reach a large portion of the population at a minimum time. Additionally, the upward trend in the adoption of content marketing around the world is also facilitating the marketing cloud platform market players to easily capture the market in recent times. The marketing cloud platform market is poised to surge in the coming years as several artificial intelligence companies are innovating solutions of digital marketing, which is expected to help the digital marketers to increase their advertising capabilities.
MARKET SCOPE
The "Global Marketing Cloud Platform Market Analysis to 2027" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The report aims to provide an overview of the marketing cloud platform market with detailed market segmentation by services, platform, deployment type, industry vertical, and geography. The global marketing cloud platform market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading marketing cloud platform market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global marketing cloud platform market is segmented on the basis of services, platform, deployment type, and industry vertical. Based on services, the market is segmented into professional services and managed services. On the basis of the platform the market is segmented into customer relationship management, software-as-a-service, and business to business. The marketing cloud platform market is also categorized on basis of deployment type as private cloud and public cloud. The marketing cloud platform market on the basis of the end user is classified into BFSI, retail & e-commerce, IT & telecom, media & entertainment, and education among others.
The report on marketing cloud platform market provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global marketing cloud platform market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The marketing cloud platform market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting marketing cloud platform market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the marketing cloud platform market in these regions.
The reports cover key developments in the marketing cloud platform market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from marketing cloud platform market are anticipated to lucrative growth opportunities in the future with the rising demand for marketing cloud platform in the global market. Below mentioned is the list of few companies engaged in the marketing cloud platform market.
The report also includes the profiles of key marketing cloud platform companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years.
- Adobe
- Fico Issac Corporation
- IBM Corporation
- Infusionsoft
- Oracle Corporation
- Salesforce
- SAP SE
- SAS Institute Inc.
- Selligent Marketing Cloud
- The Nielson Company (US), LLC
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Marketing Cloud Platform - By Services
1.3.2 Marketing Cloud Platform - By Platform
1.3.3 Marketing Cloud Platform - By Deployment Mode
1.3.4 Marketing Cloud Platform - By Industry Vertical
1.3.5 Marketing Cloud Platform - By Region
1.3.5.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. MARKETING CLOUD PLATFORM LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.3.1 North America - Pest Analysis
4.3.2 Europe - Pest Analysis
4.3.3 Asia-Pacific - Pest Analysis
4.3.4 Middle East and Africa - Pest Analysis
4.3.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
5. MARKETING CLOUD PLATFORM - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. MARKETING CLOUD PLATFORM - GLOBAL MARKET ANALYSIS
6.1. MARKETING CLOUD PLATFORM - GLOBAL MARKET OVERVIEW
6.2. MARKETING CLOUD PLATFORM - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE
7. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2027 - SERVICES
7.1. OVERVIEW
7.2. SERVICES MARKET FORECASTS AND ANALYSIS
7.3. PROFESSIONAL SERVICES
7.3.1. Overview
7.3.2. Professional Services Market Forecast and Analysis
7.4. MANAGED SERVICES
7.4.1. Overview
7.4.2. Managed Services Market Forecast and Analysis
8. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2027 - PLATFORM
8.1. OVERVIEW
8.2. PLATFORM MARKET FORECASTS AND ANALYSIS
8.3. CUSTOMER RELATIONSHIP MANAGEMENT
8.3.1. Overview
8.3.2. Customer Relationship Management Market Forecast and Analysis
8.4. SOFTWARE-AS-A-SERVICE
8.4.1. Overview
8.4.2. Software-as-a-Service Market Forecast and Analysis
8.5. BUSINESS TO BUSINESS
8.5.1. Overview
