Middle East and Africa Flooring Market Strategies, Top Players, Growth Opportunities, Analysis and Forecast by 2031

The Middle East and Africa flooring market is projected to grow from US$ 44.78 billion in 2024 to US$ 68.06 billion by 2031; the market is expected to register a CAGR of 6.4% during 2025–2031. The increasing emphasis on sustainable construction practices is expected to be a prominent trend in the market.

Middle East and Africa Flooring Market Analysis

Construction materials, such as flooring, are widely used in residential and commercial construction. The flooring products are used in various sectors such as residential, commercial, institutional, and industrial. Floorings are made from different raw materials, such as wood fibers, rubber, ceramic, vinyl backing, vinyl core layer, cement, water, sand, gravel, granite, marble, natural and artificial fibers, and resins. The rising construction activities in the region are attributed to the governments’ focus on infrastructure development. The increase in residential construction activities drives the need for flooring materials such as LVT, laminate flooring, wood flooring, and carpet.

Middle East and Africa Flooring Market Overview

A rise in demand for construction materials, such as flooring tiles, due to a surge in infrastructural projects, industrialization, and sustainable construction activities in the Middle East and Africa drives the market growth. Contemporary porcelain tiles have become increasingly popular in the region, combining aesthetic appeal with functionality. Porcelain tiles are considered a cost-effective and versatile alternative to natural stone, replicating the look of granite, wood, or marble with exceptional accuracy. Additionally, the trend of using sustainable bamboo or reclaimed wood flooring is emerging due to the increased environmental awareness among people.

The construction in the commercial sector has surged in the region due to the rising tourism and the increasing immigrant population. The rising urban population has surged the demand for private residential buildings in urban and semi-urban cities, prompting governments to invest in the construction sector. The region also witnesses several ongoing and upcoming residential construction projects. For instance, the construction of a new 73-story premium residential building is set to begin by December 2025 by Walters on Cornerstone at Hainesport. Such projects drive the demand for various flooring options in the region. In addition, rising construction activities across the region and increasing government spending on infrastructure development through initiatives such as Abu Dhabi Economic Vision 2030 and Saudi Vision 2030 are also expected to positively impact the demand for flooring in the region.

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Middle East and Africa Flooring Market: Strategic Insights

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Middle East and Africa Flooring Market Drivers and Opportunities

Growing Investments in Commercial Construction Sector

The Middle East is developing ambitious projects centered around mass hotel development. Dubai has been investing in its tourism infrastructure for several years. The success of Expo 2020 has contributed significantly to this effort, and there is a strong pipeline of hotels in development, with plans for an additional 65,000 rooms to be constructed. The region’s focus on attracting tourists is creating a need for the hotel infrastructure to host the tourists. Hence, various nations are increasing investment in hospitality projects, including the construction and development of hotels, resorts, and other hospitality infrastructure to cater to this demand. The giga projects, such as Diriyah Gate, the Red Sea Projects, and Qiddiya, account for the largest share of the hotel pipeline in the Kingdom. Diriyah Gate is planned to have 38 hotels with 5,000 hotel rooms by 2030. Thus, the growing investments in the commercial construction sector are expected to provide more lucrative opportunities for the Middle East and Africa flooring market

Strong Growth in Residential Construction Sector

In the Middle East and Africa, there is a surge in residential construction activities, which is driving the demand for construction and building materials. The construction of residential buildings has upsurged in the region due to the rising immigrant population. The rising urban population has increased the construction of private residential buildings in semi-urban and urban cities, prompting governments to invest in the building & construction industry. The construction sector in the UAE is experiencing strong growth, driven by a continuing boom in real estate developments. In the UAE, there is a burgeoning residential market driven by population expansion and increased foreign investment. According to the RICS Global Construction Monitor, construction activity in the UAE increased by 54%, showing positive growth in building projects. The RICS report also highlights that growth in the UAE’s construction sector is widespread across both private and public sectors, with private residential projects growing by +58%.

