North America Manuka Honey Market Overview and Growth by 2028

The America manuka honey market in North America is expected to grow US$ 409.83 million by 2028 from US$ 248.74 million in 2020. The market is estimated to grow at a CAGR of 6.4% from 2020 to 2028.

The US, Canada, and Mexico are the major counties in considered in North America. Manuka honey is made from the nectar of the manuka tree and is only produced in Australia and New Zealand. The key active ingredient in manuka honey is methylglyoxal. This is an antibacterial organic compound that can be used for medicine and everyday health benefits. The key behind this is that bacteria cannot become resilient to methylglyoxal like they can to antibiotics, and antibiotic resistant bacteria. Various species of bacteria, such as Streptococcus and Staphylococcus aureus are prone to manuka honey. Manuka honey also appears to be effective against Clostridium difficile, a hard-to-treat bacteria that infects bowel and causes diarrhea. Also, it is said that manuka honey seems to attack infectious bacteria that form a biofilm, or a thin, slippery layer of bacteria for the reason that once an infection has formed a biofilm, it’s measured to be untreatable. Till date, there are no reports or evidence of microbial resistance to honey, which suggests that it might be effective against long-lasting wound infections and resistant organisms that do not heal with regular antibiotic therapy. Additionally, manuka honey is used for skincare purposes as it helps reduce inflammation and irritation associated with acne. Consumers directly apply a thin layer of manuka honey to the affected area of the skin. The rising prevalence of diseases due to unhealthy lifestyle has increased the awareness regarding healthy diets and the prevention of health disorders such as diabetes, stroke, heart diseases, and obesity. An upsurge in the number of people suffering from celiac diseases results in the increasing demand for gluten free products. Consumers are becoming aware about the ill effects associated with gluten consumption; therefore, they are increasingly opting gluten-free products such as manuka honey. Therefore, all these factors are driving the growth of the manuka honey market.

The US has the highest number of confirmed cases of coronavirus, as, compared to Canada and Mexico. This is negatively impacting the food and beverages industry in the region as the COVID-19 pandemic negatively affects the supply and distribution chain. The ongoing pandemic has drastically altered the status of the manuka honey industry has negatively impacted the growth of the market. The COVID-19 outbreak has distorted operational efficiency and disrupted the value chains due to the sudden closure of national and international boundaries, creating revenue loss and damage. The disruptive value chain has had a negative impact on raw material supply, which, in turn, is impacting the growth of the manuka honey market. However, as the economies are planning to revive their operations, the demand for manuka honey is expected to rise. Although the focus over just-in-time production is another concerning factor hindering market growth. With the growing consciousness towards health amongst consumers and diversification of application bases in post-pandemic times, the demand for manuka honey is expected to take huge leaps.

With the new features and technologies, companies can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the manuka honey market. The North America manuka honey market is expected to grow at a good CAGR during the forecast period.

North America Manuka Honey Market Segmentation

North America Manuka Honey Market – By Nature

• Organic
• Conventional

North America Manuka Honey Market – By Type

• UMF 5+/MGO 83 mg/kg (ppm)
• UMF 10+/MGO 263 mg/kg (ppm)
• UMF 15+/MGO 514 mg/kg (ppm)
• UMF 20+/MGO 829 mg/kg (ppm)

North America Manuka Honey Market – By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Stores
• Others

North America Manuka Honey Market, by Country

• US
• Canada
• Mexico

North America Manuka Honey Market -Companies Mentioned

• 100% Pure New Zealand Honey      
• Arataki Honey                                     
• Comvita                                               
• Manuka Health                                   
• Oha Honey                                          
• Midlands Holdings                              
• Capilano Honey Ltd                           
• Streamland 
• Wedderspoon Organic                                           

North America Manuka Honey Report Scope