8.5.2. Business to Business Market Forecast and Analysis
9. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2027 - DEPLOYMENT MODE
9.1. OVERVIEW
9.2. DEPLOYMENT MODE MARKET FORECASTS AND ANALYSIS
9.3. PRIVATE CLOUD
9.3.1. Overview
9.3.2. Private Cloud Market Forecast and Analysis
9.4. PUBLIC CLOUD
9.4.1. Overview
9.4.2. Public Cloud Market Forecast and Analysis
10. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2027 - INDUSTRY VERTICAL
10.1. OVERVIEW
10.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
10.3. BFSI
10.3.1. Overview
10.3.2. BFSI Market Forecast and Analysis
10.4. RETAIL AND E-COMMERCE
10.4.1. Overview
10.4.2. Retail and E-commerce Market Forecast and Analysis
10.5. IT AND TELECOM
10.5.1. Overview
10.5.2. IT and Telecom Market Forecast and Analysis
10.6. MEDIA AND ENTERTAINMENT
10.6.1. Overview
10.6.2. Media and Entertainment Market Forecast and Analysis
10.7. EDUCATION
10.7.1. Overview
10.7.2. Education Market Forecast and Analysis
10.8. OTHERS
10.8.1. Overview
10.8.2. Others Market Forecast and Analysis
11. MARKETING CLOUD PLATFORM REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Marketing Cloud Platform Overview
11.1.2 North America Marketing Cloud Platform Forecasts and Analysis
11.1.3 North America Market Forecasts and Analysis - By Services
11.1.4 North America Market Forecasts and Analysis - By Platform
11.1.5 North America Market Forecasts and Analysis - By Deployment Mode
11.1.6 North America Market Forecasts and Analysis - By Industry Vertical
11.1.7 North America Market Forecasts and Analysis - By Countries
11.1.7.1 United States Market
11.1.7.1.1 United States Market by Services
11.1.7.1.2 United States Market by Platform
11.1.7.1.3 United States Market by Deployment Mode
11.1.7.1.4 United States Market by Industry Vertical
11.1.7.2 Canada Market
11.1.7.2.1 Canada Market by Services
11.1.7.2.2 Canada Market by Platform
11.1.7.2.3 Canada Market by Deployment Mode
11.1.7.2.4 Canada Market by Industry Vertical
11.1.7.3 Mexico Market
11.1.7.3.1 Mexico Market by Services
11.1.7.3.2 Mexico Market by Platform
11.1.7.3.3 Mexico Market by Deployment Mode
11.1.7.3.4 Mexico Market by Industry Vertical
11.2. EUROPE
11.2.1 Europe Marketing Cloud Platform Overview
11.2.2 Europe Marketing Cloud Platform Forecasts and Analysis
11.2.3 Europe Market Forecasts and Analysis - By Services
11.2.4 Europe Market Forecasts and Analysis - By Platform
11.2.5 Europe Market Forecasts and Analysis - By Deployment Mode
11.2.6 Europe Market Forecasts and Analysis - By Industry Vertical
11.2.7 Europe Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Market
11.2.7.1.1 Germany Market by Services
11.2.7.1.2 Germany Market by Platform
11.2.7.1.3 Germany Market by Deployment Mode
11.2.7.1.4 Germany Market by Industry Vertical
11.2.7.2 France Market
11.2.7.2.1 France Market by Services
11.2.7.2.2 France Market by Platform
11.2.7.2.3 France Market by Deployment Mode
11.2.7.2.4 France Market by Industry Vertical
11.2.7.3 Italy Market
11.2.7.3.1 Italy Market by Services
11.2.7.3.2 Italy Market by Platform
11.2.7.3.3 Italy Market by Deployment Mode
11.2.7.3.4 Italy Market by Industry Vertical
11.2.7.4 United Kingdom Market
11.2.7.4.1 United Kingdom Market by Services
11.2.7.4.2 United Kingdom Market by Platform
11.2.7.4.3 United Kingdom Market by Deployment Mode
11.2.7.4.4 United Kingdom Market by Industry Vertical
11.2.7.5 Russia Market
11.2.7.5.1 Russia Market by Services
11.2.7.5.2 Russia Market by Platform
11.2.7.5.3 Russia Market by Deployment Mode
11.2.7.5.4 Russia Market by Industry Vertical
11.2.7.6 Rest of Europe Market
11.2.7.6.1 Rest of Europe Market by Services
11.2.7.6.2 Rest of Europe Market by Platform
11.2.7.6.3 Rest of Europe Market by Deployment Mode
11.2.7.6.4 Rest of Europe Market by Industry Vertical
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Marketing Cloud Platform Overview
11.3.2 Asia-Pacific Marketing Cloud Platform Forecasts and Analysis
11.3.3 Asia-Pacific Market Forecasts and Analysis - By Services
11.3.4 Asia-Pacific Market Forecasts and Analysis - By Platform
11.3.5 Asia-Pacific Market Forecasts and Analysis - By Deployment Mode
11.3.6 Asia-Pacific Market Forecasts and Analysis - By Industry Vertical
11.3.7 Asia-Pacific Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Market
11.3.7.1.1 Australia Market by Services
11.3.7.1.2 Australia Market by Platform
11.3.7.1.3 Australia Market by Deployment Mode