Further, Saudi Arabia has one of the world’s biggest construction markets. The country’s residential construction sector dominates its building industry. The development plan aims for 300,000 residential units by the end of 2025, with 150,000 currently under construction. There are various impressive giga-projects leading the residential construction market in Saudi Arabia, such as ROSHN, NEOM's Norlana Development, Jeddah Central, The LINE, and Masar. Jeddah's development spans 5.7 million sq m and will add 17,000 housing units along with 2,700 hotel rooms to the city's inventory. The first phase is expected to be completed by 2027, transforming Jeddah's central district into a world-class residential area. Adjacent to the Grand Mosque in Makkah, Masar is a 1.2 million square meter development designed to redefine urban living in the Kingdom’s holiest city. Various megaprojects across the country are setting new standards in urban planning, enabling Saudi Arabia to transition from traditional housing development to the creation of integrated communities. Thus, the strong growth in the residential construction sector in the Middle East and Africa is driving the demand for flooring products. 

Middle East and Africa Flooring Market Report Segmentation Analysis

Key segments that contributed to the derivation of the Middle East and Africa flooring market analysis are product type, type, and application.

• Based on product type, the market is segmented into LVT and VCT, rubber, solid hardwood floorings, ceramic tile, concrete, granite tile, terrazzo, limestone tile, marble tile, carpets and rugs, laminate flooring, and others. The LVT and VCT segment is expected to register the highest CAGR during the forecast period.
• Based on type, the market is segmented into resilient flooring, non-resilient flooring, and soft floor covering. The non-resilient flooring segment held the largest share in the Middle East and Africa flooring Market in 2024.
• Based on application, the Middle East and Africa flooring market is segmented into residential, commercial, institutional, and industrial. The residential segment is expected to continue to dominate the market in terms of application, with the highest CAGR during the forecast period.

Middle East and Africa Flooring Market Share Analysis by Country

The UAE held the largest share of the Middle East and Africa flooring market. The surging government investments in megaprojects, including commercial and residential construction projects, generate opportunities for the building & construction industry in the UAE. Moreover, with the growing urban population, the government is focusing on supporting the construction of private residential buildings in the UAE. The country's infrastructure development agenda drives the construction industry, the value of which increases by 3.7–4.7%, as per the International Trade Association report published in 2022. Therefore, the growth of the construction industry in the country is expected to boost the demand for flooring over the forecast period.

The market in Saudi Arabia is expected to record the highest CAGR during the forecast period. According to the Saudi Contractors Authority, the construction sector of Saudi Arabia accounted for US$ 68 billion and 6% of the country's GDP as of May 2023. Saudi Arabia is witnessing transformation as the government aims to reduce dependence on oil & gas revenues and capitalize on tourism and public service sectors. The construction of The Line (Neom), a linear city 170 km long and 200 meters wide, began in 2021. In 2023, the Saudi Contractors Authority organized the Future Projects Forum to showcase 3,000 projects with an estimated value of US$ 270 billion, thereby creating investment opportunities for several flooring manufacturers in the country.

Middle East and Africa Flooring Market Regional Insights

The regional trends and factors influencing the Middle East and Africa Flooring Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Middle East and Africa Flooring Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Middle East and Africa Flooring Market Report Scope

Middle East and Africa Flooring Market Players Density: Understanding Its Impact on Business Dynamics

The Middle East and Africa Flooring Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Middle East and Africa Flooring Market News and Recent Developments

The Middle East and Africa flooring market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases.

Middle East and Africa Flooring Market Report Coverage and Deliverables

The "Middle East and Africa Flooring Market Share and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Middle East and Africa flooring market trends and forecast for all the key market segments covered under the scope
• Middle East and Africa flooring market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces and SWOT analysis
• Middle East and Africa flooring market analysis covering key market trends, country framework, major players, regulations, and recent market developments.
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Middle East and Africa flooring market
• Detailed company profiles