Over the Counter/OTC Test Market Size, Trends, Shares, and Forecast - 2031

Historic Data: 2021-2023   |   Base Year: 2024   |   Forecast Period: 2025-2031

Coverage: Over the Counter/OTC Test Market covers analysis by Technology (Lateral Flow Assays, Immunoassays, Dipsticks); Product (Glucose Monitoring Tests, Pregnancy and Fertility Tests, Infectious Disease Tests, Coagulation Monitoring Tests, Urinalysis Tests, Cholesterol Tests, Drugs-Of-Abuse Tests, Other Tests) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Date : Sep 2025
  • Report Code : TIPRE00004562
  • Category : Life Sciences
  • Status : Upcoming
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 150

MARKET INTRODUCTION


Over the counter tests are the products which can be used by any person easily to carry out the desired test. The test kits are available for many purposes and gives the instant results. These test kits are available at the local pharmacy shops which makes it convenient for the customers to procure the product. These tests kits are popularly used for test for glucose test, pregnancy test, infection and urine tests.

MARKET DYNAMICS


The over the counter/OTC test market is anticipated to grow in the forecast period owing to driving factors such as increasing number of cases of infectious diseases and the chronic diseases such as diabetes. The market opportunities can be seen in the rapid diagnostic tests which can be used anytime, anywhere by patients. Furthermore, the market is also growing owing to factors such as rising prevalence of HIV, diabetes and infectious diseases.

MARKET SCOPE


The "Global Over the Counter/OTC Test Market Analysis to 2031" is a specialized and in-depth study of the pharmaceuticals industry with a special focus on the global market trend analysis. The report aims to provide an overview of enteral feeding formulas market with detailed market segmentation by technology, product and geography. The global over the counter/OTC test market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading enteral feeding formulas market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION


The global over the counter/OTC test market is segmented on the basis of technology and product. Based on technology, the market is classified as lateral flow assays, immunoassays and dipsticks. On the basis of product, the market is classified as glucose monitoring tests, pregnancy and fertility tests, infectious disease tests, coagulation monitoring tests, urinalysis tests, cholesterol tests, drugs-of-abuse tests and other tests.wcTfRudKegqmAAAAABJRU5ErkJggg==
  • This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

REGIONAL FRAMEWORK


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global over the counter/OTC test market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The over the counter/OTC test market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting over the counter/OTC test market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the over the counter/OTC test market in these regions.

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  • This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

MARKET PLAYERS


The reports cover key developments in the over the counter/OTC test market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from over the counter/OTC test market are anticipated to lucrative growth opportunities in the future with the rising demand for over the counter/OTC test market in the global market. Below mentioned is the list of few companies engaged in the over the counter/OTC test market.

The report also includes the profiles of key over the counter/OTC test market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
  • F. Hoffmann-La Roche Ltd
  • Abbott
  • OraSure Technologies, Inc.
  • AccuBioTech Co., Ltd.
  • LIA Diagnostics, INC.
  • LabStyle Innovations Corp. (DarioHealth Corp.)
  • SD Biosensor, INC.
  • Acon Laboratories Inc
  • Sinocare INC.
  • NOWDiagnostics Inc.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

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  • This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Over the Counter/OTC Test Report Scope

Report Attribute Details
Market size in 2024 US$ XX Million
Market Size by 2031 US$ XX Million
Global CAGR (2025 - 2031) XX%
Historical Data 2021-2023
Forecast period 2025-2031
Segments Covered By Technology
  • Lateral Flow Assays
  • Immunoassays
  • Dipsticks
By Product
  • Glucose Monitoring Tests
  • Pregnancy and Fertility Tests
  • Infectious Disease Tests
  • Coagulation Monitoring Tests
  • Urinalysis Tests
  • Cholesterol Tests
  • Drugs-Of-Abuse Tests
  • Other Tests
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • F. Hoffmann-La Roche Ltd
  • Abbott
  • OraSure Technologies, Inc.
  • AccuBioTech Co., Ltd.
  • LIA Diagnostics, INC.
  • LabStyle Innovations Corp. (DarioHealth Corp.)
  • SD Biosensor, INC.
  • Acon Laboratories Inc.
  • Sinocare INC.
  • Mrinal Kerhalkar
    Mrinal Kerhalkar
    Manager,
    Market Research & Consulting

    Mrinal is a seasoned research analyst with over 8 years of experience in Life Sciences Market Intelligence and Consulting. With a strategic mindset and unwavering commitment to excellence, she has built deep expertise in pharmaceutical forecasting, market opportunity assessment, and developing industry benchmarks. Her work is anchored in delivering actionable insights that empower clients to make informed strategic decisions.

    Mrinal’s core strength lies in translating complex quantitative datasets into meaningful business intelligence. Her analytical acumen is instrumental in shaping go-to-market (GTM) strategies and uncovering growth opportunities across the pharmaceutical and medical device sectors. As a trusted consultant, she consistently focuses on streamlining workflow processes and establishing best practices, thereby driving innovation and operational efficiency for her clients.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset

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    The List of Companies

    1. F. Hoffmann-La Roche Ltd
    2. Abbott
    3. OraSure Technologies, Inc.
    4. AccuBioTech Co., Ltd.
    5. LIA Diagnostics, INC.
    6. LabStyle Innovations Corp. (DarioHealth Corp. )
    7. SD Biosensor, INC.
    8. Acon Laboratories Inc.
    9. Sinocare INC.
    10. NOWDiagnostics Inc.
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