North America Artificial Intelligence in Fashion Market Growth Drivers and Forecast by 2027

Historic Data: 2016-2017 | Base Year: 2018 | Forecast Period: 2019-2027

North America Artificial Intelligence in Fashion Market to 2027 - Regional Analysis and Forecasts by Offerings (Solutions and Services); Deployment (On-premise and Cloud-based); Application (Product Recommendation, Virtual Assistant, Product Search and Discovery, Creative Designing and Trend Forecasting, Customer Relationship Management, and Others); End-User Industry (Apparel, Accessories, Cosmetics, and Others)

Report Date : Nov 2019
Report Code : TIPRE00007522

Category : Technology, Media and Telecommunications
Status : Published

Available Report Formats :
No. of Pages : 158

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

The artificial intelligence in the fashion market in North America is expected to grow from US$ 128.7 Mn in 2018 to US$ 2254.2 Mn by the year 2027, with a CAGR of 37.9% from the year 2019 to 2027.

The increase in adoption of artificial intelligence in fashion industry to enhance operational efficiency and improve customer experiences and availability of a huge amount of data originating from different data sources are the major factors that are driving the growth of artificial intelligence in the fashion market. However, concerns related to data privacy and security are anticipated to hinder the market growth in the coming years. Data privacy concerns over the use of AI across fashion industry have been increasing majorly due to a lack of strong data protection laws in many regions/countries. The growth and functioning of AI in the fashion industry are majorly dependent on data collection and data analytics. For this, businesses and customers give AI access to large sets of data, which includes confidential information. With an increase in digital services and data storage on the cloud, concerns related to data security and privacy have also increased. Hence, it is a necessity that AI technologies and solutions providers develop solutions with inbuilt security features to boost investors’ confidence in this technology.

On the basis of application, artificial intelligence in fashion market is segmented into product recommendation, virtual assistant, product search and discovery, creative designing and trend forecasting, customer relationship management, and others. The product recommendation of artificial intelligence in fashion market led the market in 2018 and is expected to continue its dominance during the forecast period. In today’s omnichannel retailing space, product recommendations have turn out to be a significant retailer strategy. The growing range of products and information offered has resulted in intensifying diversity of consumers’ demand, which has become a challenge for fashion brands to offer the right products harmonized with customer preferences. A recommendation engine enables these brands to considerably enhance revenues, Click-Through Rates, conversions, as well as other vital metrics. It can have progressive effects on the user experience, thereby rendering greater customer satisfaction and retention.

The US led the North America artificial intelligence in fashion market in 2018 and is expected to continue its dominance during the forecast period. The US is the largest fashion market in the North American continent, as well as the globe. The fashion brands continue to invest substantial amounts in researching on prevailing and upcoming trends and also leverage their technologies to boost the industry. The fashion industry in the US is majorly boosted by the unique demand for value brand and luxury items. Very recently, several fashion brands have started to incorporate voice assistants and chatbots to influence customers and enhance their shopping experience. The Google Assistance, Amazon Alexa, Microsoft Cortana, and Amazon Alexa are some of the voice assistance technologies, the fashion brands in the US are leveraging on in the current scenario. The figure given below highlights the revenue share of the Mexico in the artificial intelligence in fashion market in the forecast period:

Mexico Artificial Intelligence in Fashion Market Revenue and Forecast to 2027 (US$ Mn)

This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

NORTH AMERICA ARTIFICIAL INTELLIGENCE IN FASHION MARKET SEGMENTATION

By Offerings

Solutions
Services

By Deployment

On-Premise
Cloud-Based

By Application

Product Recommendation
Virtual Assistant
Product Search and Discovery
Creative Designing and Trend Forecasting
Customer Relationship Management
Others

By End-User Industry

Apparel
Accessories
Cosmetics
Others

By Country

US
Canada
Mexico

Artificial Intelligence in Fashion Market - Companies Mentioned

Adobe Inc.
Amazon.com, Inc.
Catchoom
Facebook, Inc.
Google, Inc. (Alphabet Inc.)
Huawei Technologies Co., Ltd
IBM Corporation
Microsoft Corporation
Oracle Corporation
SAP SE

North America Artificial Intelligence in Fashion Report Scope

Report Attribute	Details
Market size in 2018	US$ 128.7 Million
Market Size by 2027	US$ 2254.2 Million
Global CAGR (2019 - 2027)	37.9%
Historical Data	2016-2017
Forecast period	2019-2027
Segments Covered	By Offerings Solutions Services By Deployment On-premise and Cloud-based By Application Product Recommendation Virtual Assistant Product Search and Discovery Creative Designing and Trend Forecasting Customer Relationship Management By End-User Industry Apparel Accessories Cosmetics
Regions and Countries Covered	North America US Canada Mexico
Market leaders and key company profiles	Adobe Inc. Amazon.com, Inc. Catchoom Facebook, Inc. Google, Inc. (Alphabet Inc.) Huawei Technologies Co., Ltd IBM Corporation Microsoft Corporation Oracle Corporation

Research Manager

Ankita Mittal

Manager,
Market Research & Consulting

Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

What are the North America Artificial Intelligence in Fashion Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

North America Artificial Intelligence in Fashion Market Report Snapshots

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