11.3.7.1.4 Australia Market by Industry Vertical
11.3.7.2 China Market
11.3.7.2.1 China Market by Services
11.3.7.2.2 China Market by Platform
11.3.7.2.3 China Market by Deployment Mode
11.3.7.2.4 China Market by Industry Vertical
11.3.7.3 India Market
11.3.7.3.1 India Market by Services
11.3.7.3.2 India Market by Platform
11.3.7.3.3 India Market by Deployment Mode
11.3.7.3.4 India Market by Industry Vertical
11.3.7.4 Japan Market
11.3.7.4.1 Japan Market by Services
11.3.7.4.2 Japan Market by Platform
11.3.7.4.3 Japan Market by Deployment Mode
11.3.7.4.4 Japan Market by Industry Vertical
11.3.7.5 South Korea Market
11.3.7.5.1 South Korea Market by Services
11.3.7.5.2 South Korea Market by Platform
11.3.7.5.3 South Korea Market by Deployment Mode
11.3.7.5.4 South Korea Market by Industry Vertical
11.3.7.6 Rest of Asia-Pacific Market
11.3.7.6.1 Rest of Asia-Pacific Market by Services
11.3.7.6.2 Rest of Asia-Pacific Market by Platform
11.3.7.6.3 Rest of Asia-Pacific Market by Deployment Mode
11.3.7.6.4 Rest of Asia-Pacific Market by Industry Vertical
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Marketing Cloud Platform Overview
11.4.2 Middle East and Africa Marketing Cloud Platform Forecasts and Analysis
11.4.3 Middle East and Africa Market Forecasts and Analysis - By Services
11.4.4 Middle East and Africa Market Forecasts and Analysis - By Platform
11.4.5 Middle East and Africa Market Forecasts and Analysis - By Deployment Mode
11.4.6 Middle East and Africa Market Forecasts and Analysis - By Industry Vertical
11.4.7 Middle East and Africa Market Forecasts and Analysis - By Countries
11.4.7.1 Rest of Middle East and Africa Market
11.4.7.1.1 Rest of Middle East and Africa Market by Services
11.4.7.1.2 Rest of Middle East and Africa Market by Platform
11.4.7.1.3 Rest of Middle East and Africa Market by Deployment Mode
11.4.7.1.4 Rest of Middle East and Africa Market by Industry Vertical
11.4.7.2 South Africa Market
11.4.7.2.1 South Africa Market by Services
11.4.7.2.2 South Africa Market by Platform
11.4.7.2.3 South Africa Market by Deployment Mode
11.4.7.2.4 South Africa Market by Industry Vertical
11.4.7.3 Saudi Arabia Market
11.4.7.3.1 Saudi Arabia Market by Services
11.4.7.3.2 Saudi Arabia Market by Platform
11.4.7.3.3 Saudi Arabia Market by Deployment Mode
11.4.7.3.4 Saudi Arabia Market by Industry Vertical
11.4.7.4 U.A.E Market
11.4.7.4.1 U.A.E Market by Services
11.4.7.4.2 U.A.E Market by Platform
11.4.7.4.3 U.A.E Market by Deployment Mode
11.4.7.4.4 U.A.E Market by Industry Vertical
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Marketing Cloud Platform Overview
11.5.2 South and Central America Marketing Cloud Platform Forecasts and Analysis
11.5.3 South and Central America Market Forecasts and Analysis - By Services
11.5.4 South and Central America Market Forecasts and Analysis - By Platform
11.5.5 South and Central America Market Forecasts and Analysis - By Deployment Mode
11.5.6 South and Central America Market Forecasts and Analysis - By Industry Vertical
11.5.7 South and Central America Market Forecasts and Analysis - By Countries
11.5.7.1 Rest of South and Central America Market
11.5.7.1.1 Rest of South and Central America Market by Services
11.5.7.1.2 Rest of South and Central America Market by Platform
11.5.7.1.3 Rest of South and Central America Market by Deployment Mode
11.5.7.1.4 Rest of South and Central America Market by Industry Vertical
11.5.7.2 Brazil Market
11.5.7.2.1 Brazil Market by Services
11.5.7.2.2 Brazil Market by Platform
11.5.7.2.3 Brazil Market by Deployment Mode
11.5.7.2.4 Brazil Market by Industry Vertical
11.5.7.3 Argentina Market
11.5.7.3.1 Argentina Market by Services
11.5.7.3.2 Argentina Market by Platform
11.5.7.3.3 Argentina Market by Deployment Mode
11.5.7.3.4 Argentina Market by Industry Vertical
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. MARKETING CLOUD PLATFORM, KEY COMPANY PROFILES
13.1. ADOBE
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. FICO ISSAC CORPORATION
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. IBM CORPORATION
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. INFUSIONSOFT
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. ORACEL CORPORATION
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. SALESFORCE
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. SAP SE
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. SAS INSTITUTE INC.
