North America Adult Diaper Market to Grow at a CAGR of 4.9% to reach US$ 6,521.08 million from 2022 to 2030

North America Adult Diaper Market Forecast to 2030 - Regional Analysis by Product Type (Pull-up Diapers, Tape on Diapers, Pad Style, and Others), Category (Men, Women, and Unisex), and End-User (Residential, Hospitals and Clinics, and Others)

Publication Month : Jun 2023

  • Report Code : TIPRE00011390
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 160
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The North America adult diaper market is expected to grow from US$ 4,519.85 million in 2022 to US$ 6,521.08 million by 2030; it is expected to record a CAGR of 4.9% from 2022 to 2030.

An adult diaper, also known as an adult brief or incontinence brief, is a type of absorbent undergarment designed to be worn by adults who experience urinary or fecal incontinence or have difficulty controlling their bladder or bowel movements. The rising geriatric population, increasing awareness regarding the benefits of adult diapers, and growing acceptance of these diapers are a few key factors propelling the North America adult diaper market growth.

Based on category, the North America adult diaper market is segmented into men, women, and unisex. The unisex segment accounted for the largest market share in 2022, and the market for this segment is expected to grow during the forecast period. Unisex adult diapers, also known as gender-neutral adult diapers, are designed to be worn by individuals of any gender who experience bladder or bowel incontinence. These diapers are typically designed with a unisex fit. They come in various sizes with varying absorbency levels. Additionally, some varieties have odor control technology to minimize unpleasant smells.

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North America Adult Diaper Market: Strategic Insights

north-america-adult-diapers-market
Market Size Value inUS$ 4,519.85 million in 2022
Market Size Value byUS$ 6,521.08 million by 2030
Growth rateCAGR of 4.9% from 2022 to 2030
Forecast Period2022-2030
Base Year2022
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Market Insights

Increasing Awareness Regarding Benefits of Adult Diapers and Rising Acceptance

North America has a rapidly aging population. As people age, conditions such as incontinence are more prevalent, often requiring adult diapers. The growing aging population directly translates to a more extensive customer base for adult diapers.

Incontinence can significantly impact an individual's sense of dignity and independence. By using adult diapers, people can maintain their dignity and sense of self-worth and manage their incontinence discreetly and confidently. Adult diapers enable individuals to engage in social interactions, travel, and participate in various activities without fear of accidents or leakage. Various awareness campaigns by industry players and healthcare organizations have helped educate people about the prevalence of incontinence and the availability of effective solutions, such as adult diapers. These campaigns aim to reduce the stigma surrounding incontinence and promote the use of adult diapers as a means to maintain dignity and quality of life. In recent years, there has been a shift in societal attitudes toward adult diapers. As society becomes more supportive of incontinence and the use of adult diapers, people feel comfortable seeking help and adopting appropriate solutions. Therefore, the growing awareness of the benefits of adult diapers is boosting the North America adult diaper market growth.

Product Type-Based Insights

Based on product type, the North America adult diaper market is segmented into pull-up diapers, tape on diapers, pad style, and others. In 2022, the pull-up diapers segment held the largest market share. Adult pull-up diapers, also known as adult pull-on briefs or adult disposable underwear, are absorbent undergarments designed for adults affected by moderate to heavy urinary or fecal incontinence. These diapers resemble regular underwear and feature an elastic waistband that can be pulled up and down like standard underwear. They are available in various sizes and absorbency levels to meet different needs. Increasing awareness and acceptance of adult diapers among old age population as well as young population is bolstering the North America adult diaper market growth for the pull-up diapers segment.

North America Adult Diaper Market Share, by Product Type, 2022 and 2030

Nippon Paper Industries Co Ltd, Drylock Technologies NV, Ontex BV, Health Care Products Inc, First Quality Enterprises Inc, Kimberly-Clark Corp, Principle Business Enterprises Inc, Essity AB, Abena AS, and Paul Hartmann AG are among the major players operating in the North America adult diaper market. These companies have their production and distribution facilities for adult diaper and other accessories in various countries worldwide, especially in North American countries, which helps them in catering to a wider customer base. They are highly focused on launching innovative and customer-oriented product categories, such as topwear, bottomwear, and coveralls.

Report Spotlights

  • Progressive trends in the North America adult diaper industry to help players develop effective long-term strategies
  • Business growth strategies adopted by companies to secure growth in developed and developing markets
  • Quantitative analysis of the North America adult diaper market from 2020 to 2030
  • Estimation of the demand for adult diaper
  • Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
  • Recent developments to understand the competitive market scenario and the demand for adult diapers
  • Market trends and outlook, and factors driving and restraining the North America adult diaper market growth
  • Understanding the strategies that underpin commercial interest with regard to the North America adult diaper market growth, aiding in the decision-making process
  • North America adult diaper market size at various nodes of market
  • Detailed overview and segmentation of the North America adult diaper market and its industry dynamics
  • North America adult diaper market size in various regions with promising growth opportunities

The "North America Adult Diaper Market Forecast to 2030" is a specialized and in-depth study of the chemicals & materials industry, focusing on market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The North America adult diaper market is segmented on the basis of product type, category, and end-user. Based on product type, the market is segmented into pull-up diapers, tape on diapers, pad style, and others. The market, by category, is segmented into men, women, and unisex. Based on end-user, the market is segmented into residential, hospitals and clinics, and others.. 

Company Profiles

  • Nippon Paper Industries Co Ltd
  • Drylock Technologies NV
  • Ontex BV
  • Health Care Products Inc
  • First Quality Enterprises Inc
  • Kimberly-Clark Corp
  • Principle Business Enterprises Inc
  • Essity AB
  • Abena AS
  • Paul Hartmann AG
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, Category, and End-User

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Canada, Mexico, United States

The List of Companies - North America Adult Diaper Market

  1. Nippon Paper Industries Co Ltd
  2. Drylock Technologies NV
  3. Ontex BV
  4. Health Care Products Inc
  5. First Quality Enterprises Inc
  6. Kimberly-Clark Corp
  7. Principle Business Enterprises Inc
  8. Essity AB
  9. Abena AS
  10. Paul Hartmann AG

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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