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The medical aesthetics market in MEA is expected to grow from US$ 656.04 million in 2021 to US$ 1,295.62 million by 2028; it is estimated to grow at a CAGR of 10.2% from 2021 to 2028.
The UAE, Saudi Arabia, and South Africa are major economies in MEA. Growing use of dermal fillers and botulinum toxin for enhancing facial aesthetics is the major factor driving the growth of the MEA medical aesthetics market. Over the past two decades, there has been an unprecedented surge in the popularity of elective aesthetic procedures. Moreover, there is an increasing demand for less invasive aesthetic procedures such as dermal fillings and botulinum toxin A (BoNTA). The global statistics of the International Society of Aesthetic Plastic Surgery indicates the rise in the aesthetic applications of BoNTA and dermal filling implants by 7% and 18%, respectively, during 2015–2016. Nonsurgical facial rejuvenation using botulinum toxin and hyaluronic acid has become highly popular in the Middle East and other parts of the world in the last 10 years. The correction of facial rhythm and loss of volume is the basic principle of aesthetic rejuvenation of the face. Botulinum toxin injections are primarily indicated to correct dynamic rhytides, while dermal fillers aim to increase volume and improve static rhytides. Botulinum toxin, a powerful neurotoxin, causes chemodenervation of muscles. Dermal fillers is a non-energy-based procedure that adds volume and fullness to a person's skin. The cost efficiency and increasing aging population are the key factors driving the demand for dermal fillers. Further, surge in demand for superior materials and techniques required for dental aesthetics procedures has spurred research into the same. However, nonsurgical facial aesthetic procedures received less attention from the dental community until chemicals such as hyaluronic acid fillers and botulinum toxin were requested by patients, which led dental manufacturers to add these materials to their catalogs and advertisements. The increasing number of accredited basic and advanced hands-on training courses in the use of such materials has been advertised in most dental journals and journals that are currently available. Facial rejuvenation has become a major issue of psychosocial wellbeing in this era of fashion, beauty, and trends. Thus, the increasing use of dermal fillers and botulinum toxin for enhancing facial aesthetics is fueling the medical aesthetics market growth.
The COVID-18 pandemic has had a significant impact on the Middle East and Africa. The increasing number of COVID-19 cases have been reported in South Africa (2,553,466), Israel (900,482), the UAE (692,964), and Saudi Arabia (533,516) as of August 9th, 2021. The pandemic has increased the demand for medical devices, which can use in home care. The region is witnessing an increase in the number of patients being admitted to intensive care units (ICU), the rising number of drugs that pose multiple diagnostic and therapeutic challenges to strained health systems, leading to an increase in medical devices. Radiologists in South Africa have the highest number of COVID-19 infections in the country. There were changes in staff assignments and working hours and the implementation of strict infection protection and social distancing measures. In addition, they faced mental, physical, emotional, and financial challenges. In the Middle East and Africa, digital technology in healthcare is still in its infancy. In this region, the UAE has the highest level of technology adoption in the healthcare industry. Many doctors and medical experts from different countries have moved to the region to provide better medical care to patients. The rapid spread of the novel coronavirus has resulted in a significant decrease in the number of elective procedures, particularly cosmetic procedures. Although many measures have been taken to ease the burden on the health system, it is unclear whether these changes impacted the perception of cosmetic interventions in the population. Due to the suspension of all non-urgent surgical cases across the region, many doctors' practices are negatively affected by the COVID-19 pandemic, especially of plastic surgeons, aesthetic/aesthetic-plastic surgeons, as most of their cases are semi-elective and elective. In the field of plastic surgery, several articles have summarized plastic surgery practices during the COVID-19 pandemic and made recommendations on preoperative care and case prioritization based on current evidence, such as low visual acuity, moderate visual acuity, and high visual acuity while assessing the risk and benefit every surgical procedure.The current pandemic poses a major threat to all medical specialties, especially those who primarily perform elective surgery. This creates the need to define security protocols that will help hedge the risk of pandemics. The market growth for the hair removal segment is driven by the increasing use of Intense Pulsed Light (IPL) instruments. Cosmetic and aesthetic device manufacturers have had to close production and delivery units due to the lockdown imposed at the beginning of the COVID-19 outbreak. Thus, the growing demand for laser hair removal treatments and their precise hair removal techniques is contributing to the growth of the market. On the flip side, the market for the skin rejuvenation segment is expected to register the highest CAGR during the forecast period as different companies have a wider range of laser skin rejuvenation systems. Additionally, the elderly take this therapy to a significant extent due to their wish for younger-looking appearance. It is estimated that the growth of this market will increase due to key factors such as the high growth in aesthetic medical laser systems and increasing government initiatives related to aesthetic procedures. However, the rising prices for aesthetic-medical laser procedures hinder the market growth. Devices such as excimer lamps and skin tightening devices also have probes that come in close contact with the skin, and the risk of transmitting the SARS-CoV2 virus is high. Therefore, the COVID-19 pandemic has had a major impact on the medical aesthetics market. However, the situation is gradually improving.
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MEA Medical Aesthetics Market Segmentation
MEA Medical Aesthetics Market – By Product
- Facial Aesthetic Products
- Dermal Fillers
- Botulinum Toxin
- Microdermabrasion Devices
- Body Contouring Devices
- Liposuction Devices
- Nonsurgical Fat Reduction Devices
- Cellulite Reduction Devices
- Cosmetic Implants
- Breast Implants
- Facial Implants
- Others
- Skin Aesthetic Devices
- Laser Skin Resurfacing Devices
- Light Therapy Devices
- Nonsurgical Skin Tightening Devices
- Micro-Needling Products
- Hair Removal Devices
- Tattoo Removal Devices
- Others
MEA Medical Aesthetics Market – By Application
- Facial and Body Contouring
- Facial and Skin Rejuvenation
- Breast Augmentation
- Hair Removal
- Reconstructive Surgery
- Tattoo Removal
- Others
MEA Medical Aesthetics Market – By End User
- Hospitals
- Dermatology Clinics
- Medical Spas and Beauty Centers
- Home Care
MEA Medical Aesthetics Market– By Country
- Saudi Arabia
- UAE
- South Africa
- RoMEA
MEA Medical Aesthetics Market-Companies Mentioned
- Allergan Plc
- Alma Lasers
- Galderma
- Hologic, Inc.
- Mentor Worldwide, LLC
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
- Allergan Plc
- Alma Lasers
- Galderma
- Hologic, Inc.
- Mentor Worldwide, LLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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