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. SELLIGENT MARKETING CLOUD
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. THE NIELSON COMPANY (US), LLC
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Marketing Cloud Platform - By Services
1.3.2 Marketing Cloud Platform - By Platform
1.3.3 Marketing Cloud Platform - By Deployment Mode
1.3.4 Marketing Cloud Platform - By Industry Vertical
1.3.5 Marketing Cloud Platform - By Region
1.3.5.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. MARKETING CLOUD PLATFORM LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.3.1 North America - Pest Analysis
4.3.2 Europe - Pest Analysis
4.3.3 Asia-Pacific - Pest Analysis
4.3.4 Middle East and Africa - Pest Analysis
4.3.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
5. MARKETING CLOUD PLATFORM - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. MARKETING CLOUD PLATFORM - GLOBAL MARKET ANALYSIS
6.1. MARKETING CLOUD PLATFORM - GLOBAL MARKET OVERVIEW
6.2. MARKETING CLOUD PLATFORM - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE
7. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2027 - SERVICES
7.1. OVERVIEW
7.2. SERVICES MARKET FORECASTS AND ANALYSIS
7.3. PROFESSIONAL SERVICES
7.3.1. Overview
7.3.2. Professional Services Market Forecast and Analysis
7.4. MANAGED SERVICES
7.4.1. Overview
7.4.2. Managed Services Market Forecast and Analysis
8. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2027 - PLATFORM
8.1. OVERVIEW
8.2. PLATFORM MARKET FORECASTS AND ANALYSIS
8.3. CUSTOMER RELATIONSHIP MANAGEMENT
8.3.1. Overview
8.3.2. Customer Relationship Management Market Forecast and Analysis
8.4. SOFTWARE-AS-A-SERVICE
8.4.1. Overview
8.4.2. Software-as-a-Service Market Forecast and Analysis
8.5. BUSINESS TO BUSINESS
8.5.1. Overview
8.5.2. Business to Business Market Forecast and Analysis
9. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2027 - DEPLOYMENT MODE
9.1. OVERVIEW
9.2. DEPLOYMENT MODE MARKET FORECASTS AND ANALYSIS
9.3. PRIVATE CLOUD
9.3.1. Overview
9.3.2. Private Cloud Market Forecast and Analysis
9.4. PUBLIC CLOUD
9.4.1. Overview
9.4.2. Public Cloud Market Forecast and Analysis
10. MARKETING CLOUD PLATFORM - REVENUE AND FORECASTS TO 2027 - INDUSTRY VERTICAL
10.1. OVERVIEW
10.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
10.3. BFSI
10.3.1. Overview
10.3.2. BFSI Market Forecast and Analysis
10.4. RETAIL AND E-COMMERCE
10.4.1. Overview
10.4.2. Retail and E-commerce Market Forecast and Analysis
10.5. IT AND TELECOM
10.5.1. Overview
10.5.2. IT and Telecom Market Forecast and Analysis
10.6. MEDIA AND ENTERTAINMENT
10.6.1. Overview
10.6.2. Media and Entertainment Market Forecast and Analysis
10.7. EDUCATION
10.7.1. Overview
10.7.2. Education Market Forecast and Analysis
10.8. OTHERS
10.8.1. Overview
10.8.2. Others Market Forecast and Analysis
11. MARKETING CLOUD PLATFORM REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Marketing Cloud Platform Overview
11.1.2 North America Marketing Cloud Platform Forecasts and Analysis
11.1.3 North America Market Forecasts and Analysis - By Services
11.1.4 North America Market Forecasts and Analysis - By Platform
11.1.5 North America Market Forecasts and Analysis - By Deployment Mode
11.1.6 North America Market Forecasts and Analysis - By Industry Vertical
11.1.7 North America Market Forecasts and Analysis - By Countries
11.1.7.1 United States Market
11.1.7.1.1 United States Market by Services
11.1.7.1.2 United States Market by Platform
11.1.7.1.3 United States Market by Deployment Mode
11.1.7.1.4 United States Market by Industry Vertical
11.1.7.2 Canada Market
11.1.7.2.1 Canada Market by Services
11.1.7.2.2 Canada Market by Platform
11.1.7.2.3 Canada Market by Deployment Mode
11.1.7.2.4 Canada Market by Industry Vertical
