Middle East and Africa Medical Aesthetics Market Share and Forecast by 2028

The medical aesthetics market in MEA is expected to grow from US$ 656.04 million in 2021 to US$ 1,295.62 million by 2028; it is estimated to grow at a CAGR of 10.2% from 2021 to 2028.

The UAE, Saudi Arabia, and South Africa are major economies in MEA. Growing use of dermal fillers and botulinum toxin for enhancing facial aesthetics is the major factor driving the growth of the MEA medical aesthetics market. Over the past two decades, there has been an unprecedented surge in the popularity of elective aesthetic procedures. Moreover, there is an increasing demand for less invasive aesthetic procedures such as dermal fillings and botulinum toxin A (BoNTA). The global statistics of the International Society of Aesthetic Plastic Surgery indicates the rise in the aesthetic applications of BoNTA and dermal filling implants by 7% and 18%, respectively, during 2015–2016. Nonsurgical facial rejuvenation using botulinum toxin and hyaluronic acid has become highly popular in the Middle East and other parts of the world in the last 10 years. The correction of facial rhythm and loss of volume is the basic principle of aesthetic rejuvenation of the face. Botulinum toxin injections are primarily indicated to correct dynamic rhytides, while dermal fillers aim to increase volume and improve static rhytides. Botulinum toxin, a powerful neurotoxin, causes chemodenervation of muscles. Dermal fillers is a non-energy-based procedure that adds volume and fullness to a person's skin. The cost efficiency and increasing aging population are the key factors driving the demand for dermal fillers. Further, surge in demand for superior materials and techniques required for dental aesthetics procedures has spurred research into the same. However, nonsurgical facial aesthetic procedures received less attention from the dental community until chemicals such as hyaluronic acid fillers and botulinum toxin were requested by patients, which led dental manufacturers to add these materials to their catalogs and advertisements. The increasing number of accredited basic and advanced hands-on training courses in the use of such materials has been advertised in most dental journals and journals that are currently available. Facial rejuvenation has become a major issue of psychosocial wellbeing in this era of fashion, beauty, and trends. Thus, the increasing use of dermal fillers and botulinum toxin for enhancing facial aesthetics is fueling the medical aesthetics market growth.

The COVID-18 pandemic has had a significant impact on the Middle East and Africa. The increasing number of COVID-19 cases have been reported in South Africa (2,553,466), Israel (900,482), the UAE (692,964), and Saudi Arabia (533,516) as of August 9th, 2021. The pandemic has increased the demand for medical devices, which can use in home care. The region is witnessing an increase in the number of patients being admitted to intensive care units (ICU), the rising number of drugs that pose multiple diagnostic and therapeutic challenges to strained health systems, leading to an increase in medical devices. Radiologists in South Africa have the highest number of COVID-19 infections in the country. There were changes in staff assignments and working hours and the implementation of strict infection protection and social distancing measures. In addition, they faced mental, physical, emotional, and financial challenges. In the Middle East and Africa, digital technology in healthcare is still in its infancy. In this region, the UAE has the highest level of technology adoption in the healthcare industry. Many doctors and medical experts from different countries have moved to the region to provide better medical care to patients. The rapid spread of the novel coronavirus has resulted in a significant decrease in the number of elective procedures, particularly cosmetic procedures. Although many measures have been taken to ease the burden on the health system, it is unclear whether these changes impacted the perception of cosmetic interventions in the population. Due to the suspension of all non-urgent surgical cases across the region, many doctors' practices are negatively affected by the COVID-19 pandemic, especially of plastic surgeons, aesthetic/aesthetic-plastic surgeons, as most of their cases are semi-elective and elective. In the field of plastic surgery, several articles have summarized plastic surgery practices during the COVID-19 pandemic and made recommendations on preoperative care and case prioritization based on current evidence, such as low visual acuity, moderate visual acuity, and high visual acuity while assessing the risk and benefit every surgical procedure.The current pandemic poses a major threat to all medical specialties, especially those who primarily perform elective surgery. This creates the need to define security protocols that will help hedge the risk of pandemics. The market growth for the hair removal segment is driven by the increasing use of Intense Pulsed Light (IPL) instruments. Cosmetic and aesthetic device manufacturers have had to close production and delivery units due to the lockdown imposed at the beginning of the COVID-19 outbreak. Thus, the growing demand for laser hair removal treatments and their precise hair removal techniques is contributing to the growth of the market. On the flip side, the market for the skin rejuvenation segment is expected to register the highest CAGR during the forecast period as different companies have a wider range of laser skin rejuvenation systems. Additionally, the elderly take this therapy to a significant extent due to their wish for younger-looking appearance. It is estimated that the growth of this market will increase due to key factors such as the high growth in aesthetic medical laser systems and increasing government initiatives related to aesthetic procedures. However, the rising prices for aesthetic-medical laser procedures hinder the market growth. Devices such as excimer lamps and skin tightening devices also have probes that come in close contact with the skin, and the risk of transmitting the SARS-CoV2 virus is high. Therefore, the COVID-19 pandemic has had a major impact on the medical aesthetics market. However, the situation is gradually improving.

MEA Medical Aesthetics Market Segmentation      

MEA Medical Aesthetics Market – By Product

• Facial Aesthetic Products
  • Dermal Fillers
  • Botulinum Toxin
  • Microdermabrasion Devices
• Body Contouring Devices
  • Liposuction Devices
  • Nonsurgical Fat Reduction Devices
  • Cellulite Reduction Devices
• Cosmetic Implants
  • Breast Implants
  • Facial Implants
  • Others
• Skin Aesthetic Devices
  • Laser Skin Resurfacing Devices
  • Light Therapy Devices
  • Nonsurgical Skin Tightening Devices
  • Micro-Needling Products
• Hair Removal Devices
• Tattoo Removal Devices
• Others

MEA Medical Aesthetics Market – By Application

• Facial and Body Contouring
• Facial and Skin Rejuvenation
• Breast Augmentation
• Hair Removal
• Reconstructive Surgery
• Tattoo Removal
• Others

MEA Medical Aesthetics Market – By End User

• Hospitals
• Dermatology Clinics
• Medical Spas and Beauty Centers
• Home Care

MEA Medical Aesthetics Market– By Country

• Saudi Arabia
• UAE
• South Africa
• RoMEA

MEA Medical Aesthetics Market-Companies Mentioned

• Allergan Plc
• Alma Lasers
• Galderma
• Hologic, Inc.
• Mentor Worldwide, LLC

Middle East and Africa Medical Aesthetics Report Scope