MENA Edtech Market to Grow at a CAGR of 14.2% to reach US$ 5,487.71 million from 2023 to 2028

MENA Edtech Market Forecast to 2028 - Regional Analysis by Sector (K-12, Higher Education, Pre-School, and Others) and End User (Individual, Academic Institutions, and Others)

  • Report Code : TIPRE00029914
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 153
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The MENA edtech market is expected to grow from US$ 2,825.52 million in 2023 to US$ 5,487.71 million by 2028; it is estimated to register a CAGR of 14.2% from 2023 to 2028.

The demand for connected devices, such as smartphones and laptops, is increasing in MENA due to learn-from-home and work-from-home scenarios. As students could not attend school or tuition classes due to the lockdown and social distancing measures due to the COVID-19 pandemic, their education was conducted online, eventually propelling the demand for smartphones and laptops. According to GSMA, smartphone adoption in the region is thriving and is expected to increase by 2030. As per GSMA, in 2022, smartphone adoption was 78% in the region, which is expected to grow to 90% by 2030. This increasing adoption is due to the robust and fluent internet connectivity in the region. In 2021, the number of mobile internet users in the region surpassed 300 million. In addition, it was seen that the adoption of 5G is increasing in the region. Even though the 4G adoption rate in the region in 2022 was 48% and the 5G adoption rate was just 3%, it is expected that 5G adoption will increase to 47% and 4G will decrease to 33% in MENA by 2030. Thus, the growing internet connectivity and rising demand for connected devices in the region are inclining people toward online courses, thereby fuelling the MENA edtech market growth.

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MENA Edtech Market: Strategic Insights

Market Size Value inUS$ 2,825.52 million in 2023
Market Size Value byUS$ 5,487.71 million by 2028
Growth rateCAGR of 14.2% from 2023 to 2028
Forecast Period2023-2028
Base Year2023
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MENA Edtech Market: Key Players

Major MENA edtech market players include Almentor FZCO, Udemy Inc, Duolingo Inc, Blackboard Inc., Sololearn Inc, Zendy Institute, Noon Academy, Coursera Inc, edX LLC, and Beams International LLC (Baims). The rising funding in these companies for their further development and expansion is propelling the market growth. In 2023, Baims raised US$ 4 million in its series A funding round led by AK Holding to accelerate the development of its platform, develop new educational and services, and increase its marketing networks. Similarly, in 2023, Almentor FZCO raised an investment of US$ 10 million to increase its investment in B2C segment and expand in Saudi Arabia. Thus, the abovementioned factors are expected to fuel the MENA edtech market growth in the coming years.

MENA Edtech Market: by Sector

Based on sector, the MENA edtech market is segmented into K-12, higher education, pre-school, and others. The K-12 segment held the largest market share in 2022. The base of higher education is rooted in the K-12 education system. Every country in MENA follows a different K-12 education (i.e., from kindergarten to the 12th grade) grading system.

Impact of COVID-19 Pandemic on MENA Edtech Market

During the COVID-19 pandemic, while the MENA government applied stringent rules at the beginning of the pandemic, the market experienced positive growth. The economy witnessed a paradigm shift toward digital education culture and a change in customer behavior, with many countries implementing some form of remote learning. People's interest and participation in online learning grew considerably in 2020. Universities in the Middle Eastern countries launched new online programs to meet the increasing demand of online learners. From doctoral students to lifelong learners, people largely accessed online tools to learn and acquire new skills during that period. According to the World Economic Forum (WEF), 150 million students in the region had access to online learning material via enrolment in e-learning courses. In MENA, about 60% of online education embraces the use of online platforms. The WEF report stated 3 million remote learners joined 5 million online courses in Africa. Moreover, Africa registered the highest growth in online course enrolments (up to 50%) and student registrations (up to 40%) of the overall population.

MENA Edtech Market: Market Initiative

Market initiatives are a strategy adopted by companies to expand their footprint worldwide and meet the growing customer demand. The MENA edtech market players are mainly focusing on product and service enhancements by integrating advanced features and technologies into their offerings.

  • In 2023, Coursera established a partnership with Genetic and launched certificate courses by Genentech, IBM, and Goodwill for data science in clinical reporting, backend development certificates, and career coach and navigator professional certificate respectively.
  • In 2023, With the strategic collaboration of almentor Business, Unilever, and Entrprenelle to help 5000 university level girls in their careers to provide them tools and resources required for their success. it will help women in five different fields such as fashion, food and beverage industry, self-employment, entrepreneurship, and career paths.

MENA Edtech Market Revenue and Forecast to 2028 (US$ Million)

The MENA edtech market is segmented into sector and end user. Based on sector, the market is segmented into pre-school, K-12, higher education, and others. In terms of end user, the MENA edtech market is segmented into individuals, academic institutions, and others. Based on country, the market is segmented into the UAE, Saudi Arabia, Egypt, Qatar, Kuwait, Morocco, Oman, Bahrain, and the Rest of MENA.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Sector, and End User

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Bahrain, Egypt, Kuwait, Morocco, Oman, Qatar, Saudi Arabia, UAE

The List of Companies - MENA Edtech Market

  1. Almentor FZCO
  2. Udemy Inc
  3. Duolingo Inc
  4. Blackboard Inc.
  5. Sololearn Inc
  6. Zendy Institute
  7. Noon Academy
  8. Coursera Inc
  9. edX LLC
  10. Beams International LLC (Baims)

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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