11.1.7.3 Mexico Market
11.1.7.3.1 Mexico Market by Services
11.1.7.3.2 Mexico Market by Platform
11.1.7.3.3 Mexico Market by Deployment Mode
11.1.7.3.4 Mexico Market by Industry Vertical
11.2. EUROPE
11.2.1 Europe Marketing Cloud Platform Overview
11.2.2 Europe Marketing Cloud Platform Forecasts and Analysis
11.2.3 Europe Market Forecasts and Analysis - By Services
11.2.4 Europe Market Forecasts and Analysis - By Platform
11.2.5 Europe Market Forecasts and Analysis - By Deployment Mode
11.2.6 Europe Market Forecasts and Analysis - By Industry Vertical
11.2.7 Europe Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Market
11.2.7.1.1 Germany Market by Services
11.2.7.1.2 Germany Market by Platform
11.2.7.1.3 Germany Market by Deployment Mode
11.2.7.1.4 Germany Market by Industry Vertical
11.2.7.2 France Market
11.2.7.2.1 France Market by Services
11.2.7.2.2 France Market by Platform
11.2.7.2.3 France Market by Deployment Mode
11.2.7.2.4 France Market by Industry Vertical
11.2.7.3 Italy Market
11.2.7.3.1 Italy Market by Services
11.2.7.3.2 Italy Market by Platform
11.2.7.3.3 Italy Market by Deployment Mode
11.2.7.3.4 Italy Market by Industry Vertical
11.2.7.4 United Kingdom Market
11.2.7.4.1 United Kingdom Market by Services
11.2.7.4.2 United Kingdom Market by Platform
11.2.7.4.3 United Kingdom Market by Deployment Mode
11.2.7.4.4 United Kingdom Market by Industry Vertical
11.2.7.5 Russia Market
11.2.7.5.1 Russia Market by Services
11.2.7.5.2 Russia Market by Platform
11.2.7.5.3 Russia Market by Deployment Mode
11.2.7.5.4 Russia Market by Industry Vertical
11.2.7.6 Rest of Europe Market
11.2.7.6.1 Rest of Europe Market by Services
11.2.7.6.2 Rest of Europe Market by Platform
11.2.7.6.3 Rest of Europe Market by Deployment Mode
11.2.7.6.4 Rest of Europe Market by Industry Vertical
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Marketing Cloud Platform Overview
11.3.2 Asia-Pacific Marketing Cloud Platform Forecasts and Analysis
11.3.3 Asia-Pacific Market Forecasts and Analysis - By Services
11.3.4 Asia-Pacific Market Forecasts and Analysis - By Platform
11.3.5 Asia-Pacific Market Forecasts and Analysis - By Deployment Mode
11.3.6 Asia-Pacific Market Forecasts and Analysis - By Industry Vertical
11.3.7 Asia-Pacific Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Market
11.3.7.1.1 Australia Market by Services
11.3.7.1.2 Australia Market by Platform
11.3.7.1.3 Australia Market by Deployment Mode
11.3.7.1.4 Australia Market by Industry Vertical
11.3.7.2 China Market
11.3.7.2.1 China Market by Services
11.3.7.2.2 China Market by Platform
11.3.7.2.3 China Market by Deployment Mode
11.3.7.2.4 China Market by Industry Vertical
11.3.7.3 India Market
11.3.7.3.1 India Market by Services
11.3.7.3.2 India Market by Platform
11.3.7.3.3 India Market by Deployment Mode
11.3.7.3.4 India Market by Industry Vertical
11.3.7.4 Japan Market
11.3.7.4.1 Japan Market by Services
11.3.7.4.2 Japan Market by Platform
11.3.7.4.3 Japan Market by Deployment Mode
11.3.7.4.4 Japan Market by Industry Vertical
11.3.7.5 South Korea Market
11.3.7.5.1 South Korea Market by Services
11.3.7.5.2 South Korea Market by Platform
11.3.7.5.3 South Korea Market by Deployment Mode
11.3.7.5.4 South Korea Market by Industry Vertical
11.3.7.6 Rest of Asia-Pacific Market
11.3.7.6.1 Rest of Asia-Pacific Market by Services
11.3.7.6.2 Rest of Asia-Pacific Market by Platform
11.3.7.6.3 Rest of Asia-Pacific Market by Deployment Mode
11.3.7.6.4 Rest of Asia-Pacific Market by Industry Vertical
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Marketing Cloud Platform Overview
11.4.2 Middle East and Africa Marketing Cloud Platform Forecasts and Analysis
11.4.3 Middle East and Africa Market Forecasts and Analysis - By Services
