The MENA edtech market is expected to grow from US$ 2,825.52 million in 2023 to US$ 5,487.71 million by 2028; it is estimated to register a CAGR of 14.2% from 2023 to 2028.

The demand for connected devices, such as smartphones and laptops, is increasing in MENA due to learn-from-home and work-from-home scenarios. As students could not attend school or tuition classes due to the lockdown and social distancing measures due to the COVID-19 pandemic, their education was conducted online, eventually propelling the demand for smartphones and laptops. According to GSMA, smartphone adoption in the region is thriving and is expected to increase by 2030. As per GSMA, in 2022, smartphone adoption was 78% in the region, which is expected to grow to 90% by 2030. This increasing adoption is due to the robust and fluent internet connectivity in the region. In 2021, the number of mobile internet users in the region surpassed 300 million. In addition, it was seen that the adoption of 5G is increasing in the region. Even though the 4G adoption rate in the region in 2022 was 48% and the 5G adoption rate was just 3%, it is expected that 5G adoption will increase to 47% and 4G will decrease to 33% in MENA by 2030. Thus, the growing internet connectivity and rising demand for connected devices in the region are inclining people toward online courses, thereby fuelling the MENA edtech market growth.

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MENA Edtech Market: Strategic Insights

Market Size Value in	US$ 2,825.52 million in 2023
Market Size Value by	US$ 5,487.71 million by 2028
Growth rate	CAGR of 14.2% from 2023 to 2028
Forecast Period	2023-2028
Base Year	2023

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MENA Edtech Market: Key Players

Major MENA edtech market players include Almentor FZCO, Udemy Inc, Duolingo Inc, Blackboard Inc., Sololearn Inc, Zendy Institute, Noon Academy, Coursera Inc, edX LLC, and Beams International LLC (Baims). The rising funding in these companies for their further development and expansion is propelling the market growth. In 2023, Baims raised US$ 4 million in its series A funding round led by AK Holding to accelerate the development of its platform, develop new educational and services, and increase its marketing networks. Similarly, in 2023, Almentor FZCO raised an investment of US$ 10 million to increase its investment in B2C segment and expand in Saudi Arabia. Thus, the abovementioned factors are expected to fuel the MENA edtech market growth in the coming years.

MENA Edtech Market: by Sector

Based on sector, the MENA edtech market is segmented into K-12, higher education, pre-school, and others. The K-12 segment held the largest market share in 2022. The base of higher education is rooted in the K-12 education system. Every country in MENA follows a different K-12 education (i.e., from kindergarten to the 12th grade) grading system.

Impact of COVID-19 Pandemic on MENA Edtech Market

During the COVID-19 pandemic, while the MENA government applied stringent rules at the beginning of the pandemic, the market experienced positive growth. The economy witnessed a paradigm shift toward digital education culture and a change in customer behavior, with many countries implementing some form of remote learning. People's interest and participation in online learning grew considerably in 2020. Universities in the Middle Eastern countries launched new online programs to meet the increasing demand of online learners. From doctoral students to lifelong learners, people largely accessed online tools to learn and acquire new skills during that period. According to the World Economic Forum (WEF), 150 million students in the region had access to online learning material via enrolment in e-learning courses. In MENA, about 60% of online education embraces the use of online platforms. The WEF report stated 3 million remote learners joined 5 million online courses in Africa. Moreover, Africa registered the highest growth in online course enrolments (up to 50%) and student registrations (up to 40%) of the overall population.

MENA Edtech Market: Market Initiative

Market initiatives are a strategy adopted by companies to expand their footprint worldwide and meet the growing customer demand. The MENA edtech market players are mainly focusing on product and service enhancements by integrating advanced features and technologies into their offerings.

• In 2023, Coursera established a partnership with Genetic and launched certificate courses by Genentech, IBM, and Goodwill for data science in clinical reporting, backend development certificates, and career coach and navigator professional certificate respectively.
• In 2023, With the strategic collaboration of almentor Business, Unilever, and Entrprenelle to help 5000 university level girls in their careers to provide them tools and resources required for their success. it will help women in five different fields such as fashion, food and beverage industry, self-employment, entrepreneurship, and career paths.

MENA Edtech Market Revenue and Forecast to 2028 (US$ Million)

The MENA edtech market is segmented into sector and end user. Based on sector, the market is segmented into pre-school, K-12, higher education, and others. In terms of end user, the MENA edtech market is segmented into individuals, academic institutions, and others. Based on country, the market is segmented into the UAE, Saudi Arabia, Egypt, Qatar, Kuwait, Morocco, Oman, Bahrain, and the Rest of MENA.