11.4.4 Middle East and Africa Market Forecasts and Analysis - By Platform
11.4.5 Middle East and Africa Market Forecasts and Analysis - By Deployment Mode
11.4.6 Middle East and Africa Market Forecasts and Analysis - By Industry Vertical
11.4.7 Middle East and Africa Market Forecasts and Analysis - By Countries
11.4.7.1 Rest of Middle East and Africa Market
11.4.7.1.1 Rest of Middle East and Africa Market by Services
11.4.7.1.2 Rest of Middle East and Africa Market by Platform
11.4.7.1.3 Rest of Middle East and Africa Market by Deployment Mode
11.4.7.1.4 Rest of Middle East and Africa Market by Industry Vertical
11.4.7.2 South Africa Market
11.4.7.2.1 South Africa Market by Services
11.4.7.2.2 South Africa Market by Platform
11.4.7.2.3 South Africa Market by Deployment Mode
11.4.7.2.4 South Africa Market by Industry Vertical
11.4.7.3 Saudi Arabia Market
11.4.7.3.1 Saudi Arabia Market by Services
11.4.7.3.2 Saudi Arabia Market by Platform
11.4.7.3.3 Saudi Arabia Market by Deployment Mode
11.4.7.3.4 Saudi Arabia Market by Industry Vertical
11.4.7.4 U.A.E Market
11.4.7.4.1 U.A.E Market by Services
11.4.7.4.2 U.A.E Market by Platform
11.4.7.4.3 U.A.E Market by Deployment Mode
11.4.7.4.4 U.A.E Market by Industry Vertical
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Marketing Cloud Platform Overview
11.5.2 South and Central America Marketing Cloud Platform Forecasts and Analysis
11.5.3 South and Central America Market Forecasts and Analysis - By Services
11.5.4 South and Central America Market Forecasts and Analysis - By Platform
11.5.5 South and Central America Market Forecasts and Analysis - By Deployment Mode
11.5.6 South and Central America Market Forecasts and Analysis - By Industry Vertical
11.5.7 South and Central America Market Forecasts and Analysis - By Countries
11.5.7.1 Rest of South and Central America Market
11.5.7.1.1 Rest of South and Central America Market by Services
11.5.7.1.2 Rest of South and Central America Market by Platform
11.5.7.1.3 Rest of South and Central America Market by Deployment Mode
11.5.7.1.4 Rest of South and Central America Market by Industry Vertical
11.5.7.2 Brazil Market
11.5.7.2.1 Brazil Market by Services
11.5.7.2.2 Brazil Market by Platform
11.5.7.2.3 Brazil Market by Deployment Mode
11.5.7.2.4 Brazil Market by Industry Vertical
11.5.7.3 Argentina Market
11.5.7.3.1 Argentina Market by Services
11.5.7.3.2 Argentina Market by Platform
11.5.7.3.3 Argentina Market by Deployment Mode
11.5.7.3.4 Argentina Market by Industry Vertical
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. MARKETING CLOUD PLATFORM, KEY COMPANY PROFILES
13.1. ADOBE
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. FICO ISSAC CORPORATION
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. IBM CORPORATION
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. INFUSIONSOFT
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. ORACEL CORPORATION
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. SALESFORCE
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. SAP SE
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. SAS INSTITUTE INC.
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. SELLIGENT MARKETING CLOUD
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. THE NIELSON COMPANY (US), LLC
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
The List of Companies
1. Adobe
2. Fico Issac Corporation
3. IBM Corporation
4. Infusionsoft
5. Oracle Corporation
6. Salesforce
7. SAP SE
8. SAS Institute Inc.
9. Selligent Marketing Cloud
10. The Nielson Company (US), LLC
1. Adobe
2. Fico Issac Corporation
3. IBM Corporation
4. Infusionsoft
5. Oracle Corporation
6. Salesforce
7. SAP SE
8. SAS Institute Inc.
9. Selligent Marketing Cloud
10. The Nielson Company (US), LLC